Marketing Leverage Times – Fall 2015


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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.


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Why Did You Even Bother to Ask?

You’d think the cardinal sin of customer engagement would be forgetting to ask your customers for their input. However, there’s something many businesses do that’s even worse than that. They ask but they don’t listen.

Read more.


We’re Being Heard Above the Noise!

Linda’s new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is getting rave reviews. The media that have covered the book include Publishers Weekly, Library Journal, C-Suite Book Club, ChangeThis.com, 800CEO Reads Thinker in Residence, Connect, American Management Association Playbook, Dallas Morning News, BookIt, 33 Voices, Strictly Marketing Magazine, Executive Girlfriends Group, ChiefMarketer.com, BusinessTraveler.com, Sales & Marketing Management, Investor’s Business Daily, CMO.com, Sales & Service Essentials, Startup Nation and many more!

Check out all the latest coverage, including blogs and podcasts, here.


Hear Linda Play Piano…Live November 1st

 

Perfect Day of Piano PerformanceCome experience a magical musical event…
Linda will perform music by Bach, Haydn, Chopin, Debussy, Mompou, Prokofiev, and Moszkowski in a concert to benefit the Crestmont Conservatory, concluding with a special four-hand performance of Piazzola tangos with Sherrie Osborne. The program begins at noon.

 More information.


Listen to Marketing Above the Noise!

DMLNow Available.
Don’t have time to read Marketing Above the Noise?

No problem.

The audio version of the book is now available through Audible.com.

Learn more.


Top of Mind Thursday is a Hit!

Top of Mind Thursday“Quick, concise, and to the point.”
“Great insights.”
“I look forward to seeing this each week.”

These are typical of the comments we’re receiving about our new weekly communication, Top of Mind Thursday. Look for this each Thursday morning. If you’re not getting this, subscribe now. Or, tell us who else should be receiving this, too.


Consider an Advisor

Wouldn’t it be nice to have a third party objective resource? How about a sounding board for reviewing plans, an idea source for planning implementation, a responsive expert for questions and advice, a support system for accountability, or just a devil’s advocate to review potential key decisions.

We offer three types of Advisory Services:

  • Executive Advisor – for senior-level corporate executives
  • Startup Advisor – for executives at start-up and emerging companies
  • Consultant Advisor – for consultants and professional services firms

Contact us for more information.


Take Just a Moment for Marketing

…with our short video series, Just a Moment for Marketing

In less than 90 seconds, we’ll give you a useful marketing tip or insight. New videos will be posted regularly.

Watch the latest episode now.


What Marketing Thought Leaders Are Saying

Marketing Thought LeadershipCheck out the latest episodes in our podcast series, Marketing Thought Leadership.

  • Ted Wright on harnessing the power of word of mouth
  • Charlene Li on transforming organizations through engaged leadership
  • Judy Robinett on how to be a power connector
  • Maria Ross on how small businesses can effectively use brand strategy
  • Mark Rodgers on the persuasion paradox
  • Jeffrey Hayzlett on thinking big and acting bigger

Join our podcast update list.

Suggestions for speakers or topics? Let us know.


In the News

Leverage2MarketLinda’s recent presentations included

Being Heard: How Marketers Can Succeed in Today’s Noisy, Chaotic World” for First Thursdays Silicon Valley and an author talk and book signing at the Book Passage, in San Francisco.
She also presented “Changing the Conversation: How PR Professionals Can Differentiate Themselves in a Crowded Marketplace,” a Webinar for the  Public Relations Society of America (PRSA), and she served as a mentor for the Women in Consulting Speed Mentoring Meeting.
Linda presented Writing Your Way To Success for Consultants for the Society for the Advancement of Consulting (SAC) in New York City in October.

Upcoming Events

  • CalendarNovember 1
    Crestmont Conservatory Piano Marathon, Sunday, 11/1/15 @ noon. Linda is playing! Learn more.
  • November 4
    Presentation to Fashion Institute of Design, San Francisco
  • November 17
    Presentation to Marketo Users Group, San Mateo
  • December 10
    Million Dollar Consulting College, Newport, RI
  • January 13, 2016
    Presentation to Silicon Valley Women Presidents Organization
  • March 8, 2016
    Business Book Club – Capital Club, San Jose
  • March 16-18, 2016
    Presentation –  Million Dollar Consulting Convention, “Being Heard: Using Marketing to Build a Consulting Practice That Stands Out from the Crowd” – Los Angeles, CA. Learn more.
  • March 31, 2016
    Presentation – Million Dollar Consulting College
  • April 14, 2016
    Presentation – Oklahoma City Chapter, American Marketing Association.

We are in the process of booking our Spring speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at info@Leverage2Market.com.

Download our Speaker Sheet.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at info@leverage2market.com for more information.


We Grow Through Referrals

Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us.

If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.


Our List

You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or Leverage2Market Associates. We do not ever sell, rent, lease, or otherwise distribute our mailing list. If you would like to be removed from this list, please unsubscribe here.


Please feel free to forward this newsletter to others you think may enjoy it. To be added to our subscription list, please subscribe here.

For more information on how to get more powerful performance from your marketing investment, contact us.

Linda
Linda Popky

President
Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor
Author, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters

 

Email: linda@popky.com
Phone: 650-281-4854
Fax: 650-453-3661
Web: www.Leverage2Market.com

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "Stand-Out Consultants: What I Learned from Linda Popky" on Business and Technology - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: "Future AI Technology Neither Panacea Nor Threat" – Read release.

    Podcast: Linda Popky interviews Dorie Clark who talks about why it's important for even those with full time jobs to become more entrepreneurial. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: Sniffing Out What Matters. We need to do a better job sensing our own environment. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats