Linda Popky's Just a Moment for Marketing Videos

Practice Makes Permanent
Fix "wrong" actions now, before they become engrained as habits.

The Best Kept Secret
Use marketing to promote yourself. Don't let yourself be the best kept secret.

Failing Quickly
Learn to fail quickly to leave more time for success.

I Got Rhythm
Be consistent. Once you establish a pattern that your customers recognize, stick with it.

Start At the Very Beginning
Think through the whole process...from the beginning. No shortcuts!

A Marathon, Not a Sprint
Success in business is like a marathon - you have to go the distance!

The View from the Other Side
Try looking at things from a different perspective

Those Pesky Airline Customers
Get rid of your customers??? You need them!

Climbing the Wrong Mountain
Get a good marketing strategy before you execute marketing programs.

The Schizophrenic Marketer
Create one single integrated marketing strategy for all of your marketing needs.

STRATEGIES vs TACTICS: The What vs The How
Identify the What before you work on the How.

Tell a Good Story
Tell a good story about your product or service - "show me what success looks like."

The Platinum Rule
Do unto others as they prefer to have done to themselves. That is, offer your customers a choice.

Why We Don't Do Our Own Wiring
Use a professional to correctly focus your marketing campaigns.

Looking for Love in All the Wrong Places
Take care of your existing loyal customers.

The GPS System
The more you know about where you are today, the easier it is to get to your goal.

The Three Times You Need Marketing
Marketing is needed when you want to get ahead of the competition.

If We Build It, They Will Come
Build a product that customers actually want.

The Miranda Warning
Whatever you post online is public for the world to see.

Keeping Up the Tempo
Develop an ongoing, appropriate marketing campaign.

The Three Costs of Marketing
The costs of time, money and expertise in marketing.

Waving the Arms
How to attract business through your marketing

The Ski Lesson
Choose the clearest path to your goal.

A Rose by Any Other Name
How well does your name fit you?

What's Old is New Again
Use old media methods in new marketing ways

Don't Ask Questions You Don't Want Answered
Customer surveys: Listen to the input!

Everyone's An Expert....Except When They're Not
Engage with a marketing professional.

Just a Moment for Marketing: Introduction
Linda Popky introduces this new marketing series: short tips and anecdotes to help you transform your business through marketing.