Marketing Leverage Times – Winter 2016


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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.


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Have We Totally Lost Our Minds?

The one thing you can say with certainty about this year’s presidential election madness is that it is definitely not boring. Sensational, shocking, entertaining—yes. Boring—no.  For better or worse, we seem to have turned the page on how elections operate.

Regardless of your political leanings, there are important lessons here for business leaders.

Read more.


We’re Being Heard Above the Noise!

Linda’s new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is getting rave reviews. The media that have covered the book include Publishers Weekly, Library Journal, C-Suite Book Club, ChangeThis.com, 800CEO Reads Thinker in Residence, Connect, American Management Association Playbook, Dallas Morning News, BookIt, 33 Voices, Strictly Marketing Magazine, Executive Girlfriends Group, ChiefMarketer.com, BusinessTraveler.com, Sales & Marketing Management, Investor’s Business Daily, CMO.com, Sales & Service Essentials, Startup Nation and many more!

Check out all the latest coverage, including blogs and podcasts, here.


Marketing Above the Noise nominated for 2015 Marketing Book of the Year  – Now Available

Buy-Now-ButtonWe were very pleased to learn that Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters  was nominated for one of the top marketing books of 2015.

Check out what all the excitement is about! The book is available in hardcover, eBook and audio version.


Top of Mind Thursday is a Hit!

Top of Mind Thursday“Quick, concise, and to the point.”
“Great insights.”
“I look forward to seeing this each week.”

These are typical of the comments we’re receiving about our new weekly communication, Top of Mind Thursday. Look for this each Thursday morning. If you’re not getting this, subscribe now. Or, tell us who else should be receiving this, too.


Write Time, Write Now

Writing & EditingHave a writing project that needs a little help to move forward? Consider using our Writing & Editing services to take your project to the next level. We offer copyediting and developmental editing services, book proposal development and editing, collateral review, and book production services. Contact us for more information.


Consider an Advisor

Wouldn’t it be nice to have a third party objective resource? How about a sounding board for reviewing plans, an idea source for planning implementation, a responsive expert for questions and advice, a support system for accountability, or just a devil’s advocate to review potential key decisions.

We offer three types of Advisory Services:

  • Executive Advisor – for senior-level corporate executives
  • Startup Advisor – for executives at start-up and emerging companies
  • Consultant Advisor – for consultants and professional services firms

Contact us for more information.


Take Just a Moment for Marketing

…with our short video series, Just a Moment for Marketing

In less than 90 seconds, we’ll give you a useful marketing tip or insight. New videos will be posted regularly.

Watch the latest episode now.


What Marketing Thought Leaders Are Saying

Marketing Thought LeadershipCheck out the latest episodes in our podcast series, Marketing Thought Leadership.

  • Sarah Granger on cracking the digital mystique
  • Whitney Johnson on the power of disruption innovation
  • Richard Citrin on using resiliency to drive success
  • Mike Connor on how customer engagement drives digital transformation
  • Shawn Casemore on how to use operational empowerment as a differentiation tool
  • Mark Hatch on how the maker movement is driving digital transformation

Join our podcast update list.

Suggestions for speakers or topics? Let us know.


In the News

Leverage2MarketLinda’s recent presentations included The Marketo Users Group, the Fashion Institute of Design Marketing class, the Million Dollar Consulting College in Newport, RI, as well as a webinar for the Boston University Alumni Association’s March Career Month.

Linda was interviewed by Aaron, “the Legal Guy,” for the Just Talking Business Show, and by the Everyday MBA Podcast series.

Linda was the moderator for the Silicon Valley Association of Strategic Alliance Professionals (ASAP) panel on Using Partners to be Heard Above the Noise.

For the 7th year, Linda was asked to serve as a judge for the New Mexico Press Women’s Association annual competition.


Upcoming Events

We are in the process of booking our Summer and Fall speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at info@Leverage2Market.com.

Download our Speaker Sheet.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at info@leverage2market.com for more information.


We Grow Through Referrals

Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us.

If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.


Our List

You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or Leverage2Market Associates. We do not ever sell, rent, lease, or otherwise distribute our mailing list. If you would like to be removed from this list, please unsubscribe here.


Please feel free to forward this newsletter to others you think may enjoy it. To be added to our subscription list, please subscribe here.

For more information on how to get more powerful performance from your marketing investment, contact us.

Linda
Linda Popky

President
Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor
Author, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters

 

Email: linda@popky.com
Phone: 650-281-4854
Fax: 650-453-3661
Web: www.Leverage2Market.com

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats