Marketing Leverage Times – Summer 2015


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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.


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What I’m Hearing Above the Noise

It’s been nearly three months since the launch of my new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

During the last 90 days, I’ve been interviewed by press for print, online, podcasts and radio pieces that have appeared in a wide range of publications. I’ve presented to audiences from marketing students in New Orleans to seasoned consultants in Santa Cruz. And, I’ve spoken spoken to dozens of people about the key concepts in the book.

There are a few key things I’ve learned through this process.

Read more.


We’re Being Heard Above the Noise!

Linda’s new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is getting rave reviews. The media that have covered the book include Publishers Weekly, Library Journal, C-Suite Book Club, ChangeThis.com, 800CEO Reads Thinker in Residence, Connect, American Management Association Playbook, Dallas Morning News, BookIt, 33 Voices, Strictly Marketing Magazine, Executive Girlfriends Group, ChiefMarketer.com, BusinessTraveler.com, Sales & Marketing Management, Investor’s Business Daily, CMO.com, Sales & Service Essentials, Startup Nation and many more!

Check out all the latest coverage, including blogs and podcasts, here.


Summer Special: Be Heard Makeover

Linda Popky

Before you hit the beach, make sure you are putting your best face forward for Fall.

We’re offering a one-time special Be Heard! Marketing Makeover for small business owners, entrepreneurs, and consultants.

Award-winning marketer Linda Popky will review your current business presence, including website, blog, social media, speaker sheet and marketing collateral. She’ll make recommendations for quick action steps that you can take now to ensure you’ll be heard more clearly in the fall. Includes 30 days ongoing access to Linda via phone and email and a signed copy of Linda’s new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters.

Regular Price: $1995
Special Offer: $1499 – Expires midnight July 31st

 Learn more.


Listen to Marketing Above the Noise!

DMLNow Available.
Don’t have time to read Marketing Above the Noise?

No problem.

The audio version of the book is now available through Audible.com.

Learn more.


Could You Use The Write Stuff?

I’d like to congratulation benefit auction guru Kathy Kingston on the success of her newly released book, A Higher Bid, which I edited. The book has been a breakout success on Amazon. 

Let me help you take your book proposal, manuscript, white paper or other writing project to the next level.

More information.


Top of Mind Thursday is a Hit!

Top of Mind Thursday“Quick, concise, and to the point.”
“Great insights.”
“I look forward to seeing this each week.”

These are typical of the comments we’re receiving about our new weekly communication, Top of Mind Thursday. Look for this each Thursday morning. If you’re not getting this, subscribe now. Or, tell us who else should be receiving this, too.


Consider an Advisor

Wouldn’t it be nice to have a third party objective resource? How about a sounding board for reviewing plans, an idea source for planning implementation, a responsive expert for questions and advice, a support system for accountability, or just a devil’s advocate to review potential key decisions.

We offer three types of Advisory Services:

  • Executive Advisor – for senior-level corporate executives
  • Startup Advisor – for executives at start-up and emerging companies
  • Consultant Advisor – for consultants and professional services firms

Contact us for more information.


Take Just a Moment for Marketing

…with our short video series, Just a Moment for Marketing

In less than 90 seconds, we’ll give you a useful marketing tip or insight. New videos will be posted regularly.

Watch the latest episode now.


What Marketing Thought Leaders Are Saying

Marketing Thought LeadershipCheck out the latest episodes in our podcast series, Marketing Thought Leadership.

  • Rose Fass on interpreting the chocolate conversation
  • Kevin Allen on brand strategies to get you to “priceless”
  • Dorie Clark on why standing out is no longer optional
  • Justin Foster on bringing home the bacon
  • Scott Edinger on the leaders hiding in plain sight
  • Robbie Kellman Baxter on how the new membership economy impacts marketers
  • Lee Caraher on successfully integrating Millennials into the marketplace

Join our podcast update list.

Suggestions for speakers or topics? Let us know.


In the News

Leverage2MarketLinda’s recent presentations included Marketing for Consultants at Alan Weiss’s Million Dollar Consulting College® in Newport, RI and Be Heard at the Monterey Bay Consultants Group.

Linda participated in the Silicon Valley Business Journal’s second annual Mentoring Monday, as well as the Women in Consulting Speed Mentoring Event, and the Invent Your Future Conference.

She also presented about her new book, Marketing Above the Noise, to NorCal BMA, First Thursdays Silicon Valley, Business Networking Made Simple, the ExeConnect Networking Group, and in a special fireside chat co-hosted by Women in Consulting.


Upcoming Events

  • CalendarJuly 22
    IMC Academy Webinar – Institute of Management Consultants, 10 am PDT
  • August 4
    Webinar – Public Relations Society of America (PRSA)
  • September 29
    Author Talk and Book Signing – at the Book Passage, 1 Ferry Building, San Francisco – 12:30pm
  • October 13
    Presentation – Silicon Valley American Mktg Assn. (SVAMA), 6pm PST
  • October 21
    Presentation – Writing Your Way To Success, Society for the Advancement of Consulting (SAC) – New York City

We are in the process of booking our Fall and Winter speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at info@Leverage2Market.com.

Download our Speaker Sheet.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at info@leverage2market.com for more information.


We Grow Through Referrals

Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us.

If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.


Our List

You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or Leverage2Market Associates. We do not ever sell, rent, lease, or otherwise distribute our mailing list. If you would like to be removed from this list, please unsubscribe here.


Please feel free to forward this newsletter to others you think may enjoy it. To be added to our subscription list, please subscribe here.

For more information on how to get more powerful performance from your marketing investment, contact us.

Linda
Linda Popky

President
Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor
Author, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters

 

Email: linda@popky.com
Phone: 650-281-4854
Fax: 650-453-3661
Web: www.Leverage2Market.com

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "Stand-Out Consultants: What I Learned from Linda Popky" on Business and Technology - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: "Future AI Technology Neither Panacea Nor Threat" – Read release.

    Podcast: Linda Popky interviews Alan Willett, President of Oxseeker, who talks about why it's important for organizations to find ways to harness the energy of those people who appear to be difficult and even unleadable. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats. Ask your customers what they prefer. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats