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# Leverage2Market Associates

Powerful Marketing Performance

## Sitemaps

- [XML Sitemap](https://www.leverage2market.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://www.leverage2market.com/blog/)
- [Top of Mind Thursday - June 15, 2023: Do Your Damn Job](https://www.leverage2market.com/top-of-mind-thursday-june-15-2023-do-your-damn-job/) - It happened again this week. At least once a day, someone else told me about a simple customer service issue they tried to resolve that became unnecessarily complex and drawn-out--and I experienced this myself, too. None of these were unique situations. It's likely a similar situation happens to this company dozens of times a day--if
- [Top of Mind Thursday - June 8, 2023: The Right Spark](https://www.leverage2market.com/top-of-mind-thursday-june-8-2023-the-right-spark/) - My gas grill picked an inopportune time to stop working. With summer fast approaching, this is the time of year when BBQs are the preferred way to cook dinner. Over the last couple of months, it's been getting harder and harder to get the grill to light. Then, a few weeks ago, it just stopped
- [Top of Mind Thursday - July 30, 2026: Dog Days of Summer](https://www.leverage2market.com/top-of-mind-thursday-july-30-2026-dog-days-of-summer/) - Greetings from Jerusalem, where it's an expected to be an unusually high 94 degrees this weekend. While that is unusual for this city (which sits at elevation), it's not too bad when you consider huge swaths of France and Spain are on fire, due to extremely dry and hot conditions. Severe weather has resulted
- [Top of Mind Thursday - July 23, 2026: Safe Haven](https://www.leverage2market.com/top-of-mind-thursday-july-23-2026-safe-haven/) - On Tuesday morning, my daughter and I landed at an airport that was filled with US military aircraft, including nearly 30 air refueling tankers. No, we weren't at a US military base. In fact, while the US maintains military bases in nearly 80 countries, it doesn't have a single one in this particular country. There
- [Top of Mind Thursday - July 16, 2026: Hold the Pickles, Hold the Lettuce](https://www.leverage2market.com/top-of-mind-thursday-july-16-2026-hold-the-pickles-hold-the-lettuce/) - So far, 2026 has brought us a variety of concerning medical ailments: Hantavirus, Norovirus, Ebola, and now something new and different: a parasitic infection called Cyclospora. Cyclospora is a nasty parasite that causes severe diarrhea, stomach cramps, nausea, and fatigue. The outbreak so far has sickened nearly 7000 people—mainly in the Midwest and Northeast—and can
- [Top of Mind Thursday - July 9, 2026: The Reign in Maine Falls Directly into the Profane](https://www.leverage2market.com/top-of-mind-thursday-july-9-2026-the-reign-in-maine-falls-directly-into-the-profane/) - This week, Graham Platner, the Democratic candidate for US Senate for Maine, suspended his campaign. This campaign has been bumpy from the start. Platner has a Nazi-themed tattoo on his chest, for which he denied knowing the origin (even though a former girlfriend said he told her otherwise). He supposedly is an oyster farmer, yet
- [Top of Mind Thursday - July 2, 2026: Scoring Big at the World Cup](https://www.leverage2market.com/top-of-mind-thursday-july-2-2026-scoring-big-at-the-world-cup/) - FIFA World Cup fever has hit North America hard. Not only are sports arenas full of screaming fans cheering for the full array of competitors, but we're seeing reports of international fans clearly enjoying themselves while taking in American culture—from extra large pizzas to shopping at Costco or Walmart. As is typical with these types
- [Top of Mind Thursday - June25, 2026: Flood of Memories](https://www.leverage2market.com/top-of-mind-thursday-june25-2026-flood-of-memories/) - Tuesday, June 23rd, was the 52nd anniversary of an event that dramatically changed my life and that of thousands of people in my home town. That Friday in 1972, Hurricane Agnes hit the East Coast, wreaking havoc on a wide swatch of the mid-Atlantic between Northeastern Pennsylvania and the Chesapeake Bay. By the end
- [Top of Mind Thursday - June 18, 2026: Championing a Cause](https://www.leverage2market.com/top-of-mind-thursday-june-18-2026-championing-a-cause/) -  This week, the New York Knicks beat the San Antonio Spurs in the NBA Finals to capture basketball's championship crown for the first time in 53 years. And for the nth time in 47 years, the Islamic Republic of Iran bested its enemy at the negotiating table, this time out negotiating the Trump administration.
- [Top of Mind Thursday - June 11, 2026: Scoring Big](https://www.leverage2market.com/top-of-mind-thursday-june-11-2026-scoring-big/) - This week, the FIFA World Cup began in North America. For those who may wonder what this is all about, an estimated 5 million people will attend 104 matches among 48 teams in 16 venues across the US, Mexico, and Canada. Beyond that number, an estimated 5 to 6 billion people will watch World Cup
- [Top of Mind Thursday - June 4, 2026: Money Can't Buy You Love (or Political Office)](https://www.leverage2market.com/top-of-mind-thursday-june-4-2026-money-cant-buy-you-love-or-political-office/) - On Tuesday, California held its gubernatorial primary election. Two days later, we still don't have final results, but if the trends hold, it looks like Republican Steve Hilton and Democrat Xavier Becerra will be the candidates headed to the general election. This is in spite of the fact that the #3 finisher, billionaire Tom Steyer,
- [Top of Mind Thursday - May 28, 2026: Please don't write THIS book](https://www.leverage2market.com/top-of-mind-thursday-may-28-2026-please-dont-write-this-book/) - More than 4 million books are published each year, with less than a quarter of those actually making it in print. Unfortunately, some of those that actually do get published, including those by traditional publishing houses, should probably never have seen the light of day. Former presidential candidate Kamala Harris' 2025 book 107 Days is a good example. Harris
- [Top of Mind Thursday - May 22, 2026: Abdicating Intelligence](https://www.leverage2market.com/top-of-mind-thursday-may-22-2026-abdicating-intelligence/) - Twice this week I found myself facilitating a Zoom meeting where there were more AI bot attendees than actual humans. How could that be? Because some of the people invited chose not to attend but sent their bots instead. These were not presentations, where one could argue an AI bot could effectively capture the key
- [Top of Mind Thursday - May 14, 2026: Gone to the Dogs](https://www.leverage2market.com/top-of-mind-thursday-may-14-2026-gone-to-the-dogs/) - This week, a blue ribbon commission in Israel released a 300 page report that outlined the scope and depravity of sexual violence perpetrated by Hamas and Palestinian civilians on Israelis on October 7th and for months afterwards. The report—the result of a two-year investigation that included testimony from more than 400 people (including survivors of
- [Top of Mind Thursday - May 7, 2026: When the Spirit No Longer Moves Us](https://www.leverage2market.com/top-of-mind-thursday-may-7-2026-when-the-spirit-no-longer-moves-us/) - Last weekend, Spirit Airlines shut its doors for the final time—leaving thousands of passengers stranded. While some press reports called this "sudden," it was certainly not unexpected. The airline had filed for bankruptcy twice within a year and was known to be in financial trouble. A proposed government bailout didn't materialize and that left no
- [Top of Mind Thursday - April 30, 2026: Word Power](https://www.leverage2market.com/top-of-mind-thursday-april-30-2026-word-power/) - When is free speech not free speech? We know it's illegal to yell "Fire" in a crowded theatre, or to engage in speech that clearly threatens to harm an individual—particularly when that individual is the president of the United States. But what if the so-called threat is not so clearly delineated? Following a third attempt
- [Top of Mind Thursday - April 23, 2026: Brain Drain](https://www.leverage2market.com/top-of-mind-thursday-april-23-2026-brain-drain/) - It's so tempting to let all the great technology and systems available to us manage our lives and businesses. But what happens when we let the systems do the thinking, rather than allowing the people involved apply their knowledge and expertise? For the last two months, my bill from a mail order pharmacy was significantly
- [Top of Mind Thursday - April 16, 2026: How Did No One Know?](https://www.leverage2market.com/top-of-mind-thursday-april-16-2026-how-did-no-one-know/) - On Tuesday, Congressman Eric Swalwell resigned his congressional seat and dropped out of the California governor's race after multiple allegations of sexual assault and misconduct. Over the last week, a number of women on his staff have come forward to say they were assaulted by Swalwell, with allegations ranging from inappropriate sexual messaging to assault
- [Top of Mind Thursday - April 9, 2026: Muddy Waters](https://www.leverage2market.com/top-of-mind-thursday-april-9-2026-muddy-waters/) - On Tuesday, just hours before a deadline imposed by US President Donald Trump, Iran agreed to a ceasefire. Well, at least we think they agreed to a set of terms that will then lead to negotiations. But the situation is problematic. What was announced in English by Iran is not what they said they agreed to in
- [Top of Mind Thursday - April 2, 2026: Are We Having Fun Yet?](https://www.leverage2market.com/top-of-mind-thursday-april-2-2026-are-we-having-fun-yet/) - Tuesday's Wall Street Journal has an article about how cost cuts and AI are stripping the joy out of work life. Yesterday was April Fool's Day and one of my former colleagues from Sun Microsystems noted how different things were back in the heyday of Sun. For most of the company's history, April Fool's Day was a
- [Top of Mind Thursday - March 26, 2026: This Budget Impasse Doesn't Fly!](https://www.leverage2market.com/top-of-mind-thursday-march-26-2026-this-budget-impasse-doesnt-fly/) - The standoff in Washington regarding funding the Department of Homeland Security has finally hit Americans hard. TSA agents, who have now gone 5 weeks without a paycheck, have finally said enough is enough. This past week, they started walking off the job—either calling in sick in droves or outright quitting, as nearly 500 agents have
- [Top of Mind Thursday - March 19, 2026: War by Any Other Name](https://www.leverage2market.com/top-of-mind-thursday-march-19-2026-war-by-any-other-name/) - In the last week, the military operation in the Persian Gulf has intensified greatly, with US and Israeli forces striking missile factories and launch sites, as well as assassinating key figures in the repressive Islamic regime. In return, the Iranian regime has continued attacking its neighbors—striking airports and civilian infrastructure in most of the Gulf
- [Top of Mind Thursday - March 12, 2026: Listen up!](https://www.leverage2market.com/top-of-mind-thursday-march-12-2026-listen-up/) - Last weekend, I had a severe reaction to a medication prescribed for me by a doctor. I was nervous about taking this drug, because I'd not tolerated it well in the past—which I told the prescribing physician. But he poo-poo'ed my objection and told me this would be the best way to treat my condition
- [Top of Mind Thursday - March 5, 2026: The Lion Roars](https://www.leverage2market.com/top-of-mind-thursday-march-5-2026-the-lion-roars/) - Last Saturday, a combination of Israeli and American forces initiated an attack on the Islam Republic of Iran, killing the Supreme Leader Ayatollah Khamenei and many key subordinates. In the week since then, the coalition has hit key strategic targets, including missile factories, storage sites and launchers, military and national police sites, and intelligence facilities.
- [Top of Mind Thursday - February 26, 2026: Doggone It](https://www.leverage2market.com/top-of-mind-thursday-february-26-2026-doggone-it/) - One of the more unusual ads during the recent Super Bowl broadcast was advertising Ring Camera's "Search Party" feature, which uses data from the cameras to help locate lost dogs. A lost dog can be a dog owner's worst nightmare. The concern is not just will the dog find their way home, but also fear
- [Top of Mind Thursday - February 19, 2026: Caught](https://www.leverage2market.com/top-of-mind-thursday-february-19-2026-caught/) - The man formerly known as England's Prince Andrew was arrested today and charged with "misconduct in public office" for his involvement with the late financier and convicted sex trafficker Jeffrey Epstein. Andrew's older brother, King Charles, made a public statement noting that the royal family expects the UK justice system to treat Andrew like any
- [Top of Mind Thursday - February 12, 2026: Still Missing](https://www.leverage2market.com/top-of-mind-thursday-february-12-2026-still-missing/) - It's been nearly two weeks since Nancy Guthrie, mother of Today Show anchor Savannah Guthrie, disappeared from her Tuscon, AZ home. Since then, we've learned the 84-year-old woman with significant health and mobility issues was removed forcibly from her home, leaving blood stains and signs of a struggle. We've seen videos of the family begging for her
- [Top of Mind Thursday - February 5, 2026: Don't Believe Your Lyin' Eyes](https://www.leverage2market.com/top-of-mind-thursday-february-5-2026-dont-believe-your-lyin-eyes/) - Seeing is believing, right? Not anymore. There was a time when seeing something with your own eyes signified it was real or authentic. But with the advent of AI and new digital tools, it's often hard to separate what's real from what's been invented. Sure, there are usually still some clues: the dog with six
- [Top of Mind Thursday - January, 29, 2026: Cold as ICE](https://www.leverage2market.com/top-of-mind-thursday-january-29-2026-cold-as-ice/) - America was hit by two major storms last week. A huge winter weather front caused severe snow and ice conditions throughout much of the Midwest and the Eastern part of the country—even deep into the Southeast—snarling air travel and causing disruptions to schools and businesses that continued for days. Another storm hit Minneapolis at
- [Top of Mind Thursday - January, 22, 2026: We Loved You Better Before We Knew You](https://www.leverage2market.com/top-of-mind-thursday-january-22-2026-we-loved-you-better-before-we-knew-you/) - Long-term customers are a valuable asset for most companies: They cost less to service and provide a steady stream of revenue. So why do some companies treat their existing customer base so poorly? Here's the latest example. Comcast/Xfinity has been advertising a great promotion to offer high speed internet for low rates that will remain
- [Top of Mind Thursday - January, 15, 2026: Iran Away?](https://www.leverage2market.com/top-of-mind-thursday-january-15-2026-iran-away/) - Tomorrow is the 47th anniversary of the fall of the Shah in Iran and the rise of the repressive Islamic regime that took over the country. Many times over the last five decades, Iranians have tried to fight back and reclaim their country from the Ayatollah and the Islamic Revolutionary Guard (IRGC), who enforce martial
- [Top of Mind Thursday - January, 8, 2026: What on Earth is Going on?](https://www.leverage2market.com/top-of-mind-thursday-january-8-2026-what-on-earth-is-going-on/) - Welcome to 2026. If you were expecting things to be different than last year, you may have gotten your wish—but perhaps not in the way you were expecting! In just the first week of the year, the US invaded Venezuela, captured the sitting president and his wife, and brought them back to this country to
- [Top of Mind Thursday - January, 1, 2026: A Real New Year?](https://www.leverage2market.com/top-of-mind-thursday-january-1-2026-a-real-new-year/) - Today was New Year's Day—the beginning of 2026. It's traditional to make all kinds of plans for the new year—lose weight, exercise more, stop smoking, start a new hobby, tackle a new business project, etc. But what tends to happen to most of us is we start out with a bang—only to lose momentum a
- [Top of Mind Thursday - December 25, 2025: Season's Greetings](https://www.leverage2market.com/top-of-mind-thursday-december-25-2025-seasons-greetings/) - Today was Christmas, the anniversary of Christ's birth that is celebrated by Christians. In the US, we see many decorations, intensive gift shopping, and traditional family gatherings. As a non-Christian, though, as I see people fighting for a parking space at the mall or cutting off someone in traffic, I wonder if somehow the
- [Top of Mind Thursday - December 18, 2025: And Still the Light Burns Bright...](https://www.leverage2market.com/top-of-mind-thursday-december-18-2025-and-still-the-light-burns-bright/) - Last Sunday, two terrorists opened fire on a peaceful gathering of a thousand people at Bondi Beach in Sydney, Australia, killing 15 and injuring scores of others. While such an attack was shocking, it was not surprising to many Jews around the world. Since the Oct 7th massacre by Hamas terrorists in Israel, we've seen
- [Top of Mind Thursday - December 11, 2025: In the Eye of the Beholder](https://www.leverage2market.com/top-of-mind-thursday-december-11-2025-in-the-eye-of-the-beholder/) - You know that feeling when you are in pain but your friend or family member tells you, "That's nothing. Just live with it. It's nothing serious." That doesn't make the pain hurt any less. In fact, it just makes your day a little more miserable, knowing that others aren't able to recognize your issue or
- [Top of Mind Thursday - December 4, 2025: Tis the Season?](https://www.leverage2market.com/top-of-mind-thursday-december-4-2025-tis-the-season/) - Now that Thanksgiving is behind us, the holiday shopping season is in full form, with Black Friday and Cyber Monday sale days hitting this past week. Except it seems like many of these events have lost their bloom. Black Friday now starts as early as three weeks ahead of the 4th Friday in November, and
- [Top of Mind Thursday - November 27, 2025: Thanks Giving](https://www.leverage2market.com/top-of-mind-thursday-november-27-2025-thanks-giving/) - Today we celebrate Thanksgiving in the United States—with parades, sales, football games, and lots of great food. We have a lot to be thankful for, on both an individual and a group level. Yet, we live in a world where so many are still hurting—whether that's because of war, natural disaster, or just plain bigotry
- [Top of Mind Thursday - November 20, 2025: Great Expectations](https://www.leverage2market.com/top-of-mind-thursday-november-20-2025-great-expectations/) - This week, President Donald Trump signed legislation to release the files collected by the Justice Department related to the trafficking of young girls by the late convicted felon Jeffrey Epstein. Although releasing the "Epstein Files" was something Trump vociferously backed during his presidential campaign, he later did a 180-degree turn and called this a made
- [Top of Mind Thursday - November 6, 2025: Eyes Wide Shut](https://www.leverage2market.com/top-of-mind-thursday-november-6-2025-eyes-wide-shut/) - The longest US federal government shutdown in history is over after 44 days. It's not clear what was accomplished by this action. The issue of subsidies for health care payments was not resolved. Hundreds of thousands of federal workers weren't paid for a month and a half. Many had to take other jobs to meet
- [Top of Mind Thursday - November 6, 2025: Bouncing Back and Forth](https://www.leverage2market.com/top-of-mind-thursday-november-6-2025-bouncing-back-and-forth/) - Tuesday's election day in the US brought mostly predictable results. When one party is predominantly in power, the other tends to gain momentum in the next election. No Congressional seats were up for grabs this off-year, but there were gubernatorial slots in NJ and VA, a major redistricting proposal in California, and the mayorship of
- [Top of Mind Thursday - October 30 2025: Consequences](https://www.leverage2market.com/top-of-mind-thursday-october-30-2025-consequences/) - What does Britain's Prince Andrew have in common with protesters at elite colleges like Columbia and NYU? Both are facing sanctions and are being punished because of their personal actions. In Andrew's case, he's been stripped of his royal title and evicted from a 32-room mansion because of multiple allegations of sexual misconduct with
- [Top of Mind Thursday - October 23 2025: Could You Make This Stuff Up?](https://www.leverage2market.com/top-of-mind-thursday-october-23-2025-could-you-make-this-stuff-up/) - What a terrible time to be a Hollywood screenwriter. Not because of AI, but the actual news is so bizarre, I don't know how one could come up with scenarios that are even stranger than reality. Here are a few examples from just the last few days: In a brazen daylight heist, thieves stole jewels
- [Top of Mind Thursday - October 16, 2025: Home at Last](https://www.leverage2market.com/top-of-mind-thursday-october-16-2025-home-at-last/) - Home at last. For 20 Israelis held hostage since the October 7 attack (and their anxious families), Monday was a magical day. After more than two years in captivity, these men were greeted with celebrations upon their return to Israel. Behind the smiles and the cheering, we learned that many former hostages are seriously ill.
- [Top of Mind Thursday - October 9, 2025: Has the Day After Arrived?](https://www.leverage2market.com/top-of-mind-thursday-october-9-2025-has-the-day-after-arrived/) - Tuesday was October 7th, the two year anniversary of the horrific Hamas massacre in Israel, where 1200 innocent people were brutally murdered and more than 250 taken hostage (some alive, some as corpses). In the aftermath, many people have tagged Israel with genocide, even though the population of Gaza is higher now than it was
- [Top of Mind Thursday - October 2, 2025: Atonement](https://www.leverage2market.com/top-of-mind-thursday-october-2-2025-atonement/) - Today was Yom Kippur, the Day of Atonement—the holiest day in the Jewish calendar. Jews around the world marked the day by fasting from sundown last night to sundown tonight, and attending prayer services in synagogues. Today, a Syrian jidahist attacked a synagogue in Manchester, England, killing at least 2 people and injuring 4 others.
- [Top of Mind Thursday - September 25, 2025: Correlation vs. Causation](https://www.leverage2market.com/top-of-mind-thursday-september-25-2025-correlation-vs-causation/) - This week, President Trump and his head of Health and Human Services, Robert F Kennedy, Jr., announced they've determined that Tylenol taken during pregnancy may cause autism. Rates of autism diagnoses have been rising dramatically over the last 70 years—about the same time period that acetaminophen (Tylenol) has been on the market. The problem is
- [Top of Mind Thursday - September 18, 2025: No Laughing Matter](https://www.leverage2market.com/top-of-mind-thursday-september-18-2025-no-laughing-matter/) - Yesterday, at the behest of President Trump and the head of the Federal Communications Commission, ABC indefinitely suspended late night host Jimmy Kimmel. Two days before, Kimmel had made a comment on air that implied the murderer of conservative activist Charlie Kirk was a MAGA follower (which appears not to be true). This upset the
- [Top of Mind Thursday - September 11, 2025: After the Fall](https://www.leverage2market.com/top-of-mind-thursday-september-11-2025-after-the-fall/) - Today is 9/11: the 24th anniversary of the attacks on the World Trade Center and Pentagon—the worst terrorist attack to occur on American soil. This is the day when everything changed for Americans. Before 9/11, we never worried about terrorists attacking American institutions. We walked through airports with minimal security and never stopped to consider
- [Top of Mind Thursday - September 4, 2025: Viral contagion](https://www.leverage2market.com/top-of-mind-thursday-september-4-2025-viral-contagion/) - Last weekend, the online buzz was that something bad had happened to US President Donald Trump. Trump, who usually has numerous public appearances each week, went several days without one. Then a mysterious press conference appeared on his agenda for Tuesday—creating speculation that the president was in severe bad health and that a major announcement
- [Top of Mind Thursday - August 28, 2025: Not All It Was Cracked Up to Be](https://www.leverage2market.com/top-of-mind-thursday-august-28-2025-not-all-it-was-cracked-up-to-be/) - Last week, the restaurant chain Cracker Barrel changed their logo to eliminate the longstanding barrel graphic next to their name. This week, they changed it back. For many of us, this may seem like a mountain made from a mole hill: The restaurant itself didn't change, the food offered didn't change, even the color of
- [Top of Mind Thursday - August 21, 2025: A Life Well-Lived](https://www.leverage2market.com/top-of-mind-thursday-august-21-2025-a-life-well-lived/) - Yesterday morning, we lost my 95 year old mother-in-law, Florence. This was not a total surprise. Her health had been declining in the six months since she fell and broke a bunch of ribs. Still, we thought we'd have a little more time. Alas, that was not to be. There's never enough time. I've known
- [Top of Mind Thursday - August 14, 2025: Splashing in the Jean Pool](https://www.leverage2market.com/top-of-mind-thursday-august-14-2025-splashing-in-the-jean-pool/) - A recent ad for American Eagle jeans, featuring actress Sydney Sweeney, has created quite an uproar. The ad features Sweeney, an attractive white woman, in a seductive pose with the caption, "Sydney Sweeney has great jeans." Some people have seen this as promoting the practice of eugenics, as the copy talks about traits (genes) passed
- [Top of Mind Thursday - August 7, 2025: Your Story's Too Good Not to Share](https://www.leverage2market.com/top-of-mind-thursday-august-7-2025-your-storys-too-good-not-to-share/) - This week, I am in Tecate, Mexico at Rancho la Puerta—one of the world's best ranked wellness resorts. While I've been here a number of times, this visit is a little different because I am one of the featured presenters. I'm presenting a 5-part workshop on Paths to Published—how to create and produce your own
- [Top of Mind Thursday - July 31, 2025: Surprise! Your Customers Aren't Coming Back](https://www.leverage2market.com/top-of-mind-thursday-july-31-2025-surprise-your-customers-arent-coming-back/) - Several times over the last few weeks, I've been subjected to what can only be called atrocious customer service. In one case, a clerk told me she couldn't fill my photocopy order for several hours at least—and this was before she knew whether the order was for 3 copies or 3000. She didn't want to
- [Top of Mind Thursday - July 24, 2025: There's Always Someone Watching](https://www.leverage2market.com/top-of-mind-thursday-july-24-2025-theres-always-someone-watching/) - In the movie Ocean's Eleven, Julia Roberts turns to her boyfriend, played by Andy Garcia,and says, "You of all people should know, Terry, in your hotel, there's always someone watching." A couple caught on a kiss-cam at a Coldplay concert in the Boston area should have thought about this. Their embrace went viral after it was broadcast
- [Top of Mind Thursday - July 17, 2025: We've Got a Conspiracy for That!](https://www.leverage2market.com/top-of-mind-thursday-july-17-2025-weve-got-a-conspiracy-for-that/) - Washington, DC and the mainstream media are buzzing about recent revelations regarding the late playboy and financier Jeffrey Epstein. You haven't hear the news? Well, that's exactly what the buzz is about: There is none. After promising to be transparent about the whole Epstein caper, it turns out nothing new of substance has been released
- [Top of Mind Thursday - July 10, 2025: Washed Away](https://www.leverage2market.com/top-of-mind-thursday-july-10-2025-washed-away/) - Last weekend, flash floods in Texas washed away homes, RVs, and campsites. Over 120 people are dead—many of them children—and more than 170 are still missing. This disaster was tragic. It was also likely preventable. My family lost everything we owned in a hurricane and flood over 50 years ago. The population impacted in our
- [Top of Mind Thursday - July 3, 2025: These truths we hold self-evident](https://www.leverage2market.com/top-of-mind-thursday-july-3-2025-these-truths-we-hold-self-evident/) - Tomorrow, July 4th, is Independence Day in the US. While the day is celebrated with parades, barbecues, and fireworks, it's important not to lose focus on why this is even a celebration. Two hundred forty-nine years ago, America declared its independence from Great Britain. The Founding Fathers set high goals for their new country: We
- [Top of Mind Thursday - June 26, 2025: Blasted](https://www.leverage2market.com/top-of-mind-thursday-june-26-2025-blasted/) - Last Sunday, after much speculation of, "Will he or won't he?" Donald Trump sent B2 bombers to Iran to bomb the Iranian nuclear facilities. No one else could have done this, because the US is the only country with "bunker busting" bombs and the planes to carry them. There's disagreement about exactly how much damage
- [Top of Mind Thursday - June 19, 2025: The World Watches](https://www.leverage2market.com/top-of-mind-thursday-june-19-2025-the-world-watches/) - Dear Linda, Last Friday, after 20 months of ongoing attacks from Iran and its proxies, Israel finally struck back—hitting Iranian military officers, drone and missile launchers, and nuclear sites. What caused the IDF to move now? The consensus that Iran was extremely close to having nuclear weapons. In fact, there was concern, they were
- [Top of Mind Thursday - June 12, 2025: Cold as ICE](https://www.leverage2market.com/top-of-mind-thursday-june-5-2025-cold-as-ice/) - Across the country, Immigration and Customs Enforcement officials (ICE) are conducting raids to capture and deport undocumented immigrants. While the original intent was to deport dangerous criminals, it now appears many of these raids are targeted at any Latino immigrants—whether or not they have the legal status to be in the United States. Video footage
- [Top of Mind Thursday - June 5, 2025: No, We're Not OK](https://www.leverage2market.com/top-of-mind-thursday-june-5-2025-no-were-not-ok/) - Last Sunday, a radicalized Egyptian immigrant attacked a peaceful group of Jewish men and women walking through Boulder, CO in a weekly march to call attention to the plight of the Israeli hostages in Gaza. The terrorist shouted, "End Zionists" and "Free Palestine" as he lit people on fire with molotov cocktails—injuring 16 people, several
- [Top of Mind Thursday - May 29, 2025: In Short Supply](https://www.leverage2market.com/top-of-mind-thursday-may-29-2025-in-short-supply/) - Thank you. I appreciate your time and effort. Simple words, but they seem to be quite scarce these days. I am hearing more and more stories of people engaged in conversations with potential employers, customers, or prospects where all of the sudden the other party disappears. One minute, there's a healthy discussion. The next—nothing. They've
- [Top of Mind Thursday - May 22, 2025: Old Assumptions](https://www.leverage2market.com/top-of-mind-thursday-may-22-2025-old-assumptions/) - This past weekend, former President Joe Biden was diagnosed with a very aggressive form of prostate cancer that has metastasized to his bones. The outpouring of support for the Biden family as Joe fights an uphill battle against this disease has been mixed with speculation as to why this diagnosis wasn't made earlier. Oncology experts
- [Top of Mind Thursday - May 15, 2025: A Dozen Years Later](https://www.leverage2market.com/top-of-mind-thursday-may-15-2025-a-dozen-years-later/) - This week marks the 12th anniversary of this newsletter. Back in 2013, I didn't know how this would work out. Would people read it? Would they care? And how long could I keep doing this every single week? Well, here we are—624 issues later. We've been through a lot together—4 presidential administrations; wars in the
- [Top of Mind Thursday - May 8, 2025: What You Don't Know Can Kill You](https://www.leverage2market.com/top-of-mind-thursday-may-8-2025-what-you-dont-know-can-kill-you/) - If you don't want to deal with something unpleasant, ignore it and it will go away, right? Highly unlikely. If you ignore a lump in your breast or unusual rectal bleeding, you can miss the early signs of a cancer that may be treatable and possibly cured. If you ignore the signs of a potential
- [Top of Mind Thursday - April 24, 2025: Remembrance & Survival](https://www.leverage2market.com/top-of-mind-thursday-april-24-2025-remembrance-survival/) - Today is Yom Hashoah, Holocaust Remembrance Day. Eighty years ago, the concentration camps in Germany, Austria, and Poland were liberated. The survivors were emaciated and skeletal—and they were the lucky ones. Over six million Jews were murdered in the Holocaust—2/3 of Europe's Jewish population, nearly 1/3 of all Jews alive globally at the time. Millions
- [Top of Mind Thursday - May 1, 2025: The Element of Surprise](https://www.leverage2market.com/top-of-mind-thursday-may-1-2025-the-element-of-surprise/) - It happens on a regular basis. An event occurs that seems to take the world by surprise: Wow! We didn't see that coming. Except that in just about all cases, we should have seen something like that coming. We just didn't want to consider the probability of an unwelcome event happening. Take the weather. We seem to
- [Top of Mind Thursday - April 17, 2025: A Rocky Ride](https://www.leverage2market.com/top-of-mind-thursday-april-17-2025-a-rocky-ride/) - Remember the old Karate Kid movie? Mr. Miyagi teaches his young charge patience by having him detail a car: Wax on. Wax off. Wax on. Wax off. That's what the last couple of weeks have felt like: Tariffs on. Tariffs off. Tariffs big. Tariffs small. Chinese tariffs huge. Other countries? Still not sure. The stock markets have
- [Top of Mind Thursday - April 10, 2025: Let My People Go](https://www.leverage2market.com/top-of-mind-thursday-april-10-2025-let-my-people-go/) - Passover, one of the most important holidays in the Jewish calendar, starts this weekend. This holiday commemorates the exodus of the Jewish people from Egypt after 400 years of slavery. It's a time when we traditionally celebrate our freedom. But this year feels different. This is the second Passover when we still have hostages held
- [Top of Mind Thursday - April 3, 2025: Liberation](https://www.leverage2market.com/top-of-mind-thursday-april-3-2025-liberation/) - President Donald Trump has told us numerous times that "tariff" is one of his favorite words. This week he showed us in spades exactly what he meant. As of yesterday, "Liberation Day," Trump imposed significant tariffs on just about all of the US's trading partners. The list includes 65 countries, with rates as high as
- [Top of Mind Thursday - March 27, 2025: A Harmless Little Chat](https://www.leverage2market.com/top-of-mind-thursday-march-27-2025-a-harmless-little-chat/) - This week, we learned that details of a pending US military operation were shared by senior US officials over Signal, an insecure messaging app—among a long list of people that included a journalist. The full story is still unfolding on this incident, but it appears at this point to have been a major faux pas.
- [Top of Mind Thursday - March 20, 2025: Interesting Times](https://www.leverage2market.com/top-of-mind-thursday-march-20-2025-interesting-times/) - Perhaps you've heard of the Chinese curse may you live in interesting times. Well, things look pretty darn interesting right now. Both domestic and international policy and processes in the United States have been turned upside down by the current administration. Countries we have considered allies for centuries are now suspect. Partnerships that have been sacrosanct since
- [Top of Mind Thursday - March 13, 2025: End of an Era](https://www.leverage2market.com/top-of-mind-thursday-march-13-2025-end-of-an-era/) - For as long as I can remember, there were two things you could count on at Southwest Airlines: no assigned seating, and bags flew free. Several months ago, the airline announced it would be moving to assigned seating. This week, it announced the era of free checked bags is over as of May. In the
- [Top of Mind Thursday - March 6, 2025: Taxing Times](https://www.leverage2market.com/top-of-mind-thursday-march-6-2025-taxing-times/) - This week, President Donald Trump again threatened to slap tariffs on products from Canada and Mexico—America's two biggest trade partners. For some reason, the president feels these tariffs will hurt the originating countries. But, in reality, it is consumers who shoulder the burden. In most cases, middlemen pass on the additional costs, rather than absorbing
- [Top of Mind Thursday - February 27, 2025: Three Long Years](https://www.leverage2market.com/top-of-mind-thursday-february-27-2025-three-long-years/) - This week was the third anniversary of the Russian invasion of Ukraine. At the time, the expectation was this conflict would be over quickly—maybe in a few days, or at least a week or two. But the Ukrainians rallied around President Vlodymyr Zelensky, fought back, and surprisingly held off the Russians—even making advances into Russian
- [Top of Mind Thursday - February 20, 2025: Forever Young](https://www.leverage2market.com/top-of-mind-thursday-february-20-2025-forever-young/) - You may have noticed that your Jewish friends and colleagues are not quite right today. If they seem out of sorts and distracted, it may be because this morning, in a bizarre spectacle, Hamas returned the bodies of 4 murdered hostages to Israel. This included one of the oldest hostages, Ofed Lifshitz, and the two
- [Top of Mind Thursday - February 13, 2025: Paranoia](https://www.leverage2market.com/top-of-mind-thursday-february-13-2025-paranoia/) - In Catch-22, author Joseph Heller told us, Just because you're paranoid doesn't mean they aren't out to get you. These days, there seem to be lots of reasons for people to be paranoid. If you are an immigrant to the US—even if here legally—you need to worry about being possibly deported. If you are a
- [Top of Mind Thursday - February 6, 2025: Pinball Wizard](https://www.leverage2market.com/top-of-mind-thursday-february-6-2025-pinball-wizard/) - The 17 days since Donald Trump's second inauguration have been quite busy. As promised, the president hit the ground running. So far, he's signed 54 executive orders, far surpassing any other president at this stage. Many of these were promised during the campaign: enhance border security, establish the Dept. of Government Efficiency, remove funding for
- [Top of Mind Thursday - January 30, 2025: Tragedy on the Potomac](https://www.leverage2market.com/january-30/) - Last night, an American Airlines commuter plane collided with an Army helicopter near Reagan National Airport in Washington DC, sending both aircraft into the Potomac River. It now appears that 67 people lost their lives in this horrific accident. Rescuers have found nearly 30 bodies so far, but no survivors. No one knows yet exactly
- [Top of Mind Thursday - January 23, 2025: Tick...Tock...Tick...Tock...Boom!](https://www.leverage2market.com/top-of-mind-thursday-january-23-2025-tick-tock-tick-tock-boom/) - This week, over 150 million Americans held their breath as a critical deadline approached. No, this was not the inauguration of Donald Trump as the 47th president. It was the possibility that social media platform TikTok might be shut down because it didn't meet the government-imposed deadline to sell the Chinese-owned company to American buyers.
- [Top of Mind Thursday - January 16, 2025: It Ain't Over Till It's Over](https://www.leverage2market.com/top-of-mind-thursday-january-16-2025-it-aint-over-till-its-over/) - Yesterday, there was much fanfare about a ceasefire agreement between Israel and Hamas that would bring home at least some of the people held hostage in Gaza for 15 months. The proposed agreement was troubling in many ways. It called for 30-50 terrorists imprisoned in Israeli jails to be released for every hostage returned. It
- [Top of Mind Thursday - January 9, 2025: Too Hot to Handle](https://www.leverage2market.com/top-of-mind-thursday-january-9-2025-too-hot-to-handle/) - On Tuesday, a set of wildfires exploded across Los Angeles County, burning thousands of homes and displacing hundreds of thousands of residents. Two days later, the largest fires are not in the least bit contained, and new fires are erupting several times a day. California is no stranger to wildfires, but this time is different.
- [Top of Mind Thursday - January 2, 2025: So What's New With You?](https://www.leverage2market.com/top-of-mind-thursday-january-2-2025-so-whats-new-with-you/) - Yesterday was New Year's Day. Welcome to 2025. We tend to put a lot of expectation on the start of a new year. We create resolutions to change our habits, start new activities, stop old ones, and make long-awaited changes. But after a fairly short period of time, just about all of those resolutions fade
- [Top of Mind Thursday - December 19, 2024: Thing Aren't Always What They Seem](https://www.leverage2market.com/top-of-mind-thursday-december-19-2024-thing-arent-always-what-they-seem/) - Last week, CNN aired a segment where their correspondent, Clarissa Ward, helped free a man from prison in Syria following the downfall of dictator Bashir Assad. The man acted as if he had been imprisoned for months and was another victim of Assad's brutality. However, it soon became apparent he was actually part of the
- [Top of Mind Thursday - December 12, 2024: Sickness in the System](https://www.leverage2market.com/top-of-mind-thursday-december-12-2024-sickness-in-the-system/) - Monday, after an intense manhunt, police in Altoona, PA arrested the man suspected of killing United Healthcare CEO Brian Thompson the previous week. 'The killing has captured the attention of the country, with many people expressing more outrage about the way United Healthcare treats its customers than about the murder itself. All health insurance companies
- [Top of Mind Thursday - December 4, 2024: Getting Customer Service Right](https://www.leverage2market.com/top-of-mind-thursday-december-4-2024-getting-customer-service-right/) - Let's be frank: In most cases today, customer service really sucks. We've all had to deal with cable or internet providers that send you down a dark hole of automated phone trees, bots, and other diversions. Or the companies that outsource their customer service functions offshore to people whose English skills are minimal at best.
- [Top of Mind Thursday - November 28, 2024: Beyond Thanksgiving](https://www.leverage2market.com/top-of-mind-thursday-november-28-2024-beyond-thanksgiving/) - Today was Thanksgiving in the United States—the day when we celebrate the Macy's Parade, the National Dog Show, the week's great Black Friday sales, big football games, and a lot of great food. Oh, and we also try to take a few minutes to be grateful for what we have—though sometimes that seems to get
- [Top of Mind Thursday - November 21, 2024: Actions Have Consequences](https://www.leverage2market.com/top-of-mind-thursday-november-21-2024-actions-have-consequences/) - This morning, Matt Gaetz withdrew from consideration for the position of Attorney General in the next administration. Gaetz was probably the most contentious cabinet choice released so far by the incoming Trump administration. He had been under investigation for sexual involvement with an under age girl, and there were mumblings that other similar incidents involving underage
- [Top of Mind Thursday - November 14, 2024: A Century Later, the Fight Continues](https://www.leverage2market.com/top-of-mind-thursday-november-14-2024-a-century-later-the-fight-continues/) - Just over 100 years ago, the world changed dramatically for millions of people with the discovery of insulin. In January of 1922, Canadian doctor Frederick Banting first injected animal insulin into a 14-year-old boy dying of Type 1 diabetes. Within 24 hours, his dangerously high blood sugar levels had dropped. A second injection temporarily brought his
- [Top of Mind Thursday - November 7, 2024: What Just Happened?](https://www.leverage2market.com/top-of-mind-thursday-november-7-2024-what-just-happened/) - Two days ago, former President Donald Trump was re-elected to a second term. The race went down to the wire, and there was no clear projection as to who would win, but the margin of Trump's victory was unexpected in many circles. What can we take away from this? Polls are an artifact of an
- [Top of Mind Thursday - October 31 2024: Seeing Ghouls Everywhere](https://www.leverage2market.com/top-of-mind-thursday-october-31-2024-seeing-ghouls-everywhere/) - It's Halloween—a time when ghosts and goblins appear to scare us and excite us, children come knocking in costume for treats, and creative adults let their imaginations run wild. But the scariest ghouls this year are not showing up on your door step asking for candy. Regardless of which candidate you support, the other side
- [Top of Mind Thursday - October 24, 2024: Clear as Mud](https://www.leverage2market.com/top-of-mind-thursday-october-24-2024-clear-as-mud/) - It's less than two weeks before the US presidential election and most of us are more than ready for this to be over. Here's the only poll you won't see quoted in the news: Regardless of the candidate preferred (or one not yet chosen!), 100% of Americans are tired of campaign news, ad, texts, and—yes—polls.
- [Top of Mind Thursday - October 17, 2024: Prescription for Failure](https://www.leverage2market.com/9757-2/) - This week, Walgreens announced they will be closing anywhere from 1200 to 2000 drugstores within the next three years. This is not much of a surprise. For awhile, it looked like there was a new Walgreens opening up on every corner. Did we really need that many drugstores (not to mention all the CVS stores and other chains!)?
- [Top of Mind Thursday - October 10, 2024:  In the Eye of the Storm](https://www.leverage2market.com/top-of-mind-thursday-october-10-2024-in-the-eye-of-the-storm/) - Hurricane Milton hit Florida with a wallop last night. This may have been the strongest hurricane to hit Florida in a century. It's too soon to add up the damage, but roofs were torn off buildings, entire towns were flooded, cranes toppled off of buildings, and millions are without electricity and will be so for
- [Top of Mind Thursday - September 26, 2024:  Someone is Always Watching!](https://www.leverage2market.com/top-of-mind-thursday-september-26-2024-someone-is-always-watching/) - This week, news reports broke the story that Mark Robinson, the Republican candidate for governor in North Carolina, had made a number of inflammatory comments on the chat forum of a porn web site, including calling himself "the Black Hitler." That would be bad enough for any politician, but Robinson's comments were often diametrically opposed
- [Top of Mind Thursday - October 3, 2024:  A Better Year Ahead](https://www.leverage2market.com/top-of-mind-thursday-october-3-2024-a-better-year-ahead/) - Today is the first day of Rosh Hashonah, the Jewish New Year, for 5785. Tradition has it that this is the time when we celebrate by wishing each other a sweet year to come. That's a little harder to do this year. Monday is the first anniversary of the October 7th Hamas attack on Israel
- [Top of Mind Thursday - September 19, 2024:  Misgrading Home Work](https://www.leverage2market.com/top-of-mind-thursday-september-19-2024-misgrading-home-work/) - This week, Amazon announced that as of January it will be requiring all employees to work from the office five days a week—ending their hybrid work program. This affects engineers and others whose work can be done offsite—not those on package assembly lines or delivery workers. Amazon says they are doing this to "strengthen the company
- [Top of Mind Thursday - September 12,  2024:  The Debate Goes to the Dogs (and Cats!)](https://www.leverage2market.com/top-of-mind-thursday-september-12-2024-the-debate-goes-to-the-dogs-and-cats/) - On Tuesday, the two major party candidates for President met in Philadelphia for a debate. The first debate, in June, was the event that killed Joe Biden's re-election hopes. This time, the Democrat facing Donald Trump was Kamala Harris, and the evening went very differently. Harris had obviously prepared for the occasion, going on the
- [Top of Mind Thursday - September 5,  2024:  A Hole in the Universe](https://www.leverage2market.com/top-of-mind-thursday-september-5-2024-a-hole-in-the-universe/) - Last weekend, the IDF recovered the bodies of 6 hostages from a tunnel in Gaza, including Israeli-American Hersh Goldberg-Polin, whose parents have spent the last 11 months aggressively advocating for his safe return. Mainstream media headlines noted that the six had died, but that's not accurate. They were murdered—executed at close range when their captors realized the
- [Top of Mind Thursday - August 29,  2024:  Dog Days of Summer](https://www.leverage2market.com/top-of-mind-thursday-august-29-2024-dog-days-of-summer/) - Yesterday, we trekked over to the East Bay to pick up our newest family member—a 60 lb. 2-year-old Siberian Husky we're calling Kozmo. Before this week, Kozmo has spent nearly half his life in rescue shelters, having been picked up last December in a small town in the Central Valley near Modesto. He is a
- [Top of Mind Thursday - August 22,  2024: The Best of Times, The Worst of Times](https://www.leverage2market.com/top-of-mind-thursday-august-22-2024-the-best-of-times-the-worst-of-times/) - This week, the Democratic National Convention is being held in Chicago, with Kamala Harris accepting her party's nomination for president this evening. The slate of speakers during the week has been jam-packed with the full range of politicians—up-and-comers that are new to most of the audience, current officeholders, two former presidents and first ladies, and
- [Top of Mind Thursday - August 15,  2024: A Little Curry Sauce in Paris](https://www.leverage2market.com/top-of-mind-thursday-august-15-2024-a-little-curry-sauce-in-paris/) - This past weekend, both the US Men's and Women's Basketball teams took the gold in the Paris Olympics. There was a time when the US teams were just expected to roll over the competition. But not any more. Professional basketball has expanded to be global, and teams from European countries are filled with NBA and WNBA players.
- [Bearing Witness](https://www.leverage2market.com/bearing-witness/) - We spent most of today visiting the sites in Israel that were attacked on October 7th, bearing witness to the atrocities committed by a dedicated and well-prepared group of terrorists. We saw the site of the former police station in Sderot, where early that morning, armed gunmen were able to take over all of the
- [Turmoil & Trouble](https://www.leverage2market.com/turmoil-trouble/) - Last weekend, a lone gunman attempted to assassinate former president Donald Trump during a campaign rally. The attempt was unsuccessful: Trump was only slightly injured when a bullet grazed his ear, though an attendee behind him was killed and two others were wounded. It appears the gunman was seen on a rooftop before the shooting,
- [Top of Mind Thursday - August 8,  2024: Civil Matters](https://www.leverage2market.com/top-of-mind-thursday-august-8-2024-civil-matters/) - This week, Democratic presidential candidate Kamala Harris selected Minnesota Governor Tim Walz as her running mate for November. Before this week, Walz was not well-known to many Americans outside of the Midwest. Among other things, we're learning that he was a long-time National Guard reservist, a respected school teacher, coach, and principal, and that his
- [Top of Mind Thursday – August 1st, 2024: Re-entry](https://www.leverage2market.com/top-of-mind-thursday-august-1st-2024-re-entry/) - I returned home this week after a three-week trip to Israel. How much could have happened to change the world in three short weeks? Well, let's see. . . There was an attempted assassination of former President (and current candidate) Donald Trump. JD Vance was named Trump's running mate. President Joe Biden dropped out of
- [Reminder: Disciplined Marketing Teleseminar This Thursday](https://www.leverage2market.com/reminder-disciplined-marketing-teleseminar-this-thursday/) - My colleague, Robbie Kellman Baxter and I created Disciplined Marketing(TM) a focused approach to marketing that's designed for consultants and small business owners.
- [Disciplined Marketing: A Better Way to Build a Professional Services Practice](https://www.leverage2market.com/disciplined-marketing-a-better-way-to-build-a-professional-services-practice/) - Disciplined Marketing(TM) is a focused approach to marketing that's designed for consultants and small business owners. The core of this approach is a sound strategy for attracting, winning and retaining great clients in your target market.
- [Memo to Marathon Bomber: You Lose! Boston's Still Up and Running!](https://www.leverage2market.com/memo-to-marathon-bomber-you-lose-bostons-still-up-and-running/) - The mood in Boston is somber, as one would expect when you've experienced a severe loss. But it isn't defeated or destroyed. You can't keep em down. They'll be back, stronger than ever. In spite of this short detour.
- [Can You Afford To Leave Every Other Sale Behind?](https://www.leverage2market.com/can-you-afford-to-leave-every-other-sale-behind/) - This special workshop cuts to the essence of the referral process. We'll discuss how to create ongoing, unsolicited referrals from both existing clients and from non-clients.
- [Two Fifths of Beethoven...and the Power of Pure Sound](https://www.leverage2market.com/two-fifths-of-beethoven-and-the-power-of-pure-sound/) - Are you presenting your business in the best way possible? Or are you forcing your audience to work hard to see and hear your message through old filters? The difference can be incredibly powerful.
- [Why Today's the Best Day to Use the Good China, Eat Chocolate and Follow Your Dreams](https://www.leverage2market.com/why-todays-the-best-day-to-use-the-good-china-eat-chocolate-and-follow-your-dreams/) - This week I received the unf'ortunate news about the passing of a colleague of mine from Sun Microsystems, Mark Bonacorso.
- [The Great Divide: Differing Post-Storm Responses from Opposite Sides of the Hudson](https://www.leverage2market.com/the-great-divide-differing-post-storm-responses-from-opposite-sides-of-the-hudson/) - Amidst all of the doom and gloom, death, destruction and disruption that came out of Hurricane Sandy, for a second we saw a little bit of bipartisanship--a touch of purple in a horizon that has been filled with red and blue storm clouds.
- [Together We are Champions: Lessons for Business from the 2012 World Champion San Francisco Giants](https://www.leverage2market.com/together-we-are-champions-lessons-for-business-from-the-2012-world-champion-san-francisco-giants/) - The lessons learned from the 2012 Giants can help all of us hit the ball out of the park in our own lives. Together we can be champions.
- [Perfect Day of Piano Performance](https://www.leverage2market.com/perfect-day-of-piano-performance/) - Come hear an enchanting afternoon of music.
- [JoePa: The legacy beyond the legend of Joe Paterno](https://www.leverage2market.com/joepa-the-legacy-beyond-the-legend-of-joe-paterno/) - They buried former Penn State Head Football Coach Joe Paterno in Pennsylvania this past week.
- [Loss of a Legend...The World Mourns Steve Jobs](https://www.leverage2market.com/loss-of-a-legend-the-world-mourns-steve-jobs/) - Billy Joel said it famously, "Only the good die young."
- [Return to Sender: Netflix's Misguided New Pricing and Branding Strategy](https://www.leverage2market.com/return-to-sender-netflixs-misguided-new-pricing-and-branding-strategy/) - This week we have a new candidate for what I call the Whatever Were They Thinking Award: Netflix.
- [The House Hunting Chronicles Part 1: Setting Your Sites on Real Estate](https://www.leverage2market.com/the-house-hunting-chronicles-part-1-setting-your-sites-on-real-estate/) - F. Scott Fitzgerald famously said that the very rich are different from you and me. Today, we might say the same about the real estate market in Silicon Valley.
- [What Business Can Learn from the World Champion San Francisco Giants](https://www.leverage2market.com/what-business-can-learn-from-the-world-champion-san-francisco-giants/) - Here are a few key lessons businesses can take away from this year’s championship San Francisco team
- [A Perfect Response: Tigers' Gallaraga's Got Game the Day After](https://www.leverage2market.com/a-perfect-response-tigers-gallaragas-got-game-the-day-after/) - Baseball has always been a game of human judgment
- [Independence](https://www.leverage2market.com/independence/) - Greetings! Two hundred forty-eight years ago, America declared its independence from Great Britain. Could the Founding Fathers have ever envisioned what they were creating? Probably not. Too much has changed since then—from the understanding that people should not be judged by the color of their skin, their ethnicity, or their gender. . . to technological
- [Up for Debate](https://www.leverage2market.com/up-for-debate/) - Tonight, the two mainstream candidates for US president, Joe Biden and Donald Trump, face off in the first debate of the election season. This event, sponsored by CNN, appears to be less of a debate and more of a series of back-and-forth interviews with the two men. There will be no audience, and in an
- [A Teachable Moment](https://www.leverage2market.com/a-teachable-moment/) - For the last week or so, hundreds of students have been protesting the war in Gaza by "occupying" university campuses at Ivy League universities and other schools. In many cases, classes have been moved online, and some schools have even cancelled formal commencement ceremonies. Student protests against government policies are probably as old as universities
- [Iron Clad Defense](https://www.leverage2market.com/iron-clad-defense/) - On Saturday, Iran launched nearly 300 missiles and drones at Israeli targets in retaliation for the killing of several senior Iranian military targets in Syria by Israeli forces on April 1st. The attack was not unexpected. Iran had been signaling for nearly two weeks that they intended to retaliate. However, it was the scope of
- [Algorithms](https://www.leverage2market.com/algorithms/) - We only see a tiny proportion of the content available to us on any given social media platform—Facebook, Twitter (X), Instagram, LinkedIn, etc. The all-mighty "algorithm" determines what is served up for us to see—and what's not given any visibility at all. And this is driven by something you posted on line, or something you
- [The Beatings Will Continue Until Morale Improves](https://www.leverage2market.com/the-beatings-will-continue-until-morale-improves/) - This week, the CEO of online retailer Wayfair told his employees they need to work harder, put in longer hours, and avoid laziness to help the company be more successful. As a retailer of home goods, Wayfair did extremely well during the pandemic, but has lost money and market share over the last year. Now
- [Saying Bye to the Say Hey Kid](https://www.leverage2market.com/saying-bye-to-the-say-hey-kid/) - The baseball world got a lot smaller on Tuesday with the death of Willie Mays, the Say Hey kid. Willie, who passed away at the age of 93, had been in declining health for a number of years. Still, his presence was felt at every game at the San Francisco Giants ballpark. The name of
- [The Rich Coast](https://www.leverage2market.com/the-rich-coast/) - We just got back from a week stay in Costa Rica. What a fascinating place! This small country (about the size of West Virginia) is full of diverse wildlife, rainforests and volcanos, as well as such activities as zip lining, white water rafting, and canopy tours. It would be easy to categorize this as a
- [Eighty Years Later](https://www.leverage2market.com/eighty-years-later/) - Today is the 80th anniversary of D-Day, when Allied forces stormed the beaches at Normandy, France—the largest seaborne invasion in history. This was the beginning of the end of World War II in Europe. It was the end of the Nazi regime and the return of sovereignty to the many nations in Europe that the
- [Guilty](https://www.leverage2market.com/guilty/) - This afternoon, a jury in New York City convicted former president Donald Trump of 34 felony counts of falsifying business records to coverup hush payments to a porn star. Trump, the presumptive Republican candidate for President, is the first US President to be convicted of a felony. (He was also found liable ofdefaming a woman
- [The End of the World as We Know It?](https://www.leverage2market.com/the-end-of-the-world-as-we-know-it/) - If you listen to the pundits, AI is about to turn our world upside down, bots and sentient tools will take over our jobs, and we will lose control ofcivilization as we know it. Really? According to Wikipedia, AI is capable of generating text, images, videos, or other data using generative models, often in response
- [Can't We Just Talk?](https://www.leverage2market.com/cant-we-just-talk/) - It happened again this week. I tried to have a conversation with a customer service rep from a company where I am a bonafide customer. I had a phone number, and there was a prompt for getting to their customer service line. The problem is that prompt took me to a pre-recorded message that told
- [Puppy Love](https://www.leverage2market.com/puppy-love/) - Six months after losing Mocha, our beloved 14-year-old Siberian Husky, we adopted a beautiful red Husky puppy we named Siara Storm. On Monday, just four weeks after bringing her home, we were forced to put her down because she went into severe kidney failure with little chance of recovery. In retrospect, we think Siara may
- [Seeing is No Longer Believing](https://www.leverage2market.com/seeing-is-no-longer-believing/) - A picture was once worth a thousands words. There was a time when we knew we could believe what we saw with our own eyes. Not so much anymore. Technology has gotten advanced enough that pictures and videos can be dummied up to appear to show something that isn't accurate. AI tools can replicate voices
- [Top of Mind Thursday - July 6, 2023: Pay Attention!](https://www.leverage2market.com/top-of-mind-thursday-july-6-2023-pay-attention/) - Distraction. It's all around us. Drivers are distracted with phones and texting. Pedestrians and bicyclists are not watching out for traffic. Kids and parents are often in separate worlds, as are bosses and employees. Retail employees seem to be doing everything possible to avoid helping customers. Then there are the people whose actions can actually
- [Top of Mind Thursday - October 12, 2023: A World of Hurt](https://www.leverage2market.com/top-of-mind-thursday-october-12-2023-a-world-of-hurt/) - On Saturday morning, hundreds of Hamas terrorists swarmed through the security fence from Gaza into Israel and viciously attacked Israeli civilians going about their daily lives. Fifty years to the day of the Yom Kippur War, these butchers executed hundreds of young concertgoers in the desert at point-blank range. They burned and pillaged villages in
- [Top of Mind Thursday - November 2, 2023: What's a Few Billion—Give or Take?](https://www.leverage2market.com/top-of-mind-thursday-november-2-2023-whats-a-few-billion-give-or-take/) - “A billion here, a billion there, pretty soon it begins to add up to real money.” Senator Everett Dirksen supposedly said that in 1969, but it's even more true today. While there are nearly 23 million millionaires in the US now, there are estimated to be only 735 billionaires. Yet, you hear so many numbers
- [Top of Mind Thursday - December 28, 2023: Wishing You Less Next Year](https://www.leverage2market.com/top-of-mind-thursday-december-28-2023-wishing-you-less-next-year/) - This is the time of year when we receive holiday greetings from friends, relatives, colleagues, long-lost connections, and of course everyone we ever did business with—ever. Most of these well-meaning messages wish you more of something or another in the coming year. But this message is different: I think we'd all be better off with
- [Top of Mind Thursday - January 4, 2024: Above Reproach](https://www.leverage2market.com/top-of-mind-thursday-january-4-2024-above-reproach/) - This week, Claudine Gay resigned her position as president of Harvard University. Gay was one of three college presidents who, during testimony before Congress, equivocated on whether calling for the genocide of Jews would be against their school's policies. Liz McGill, president of the University of Pennsylvania, has already resigned (as has the chairman of
- [Top of Mind Thursday - January 11, 2024: Flying High](https://www.leverage2market.com/flying-high/) - Since the start of the year, we've seen two scary incidents involving in-flight aircraft. In the first, a JAL wide-body plane burst into flames when it collided on landing with a Japanese coast guard plane about to take off from the same runway. Five people on the coast guard plane were killed, but everyone on
- [Top of Mind Thursday - January 18, 2024: Breaking Out of the Comfort Zone](https://www.leverage2market.com/top-of-mind-thursday-january-18-2024-breaking-out-of-the-comfort-zone/) - It's a new year, full of resolutions and goals, aspirations and hopes. But too often, these intentions never turn into actual results. This is especially true when we reach outside our comfort zone: whether it's to lose weight, get in shape, learn a new language, or develop a new habit. The status quo sets in
- [Top of Mind Thursday - January 25, 2024: Shattering a Record](https://www.leverage2market.com/top-of-mind-thursday-january-25-2024-shattering-a-record/) - This week, a new record was set in NCAA Division I basketball--the most wins by a college basketball coach: The coach that broke Duke Coach Mike Krzyzweski's record with 1203 career wins is Tara Vanderveer, long-time coach of the Stanford Women's Basketball team. Over 38 years, Tara has coached the Stanford women's team to three NCAA titles,
- [Top of Mind Thursday - February 1, 2024: There's a Conspiracy for That!](https://www.leverage2market.com/top-of-mind-thursday-february-1-2024-theres-a-conspiracy-for-that/) - Conspiracy theories have probably been around since the beginning of time. There are those who say Nero set fire to Rome, then fiddled while Rome burned (even though the fiddle hadn't been invented yet). For centuries, there have been those who believe in the blood libel that Jews would kill Christian children and use their
- [Top of Mind Thursday - February 8, 2024: Not Knowing What You Don't Know](https://www.leverage2market.com/top-of-mind-thursday-february-8-2024-not-knowing-what-you-dont-know/) - I got absolutely no email for 12 hours yesterday. Nada. No responses to email I sent. No messages I was expecting from clients and colleagues. No promotional offers. Not even a single piece of spam. It turns out that on Feb 1st, Google and Yahoo implemented a new verification to prevent spam from email senders.
- [Top of Mind Thursday - February 15, 2024: What a Difference a Decimal Makes](https://www.leverage2market.com/top-of-mind-thursday-february-15-2024-what-a-difference-a-decimal-makes/) - On Tuesday, ride sharing company Lyft astounded the market when it announced its profit margins were expected to grow by 500 basis points (5%) this year—sending their stock soaring. There was only one problem: It wasn't true. What the earnings report should have said was that margins would grow by 50 basis points, or 1/2
- [Top of Mind Thursday - February 22, 2024: The Death of Dissonance](https://www.leverage2market.com/top-of-mind-thursday-february-22-2024-the-death-of-dissonance/) - On Friday, Alexei Navalny, the leading opponent to Vladimir Putin in Russia, died mysteriously. While his death was shocking, it was not a surprise. Anyone who crosses Putin faces a much shortened lifespan—some fall out of tall buildings, others are poisoned or shot, and still others, like Yevgeny Prigozhin, are killed when their plane suddenly
- [Top of Mind Thursday - February 29, 2024: Leaping Forward](https://www.leverage2market.com/top-of-mind-thursday-february-29-2024-leaping-forward/) - Today, February 29, is Leap Year Day—the day that only appears once every four years. Anything that happens today—good or bad—will only come back around for an exact anniversary in 2028. But did we move forward or backward since the last leap year in 2020? Hard to believe, but four years ago, we were just
- [Top of Mind Thursday - March 7, 2024: For Everything, There Is a Season](https://www.leverage2market.com/top-of-mind-thursday-march-7-2024-for-everything-there-is-a-season/) - What happens when the Internet freezes, again and again? Not much gets done. In fact, everything in your business comes to a screeching halt. That's what happened to me this week after a Comcast "upgrade" that seemed to result in endless on-again, off-again service for an entire day. After figuring out how to get past
- [Top of Mind Thursday - March 14, 2024: Starting from Nothing](https://www.leverage2market.com/top-of-mind-thursday-march-14-2024-starting-from-nothing/) - This week, I’m in Tecate, Mexico at a wellness resort called Rancho la Puerta. When it was founded 84 years ago, the Ranch was a small summer camp with very primitive accommodations. Slowly, over decades, the operation grew and developed to be one of the top-rated destination spas in the world. Deborah Szekely, who co-founded
- [Top of Mind Thursday - March 14, 2024: Overcomplication](https://www.leverage2market.com/top-of-mind-thursday-march-14-2024-overcomplication/) - I'm in the middle of a big remodeling project which involves purchasing new appliances. It used to be if you needed a washer and dryer, or a refrigerator, or a dishwasher, you had a few different options to choose from. Perhaps you could get extra settings for very dirty dishes, an ice maker for the
- [Top of Mind Thursday - April 11, 2024: Eclipsing Reason](https://www.leverage2market.com/top-of-mind-thursday-april-11-2024-eclipsing-reason/) - On Monday, we had the first total solar eclipse visible in North America in 50 years. It was estimated several million people traveled to spots along the path of totality to see this event. Except Mother Nature didn't necessarily help the cause. Clouds blocked visibility in a number of spots along what was expected to
- [Top of Mind Thursday - March 28, 2024: A Bridge Too Far Gone](https://www.leverage2market.com/top-of-mind-thursday-march-28-2024-a-bridge-too-far-gone/) - This week, a large container ship hit a pier in Baltimore Harbor, totally demolishing the Francis Scott Key Bridge. Sadly, six people—all construction employees—perished in this event. While their deaths are tragic, this could have been a much larger disaster if the pilot for the ship had not sent out a Mayday signal that he'd
- [Top of Mind Thursday - December 14, 2023: Dodge Ball](https://www.leverage2market.com/top-of-mind-thursday-december-14-2023-dodge-ball/) - This week, Shohei Ohtani signed a 10-year, $700 million contract with the Los Angeles Dodgers. Ohtani is a unique entity—perhaps the best two-way player (both pitcher and hitter) since Babe Ruth. He was the first player in history to unanimously be named Most Valuable Player multiple times. Ohtani's contract is a quarter of a billion
- [Top of Mind Thursday - December 7, 2023: A Light in the Darkness](https://www.leverage2market.com/top-of-mind-thursday-december-7-2023-a-light-in-the-darkness/) - Tonight marks the start of the Jewish holiday of Hanukkah. Hanukkah celebrates the victory of a small band of Jewish rebels who resisted the efforts of the Assyrian king Antiochus to prevent them from practicing their religion. The Maccabees were able to defeat Antiochus, but when they went to light the menorah in the Holy
- [Top of Mind Thursday - November 30, 2023: Thanks for the Memories](https://www.leverage2market.com/top-of-mind-thursday-november-30-2023-thanks-for-the-memories/) - In a time when most commercials are less than 30 seconds—with some only 10 or 15 seconds—Chevrolet hits the mark with a long-form sentimental holiday video about the power of memory. The video walks us through a holiday gathering where Grandma's deteriorating mental condition puts a damper on the celebration—until one of her grandchildren uncovers
- [Top of Mind Thursday - November 23, 2023: A Different Thanksgiving This Year](https://www.leverage2market.com/top-of-mind-thursday-november-23-2023-a-different-thanksgiving-this-year/) - Thanksgiving this year feels different. This year, we have two wars waging. The Ukrainians are still fighting to preserve their independence from Russian aggression, and in Israel, the war against Hamas atrocities and terrorism continues. It's not the first time families will feel sadness and loss at the absence of family members who have been
- [Top of Mind Thursday - November 16, 2023: Meeting Needs](https://www.leverage2market.com/top-of-mind-thursday-november-16-2023-meeting-needs/) - I spent most of this week in San Diego, attending the final in-person meeting for the Society for the Advancement of Consulting, as well as an Alan Weiss event. This was the first in-real-life event for SAC since the pandemic. While we've run a full slate of virtual programs since 2020, members have suffered Zoom
- [Top of Mind Thursday - November 9, 2023: WeWork Doesn't](https://www.leverage2market.com/top-of-mind-thursday-november-9-2023-wework-doesnt/) - Founded in 2010, WeWork exploded on the real estate scene over the next decade as THE co-working space. At one point, the company was estimated to be worth $47 billion and was the largest commercial real estate operator in Manhattan. This week, WeWork filed for bankruptcy—its value estimated to be less than 1% of what
- [Top of Mind Thursday - October 26, 2023: It's Time to Disagree](https://www.leverage2market.com/top-of-mind-thursday-october-26-2023-its-time-to-disagree/) - This week, I am in Bennington, Vermont, for my annual visit to Sonata Piano Camp. This is normally a great time to get away from everything going on in the world and just focus on learning and playing great piano music. But this year feels different. There's the ongoing war in Israel against the Hamas
- [Top of Mind Thursday - October 19, 2023: Doggone it](https://www.leverage2market.com/top-of-mind-thursday-october-19-2023-doggone-it/) - The horror and atrocities of terrorism and war continued this week, and the sense of outrage and loss is felt globally. On a smaller scale, we experienced our own personal loss. Our beautiful 14-year-old Siberian Husky, Mocha, crossed the Rainbow Bridge Tuesday evening. His health had been declining for some time, but he deteriorated significantly
- [Top of Mind Thursday - October 5, 2023: Many Happy Returns](https://www.leverage2market.com/top-of-mind-thursday-october-5-2023-many-happy-returns/) - Back in the old days of 2019, one conjured up the Uber app when you needed a ride to get from Point A to Point B. Then, in 2020, the pandemic hit and most people weren't going anywhere. So Uber pivoted and introduced Uber Eats—a way to get your takeout food delivered to you. This
- [Top of Mind Thursday - September 28, 2023: Can't We All Just Get Along?](https://www.leverage2market.com/top-of-mind-thursday-september-28-2023-cant-we-all-just-get-along/) - As of now, it looks like the US federal government will shut down on Saturday night because Congress can't agree on how to pass a funding bill. Well, actually it's the Republicans in the House of Representatives that can't seem to agree on how to solve this. The Senate is working on a bipartisan bill
- [Top of Mind Thursday - September 21, 2023: Bittersweet](https://www.leverage2market.com/top-of-mind-thursday-september-21-2023-bittersweet/) - This week, we mark 30 years since my daughter's diagnosis with Type 1 diabetes, just before her second birthday. Things have certainly changed dramatically since then. In 1993, glucometers were brand new, required a ton of blood, and weren't all that accurate. Human insulin was new, and we often had to mix a number of
- [Top of Mind Thursday - September 14, 2023: Captured!](https://www.leverage2market.com/top-of-mind-thursday-september-14-2023-captured/) - Yesterday, a police dog named Yoda was instrumental in recapturing an escaped murderer who had been on the run for two weeks in southeastern Pennsylvania. The dog obviously channeled the Force to find the convict, bite him a couple of times, then hold him till officers could grab him. Law enforcement officers tried all kinds of
- [Top of Mind Thursday - September 7, 2023: End of the Red Envelope](https://www.leverage2market.com/top-of-mind-thursday-september-7-2023-end-of-the-red-envelope/) - This month, Netflix is ending the 25-year practice of shipping DVDs in red envelopes to subscribers. It's estimated that over that period, the company shipped 5.2 billion DVDs to 40 million customers. Over a million people were still subscribing to the DVD service when it was cancelled. Why would anyone still order DVDs in today's
- [Top of Mind Thursday - August 31, 2023: Aging Out](https://www.leverage2market.com/top-of-mind-thursday-august-31-2023-aging-out/) - This week, Republican Senate leader Mitch McConnell appeared to freeze for about 30 seconds during a public appearance, following a fall where he suffered a concussion. Democratic Senator Diane Feinstein has had several noticeable lapses over the last year, in addition to hospitalization for a bad case of shingles. McConnell is 81;Feinstein is 90. President
- [Top of Mind Thursday - August 17, 2023: Streaming Saturation](https://www.leverage2market.com/top-of-mind-thursday-august-17-2023-streaming-saturation/) - It seems like every streaming service is raising their prices and/or adding advertisements. There was a time not that long ago when American viewers turned to cable TV for entertainment programming. There was basic cable, then bundles of premium services to choose from if you wanted even more movies or sports. Then customers began "cutting
- [Top of Mind Thursday - August 24, 2023: A Tale of Two Countries](https://www.leverage2market.com/top-of-mind-thursday-august-24-2023-a-tale-of-two-countries/) - This week, a plane believed to be carrying Yevgeny Prigozhin and nine others crashed outside Moscow. Prigozhin is the Russian paramilitary leader who unsuccessfully challenged Vladimir Putin, yet was allowed to go free. It's no surprise to any observers of Russian politics that Prigozhin didn't die a natural death—people who cross Putin often fall out
- [Top of Mind Thursday - August 10, 2023: A Hole in Paradise](https://www.leverage2market.com/top-of-mind-thursday-august-10-2023-a-hole-in-paradise/) - The first time we went to Hawaii, it was the mid-60s. Jack Lord and James McArthur were shooting scenes for the original Hawaii 5-0 right outside our brand new hotel on Waikiki beach. Waikiki was nice, but even then, a little too urban. Maui was gorgeous. The island was a series of dirt roads connecting
- [Top of Mind Thursday - August 3, 2023: Stranger than Fiction](https://www.leverage2market.com/top-of-mind-thursday-august-3-2023-stranger-than-fiction/) - The Hollywood writers' and actors' unions are on strike, so no new material for films or TV series is being written or produced for the foreseeable future. If we didn't know better, it might seem like an amateur writer jumped in to the void to create the most implausible plot ever: A former US president,
- [Top of Mind Thursday - July 20, 2023: Weather or Not You Like It](https://www.leverage2market.com/top-of-mind-thursday-july-20-2023-weather-or-not-you-like-it/) - The weather outside is frightful--and it's got nothing to do with holidays and snow. The planet is recording its hottest weather on record. In places like Iran, temperatures reached 130 degrees, which is close to the presumed limit for human survival. Arizona endured a record number of high temperature days in a row, massive rainstorms
- [Top of Mind Thursday - July 27, 2023: A Heart Warming Result](https://www.leverage2market.com/top-of-mind-thursday-july-27-2023-a-heart-warming-result/) - This week, Bronny James, the elder son of NBA superstar LeBron James, suffered a sudden cardiac arrest while practicing with his USC college basketball team. It appears Bronny was lucky. The trainers on his team knew exactly what to do to get his heart restarted and treat him until emergency responders arrived. Today, he left
- [Top of Mind Thursday - July 13, 2023: Priming the Pump](https://www.leverage2market.com/top-of-mind-thursday-july-13-2023-priming-the-pump/) - It's thought to be lucky at the casino, and this week 7/11 was likely lucky for millions of consumers and Amazon, too. That's because July 11* and 12th were this year's Prime Days--filled with special limited deals on all kinds of products offered on Amazon. This year's total sales came to $12.7 billion dollars, more
- [Top of Mind Thursday - June 29, 2023](https://www.leverage2market.com/top-of-mind-thursday-june-29-2023/) - Last weekend, Yevgeny Prigozhin, head of the Wagner Group of Russian mercenaries, appeared to be turning on Vladimir Putin, his friend and benefactor, in an armed march to Moscow. Until, all of the sudden, he called off the effort and turned around. Government reports said he was seeking refuge in nearby Belarus. In a flash,
- [Top of Mind Thursday - June 22, 2023: Lost and Found](https://www.leverage2market.com/top-of-mind-thursday-june-22-2023-lost-and-found/) - This afternoon, it was reported that the missing submersible vessel with five people aboard had met a catastrophic end on the ocean floor, near the wreck of the Titanic that was the target of their trip. While it's terribly sad that five people lost their lives, there was no lack of effort expended to try
- [Top of Mind Thursday - June 1, 2023: A Matter of Perspective](https://www.leverage2market.com/top-of-mind-thursday-june-1-2023-a-matter-of-perspective/) - Lies, damn lies, and statistics. We've all seen statistics that seemed too good, too bad, or just too strange to be true. The problem is with the right set of data--analyzed at exactly the correct angle--you get a perspective that generates a particular statistic. But looking at things from a broader perspective, shows something very
- [Top of Mind Thursday - May 25, 2023: Doing What You Say You Will](https://www.leverage2market.com/top-of-mind-thursday-may-25-2023-doing-what-you-say-you-will/) - Sometimes I wonder if people ever read their job descriptions. This is particularly true of those in customer service. As a customer service rep, your job is to help a customer resolve their issue. It's not to berate the customer for calling, or to make it impossible for them to get to someone who can
- [Top of Mind Thursday - May 18, 2023: Barking Up the Wrong Tree](https://www.leverage2market.com/top-of-mind-thursday-may-18-2023-barking-up-the-wrong-tree/) - My dog needed a refill on one of his prescriptions. How difficult could that be? For years, we've used online pet med companies, like Chewy, who quickly and easily refill pet prescriptions on time and at a reasonable cost. The problem is our vet has decided they don't want to take the time and effort
- [Top of Mind Thursday - May 11, 2023: Whose Ad Was That Anyway?](https://www.leverage2market.com/top-of-mind-thursday-may-11-2023-whose-ad-was-that-anyway/) - It happened again tonight. Watching TV, a cute ad came on that seemed to have no relation to any specific product or brand. This seems to occur more and more frequently. Advertisers choose music or a comic scenario or some kind of theme. That's all well and good, but when viewers can't recognize who the
- [Top of Mind Thursday - May 4, 2023: What Happens When You Believe Things Are Real](https://www.leverage2market.com/top-of-mind-thursday-may-4-2023-what-happens-when-you-believe-things-are-real/) - When my daughter was young, we had a "Magic Closet" where we put candy on Halloween night. In the morning, all that candy magically turned into a non-sugary treat, like a book or toy. After a number of years, she asked us if the Magic Closet was really magic. So I told her the truth:
- [Top of Mind Thursday - April 27, 2023: Above and Beyond](https://www.leverage2market.com/top-of-mind-thursday-april-27-2023-above-and-beyond/) - This week, household retailer Bed, Bath & Beyond filed for bankruptcy. This was not unexpected, as the company had been fighting declining sales and limited financing for several years. Less inventory in the stores led to fewer sales, which in turn aggravated the cash flow situation. This was a chain that for many years had
- [Top of Mind Thursday - April 20, 2023: Outfoxed](https://www.leverage2market.com/top-of-mind-thursday-april-20-2023-outfoxed/) - This week, Dominion Voting Systems settled its $1.6 billion lawsuit with Fox News for $786 million on the morning the trial was about to begin. Dominion charged Fox had knowingly aired false and defamatory statements about Dominion's role in the 2020 election, including that Dominion machines had been used to steal the election away from
- [Top of Mind Thursday - April 13, 2023: Knee-Jerk Reaction](https://www.leverage2market.com/top-of-mind-thursday-april-13-2023-knee-jerk-reaction/) - Last Wed, I had surgery on my right knee to fix a torn and disconnected meniscus (Disclaimer: That's why there was no Top of Mind Thursday last week). All went well, and I am recovering nicely--but much more slowly than I anticipated. It takes much longer to get from Point A to Point B, and my single
