Marketing Leverage Times – Summer 2008

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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues to help you better leverage your investment in marketing programs, processes and people. We hope you will enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback. Tell us what you like and don’t like and what you’d like to see in future editions.


Marty Popky

Marty Popky

This issue is a bit different than our normal newsletter. As many of our readers know, I recently lost my father, Marty Popky, following a long, extended illness. As we’ve had the opportunity to connect with friends, family, and acquaintances over the last several weeks, we’ve been reminded not only of his many accomplishments but also the way he lived his life.

My dad was a businessman and an entrepreneur. Not only did he start and run several businesses, but he also founded and supported a variety of nonprofit organizations, and he dedicated countless hours on an ongoing basis to helping others less fortunate.

I’ve collected a few of the lessons learned that are relevant to many of us in the business world today.

Read on


How can a five-cent credit card charge cost Citibank hundreds or even thousands of dollars? Read our recent post to find out.

The Marketing Leverage Hall of Shame/Fame is dedicated to those companies who go out of their way to differentiate their customers’ experiences, for better or for worse.

Have a Hall of Shame/Fame tip? Send us your stories and anecdotes. Each issue we’ll publish one of the best. If we choose yours, you’ll receive a special Leverage2Market memento (and the fame of being highlighted here) as our gift. Email with your suggestion.


Special pricing through August 1st

Need to beat the summer doldrums? Why not learn about how to better position and package yourself for success. For the month of July only, Woodside Business Press is offering members of the Leverage2Market community special pricing on our handbook.

Order Now

The handbook is also available from


L2MOur Invincibelle blog comment on Business Week’s article “The Slump: It’s a Guy Thing” was picked up and highlighted in the Feedback section of the June 2nd issue of Business Week.

Linda spoke at the May meeting of the RAL Transitions/Execunet event on “The First 90 Days: Positioning Yourself for Success.”

Linda’s article, The Worst of Times, The Best of Times was featured in the Women in Consulting Corner of Consultants Crossing in February 2008.


Women in ConsultingWomen in Consulting’s July 8th seminar will feature Linda on the topic of Marketing Product You: Positioning, Packaging, and Promoting Yourself for Success. For more information or to register, contact WIC.

SFSULinda will again be teaching Branding Strategies this summer and fall as part of the Integrated Marketing Program at San Francisco State University’s College of Extended Learning. For more information, please contact SF State at or 415-405-7700.

Linda will be speaking at the Bowling Proprietors Association of America meeting in Napa, CA in January 2009 on “Big Marketing Tips for Small Company Budgets.”

We are in the process of booking our Fall ’08 speaking schedule.

If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at

Download our updated Speaker Sheet.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at for more information.


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For more information on how to better leverage your investment in marketing programs, processes, and people, contact us.

Linda Popky, President
Leverage2Market Associates, Inc.

Phone: 650-281-4854
Fax: 650-780-0386

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