Market Leverage Factors: Launching a Marketing Campaign

  • 1. Who is the key audience?
  • 2. How are you reaching them today?
  • 3. What’s changed over the last year?
  • 4. What changes do you foresee in the next 12 months?
  • 5. What is the competitive situation?
  • 6. Why should customers buy from you today?
  • 7. How does your product fit?
  • 8. Do you have a compelling call to action?
  • 9. What promotions are you creating?
  • 10. How have you prepared your sales channels?

And, finally: how will you measure success?

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    Article: Avoiding the cardinal sin of communication. Linda discusses how to avoid turning off your target audiences with your communications on MultiBriefs: Exclusive.

    Article: Clear as muck: When the only thing that’s certain is more uncertainty. Linda discusses how to keep going in today's challenging world on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Increased Customer Focus Will Help Business Thrive in 2021" - Linda recommends focusing on what matters to customers now. – Read release.

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

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