Tips on specific marketing issues or problems

How can you better leverage your organization’s marketing efforts? How can use your limited marketing resources most effectively to get the best return on investment?

Our new Marketing Leverage Points can help. These short, tips are focused on a specific marketing issues or problems. Each includes a checklist to help stimulate discussion and thought as you build your marketing programs and initiatives.

Point #1: Recycle. Repurpose. Reinforce.
Excerpt: A new marketing program, a new message, a new theme. It’s a lot of work and sometimes it’s more than unnecessary, it’s actually harmful… Read More

Point #2: Build Infrastructure First.
Excerpt: Ever wonder how there’s never enough time to build the proper process to deliver a marketing program, but always time to redo a deliverable afterwards… Read More

Point #3: Keeping a Distance from Your Products
Excerpt: It’s one thing to be knowledgeable about your market and products. It’s another to be so immersed in the details of your own offerings and point of view that you lose sight of the big picture… Read More

Point #4: Linda’s 10 Seeds to Plant
Excerpt: Take a Critical Look: Review your existing marketing materials, website, collateral. Update anything that’s out of date. Create new materials or web pages to highlight new offerings… Read More

  • Upcoming Events

  • What’s New

    Article: How your business can take advantage of shifting content preferences during the pandemic. Linda discusses how to get your story out to your key audiences on MultiBriefs: Exclusive.

    Article: Avoiding costly online mistakes: Why the internet is enduring, not endearing. Linda discusses how to survive in the all-seeing Internet world on MultiBriefs: Exclusive.

    Article: Preventing hate crimes: If you see something, say something. Linda discusses the increase in hate crimes over the last three years and what you can do about it on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Navid Jafari who talks about how the COVID-19 pandemic is forcing marketers to revisit their existing marketing plans. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "How to Triumph and Grow in this Uncertain Time" - Linda talks about how good marketing and business strategy remain the same through these difficult times. – Read release.

    Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats