Take Your Business to the Next Level with Linda Popky’s Workshop Series

Consulting Triple Pay

The Consulting Triple Play: How to Acquire Clients, Value-Based Fees, How to Write a Proposal That’s Accepted Every Time

Combining three core programs, this special workshop cuts to the essence of successful consulting, providing participants with the foundation required to drive business growth. Whether you want to jumpstart your practice or increase your momentum, this seminar will provide you with the tools you need to realize rapid ROI on your efforts. This program, developed under the guidance of Alan Weiss with his endorsement, will be delivered by marketing expert Linda Popky, a Master Mentor and member of Alan Weiss’s Million Dollar Consultant® Hall of Fame. Reviews of last year’s program were outstanding.

This program, developed under the guidance of Alan Weiss with his endorsement, will be delivered by marketing expert Linda Popky, a Master Mentor and member of Alan Weiss’ Million Dollar Consultant® Hall of Fame. Reviews of last year’s program were outstanding.

Contact us about upcoming sessions.


In just one day, you’ll cover three of Alan’s most popular topics:

Session 1: How to Acquire Clients

Based on Alan Weiss’s acclaimed book by the same name and illustrated throughout by Linda’s personal experience from over ten years of applying these principles, this session will cover:

  • Identifying Targets of Opportunity
  • Building Relationships with Economic Buyers
  • Rebutting Objections Once and for All
  • The Best Acquisition Sources
  • Techniques for the Successful Practitioner

You will emerge from this session with a tight, focused strategy for targeting and acquiring new clients through new, repeat, and referral business.

Session 2: Value-Based Fees

Based on Alan’s landmark book that explains clearly how to move from mediocre to exceptional in your ability to generate value and charge for it, Linda will drive these points home with her real life experience putting these tenets into practice. Topics include:

  • The Lunacy of Times-and-Materials Models
  • How to Establish Enthusiasm for Value-Based Fees
  • How to Convert Existing Clients
  • Fee Progression Strategies

You will finish this session with a clear action plan for raising your fees, zeroing in on value your clients will gladly pay for, and taking your practice to the next level in the fee progression strategy.

Session 3: How to Write a Proposal That’s Accepted Every Time

End forever the time-consuming and often frustrating process of writing a consulting proposal. Linda will explain the step-by-step process you’ll want to implement, the nine key components of a Million Dollar Proposal, and the Golden Rules for presenting it. As a result of this session, you will be able to:

  • Write specific objectives, measures, and value statements.
  • Present options for achieving the objectives.
  • Move toward conceptual agreement.
  • Write a proposal that will be accepted.

PLUS: Exclusive to this Session

Linda Popky’s Top Tips for Better Branding. Learn how to apply the principles of powerful branding, as used by some of the country’s leading companies, to your own consulting business.

Each participant will be able to choose ONE of the following books for free. The FIRST TEN to register will receive all three.

  1. How to Acquire Clients: Powerful Techniques for the Successful Practitioner,
  2. Value-Based Fees: How to Charge – and Get – What You’re Worth and,
  3. Million Dollar Consulting Proposals: How to Write a Proposal That’s Accepted Every Time
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    Article: Putting on the best virtual conference — Part 1: A successful pandemic pivot. Linda discusses the steps on how to put on a virtual conference on MultiBriefs: Exclusive.

    Article: Putting on the best virtual conference — Part 2: Learning to be more virtually perfect. Linda discusses the key learnings from holding a virtual conference on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Increased Customer Focus Will Help Business Thrive in 2021" - Linda recommends focusing on what matters to customers now. – Read release.

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

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