Marketing Leverage Times – Fall 2009


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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues to help you better leverage your investment in marketing programs, processes and people. We hope you will enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback. Tell us what you like and don’t like and what you’d like to see in future editions.


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LESSONS FROM THE COLLEGE CAMPUS

Several weeks ago we had the opportunity to send our daughter off for her first semester of college.

As any parent knows, this is both an exciting adventure and a scary one – it’s a very strange feeling to realize your little girl is now a full-fledged adult with all the thrills and responsibilities that entails.

If you haven’t been on a college campus in awhile, let me tell you things have changed.

Read on


NOW AVAILABLE: PROMOTING YOUR NON-PROFIT WORKBOOK

Promoting Your Non-ProfitUsing Marketing to Help Your Organization Succeed in a Turbulent Time

On the heels of the great response from our seminar earlier this year, we’ve collected many of the tips and techniques we shared with non-profit organizations into an information-packed, easy-to-use workbook called Promoting Your Non-Profit.

This easy-to-use, information-packed workbook will get non-profits and membership organizations on the right track to creating effective marketing and promotional programs. No knowledge of marketing is required.

To thank you for your support, until November 15, 2009, this workbook is available at a special reduced price to the Leverage2Market community. Choose either the printed workbook or eBook. Use the coupon code “L2M Associates” to get the special reduced pricing.

Learn more.


MARKETING STRATEGIES TO BUILD THOUGHT LEADERSHIP

KeyPointFree Lunch and Learn Seminar – Oct 1, Keypoint Credit Union, Santa Clara

Now more than ever, it’s important to be recognized as a leader in your field. Customers, prospects, and employees need reassurance that they are associated with strong organizations that will continue to thrive in tough economic times and beyond. They want to know that the companies they partner with are thinking ahead and will remain so moving forward.

Learn why it’s so important to use thought leadership to grow and develop a strong brand. Understand how you can use simple, cost-effective marketing techniques, including social media, to build and differentiate your business, especially in tough economic time.

Register now.


NEW RESEARCH PROJECT LAUNCHING IN OCTOBER: BEST PRACTICES IN MARKETING COMPETENCY

Our research project to understand how effective organizations build competency in their marketing teams launches in October.

The study will include 1:1 interviews with senior marketing executives at organizations with established marketing organizations of at least 50 people, as well as a short online survey aimed at marketing executives in small and medium size businesses.

More information.


EXPANDING MARKETING EDUCATION

WVUAs part of our passion to build strong marketing professionals, Linda Popky has joined West Virginia University’s (WVU) Master’s in Integrated Marketing Communications (IMC) program as an adjunct instructor. She’ll be teaching an online course in Brand Equity Management starting in October 2009.

WVU’s IMC Master’s program is offered exclusively online with no classroom attendance is required, enabling students to earn their degrees from anywhere in the world.

More information.


WHAT MARKETING THOUGHT LEADERS ARE SAYING

Marketing Thought LeadershipCheck out the latest episodes in our podcast series, Marketing Thought Leadership.

  • Laura Lowell on building your personal brand through publishing
  • Katie Payne on social media measurement
  • Celeste Bishop on the importance of reputation management
  • Simma Lieberman on why diversity is important for marketing

Upcoming guests include Norma Watenpaugh on the importance of strategic alliances, Karen Galatis on integrating technology into go to market programs, and Lynn Hunsaker on new rules for innovating the customer experience.

Join our podcast update list.

Suggestions for speakers or topics? Let us know.


NEW BUSINESS MARKETING ASSOCIATION MARKETING STRATEGY ROUNDTABLE

BMAWe are pleased to announce that in January 2010, Linda will be launching and leading a new Marketing Strategy roundtable breakfast meeting series for the Northern California Business Marketing Association.

Modeled on BMA’s successful series of roundtables on product marketing, branding, and other marketing areas, the new series will feature dynamic speakers focused on marketing strategy topics of interest to Silicon Valley marketing professionals. Meetings include breakfast and will be held the last Wednesday of each month at 8:30 am at Scott’s Seafood Restaurant in Palo Alto, starting Wed, Jan 28th, 2010.

More information.


LEVERAGE 2 MARKET IN THE NEWS

L2MLeverage2Market’s Linda Popky has joined the Law Biz Forum, hosted by renowned law business practice expert Ed Poll, as a marketing expert.

In July, Linda presented Weathering the Storm: Learnings from the Recent Women in Consulting (WIC) Compensation Survey at a Women in Consulting Webinar.

On Sunday, November 1st, Linda will again be participating in the Crestmont Conservatory Annual Pianothon. She’ll be playing selections from Chopin, as well as Mozart and Bach piano concertos, in this fundraising event. Tax-deductible tickets are only $20 and good for the entire day. More information.

We’ve expanded our pro bono work this year to support both Astia, the business accelerator for high-growth women-led businesses, and Clean Tech Open, the world’s leading clean tech businesses competition. These worthwhile non-profit groups help entrepreneurs hone their business plans and access potential funding sources.

Linda is pleased to be asked to judge the 2010 New Mexico Women’s Press Communications Competition. More information.


UPCOMING EVENTS

We are in the process of booking our Winter ’10 speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at info@leverage2market.com for more information.

Download our updated Speaker Sheet.


WE GROW THROUGH REFERRALS

Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us. If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.


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Linda
Linda Popky, President
Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame

Email: linda@leverage2market.com
Phone: 650-281-4854
Fax: 650-780-0386
Web: www.leverage2market.com

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Strong Economy Creates Long-Term Growth Opportunities for Smart Businesses" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.


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    Video: Just a Moment for Marketing: Mocha on Marketing: It Doesn't Smell Right. If it doesn't smell right, it just isn't right. – View the video.

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    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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    Marketing Above The Noise

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