Tips on specific marketing issues or problems

How can you better leverage your organization’s marketing efforts? How can use your limited marketing resources most effectively to get the best return on investment?

Our new Marketing Leverage Points can help. These short, tips are focused on a specific marketing issues or problems. Each includes a checklist to help stimulate discussion and thought as you build your marketing programs and initiatives.

Point #1: Recycle. Repurpose. Reinforce.
Excerpt: A new marketing program, a new message, a new theme. It’s a lot of work and sometimes it’s more than unnecessary, it’s actually harmful… Read More

Point #2: Build Infrastructure First.
Excerpt: Ever wonder how there’s never enough time to build the proper process to deliver a marketing program, but always time to redo a deliverable afterwards… Read More

Point #3: Keeping a Distance from Your Products
Excerpt: It’s one thing to be knowledgeable about your market and products. It’s another to be so immersed in the details of your own offerings and point of view that you lose sight of the big picture… Read More

Point #4: Linda’s 10 Seeds to Plant
Excerpt: Take a Critical Look: Review your existing marketing materials, website, collateral. Update anything that’s out of date. Create new materials or web pages to highlight new offerings… Read More

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