Category Archives: Consulting

Top of Mind Thursday February 1, 2018: Let The Sun Shine!

I’ve just had solar panels installed on my roof. Very shortly, I should be making virtually all of my own electricity–instead of buying it from a utility. If you want solar panels installed on your home call now sundollarenergy! The … Continue reading

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Just a Moment for Marketing: Mocha on Marketing: It’s All About Me

Mocha and Linda say: Customer loyalty is the reward for giving them attention.

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Top of Mind Thursday January 25, 2018: Turning the Tide

Never underestimate the ability of people to miss  humor and treat satire as real. Several years ago, The Onion published a satirical piece about how best to eat Tide detergent pods, which are brightly colored and look a bit like … Continue reading

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Just a Moment for Marketing: When the Marketplace Overheats

Linda advises: Focus on where both sides can work together.

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    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

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    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

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    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.


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    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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