Get Ready for the Rebound with Linda Popky’s Leverage2MarketSM Teleseminar Series

Series for Business

Get Ready for the ReboundCompanies and consumers are still making purchase decisions, but the decision making process is longer and different than it was before. Are you prepared for this new selling environment? Do you know how to effectively market in a post-recession economy? Available as MP3 files or on CD. $199*

* Plus S&H and tax, if applicable, on CDs

Series for Business

Complete Set

Complete set of four Sessions

Downloadable MP3 files


Complete set of four Sessions

Four CD set


Session 1

Show Me the Money – Finding Customers in a Tough Market

  • Discover the key criteria to identifying good prospects in a down market.
  • Learn how to adjust your targets to meet the new environment.
  • Understand how to use cost-effective marketing programs to drive business.


Session 2

Sounding Good – Does Your Value Proposition Still Work?

  • Discover why it’s so important to position your organization appropriately.
  • Learn the critical steps to creating a value proposition that resonates with customers.
  • Understand how to update your message for the current economy.


Session 3

Winning Business by Looking Good

With Cindy Baldanzi, President of Fineline Graphic Design

  • Discover how a strong visual identity can help drive sales.
  • Understand how to use design to differentiate your business.
  • Learn what cost effective design tips you can start implementing today.


Session 4

Simple & Sensible Social Media Strategies

  • Learn how social media can supplement your existing marketing efforts.
  • Understand the pitfalls as well as benefits of social media for small businesses.
  • Develop a strategy for implementing a social media program that works for your business.



See also: Teleseminars for Non-Profit Organizations/Associations
  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Lisa Nirell who shares insights in marketing innovation from her six years of surveying CMOs globally. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats