Market Leverage Factors: Brand Review and Refresh

How well does your current brand reflect the image and personality you want to convey for your company? Here are the key 10 factors to evaluate when reviewing and refreshing your brand:

  • 1. Visual identity, including logo and graphic elements
  • 2. Messaging, including value proposition
  • 3. Integration with overall business strategy
  • 4. Competition
  • 5. Customer input
  • 6. Partners/alliances
  • 7. Employees
  • 8. Suppliers/vendors
  • 9. Online presence
  • 10. Brand usage and guidelines
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