Take Control of Your Career

With the Marketing Your Career Program

Looking for a new job opportunity? Trying to position yourself for a new position within your existing organization?

Marketing Your CareerOur expanded Marketing Your Career program help professionals and business people more effectively market the ultimate product offering – themselves.

You don’t have to be a marketing professional to benefit from these programs. Whether you’re a seasoned manager, an experienced professional, or new to the business world, the straightforward Marketing Your Career approach is sure to help you take your career to the next level.

Marketing Your CareerWritten by award-winning consultant Linda J. Popky, president of Leverage2Market Associates, our new workbook is the companion to our handbook of the same name, published in 2008. The workbook provides a series of simple, straight-forward and fun exercises to help professionals identify their key differentiators and produce the type of effective marketing campaign required to succeed in this tough economic environment.

For those who would prefer a more structured, guided option to creating a personal marketing action plan, we now offer a half-day seminar and full-day Marketing Your Career workshop. Our one-on-one coaching and mentoring services are customizable to meet individual needs and may include personal branding, review of resumes and cover letters, and development of effective marketing online and offline strategies for securing new positions or obtaining promotions within existing organizations. Participants can choose single session or extended support options.

Programs Available:

  • One-hour Overview Presentation
  • 30-Minute Webinar
  • Half-day Seminar
    Includes small group and individual exercises
  • Full-day Workshop
    Includes small group and individual exercises, as well as development of personal marketing plan.
  • Customized 1:1 Coaching/Mentoring

Contact us for more information or to schedule a program.

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "Stand-Out Consultants: What I Learned from Linda Popky" on Business and Technology - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: "Future AI Technology Neither Panacea Nor Threat" – Read release.

    Podcast: Linda Popky interviews Alan Willett, President of Oxseeker, who talks about why it's important for organizations to find ways to harness the energy of those people who appear to be difficult and even unleadable. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats. Ask your customers what they prefer. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats