Marketing Leverage Times – Fall 2009

About UsConsulting ServicesMarketing LeverageHow We Help ClientsContact Us

Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues to help you better leverage your investment in marketing programs, processes and people. We hope you will enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback. Tell us what you like and don’t like and what you’d like to see in future editions.

On TwitterOn LinkedInLeverage2Market on FaceBookLinda on FaceBook
Linda’s BlogLinda’s Podcasts


Several weeks ago we had the opportunity to send our daughter off for her first semester of college.

As any parent knows, this is both an exciting adventure and a scary one – it’s a very strange feeling to realize your little girl is now a full-fledged adult with all the thrills and responsibilities that entails.

If you haven’t been on a college campus in awhile, let me tell you things have changed.

Read on


Promoting Your Non-ProfitUsing Marketing to Help Your Organization Succeed in a Turbulent Time

On the heels of the great response from our seminar earlier this year, we’ve collected many of the tips and techniques we shared with non-profit organizations into an information-packed, easy-to-use workbook called Promoting Your Non-Profit.

This easy-to-use, information-packed workbook will get non-profits and membership organizations on the right track to creating effective marketing and promotional programs. No knowledge of marketing is required.

To thank you for your support, until November 15, 2009, this workbook is available at a special reduced price to the Leverage2Market community. Choose either the printed workbook or eBook. Use the coupon code “L2M Associates” to get the special reduced pricing.

Learn more.


KeyPointFree Lunch and Learn Seminar – Oct 1, Keypoint Credit Union, Santa Clara

Now more than ever, it’s important to be recognized as a leader in your field. Customers, prospects, and employees need reassurance that they are associated with strong organizations that will continue to thrive in tough economic times and beyond. They want to know that the companies they partner with are thinking ahead and will remain so moving forward.

Learn why it’s so important to use thought leadership to grow and develop a strong brand. Understand how you can use simple, cost-effective marketing techniques, including social media, to build and differentiate your business, especially in tough economic time.

Register now.


Our research project to understand how effective organizations build competency in their marketing teams launches in October.

The study will include 1:1 interviews with senior marketing executives at organizations with established marketing organizations of at least 50 people, as well as a short online survey aimed at marketing executives in small and medium size businesses.

More information.


WVUAs part of our passion to build strong marketing professionals, Linda Popky has joined West Virginia University’s (WVU) Master’s in Integrated Marketing Communications (IMC) program as an adjunct instructor. She’ll be teaching an online course in Brand Equity Management starting in October 2009.

WVU’s IMC Master’s program is offered exclusively online with no classroom attendance is required, enabling students to earn their degrees from anywhere in the world.

More information.


Marketing Thought LeadershipCheck out the latest episodes in our podcast series, Marketing Thought Leadership.

  • Laura Lowell on building your personal brand through publishing
  • Katie Payne on social media measurement
  • Celeste Bishop on the importance of reputation management
  • Simma Lieberman on why diversity is important for marketing

Upcoming guests include Norma Watenpaugh on the importance of strategic alliances, Karen Galatis on integrating technology into go to market programs, and Lynn Hunsaker on new rules for innovating the customer experience.

Join our podcast update list.

Suggestions for speakers or topics? Let us know.


BMAWe are pleased to announce that in January 2010, Linda will be launching and leading a new Marketing Strategy roundtable breakfast meeting series for the Northern California Business Marketing Association.

Modeled on BMA’s successful series of roundtables on product marketing, branding, and other marketing areas, the new series will feature dynamic speakers focused on marketing strategy topics of interest to Silicon Valley marketing professionals. Meetings include breakfast and will be held the last Wednesday of each month at 8:30 am at Scott’s Seafood Restaurant in Palo Alto, starting Wed, Jan 28th, 2010.

More information.


L2MLeverage2Market’s Linda Popky has joined the Law Biz Forum, hosted by renowned law business practice expert Ed Poll, as a marketing expert.

In July, Linda presented Weathering the Storm: Learnings from the Recent Women in Consulting (WIC) Compensation Survey at a Women in Consulting Webinar.

On Sunday, November 1st, Linda will again be participating in the Crestmont Conservatory Annual Pianothon. She’ll be playing selections from Chopin, as well as Mozart and Bach piano concertos, in this fundraising event. Tax-deductible tickets are only $20 and good for the entire day. More information.

We’ve expanded our pro bono work this year to support both Astia, the business accelerator for high-growth women-led businesses, and Clean Tech Open, the world’s leading clean tech businesses competition. These worthwhile non-profit groups help entrepreneurs hone their business plans and access potential funding sources.

Linda is pleased to be asked to judge the 2010 New Mexico Women’s Press Communications Competition. More information.


We are in the process of booking our Winter ’10 speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at for more information.

Download our updated Speaker Sheet.


Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us. If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.


You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or Leverage2Market Associates. We do not ever sell, rent, lease or otherwise distribute our mailing list. If you would like to be removed from this list, please unsubscribe here.


Please feel free to forward this newsletter to others you think may enjoy it. To be added to our subscription list, please subscribe here.

Linda Popky, President
Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame

Phone: 650-281-4854
Fax: 650-780-0386

  • Read Our Blog

  • What’s New

    Article: Hindsight is 2020: Putting the year in perspective. Linda asks what have we learned from this year? on MultiBriefs: Exclusive.

    Article: The cure for pandemic fatigue in your organization. Linda discusses how to keep your organization on track during these times on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Margot Bloomstein who talks about how brands can build trust in a world filled with cynicism. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Post-Pandemic Work Environment Brings Need for New Best Practices" - Linda says that marketing efforts should focus on how an organization can help improve conditions for customers now and in the future. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats