Disciplined Marketing: A Better Way to Build a Professional Services Practice

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My colleague, Robbie Kellman Baxter and I have noticed that many consultants get stuck trying to market their practices–not because they don’t have enough ideas for marketing, but because they have too many.

We see consultants with stacks of half-finished marketing campaigns, assorted white paper ideas, lists of potential speaking opportunites, or piles of new content. The problem is they never get these things organized, prioritized and completed in a way that helps them grow their business.

That’s why Robbie and I have created Disciplined Marketing,TM a focused approach to marketing that’s designed for consultants and small business owners. The core of this approach is a sound strategy for attracting, winning and retaining great clients in your target market.

To introduce this new program, we’ll be offering a one-hour teleseminar on Thursday, June 27 at 11am PDT. We’ll cover:

  • What is Disciplined Marketing and Why is It so Important
  • The 7 Elements of a Disciplined Marketing Plan
  • Case Studies of Consultants and professional service providers who are using discplined marketing practices successfully
  • The Disciplined Dozen: 12 powerful ideas you can use to drive your business forward immediately.

As a special thank you to our clients and community, we are offering this teleseminar ($49 value) at no charge. Use coupon code DSCMKTG1 for complimentary registration.

Register now.

Look for an e-Book from us on this topic coming soon!

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