Top of Mind Thursday December 20, 2018: Sometimes You Just Need to Ask

Top of Mind Thursday

I walked into my neighborhood supermarket last week to find the aisle of gluten-free products had disappeared.

Leverage2Market Logo
Well, the physical aisle was still there, but the products weren’t. I asked an employee where they’d gone and he deferred to the manager, who told me we’ve “integrated them into the rest of the store.” What that means is that instead of having all of these in one place, the gluten-free pasta is now mixed with the regular pasta, the gluten-free crackers are now mixed in with the regular crackers, etc.

I’m sure someone at “headquarters” decided this would be a good idea. But here’s the problem. No one ever asked customers how they felt about this.  Having a place where I know to go to look for a particular type of product made this really easy to go in and find what I need. Now I need to go up and down all the aisles and read every package in the cracker section to see which are gluten-free and which aren’t.

When I mentioned this to the manager, he said, “Gee, we never thought of that.” Of course not, because they made a decision without understanding customer behavior–without realizing this would make the shopping experience much more challenging. My first thought was not in what aisle are the cookies now. It was where else can I shop that makes this easier for me.

How do you find out what customers like and don’t like? It’s a really complicated process. Ready? Here goes: Just ask.

Contact me to find out how to get heard above the noise.

Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.

    Article: When It's Time to Fire a Customer. Linda talks about when a customer is too costly to keep.

    Article: The just-in-time effect: How Amazon and Uber have changed associations. Linda discusses how to survive in a just-in-time world on MultiBriefs: Exclusive.

    Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.

    Article: Are you being served? What about your customers?. Linda discusses how to satisfy customers on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Focused Strategies Drive Growth at Successful Organizations" - Linda Popky talks about how growth comes through customer acquisition and retention. – Read release.

    Podcast: Linda Popky interviews Dr. Diane Hamilton who discusses why curiosity is so important to today's workplace. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats