Top of Mind Thursday – May 29, 2025: In Short Supply

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Thank you. I appreciate your time and effort.

Simple words, but they seem to be quite scarce these days.

I am hearing more and more stories of people engaged in conversations with potential employers, customers, or prospects where all of the sudden the other party disappears. One minute, there’s a healthy discussion. The next—nothing. They’ve been ghosted—sometimes for a week or more; sometimes forever.

Whether or not you choose to work with someone on an ongoing basis, it used to be considered common courtesy to close the loop after an interview or serious discussion. But common courtesy seems to be in short supply in today’s world.

If you’ve taken the time to interview a candidate or potential supplier, how hard it is to let them know you won’t be continuing the process? A short text saying, “Thanks for your time. We’re going in a different direction,” takes less than 30 seconds to compose and send. Yet this makes a world of difference to the person on the other side.

Just as importantly, a little courtesy shows the world you’re a professional. In many industries, people show up again and again over the years. You never know when you might decide you’d like to work with that person in the future. Or, conversely, when you might need something from them.

How many times a day do you encounter someone who would appreciate a kind word? Want to request something extra from a service provider, waitress, or flight attendant? How about asking them how their day is before you tell them how bad they’re making yours?

And when you take the time to meet and interview someone, please, please, please, take the time to acknowledge the interaction and close the loop. They’ll thank you for it.


Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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