Take Control of Your Career

With the Marketing Your Career Program

Looking for a new job opportunity? Trying to position yourself for a new position within your existing organization?

Marketing Your CareerOur expanded Marketing Your Career program help professionals and business people more effectively market the ultimate product offering – themselves.

You don’t have to be a marketing professional to benefit from these programs. Whether you’re a seasoned manager, an experienced professional, or new to the business world, the straightforward Marketing Your Career approach is sure to help you take your career to the next level.

Marketing Your CareerWritten by award-winning consultant Linda J. Popky, president of Leverage2Market Associates, our new workbook is the companion to our handbook of the same name, published in 2008. The workbook provides a series of simple, straight-forward and fun exercises to help professionals identify their key differentiators and produce the type of effective marketing campaign required to succeed in this tough economic environment.

For those who would prefer a more structured, guided option to creating a personal marketing action plan, we now offer a half-day seminar and full-day Marketing Your Career workshop. Our one-on-one coaching and mentoring services are customizable to meet individual needs and may include personal branding, review of resumes and cover letters, and development of effective marketing online and offline strategies for securing new positions or obtaining promotions within existing organizations. Participants can choose single session or extended support options.



Programs Available:

  • One-hour Overview Presentation
  • 30-Minute Webinar
  • Half-day Seminar
    Includes small group and individual exercises
  • Full-day Workshop
    Includes small group and individual exercises, as well as development of personal marketing plan.
  • Customized 1:1 Coaching/Mentoring

Contact us for more information or to schedule a program.

  • Upcoming Events

  • What’s New

    Article: Who's Winning? Lessons from The Government Shutdown Crisis. Linda Popky discusses how the heat of friction drives innovation on Commpro.

    Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Marcia Daszko who discusses the key factors that allow an organization to create positive transformation. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Friction Point: From Success to Stagnation. Don't lose your company's edge. Encourage constructive friction. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats