Market Leverage Factors: Launching a Marketing Campaign

  • 1. Who is the key audience?
  • 2. How are you reaching them today?
  • 3. What’s changed over the last year?
  • 4. What changes do you foresee in the next 12 months?
  • 5. What is the competitive situation?
  • 6. Why should customers buy from you today?
  • 7. How does your product fit?
  • 8. Do you have a compelling call to action?
  • 9. What promotions are you creating?
  • 10. How have you prepared your sales channels?

And, finally: how will you measure success?

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