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The LinSanity of Tebowing: Why It Matters to Business

Who we pick as cultural icons reflects what’s important to our society at the time and, more importantly, what’s not.
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    Article: A net loss: Why focusing on Net Promoter Scores can hurt your business. Linda discusses building customer loyalty on MultiBriefs: Exclusive.

    Article: When It's Time to Fire a Customer. Linda talks about when a customer is too costly to keep.

    Article: 5 business lessons from the NBA Finals. Linda discusses five lessons from the NBA's championship series for us in business on MultiBriefs: Exclusive.

    Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    SAC® Press Release: "Focused Strategies Drive Growth at Successful Organizations" - Linda Popky talks about how growth comes through customer acquisition and retention. – Read release.

    Podcast: Linda Popky interviews Seth Kahan who discusses the core competencies of visionary leadership.  - Listen.


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    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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