Linda Popky – President
Leverage2Market Associates, Inc.
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What Our Clients Say
“As a musician and business owner, I love how Linda uses many musical metaphors to illustrate her marketing points. Linda made it easy to understand how to diminish background noise and through her effective marketing strategies, augment my business.”
Polly van der Linde
Director/Owner, Sonatina Enterprises
“In my work as a CEO advisor I often assess to see whether my client’s organization has the capabilities necessary to achieve their objectives. In more cases than not, I find marketing lacking. That’s not good, because along with performance, effective marketing is the prerequisite for success. Linda Popky lays out what it takes to succeed. She shows how to get more definitive results from your campaigns, the ways to greater customer engagement, loyalty, and growth. This marketing book is about achieving strategic advantage. Isn’t that what it’s all about? Master the knowledge in this book and you are on your way.”
Bestselling author of Getting Change Right and Getting Innovation Right.
“I appreciated Linda’s flexibility and ability to provide valuable ideas and insights extemporaneously. She provided open and candid feedback.”
Sr. Partner, Experience on Demand
“Stop the marketing madness! If you’re a CEO or a CMO who is tired of wasting money on me-too marketing that doesn’t work, you must read this book. Linda Popky shows you how to differentiate yourself and a creating a compelling customer-centric strategy that will drive business and make you proud.”
Lisa Earle McLeod
Author of Selling with Noble Purpose
“Marketing Above the Noise is a tour de force that will help anybody interested in creating marketing dominance to do so in a customer-oriented, highly profitable manner.”
Author of Million Dollar Consulting
“As a board member, interim CEO, and C-level executive coach, I love the themes contained in Linda Popky’s approachable and engaging book Marketing Above the Noise. In so many cases, when I begin working at the strategic level with companies, they do not know exactly who their customers are, how to engage their prospective customers, and to view marketing in the strategic context where it can catapult a company to its rightful place in the market. Linda makes marketing practical and actionable, using terrific metaphors and stories to make her points so that all executives will want to own this book and leverage its sage advice.”
Janis M. Machala
Managing Partner, Paladin Partners
“This book will change the way you think about your business. In today’s membership economy, it’s more important than ever that marketers know how to think strategically and stand above the crowd.”
Robbie Kellman Baxter
Author, The Membership Economy
“Marketing Above the Noise is required reading for anyone who wants to be more effective at using marketing to reinvent and grow their business. Linda Popky shows us how to take the most essential elements of traditional marketing and apply them in the fast-changing world of social business.”
Author of Reinventing You: Define Your Brand, Imagine Your Future
Adjunct professor, Duke University Fuqua School of Business
“Want to stand out in today’s crowded marketplace? Looking for easy-to-implement marketing strategies that are proven to be effective? In Marketing Above the Noise, Linda Popky shares the insider secrets to building buzz that make her Silicon Valley’s go-to marketing guru. Get your copy today!”
CEO, Thought Leadership Lab, author, Ready to Be a Thought Leader?
“A lot of marketing talk focuses on technology: Twitter, Facebook, viral videos, clicks. Linda Popky understands that technology is an important piece of the puzzle, but not THE most important. Her back-to-basics approach builds on foundational values like trust, relationship-building, and resilience to create customer interest and loyalty. Marketing Above the Noise speaks to marketers in their language, but it really shines when the author digs into what specific companies are doing right and wrong.”
Daniel H. Pink
author of Drive and To Sell is Human
In today’s environment, having a great product or a terrific technology is no longer sufficient to win in the marketplace.