Market Leverage Factors: Launching a Marketing Campaign
- 1. Who is the key audience?
- 2. How are you reaching them today?
- 3. What’s changed over the last year?
- 4. What changes do you foresee in the next 12 months?
- 5. What is the competitive situation?
- 6. Why should customers buy from you today?
- 7. How does your product fit?
- 8. Do you have a compelling call to action?
- 9. What promotions are you creating?
- 10. How have you prepared your sales channels?
And, finally: how will you measure success?