Yahoo Has it Wrong: Showing Up Is More than Physically Being There

New Yahoo CEO Marissa Mayer has stirred up controversy with her edict that all Yahoo employees need to physically show up and be in the office. No more telecommuting for Yahoo. Remote employees? You’re likely out of luck. What’s next? Attendance sheets like in elementary school?

While I understand the need to shake things up at a company that is trying hard to reinvent itself, in this case Mayer is missing the boat.

Here’s why:

  • Interestingly, it’s the technology that Yahoo helped champion in its glory days–the Web, email, even social media–that allows increased productivity for those who aren’t subject to travel to/from and within the office.
  • Yes, there’s more of a chance that people will have informal
    interactions when they’re physically in the office. But there’s also
    more of a chance of long, extended meetings for meetings sake, people
    closing themselves up in their cubes and ignoring their neighbors, and
    lots of other non-useful behavior.
  • It’s disturbing to see a movement back to equating butts in seats as the metric for how well an organization is doing. If we have information workers who are mature and responsible for their own careers and workload, why does it matter where they are located? And if there are workers who use telecommuting as an excuse to not get their work done, they should be fired. What makes you think the slackers will be any more productive *in* the office anyway?

Value your employees. Give them something they can rally around and feel part of that’s important. Make them feel like showing up with their best game matters–regardless of their physical location. Make them feel like what they do matters–it’s whether the heart and the brain are engaged, not where the body resides that makes a difference.

This entry was posted in Current Affairs and tagged , , , . Bookmark the permalink.

2 Responses to Yahoo Has it Wrong: Showing Up Is More than Physically Being There

  1. Judy says:

    Amen. I was “present” many times at my last gig, but not really there.

  2. Linda Popky says:

    Some of the most productive projects I’ve done for leading Silicon Valley companies have been for groups that weren’t even physically located here–the team met virtually on a regular basis and got the work done.
    Productive people are productive no matter where they are. Nonproductive people will look for excuses–no matter where they are.

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "Stand-Out Consultants: What I Learned from Linda Popky" on Business and Technology - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: "Future AI Technology Neither Panacea Nor Threat" – Read release.

    Podcast: Linda Popky interviews Alan Willett, President of Oxseeker, who talks about why it's important for organizations to find ways to harness the energy of those people who appear to be difficult and even unleadable. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats. Ask your customers what they prefer. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats