Marketing Leverage Times – Winter 2009

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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues to help you better leverage your investment in marketing programs, processes and people. We hope you will enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback. Tell us what you like and don’t like and what you’d like to see in future editions.


Have you ever looked through a pair of binoculars and wondered why the object you’re looking at seemed even farther away than with the naked eye?

Most likely, after just a short period of time you realized that you were holding the binoculars the wrong way and you needed to look through the other end of the lens. Just like magic – things came into focus and the horizon began to look a lot closer and more vivid.

Imagine, though, what would happen if for some reason you were stuck looking through the wrong end of the lens – if you didn’t know what actions to take to bring the world into focus. Your target would seem far, far away and hard to see. You’d be amazed at how small and inaccessible things seemed to be. You might even give up in frustration.

It’s like the way some people are looking at their business in this current economy.

Read on


Ready4ReboundOur new program helps you win in 2009

Are you taking advantage of the opportunities presented by today’s economy? Just as importantly, are you preparing to leverage the opportunities that will be available when the economy rebounds?

Our new Ready4Rebound program is designed to help organizations take advantage of opportunities in today’s current economic conditions, as well as those that will be appear as the economy rebounds.

Yes We Can: Download our list of ten tips you can learn from the Obama marketing campaign.


Marketing Thought LeadershipCheck out the latest episodes in our podcast series, Marketing Thought Leadership.

  • Drew Stephens on aligning sales and marketing
  • Curtis Bingham on marketing smarter in tough times
  • Denise Shiffman on the Age of Engage
  • Mike Gospe on the power of integrated marketing campaigns
  • Lisa Orrell on understanding the Gen Y mindset
  • Ruth Ann Barrett on Sustainability and Web 2.0

Upcoming guests include Million Dollar Consultant Alan Weiss on global marketing for consultants, Pam Harper on the art of corporate resilience, and Dave Taber, author of a forthcoming book on Secrets to Success with

Join our podcast update list.

Suggestions for speakers or topics? Let us know.


SFSUWe’re pleased to announce that Linda Popky has been appointed Program Advisor for the Integrated Marketing Program at SF State’s College of Extended Learning, as well as to the Advisory Board for the Marketing Management Program at UC Santa Cruz (UCSC)’s Silicon Valley Extension.

UCSCThis spring, Linda will be teaching Branding Strategies at San Francisco State and Introduction to Sales & Marketing Tactics at UCSC. She will also be a guest lecturer at UCSC’s Management Institute of Leadership Excellence, focusing on Marketing Strategies.


L2MOur interview, Yes We Can: Marketing Lessons from the Obama Campaign is now available on the Marketing Matters with M7 Podcast series.

We’ve been busy! Our recent presentations include.

September: Santa Cruz Chamber of Commerce Women in Leadership Forum on “Planting the Seeds: Why Branding Is Key to Building a Successful Business.”

October: Passion, Purpose, Perseverance: Celebrating 10 Years of Powerful Women in Consulting. Linda moderated a panel of Women in Consulting (WIC) past presidents and key founders at the WIC 10th Anniversary Celebration Event in October.

December: Women in International Trade on Personal Branding: How to Manage Personal Branding and Increase Corporate Brand Equity.

January: Bowling Proprietors Association of America meeting in Napa, “Why Marketing Doesn’t Work (and what to do about it).”


Linda will be the featured speaker on February 25 at a seminar entitled “Promoting Your Non-Profit: How Marketing Can Help You Succeed in Today’s Economy.” The evening event is sponsored by Keypoint Credit Union in conjunction with the Homestead High School American Enterprise Class and admission is free. More information.


We are in the process of booking our Spring and Summer ’09 speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us.

Download our updated Speaker Sheet.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us for more information.


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For more information on how to better leverage your investment in marketing programs, processes, and people, contact us.

Linda Popky, President
Leverage2Market Associates, Inc.

Phone: 650-281-4854
Fax: 650-780-0386

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    LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.

    Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.

    Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    SAC® Press Release: "Ethics Come from the Inside-Out in Exceptional Leaders" - Linda Popky talks about how ethical behavior becomes a key brand differentiator. – Read release.

    Podcast: Linda Popky interviews Maria Ross who explains why empathy is so important in today’s workplace.  - Listen.

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    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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