Marketing Leverage Times – Fall 2015
Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.
FOLLOW US ONLINE:
On Twitter @popky and @mktgabove • On LinkedIn • Leverage2Market on FaceBook • Linda on FaceBook
Marketing Leverage Blog • Marketing Thought Leadership Podcast • On YouTube • The Book
Why Did You Even Bother to Ask?
You’d think the cardinal sin of customer engagement would be forgetting to ask your customers for their input. However, there’s something many businesses do that’s even worse than that. They ask but they don’t listen.
We’re Being Heard Above the Noise!
Linda’s new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is getting rave reviews. The media that have covered the book include Publishers Weekly, Library Journal, C-Suite Book Club, ChangeThis.com, 800CEO Reads Thinker in Residence, Connect, American Management Association Playbook, Dallas Morning News, BookIt, 33 Voices, Strictly Marketing Magazine, Executive Girlfriends Group, ChiefMarketer.com, BusinessTraveler.com, Sales & Marketing Management, Investor’s Business Daily, CMO.com, Sales & Service Essentials, Startup Nation and many more!
Check out all the latest coverage, including blogs and podcasts, here.
Hear Linda Play Piano…Live November 1st
Listen to Marketing Above the Noise!
Don’t have time to read Marketing Above the Noise?
The audio version of the book is now available through Audible.com.
Top of Mind Thursday is a Hit!
“Quick, concise, and to the point.”
“I look forward to seeing this each week.”
These are typical of the comments we’re receiving about our new weekly communication, Top of Mind Thursday. Look for this each Thursday morning. If you’re not getting this, subscribe now. Or, tell us who else should be receiving this, too.
Consider an Advisor
Wouldn’t it be nice to have a third party objective resource? How about a sounding board for reviewing plans, an idea source for planning implementation, a responsive expert for questions and advice, a support system for accountability, or just a devil’s advocate to review potential key decisions.
We offer three types of Advisory Services:
- Executive Advisor – for senior-level corporate executives
- Startup Advisor – for executives at start-up and emerging companies
- Consultant Advisor – for consultants and professional services firms
Contact us for more information.
Take Just a Moment for Marketing
In less than 90 seconds, we’ll give you a useful marketing tip or insight. New videos will be posted regularly.
What Marketing Thought Leaders Are Saying
Check out the latest episodes in our podcast series, Marketing Thought Leadership.
- Ted Wright on harnessing the power of word of mouth
- Charlene Li on transforming organizations through engaged leadership
- Judy Robinett on how to be a power connector
- Maria Ross on how small businesses can effectively use brand strategy
- Mark Rodgers on the persuasion paradox
- Jeffrey Hayzlett on thinking big and acting bigger
Suggestions for speakers or topics? Let us know.
In the News
Linda’s recent presentations included
- November 1
Crestmont Conservatory Piano Marathon, Sunday, 11/1/15 @ noon. Linda is playing! Learn more.
- November 4
Presentation to Fashion Institute of Design, San Francisco
- November 17
Presentation to Marketo Users Group, San Mateo
- December 10
Million Dollar Consulting College, Newport, RI
- January 13, 2016
Presentation to Silicon Valley Women Presidents Organization
- March 8, 2016
Business Book Club – Capital Club, San Jose
- March 16-18, 2016
Presentation – Million Dollar Consulting Convention, “Being Heard: Using Marketing to Build a Consulting Practice That Stands Out from the Crowd” – Los Angeles, CA. Learn more.
- March 31, 2016
Presentation – Million Dollar Consulting College
- April 14, 2016
Presentation – Oklahoma City Chapter, American Marketing Association.
We are in the process of booking our Spring speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at info@Leverage2Market.com.
Download our Speaker Sheet.
Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at firstname.lastname@example.org for more information.
We Grow Through Referrals
Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us.
If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.
You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or Leverage2Market Associates. We do not ever sell, rent, lease, or otherwise distribute our mailing list. If you would like to be removed from this list, please unsubscribe here.
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For more information on how to get more powerful performance from your marketing investment, contact us.
Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor
Author, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters