Exploiting Big Opportunities with Big Data

Wes TrochlilWes Trochlil
President, Effective Database Management
www.effectivedatabase.com

Wes Trochlil, president of Effective Database Management, has worked in and with over a hundred associations, non-profits, and membership organizations throughout the US, Canada and Australia. With nearly 100 articles and hundreds of blog posts, Wes is the most published author on data management in the association market.

In this podcast, Wes talks about the opportunities and challenges for organizations of all types as they try to leverage Big Data, discusses why this is now such a hot topic, and why organizations ignore Big Data at their peril.


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