Why Marketing Operations Matters

Gary KatzGary Katz
Marketing Operations Partners

Gary Katz, founder and CEO of Marketing Operations Partners, is a visionary and thought leader in the emerging Marketing Operations field. Gary has served as track chair for the Henry Stewart Marketing Operations Symposium during the past four years and is a noted author, speaker, and evangelist on the topic of Marketing Operations. He recently taught the first known US class on Marketing Operations at UC Santa Cruz Extension in Sunnyvale.

In this podcast, Gary defines marketing operations and how this can add value to the Marketing function within organizations.

Gary can be reached at gary@mopartners.com.

ListenListen to this podcast.

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