Top of Mind Thursday June 14, 2018: Swept Away

Top of Mind Thursday

Last Friday night, the Golden State Warriors beat the Cleveland Cavaliers 108-85 to win the NBA Finals in a four-game sweep. These two teams have met in the Finals for four straight years, with the Warriors taking 3 of the 4 series.

Leverage2Market Logo

The path to a championship was not easy for the Warriors this year. They battled injuries to each of their key players, much stronger contenders in their conference, and often were their own worst enemies–taking seven games to beat the Houston Rockets in the conference series to advance to the Finals.


Yet when it mattered, the Warriors came together as a team. The key performers were different for each Finals game. One night Steph Curry broke the NBA record for 3-pointers in a Finals game. The next, he went stone cold. So other players, like Kevin Durant, stepped in and carried the game.


Cleveland’s effort was spearheaded by LeBron James, who scored 136 points by himself (more than a third of the team’s total scoring). But even a player as talented as James can’t win a team sport by himself (though he certainly tried).


The lesson: Pack as much talent as you can onto your team. You never know when you’ll need that little extra boost. Then, create a culture where everyone works together for the good of the team, rather than the individual.


The results may just sweep you away.


To subscribe, please click here.


Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The World at Your Finger Tips. Aim high and achieve more. – View the video

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats