Cut Through The Clutter: How Focusing on One Big Idea Positions Thought Leaders for Success

Home ›› Blog ›› Podcasts ›› Cut Through The Clutter: How Focusing on One Big Idea Positions Thought Leaders for Success

Cut Through The Clutter: How Focusing on One Big Idea Positions Thought Leaders for Success

Posted on August 13, 2014 by Leverage2Market

Mark LevyMark Levy
Founder
Levy Innovation LLC
www.levyinnovation.com

Mark Levy is the founder of Levy Innovation, a positioning firm that helps consultants and other thought leaders increase their fees by up to 2000%. His clients include Marshall Goldsmith, Simon Sinek, David Meerman Scott, the CEOs of major brands, the former head of the Strategy Unit of the Harvard Business School, and many TED and TEDx speakers. His book Accidental Genius: Using Writing to Generate Your Best Ideas, Insights, and Content has been translated into 10 languages.

In this podcast, Mark talks about why it’s critical for companies and business people to develop effective positioning. He discusses why great books are not necessarily written logically from beginning to end and why it makes sense to start developing thought leadership with a single big idea.

ListenListen to this podcast.

This entry was posted in Podcasts and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up

  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats