Top of Mind Thursday – October 2, 2025: Atonement

Leverage2Market Logo

Today was Yom Kippur, the Day of Atonement—the holiest day in the Jewish calendar.

Jews around the world marked the day by fasting from sundown last night to sundown tonight, and attending prayer services in synagogues.

Today, a Syrian jidahist attacked a synagogue in Manchester, England, killing at least 2 people and injuring 4 others. UK Prime Minister Keir Starmer expressed shock and surprise about an attack killing Jews simply because they are Jews.

But for the Jewish people, these acts—which always shocking—are no surprise.

Yom Kippur has taken on a tragic significance since October 6, 1973, when Israel suffered a surprise attack from its Arab neighbors. Fifty years later, Hamas attacked Israel on October 7, 2023, in the massacre that resulted in the Gaza war that is still underway nearly two years later.

Starmer offered the usual “thoughts and prayers” for the victims, as other politicians have for victims of violence in the US and other countries. But today’s victims—like those in the Mormon church in Michigan last week and the recent attack on a Catholic church in Minnesota—were already praying when they were attacked.

Prayer is an important aspect of Judaism, but by itself, it is not sufficient for atonement. On Yom Kippur, in addition to prayer, we talk about the need for repentance for prior behavior and a commitment to do good deeds in the future. To be effective, we believe prayer must be coupled with action.

Today was another reminder that only when we take appropriate positive action will we be able to repair the world.


Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in Top of Mind Thursday Memo and tagged , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats