Top of Mind Thursday – August 7, 2025: Your Story’s Too Good Not to Share

This week, I am in Tecate, Mexico at Rancho la Puerta—one of the world’s best ranked wellness resorts.

While I’ve been here a number of times, this visit is a little different because I am one of the featured presenters. I’m presenting a 5-part workshop on Paths to Published—how to create and produce your own published book.

One thing I’ve noticed in all my trips to “the Ranch,” now celebrating it’s 85th year, is what an amazing set of people come here. They are from all walks of life, all around the US and other countries as well. Some come for the fitness, some to learn how to lead a more healthy life, and some for the fun and camaraderie.

But the one thing they have in common is that they all have led fascinating lives and have incredible insights to share. Some have even thought about perhaps writing a book, but most haven’t gotten that book through the editorial and production process and out into the world. I’m hoping my presentations this week will help them move forward on that path.

The Rancho crowd isn’t unique. I meet so many people that have a story they should be telling the world, but some how never get there.

What are you doing to share your ideas and insights? This might be related to your profession or work life, your family, a hobby, or perhaps a significant event in your life that transformed the way you think or live. It’s not about writing bestsellers. Authors do this to share expertise, to promote a cause, to capture life experiences, or as a way of giving back.

You may be thinking, “I’ll get to that someday.” But we never know what lies around the corner. Too often, someday never comes.

Want to find out how you can tell that story that’s too good not to share? Let’s talk. Any day but someday.

Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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