Take Control of Your Career

With the Marketing Your Career Program

Looking for a new job opportunity? Trying to position yourself for a new position within your existing organization?

Marketing Your CareerOur expanded Marketing Your Career program help professionals and business people more effectively market the ultimate product offering – themselves.

You don’t have to be a marketing professional to benefit from these programs. Whether you’re a seasoned manager, an experienced professional, or new to the business world, the straightforward Marketing Your Career approach is sure to help you take your career to the next level.

Marketing Your CareerWritten by award-winning consultant Linda J. Popky, president of Leverage2Market Associates, our new workbook is the companion to our handbook of the same name, published in 2008. The workbook provides a series of simple, straight-forward and fun exercises to help professionals identify their key differentiators and produce the type of effective marketing campaign required to succeed in this tough economic environment.

For those who would prefer a more structured, guided option to creating a personal marketing action plan, we now offer a half-day seminar and full-day Marketing Your Career workshop. Our one-on-one coaching and mentoring services are customizable to meet individual needs and may include personal branding, review of resumes and cover letters, and development of effective marketing online and offline strategies for securing new positions or obtaining promotions within existing organizations. Participants can choose single session or extended support options.

Programs Available:

  • One-hour Overview Presentation
  • 30-Minute Webinar
  • Half-day Seminar
    Includes small group and individual exercises
  • Full-day Workshop
    Includes small group and individual exercises, as well as development of personal marketing plan.
  • Customized 1:1 Coaching/Mentoring

Contact us for more information or to schedule a program.

  • Upcoming Events

  • What’s New

    LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.

    Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.

    Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    SAC® Press Release: "Careful Preparation Helps Drive Success in New and Emerging Markets" - Linda recommends using what you know to expand outward. – Read release.

    Podcast: Linda Popky interviews Erik Pelton who explains why now, more than ever, it's so important to have a strong trademark for key brands.  - Listen.

    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats