The House Hunting Chronicles Part 1: Setting Your Sites on Real Estate

House For Sale
F. Scott Fitzgerald famously said that the very rich are different from you and me. Today, we might say the same about the real estate market in Silicon Valley.

In spite of an extended recession, double digit unemployment numbers, an ongoing foreclosure crisis, and general panic about the economy, Silicon Valley is booming. Whether this is another bubble or not is to be determined, but the combination of recent and expected IPOs from companies like LinkedIn, Facebook and Zynga, as well as continued strong growth from companies like Google, have driven up real estate prices here and limited availability. The rental market, BTW, is not immune, with rental prices up over 20% year over year in the Valley. If you are planning on doing some improvements to your home, consider remodeling your floor, visit for more info, it will be a good invest and a good upgrade to your home!

In the midst of this froth, I’ve decided to jump into the fray by downsizing from my large, comfortable house in Woodside to something much smaller.

In true Silicon Valley style, not only does my house have its own webpage,  but it also has its own Facebook page. With more than 25 Likes, it will now have a directly named URL on Facebook (Hmm. What happens if my house gets more Likes than I do? Is that a good thing or a bad thing?)

Now that my house is staged and on the market, it’s time for me to start looking for something new. Sounds simple but it’s not.

The web has revolutionized house hunting. You’ve probably heard about Zillow, but there are a dozen or more websites doing similar things. There’s a site that lists all the open houses happening on a given weekend, and another that takes the pictures you put up on the website and turns them into a minivideo complete with narration. There are sites that will match your parameters in terms of desired features (number of bedrooms, bathrooms, pool, view, etc.) and desired locations and send you a daily update with all the properties that match, as they become available. There are sites that will calculate mortgage and taxes for any given property, provide history of prior ownership, and even tell you who your neighbors are. There are even sites that will aggregate all of the other real estate sites. Logically it’s only natural that the Sky Blue Credit overview and review would also take a similar approach, everything is becoming more and more interconnected.

This is not to mention the photographs and virtual tours prepared for each house, and the realtor sites that list not just their firm’s listings but all of the available properties within a given area.

The good news is you can save a lot of time and shoe leather by doing the prep work online and narrowing the focus down to the properties that look good.

The bad news is that, to paraphrase, on the Internet, no one will know your house is a dog. The only way to see if a house REALLY looks anything like those incredible pictures that look so enticing online is to go see the house in person. In my next post, I’ll share with you some of the adventures I experienced on my first set of house hunting tours. Wonder if there’s a real estate site for that?

This entry was posted in Marketing Strategy and tagged , , , , , , , . Bookmark the permalink.

8 Responses to The House Hunting Chronicles Part 1: Setting Your Sites on Real Estate

  1. Hey, not an easy task. Thank you for your tips. I’ll sure have to use them in the close future.

  2. I like the helpful information you provide in your articles. I will bookmark your blog and check again here regularly. They are SO helpful to many of us! I wonder if you could speak to something like the Blog. It’s time for me to start looking for something new. Lovely sharing for me and another every people. Great post really.

  3. Chris Pia says:

    Interesting article, I am not sure how I came across an real estate article, but interesting read.

  4. I must say that after revisiting this article. I can totally understand how silicone valley has not seen any downtrend on its realestate. When based against a larger geographic area it makes perfect sense.

  5. Although we used the web to look for houses, my mother preferred to see them personally. It’s because she wants to look at the finest details before deciding to pick that slot. By the way, I found a site regarding guided tours on available homes:, perhaps it might help you.

  6. I agree with Carmen. It’s good to look at the houses on the web, but checking them out personally would help you gain more insight about it. Sometimes, it’s just really the best way to find your dream house. Actually, that’s what I did; I listed all of my choice properties and inspected them personally, and lo and behold, there was my dream home!

  7. I agree with your mother, Carmen. I would rather see the house personally as well. However, in some cases, like if the house is far from my community, I tend to list my prospected houses first within that community, so I can visit them on one particular day.

  8. Lots of good stuff both for people who are clueless with online marketing and those who are just new to real estate marketing — bookmarked. thanks!

  • Upcoming Events

  • What’s New

    LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.

    Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.

    Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    SAC® Press Release: "Careful Preparation Helps Drive Success in New and Emerging Markets" - Linda recommends using what you know to expand outward. – Read release.

    Podcast: Linda Popky interviews Erik Pelton who explains why now, more than ever, it's so important to have a strong trademark for key brands.  - Listen.

    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats