Seeing is believing, right? Not anymore.

There was a time when seeing something with your own eyes signified it was real or authentic. But with the advent of AI and new digital tools, it’s often hard to separate what’s real from what’s been invented.

Sure, there are usually still some clues: the dog with six toes or the man with three arms are easy to spot. But the technology is getting better and often the differences are subtle—an email address that kind of looks right but not exactly, wording that sounds sort of right but not really, a story that kind of sounds true, but seems a little bit off.

Then there’s the problem of looking at a situation that’s only captured from a specific angle, which might not show the whole picture. Just like a ref or ump at a professional sports contest might be limited by what they can see from their single vantage point, we often base assumptions on what we ourselves can see—which might not include important information.

The recent ICE shootings in Minnesota are a good example of this. In each case, first impressions didn’t include the complete picture. Various angles provided more comprehensive information. Yet, people on both sides of the conflict, as well as the media, immediately drew conclusions that don’t seem to be warranted.

How do we overcome this? Our minds are trained to sort information quickly and come to conclusions. Algorithms are continuously feeding us information they think we want to see and hear. We need to take what we see with a grain (or ten) of salt. It’s important to remind ourselves that what you think you see is not always what you really get.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com