Author: Linda J. Popky
Read our Top Ten Articles


Publications From: 2012 – Present | 2009 – 2011 | 2007 – 2008 | 2004 – 2006

August 19, 2011

The 10 Marketing Priniciples Every Coach Should Know (But Most Are Afraid to Ask)
Linda discusses the marketing principles you need to apply in order to transform your coaching practice from a hobby into a business.

June 6, 2011

Serving On NonProfit Boards is Good Business
Linda discusses serving on a nonprofit board from personal experience (60 mins; fast forward 5 mins to hear Linda). This was part of an 8-part series from SAC.

May 19, 2011

Million Dollar Consultant Hall of Fame19 Twitter Tips From Top WIC Twitter Users
By Rachel Melia. Linda Popky is quoted as one of the Twitter tip users in this article.

January/February 2011

“Lights, Camera, Action: Creating Your Own Promo Videos!”
by Taylor Yu in Supplier Global Resource. Linda Popky is quoted in this article.

January 2011

Million Dollar CoachingLinda Popky is quoted in:
(Search “Inside this Book” for “Linda Popky”)
Million Dollar Coaching
by Alan Weiss.

Order this book from Amazon.com.

September 2010

Podcast:
Karen Eber Davis Interviews Marketing Expert Linda Popky.

May 2010

To Tweet or Not to Tweet?
An article by Linda Popky in the Admin Books Newsletter.

December 2009

Million Dollar Consultant Hall of FameThings I Wish I’d Known About Consulting Two Years Ago
Brought to you by the 2009 Inductees to the Million Dollar Consultant™ Hall of Fame Linda Popky is quoted in this paper.

December 2009

“Caregiving Without Regrets: 3 Steps to Avoid Burnout and Manage Disappointment, Guilt, and Anger”
by Dr. Vicki Rackner. Linda Popky is quoted in this book.

August 2009

“Falling Off the Economic Cliff”
by Larry Mandelberg on Evan Carmichael’s website. Linda Popky is quoted in this article.

August 2009

Linda Popky has authored:
Promoting Your Non-ProfitPromoting Your Non-Profit: Using Marketing to Help Your Organization Succeed in a Turbulent Time

Order this book from the Woodside Business Press.

July 2009

Marketing Your CareerLinda Popky has authored:
Marketing Your Career: Interactive Workbook

Order this book from the Woodside Business Press.

April 2009

Getting Started in ConsultingLinda Popky is quoted in:
Getting Started in Consulting
by Alan Weiss.

Order this book from Amazon.com.

March 2009

“Build a bridge to span the economic pit: Change business strategy to match customers’ buying habits”
by Larry Mandelberg
Sacramento Business Journal, Friday March 13, 2009
Linda Popky is quoted in this article.

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    LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.

    Article: An Empire Crumbles: Why the Jussie Smollett Situation Matters for Business. Linda discusses the business lessons that can be learned from this case on C-Suite Network.

    Article: How retailers can still thrive in an Amazon-led world. Linda discusses whether Amazon is killing the retail business (It's not.) on MultiBriefs: Exclusive.

    Article: Boeing's Communications Strategy Must Return to the Gate on Equities.com. Linda says: "It's time for Boeing execs to make the tough calls to change perception."

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Hiring Top Talent With Passion and Enthusiasm Key to Beating Talent/Skills Gap" - Linda observes that building a strong brand attracts strong talent. – Read release.

    Podcast: Linda Popky interviews Wayne Cerullo who discusses the key findings from his research into the state of B2B marketing, including the realization that in today’s ABM-focused world, marketers need to refocus from quantity to quality. - Listen.


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    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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