Marketing Leverage Times – Winter 2010


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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues to help you better leverage your investment in marketing programs, processes and people. We hope you will enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback. Tell us what you like and don’t like and what you’d like to see in future editions.


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NEW YEAR, NEW OUTLOOK: WHY CHICKEN LITTLE SHOULD BE COOPED UP

We just returned from a ski vacation to Colorado. We found plenty of snow and plenty of people at the mountain and in the shops and restaurants in town in the middle of the week, too – in spite of frigid temperatures with a wind chill factor below zero.

That’s pretty impressive, considering that we’re in the midst of the worst recession in 100 years and lift tickets sell for nearly $100/day.

Read on….


MENTOR PROGRAM FOR CONSULTANTS AND ENTREPRENEURS

Alan and LindaWouldn’t it be nice to have your own personal business advisor – someone you could call with a new business idea or strategy? Would you like someone you could bounce ideas off – a senior, seasoned professional – without incurring a bill every time you picked up the phone or sent an email?

We are proud to announce that Linda Popky is one of only 20 people certified worldwide to offer the Private Roster Mentor Program developed and offered exclusively by Million Dollar Consultant Alan Weiss.

Over 1000 people have participated in the program over the last 15 years, with returns conservatively estimated at over $660 million.

If you’d like expert help to take your business to the next level, consider this six-month new program available for a low fixed fee.

Hear what Alan Weiss has to say about Linda Popky.


NEW TELESEMINAR SERIES STARTS IN FEBRUARY

TeleseminarsOur popular teleseminars offer an easy way to learn about the latest marketing strategies, trends, and techniques – without ever leaving your office.

This year’s series includes sessions on a wide variety of marketing topics of interest to consultants, small businesses, and nonprofit organizations – from starting and building a business, to branding, marketing strategy, and building your personal brand.

Teleseminars are available as individual sessions or at a reduced rate in a series. Not able to make the live session? No problem. Our sessions are recorded and available to you as downloadable MP3 files.

More information.


FALL TELESEMINAR RECORDINGS NOW AVAILABLE

L2M DVD SetOur fall 2009 teleseminars are now available as MP3 files or on CD. Choose either the Non-Profit Series or the Small Business Series. Each includes four full hour long sessions for one low price.

Learn more.


WHAT MARKETING THOUGHT LEADERS ARE SAYING

Marketing Thought LeadershipCheck out the latest episodes in our podcast series, Marketing Thought Leadership.

  • Norma Watenpaugh on the importance of strategic alliances
  • Karen Galatis on next generation go-to-market programs
  • Lynn Hunsaker on new rules for innovating the customer experience
  • Seth Kahan on creating a business surge

Upcoming guests include Lilia Shirman on customer collaboration 2.0, Collette Chandler on understanding the consumer drive behind going green, and Carol Schrader on social fundraising for nonprofits

Join our podcast update list.

Suggestions for speakers or topics? Let us know.


BUSINESS MARKETING ASSOCIATION (BMA) MARKETING STRATEGY ROUNDTABLES DEBUT THIS MONTH, JANUARY 26, 8:00 A.M.

BMAMark your calendar for the first Business Marketing Association Marketing Strategy Roundtable breakfast meeting on Tuesday January 26th in Palo Alto with Linda Popky as your host.

This new breakfast series kicks off with Brett Olszewski, Chief Sales & Marketing Officer of K/P Corporation, speaking about “On Demand Marketing: How Closed Loop Programs Drive Customer Conversations.”

Modeled on BMA’s successful series of roundtables on product marketing, branding, and other marketing areas, the new series will feature dynamic speakers focused on marketing strategy topics of interest to Silicon Valley marketing professionals. Meetings include breakfast and will be held the last Tuesday of each month at 8:00 am at Scott’s Seafood Restaurant in Palo Alto, starting Tuesday, Jan 26th, 2010.

More information.


LEVERAGE 2 MARKET IN THE NEWS

L2MLeverage2Market’s Linda Popky interviewed Million Dollar Consultant Alan Weiss for Women in Consulting in January.

Linda was a panelist at the Women’s Economic Summit sponsored by the Cadera Center for Women in San Jose in September.

Linda presented the seminars Standing out from the Crowd: Marketing Strategies to Build Thought Leadership and Big Marketing Tips for Small Businesses: Building Your Business on a Limited Marketing Budget at Keypoint Credit Union in Santa Clara in October.

Linda moderated the panel “Has Silicon Valley Lost Its Buzz?” featuring four local mayors and sponsored by the Silicon Valley Young Professionals and Keypoint Credit Union in December.

Linda was interviewed by Seth Kahan, for his Freelance Fortune podcast series, and by Celeste Bishop for her OnCompeting blog.


UPCOMING EVENTS

We are in the process of booking our Spring ’10 speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at info@leverage2market.com for more information.

Download our updated Speaker Sheet.


WE GROW THROUGH REFERRALS

Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us. If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.


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Linda
Linda Popky, President
Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame

Email: linda@leverage2market.com
Phone: 650-281-4854
Fax: 650-780-0386
Web: www.leverage2market.com

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats