Author: Linda J. Popky
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Publications From: 2012 – Present | 2009 – 2011 | 2007 – 2008 | 2004 – 2006

October 2006

Marketing Strategy is the Foundation for Business Success
What happens if you don’t take the time to do your marketing strategy?
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August 2006

Face the Customers or Face the Music
The wellbeing of your business depends on the way your company interacts with its customers.
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June 2006

Marketing Product YOU: Creating a Marketing Campaign from Your Client’s Point of View
When was the last time you thought of yourself and the services you offer as products?
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October 2006

Building the Marketing Foundation First
Why a little more strategic work upfront can save a lot of grief (and money) later.
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September 2004

How Not to Work with Clients: Three Silicon Valley Executives Offer Advice
Don’t wait until a project is over budget to ask the client for a project extension. Don’t tell a prospective client everything you can do before you find out what it is they want done. Don’t email someone who prefers voicemail, or leave voice mail for someone who’d rather work through email. And, whatever you do, don’t underestimate the importance of building your own personal brand.
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September 2004

Small, Medium, and Large: Silicon Valley Companies Rely on Consultants to Fill Needs
Executives from these three Silicon Valley companies participated in a panel discussion at the July 2004 WIC meeting, where they shared their experiences — good and bad — and discussed why they hire consultants on a regular basis.
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March 2004

Project Proposals: Get Results, Not Surprises
It happens all too often. You decide to engage a consultant on an important project. You interview prospects, choose a qualified candidate who seems a good fit, and negotiate an agreeable cost and timeframe. Next, there’s a flurry of activity and, before you know it, the consultant is presenting you with an invoice. You know they’ve done a lot of work, but what they’ve given you doesn’t match your expectations. What went wrong?
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    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "Stand-Out Consultants: What I Learned from Linda Popky" on Business and Technology - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: "Future AI Technology Neither Panacea Nor Threat" – Read release.

    Podcast: Linda Popky interviews Dorie Clark who talks about why it's important for even those with full time jobs to become more entrepreneurial. - Listen.


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    Video: Just a Moment for Marketing: Mocha on Marketing: Sniffing Out What Matters. We need to do a better job sensing our own environment. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

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