Top of Mind Thursday – November 16, 2023: Meeting Needs

Leverage2Market Logo

I spent most of this week in San Diego, attending the final in-person meeting for the Society for the Advancement of Consulting, as well as an Alan Weiss event.

This was the first in-real-life event for SAC since the pandemic. While we’ve run a full slate of virtual programs since 2020, members have suffered Zoom fatigue over the last year—yet weren’t ready to return to in-person meetings either.

While virtual or hybrid meetings can be effective in many cases, there’s still something about 1:1 and small group interactions that happen on the sideline and in the breaks of a live event that can’t be replicated in a virtual environment.

Will we go back to only live events? Unlikely, for many reasons, including costs and the hesitance of many people to travel for business or professional development.

So, will we be satisfied with strictly virtual events instead? Also, unlikely.

As we continue to find ways to network, build relationships, and develop professional alliances, the trick will be understanding the right balance for each group and need. . . then determining how best to meet those needs effectively.

Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats