Content Makes the World Go Round: The Challenges of Globalizing Marketing Content

Val SwisherVal Swisher
CEO
Content Rules
www.contentrules.com

Val Swisher is the founder and CEO of Content Rules, Inc., which helps organizations create content that is global ready. She is a past member of the Society for Technical Communication and the Localization Industry Standards Association and a frequent speaker on how to create, standardize and get your content ready for the demands of the global marketplace. She has previously held management positions in technical documentation and training at SynOptics and 3Com.

In this podcast, Val discusses trends in the marketplace related to globalization of content and tells us how marketers are meeting the growing challenge of global marketing.


ListenListen to this podcast.


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One Response to Content Makes the World Go Round: The Challenges of Globalizing Marketing Content

  1. Excellent podcast. I’m an instant admirer of Val Swisher – she really knows the subject. It highlights the fact that most small medium sized businesses have a very long way to go make the most of their international opportunities. The UK is similar to the US in many respects. Most people here don’t speak another language and have no concept of how a poor translation can affect their credibility. A challenge for all us in international marketing.

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