Author: Linda J. Popky
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Publications From: 2012 – Present | 2009 – 2011 | 2007 – 2008 | 2004 – 2006

October 2006

Marketing Strategy is the Foundation for Business Success
What happens if you don’t take the time to do your marketing strategy?
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August 2006

Face the Customers or Face the Music
The wellbeing of your business depends on the way your company interacts with its customers.
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June 2006

Marketing Product YOU: Creating a Marketing Campaign from Your Client’s Point of View
When was the last time you thought of yourself and the services you offer as products?
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October 2006

Building the Marketing Foundation First
Why a little more strategic work upfront can save a lot of grief (and money) later.
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September 2004

How Not to Work with Clients: Three Silicon Valley Executives Offer Advice
Don’t wait until a project is over budget to ask the client for a project extension. Don’t tell a prospective client everything you can do before you find out what it is they want done. Don’t email someone who prefers voicemail, or leave voice mail for someone who’d rather work through email. And, whatever you do, don’t underestimate the importance of building your own personal brand.
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September 2004

Small, Medium, and Large: Silicon Valley Companies Rely on Consultants to Fill Needs
Executives from these three Silicon Valley companies participated in a panel discussion at the July 2004 WIC meeting, where they shared their experiences — good and bad — and discussed why they hire consultants on a regular basis.
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March 2004

Project Proposals: Get Results, Not Surprises
It happens all too often. You decide to engage a consultant on an important project. You interview prospects, choose a qualified candidate who seems a good fit, and negotiate an agreeable cost and timeframe. Next, there’s a flurry of activity and, before you know it, the consultant is presenting you with an invoice. You know they’ve done a lot of work, but what they’ve given you doesn’t match your expectations. What went wrong?
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