Marketing Leverage Times – Summer 2016


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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.


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The High Cost of Unresolved Dissonance

Newtown, Aurora, San Bernadino, Orlando, Dallas.
Trayvon Martin, Michael Brown, Sandra Bland, Alton Sterling, Philando Castile.
It seems every time you turn around we hear of yet another incident of violence. Some of this is terrorism, but not all of it. Some is from individuals with access to automatic weapons and a grudge. Some comes from an ongoing discord between law enforcement and members of the communities they are sworn to protect.
Does it feel like we are stuck playing the same bad song over and over again, without any forward movement?

Read more.


We’re Being Heard Above the Noise!

Linda’s new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is getting rave reviews. The media that have covered the book include Publishers Weekly, Library Journal, C-Suite Book Club, ChangeThis.com, 800CEO Reads Thinker in Residence, Connect, American Management Association Playbook, Dallas Morning News, BookIt, 33 Voices, Strictly Marketing Magazine, Executive Girlfriends Group, ChiefMarketer.com, BusinessTraveler.com, Sales & Marketing Management, Investor’s Business Daily, CMO.com, Sales & Service Essentials, Startup Nation and many more!

Check out all the latest coverage, including blogs and podcasts, here.


How Well Are YOU Being Heard Above the Noise?

Take our assessment and find out!

Is your business effectively using marketing to stand out above the noise? Take our quick 5 minute assessment to see where you’re strong and where to focus in the future.

Top of Mind Thursday is a Hit!

“Quick, concise, and to the point.”
“Great insights.”
“I look forward to seeing this each week.”

These are typical of the comments we’re receiving about our new weekly communication, Top of Mind Thursday. Look for this each Thursday morning. If you’re not getting this, subscribe now. Or, tell us who else should be receiving this, too.


Write Time, Write Now

Writing & EditingHave a writing project that needs a little help to move forward? Consider using our Writing & Editing services to take your project to the next level. We offer copyediting and developmental editing services, book proposal development and editing, collateral review, and book production services. Contact us for more information.


Consider an Advisor

Wouldn’t it be nice to have a third party objective resource? How about a sounding board for reviewing plans, an idea source for planning implementation, a responsive expert for questions and advice, a support system for accountability, or just a devil’s advocate to review potential key decisions.

We offer three types of Advisory Services:

  • Executive Advisor – for senior-level corporate executives
  • Startup Advisor – for executives at start-up and emerging companies
  • Consultant Advisor – for consultants and professional services firms

Contact us for more information.


Take Just a Moment for Marketing

…with our short video series, Just a Moment for Marketing

In less than 90 seconds, we’ll give you a useful marketing tip or insight. New videos will be posted regularly.

Watch the latest episode now.


What Marketing Thought Leaders Are Saying

Marketing Thought LeadershipCheck out the latest episodes in our podcast series, Marketing Thought Leadership.

  • Michele Wucker on recognizing and reacting to the gray rhino
  • Barbara Cave Henrick andRusty Shelton on mastering the new media landscape
  • Marina Krakowski on why the middleman is alive and thriving
  • Ruth Ross on how to engage employees in the workplace
  • Alan Weiss on secrets of a Million Dollar Maverick
  • Chris Dessi on building a remarkable personal brand
  • Val Wright on why successful leaders are thoughtfully ruthless

Join our podcast update list.

Suggestions for speakers or topics? Let us know.


In the News

Leverage2Market

Linda’s recent presentations and appearances included the Women In Consulting South Bay Chapter, The Million Dollar Consulting Convention in Los Angeles, the Oklahoma City chapter of the American Marketing Association, the Watermark Conference for Women, the Silicon Valley Women Presidents Organization, and MENG, the Marketing Executives Networking Group.
Linda is now a regular blogger for MENG, as well as for Mad Marketer.
After serving as a judge for the New Mexico Press Women’s Association for 7 years, Linda was asked to judge the National Press Women’s Association annual competition this spring, as well as the Marketing Echo collegiate competition.

Upcoming Events

Calendar

  • September 2016
    Chief Customer Officer Council – Webinar
  • October 2016
    Presentation –  Lawyers Networking Group – San Mateo, CA
  • November 14, 2016
    Presentation – American Chamber of Commerce in Tokyo, Japan
  • November 15, 2016
    Presentation – Boston University Japanese Alumni Group, Tokyo, Japan
  • November 17, 2016
    Speed Mentoring Event – Women in Consulting
  • December 15, 2016
    Presentation – Million Dollar Consulting College

We are in the process of booking our Fall and Winter speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at info@Leverage2Market.com.

Download our Speaker Sheet.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at info@leverage2market.com for more information.


We Grow Through Referrals

Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us.

If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.


Our List

You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or Leverage2Market Associates. We do not ever sell, rent, lease, or otherwise distribute our mailing list. If you would like to be removed from this list, please unsubscribe here.


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For more information on how to get more powerful performance from your marketing investment, contact us.

Linda
Linda Popky

President
Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor
Author, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters

 

Email: linda@popky.com
Phone: 650-281-4854
Fax: 650-453-3661
Web: www.Leverage2Market.com

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Strong Economy Creates Long-Term Growth Opportunities for Smart Businesses" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Bringing Home the Gold. There's always room to improve your game. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats