Top of Mind Thursday – June 18, 2026: Championing a Cause

 

Leverage2Market Logo

This week, the New York Knicks beat the San Antonio Spurs in the NBA Finals to capture basketball’s championship crown for the first time in 53 years.

And for the nth time in 47 years, the Islamic Republic of Iran bested its enemy at the negotiating table, this time out negotiating the Trump administration.

While all of New York City went wild with ecstasy as the Knicks came from behind to beat the Spurs in a 4-1 series, there is no celebration among the Iranian people. What started out as a series of US/Israeli military victories has been dissipated by a 14-point memorandum of understanding (MOU) that appears to weight the decision heavily in favor of the Islamic Republic.

Furthermore, the MOU ties the agreement with Iran to actions in Lebanon, emboldening Hezbollah terrorists to continue striking Northern Israel. While details still need to be worked out, it appears Iran will now force ships transiting through the Strait of Hormuz to pay a fee for passage, and the disposition of Iran’s nuclear assets remains unaddressed. Again.

Six months after nearly 40,000 Iranians were killed by the repressive regime, it appears that a new age has still not arrived. The regime has been weakened and the economy devastated. Yet the MOU provides for billions of dollars to flow to Iran that will likely allow the resumption of missile production and supplying terror proxies.

Perhaps there are cracks forming that will shake the regime enough to bring change. Perhaps we will soon see actions that will enable the Iranian people to free themselves from this half-century nightmare and again join the free world.

It may sound improbable, but then again, there aren’t too many people who would have predicted in October that this would be the year the Knicks would break their long championship drought. Let’s hope this week’s actions won’t cause Team Iran to foul out before achieving their long awaited goal.


Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in Top of Mind Thursday Memo and tagged . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats