Top of Mind Thursday November 13, 2014: What You Say Isn’t What They Hear

Top of Mind Thursday
This week I am at the Sonata adult piano camp in Bennington, Vermont. In addition to practice and performance, we also have classes on musical subjects.

Leverage2Market LogoToday’s class was about musical overtones. Playing an A on the piano doesn’t give you just that note, but a whole series of other tones that resonate in the background…an octave, a fifth, a third, and eventually the entire chromatic scale. We hear these other tones in the background and they change the way we hear the music.

Similarly, in your business there are likely overtones that creep into your communications: things that aren’t said overtly but that influence your message. This can be everything from your brand image to employee interactions, competitive and market pressures, and even how much the listener is predisposed to be tuned in to what you’re trying to say.

Stop and think about how these hidden elements may be changing your communications. How can you create a more conducive environment for getting the right messages heard?

To subscribe, please click here.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Lisa Nirell who shares insights in marketing innovation from her six years of surveying CMOs globally. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats