Marketing Leverage Times – Summer 2016
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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.
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On Twitter @popky and @mktgabove • On LinkedIn • Leverage2Market on FaceBook • Linda on FaceBook
Marketing Leverage Blog • Marketing Thought Leadership Podcast • On YouTube • The Book
The High Cost of Unresolved Dissonance
We’re Being Heard Above the Noise!
Linda’s new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is getting rave reviews. The media that have covered the book include Publishers Weekly, Library Journal, C-Suite Book Club, ChangeThis.com, 800CEO Reads Thinker in Residence, Connect, American Management Association Playbook, Dallas Morning News, BookIt, 33 Voices, Strictly Marketing Magazine, Executive Girlfriends Group, ChiefMarketer.com, BusinessTraveler.com, Sales & Marketing Management, Investor’s Business Daily, CMO.com, Sales & Service Essentials, Startup Nation and many more!
Check out all the latest coverage, including blogs and podcasts, here.
How Well Are YOU Being Heard Above the Noise?
Take our assessment and find out!
Top of Mind Thursday is a Hit!
“Quick, concise, and to the point.”
“Great insights.”
“I look forward to seeing this each week.”
These are typical of the comments we’re receiving about our new weekly communication, Top of Mind Thursday. Look for this each Thursday morning. If you’re not getting this, subscribe now. Or, tell us who else should be receiving this, too.
Write Time, Write Now
Have a writing project that needs a little help to move forward? Consider using our Writing & Editing services to take your project to the next level. We offer copyediting and developmental editing services, book proposal development and editing, collateral review, and book production services. Contact us for more information.
Consider an Advisor
Wouldn’t it be nice to have a third party objective resource? How about a sounding board for reviewing plans, an idea source for planning implementation, a responsive expert for questions and advice, a support system for accountability, or just a devil’s advocate to review potential key decisions.
We offer three types of Advisory Services:
- Executive Advisor – for senior-level corporate executives
- Startup Advisor – for executives at start-up and emerging companies
- Consultant Advisor – for consultants and professional services firms
Contact us for more information.
Take Just a Moment for Marketing
…with our short video series, Just a Moment for Marketing
In less than 90 seconds, we’ll give you a useful marketing tip or insight. New videos will be posted regularly.
What Marketing Thought Leaders Are Saying
Check out the latest episodes in our podcast series, Marketing Thought Leadership.
- Michele Wucker on recognizing and reacting to the gray rhino
- Barbara Cave Henrick andRusty Shelton on mastering the new media landscape
- Marina Krakowski on why the middleman is alive and thriving
- Ruth Ross on how to engage employees in the workplace
- Alan Weiss on secrets of a Million Dollar Maverick
- Chris Dessi on building a remarkable personal brand
- Val Wright on why successful leaders are thoughtfully ruthless
Suggestions for speakers or topics? Let us know.
In the News
Upcoming Events
- September 2016
Chief Customer Officer Council – Webinar - October 2016
Presentation – Lawyers Networking Group – San Mateo, CA - November 14, 2016
Presentation – American Chamber of Commerce in Tokyo, Japan - November 15, 2016
Presentation – Boston University Japanese Alumni Group, Tokyo, Japan - November 17, 2016
Speed Mentoring Event – Women in Consulting - December 15, 2016
Presentation – Million Dollar Consulting College
We are in the process of booking our Fall and Winter speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at info@Leverage2Market.com.
Download our Speaker Sheet.
Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at info@leverage2market.com for more information.
We Grow Through Referrals
Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us.
If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.
Our List
You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or Leverage2Market Associates. We do not ever sell, rent, lease, or otherwise distribute our mailing list. If you would like to be removed from this list, please unsubscribe here.
Please feel free to forward this newsletter to others you think may enjoy it. To be added to our subscription list, please subscribe here.
For more information on how to get more powerful performance from your marketing investment, contact us.
Linda Popky
President
Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor
Author, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters
Email: linda@popky.com
Phone: 650-281-4854
Fax: 650-453-3661
Web: www.Leverage2Market.com