- [Top of Mind Thursday - March 30, 2023: An Intelligent Way to look at AI Bots](https://www.leverage2market.com/top-of-mind-thursday-march-30-2023-an-intelligent-way-to-look-at-ai-bots/) - ***No AI tools were used in the preparation of this message.*** With all the attention around AI tools like ChatGPT, will this disclaimer be required on content that was generated the old fashioned way--by regular ordinary humans? The answer to that depends on how you define artificial intelligence. There are some who worry about machines
- [Top of Mind Thursday - March 23, 2023: Can You Bank on That?](https://www.leverage2market.com/top-of-mind-thursday-march-23-2023-can-you-bank-on-that/) - About two weeks ago, one of the largest private banks in the country, Silicon Valley Bank, was declared insolvent and taken over by the FDIC. The last banking crisis, in 2008, was caused by consumer banks aggressively offering subprime mortgages to unqualified buyers, who couldn't pay them back. There was fraud and intentional miscommunication to
- [Top of Mind Thursday - March 16, 2023: Three Years Later](https://www.leverage2market.com/top-of-mind-thursday-march-16-2023-three-years-later/) - I'm writing this from Rancho La Puerta in Tecate, Mexico — one of the original wellness retreats and still one of the best. I was supposed to be here three years ago this week -- the week the world stopped for COVID. It took awhile to get back here, but it feels good to be in a
- [Top of Mind Thursday - March 9, 2023: What I Said Isn't What I Believe](https://www.leverage2market.com/top-of-mind-thursday-march-9-2023-what-i-said-isnt-what-i-believe/) - For decades, American television audiences would tune in to hear newscaster Walter Cronkite update them on the day's events, ending with his catch phrase, "And that's the way it was." Forty plus years later, the news media has morphed into a totally different animal. Not only do we have a near infinite number of options
- [Top of Mind Thursday - March 2, 2023: The Most Precious Liquid on the Planet Just Got Affordable](https://www.leverage2market.com/top-of-mind-thursday-march-2-2023-the-most-precious-liquid-on-the-planet-just-got-affordable/) - Last year, consumers complained bitterly about the price of gasoline--which got as high as $6 and $7 a gallon in some places. But that's nothing compared to the price of insulin, which could cost as much as $300 for a 10ML bottle--the equivalent of $113,400 per gallon--for people who don't have health insurance. The difference
- [Top of Mind Thursday - February 23, 2023: An Anniversary No One Is Celebrating](https://www.leverage2market.com/top-of-mind-thursday-february-23-2023-an-anniversary-no-one-is-celebrating/) - Tomorrow marks the one-year anniversary of Russian troops invading Ukraine in an effort to re-integrate the country into Mother Russia. No one expected things would go the way they have. Not Vladamir Putin, who thought the conflict would last a few days or weeks at most. Not the US or NATO. Not even the Ukrainians,
- [Top of Mind Thursday - February 16, 2023: Bursting the Bubble](https://www.leverage2market.com/top-of-mind-thursday-february-16-2023-bursting-the-bubble/) - Nearly two weeks ago, the US military shot down a presumed Chinese spy balloon over water after it crossed North America. Since then, American forces have shot down three more unidentified flying objects--all of them smaller than the first, and none immediately identifiable. Do we have a new flurry of foreign surveillance? Could these be
- [Top of Mind Thursday - February 9, 2023: From the Rubble](https://www.leverage2market.com/top-of-mind-thursday-february-9-2023-from-the-rubble/) - Early Monday morning, a set of intense earthquakes struck southern Turkey and Syria. Over 20,000 people are known dead, thousands more are missing, and significant aftershocks continue. The images from this tragic event are horrifying: Entire city blocks leveled. Parents holding on to the hand of a child buried in the rubble. Family members unsure
- [Top of Mind Thursday - February 2, 2023: Groundhog Day Again](https://www.leverage2market.com/top-of-mind-thursday-february-2-2023-groundhog-day-again/) - Today is Groundhog Day--the day when Punxsutawney Phil supposedly comes out of hiding and predicts whether or not we'll have 6 more weeks of winter (Spoiler alert: He saw his shadow, more winter coming.). It's also the title of the 1993 film with Bill Murray, who goes to Punxsutawney and gets stuck in a time loop
- [Top of Mind Thursday - January 26, 2023: How About a Little Chat?](https://www.leverage2market.com/top-of-mind-thursday-january-26-2023-how-about-a-little-chat/) - The latest big thing is ChatGPT--an AI-based tool that can write essays, compose poetry, and even pass graduate school exams. The possibilities for this tool seem pretty amazing. It will write email for you. . . and write papers for your high school or college classes, too. It will create poetry. . . and author
- [Top of Mind Thursday - January 19, 2023: Can You Believe This?](https://www.leverage2market.com/top-of-mind-thursday-january-19-2023-can-you-believe-this/) - Recently elected NY Congressman George Santos appears to have lied about his ethnic background, his education, and his work experience. But that was only the beginning. Now, stories are coming out about how he may have committed check fraud in Brazil, scammed roommates and colleagues, and even absconded with money collected to pay for medical
- [Top of Mind Thursday - January 12, 2023: This Won't Fly](https://www.leverage2market.com/top-of-mind-thursday-january-12-2023-this-wont-fly/) - Yesterday, for the second time in a little over 2 weeks, air travel in the US ground to a halt. This time, the problem was not weather-related, but due to the failure of FAA NOTAM software--an application that informs pilots of real-time restrictions and flight hazards. Without this software, every flight into and out of
- [Top of Mind Thursday - January 5, 2023: The Definition of Insanity](https://www.leverage2market.com/top-of-mind-thursday-january-5-2023-the-definition-of-insanity/) - As of this morning, the US House of Representatives has voted seven times to elect a Speaker for the new term. . . without any candidate getting the majority vote required to win. Kevin McCarthy has clearly been the top candidate for this position since the Republicans regained control of the House in last November's
- [Top of Mind Thursday - December 29, 2022: A Total Meltdown](https://www.leverage2market.com/top-of-mind-thursday-december-29-2022-a-total-meltdown/) - Holiday travel is known to be fraught with challenges. This year's set of intense storms, coinciding with peak travel days, was sure to throw kinks into the system. But no one expected the total meltdown experienced by Southwest Airlines. At one point, nearly 70% of Southwest flights were cancelled. Passengers were left stranded far from
- [Top of Mind Thursday - December 22, 2022: The Light Won't Be Extinguished](https://www.leverage2market.com/top-of-mind-thursday-december-22-2022-the-light-wont-be-extinguished/) - Yesterday, Ukrainian President Volodymyr Zelensky made a surprise visit to Washington, DC--meeting with President Biden at the White House and speaking before a joint session of Congress. His speech to Congress thanked Americans for their help and included references to other key conflicts in our history, including WWII and the Revolutionary War. He talked about
- [Top of Mind Thursday - December 15, 2022: Flying Too Close to the Sun](https://www.leverage2market.com/top-of-mind-thursday-december-15-2022-flying-too-close-to-the-sun/) - This week, 30-year-old Sam Bankman-Fried, the founder of FTX, was arrested in the Bahamas in relation to the billion dollar collapse of his crypto company. It now appears that the rapid rise of FTX was based on a house of cards--billions of dollars are unaccounted for and thousands of people are unlikely to get their
- [Top of Mind Thursday - December 8, 2022: Resilient Warrior](https://www.leverage2market.com/top-of-mind-thursday-december-8-2022-resilient-warrior/) - It all started with the desire to do something musical in honor of Ukraine. Polly van der Linde, owner of Sonatina Piano Camps, asked her students if they'd like to learn the music of Ukrainian composers. Dozens of people responded, and this quickly turned into a marathon recorded piano concert for humanitarian relief. Not only
- [Top of Mind Thursday - November 24, 2022: Thankful](https://www.leverage2market.com/top-of-mind-thursday-november-24-2022-thankful/) - Wishing you a happy Thanksgiving holiday--a time to be thankful for all we have in our lives. Subscribe to this newsletter. Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters. . Download a FREE chapter now. What are people saying? Buy
- [Top of Mind Thursday - November 17, 2022: The Laws of Nature](https://www.leverage2market.com/top-of-mind-thursday-november-17-2022-the-laws-of-nature/) - There's a bit of panic in Silicon Valley these days. Tech companies from Meta/Facebook to Amazon to Twitter have announce large-scale layoffs--in some cases, for the first time in their history. Crypto is in freefall, with FTX declaring bankruptcy this past week. Many younger members of the work force haven't experienced a downturn like this,
- [Top of Mind Thursday - November 10, 2022: Great Expectations](https://www.leverage2market.com/top-of-mind-thursday-november-10-2022-great-expectations/) - It's a well-known fact that in the US, the party not in power always regains a significant number of seats in Congress during mid-term elections. It's a well-known fact that in the US, the party not in power always regains a significant number of seats in Congress during mid-term elections. That's what the pollsters and pundits were predicting for
- [Top of Mind Thursday - November 4, 2022: Two Sides of the Same Pill](https://www.leverage2market.com/top-of-mind-thursday-november-4-2022-two-sides-of-the-same-pill/) - Yesterday, when I walked into my local CVS to pick up a prescription, I found 7 people in line in front of me. Immediately, my blood pressure went up. How long would this process take? How much time would I waste waiting, while the people behind the counter berated the customers about something or another
- [Top of Mind Thursday - October 27, 2022: The More Things Change, The More They Stay the Same](https://www.leverage2market.com/top-of-mind-thursday-october-27-2022-the-more-things-change-the-more-they-stay-the-same/) - Four years ago today, the country was shocked by the shooting at the Tree of Life synagogue in Pittsburgh, when eleven people were killed in the worst antisemitic attack on US soil. Since then, attacks against synagogues and community centers reached an all-time high, rising 60% from 2020 to 2021 alone. Antisemitic incidents in general
- [Top of Mind Thursday - October 20, 2022: That Didn't Last Long](https://www.leverage2market.com/october-20-2022-that-didnt-last-long/) - Today, Liz Truss, Prime Minister of the UK, resigned after only 6 weeks on the job. Those of us in the US are used to having to wait anywhere from two to six years to remove politicians from office--depending on whether they are representatives, presidents, or senators. But in the UK and other parliamentary democracies,
- [Top of Mind Thursday - October 13, 2022: Reinvention](https://www.leverage2market.com/top-of-mind-thursday-october-13-2022-reinvention/) - This week, we held the 19th Annual Meeting for the Society for the Advancement of Consulting. Our annual theme has been Reinvent for Success which, given what's going on in the world right now, has been quite apropos. Entire global alliances are being revisited in response to the Russian threat in Ukraine, fuel and food prices are
- [Top of Mind Thursday - October 6, 2022: An Amazingly Large Gamble](https://www.leverage2market.com/top-of-mind-thursday-october-6-2022-an-amazingly-large-gamble/) - As we approach the November elections, in California we're being bombarded with ads for competing propositions to expand online gambling. Currently, casinos in California are owned and run by Indian tribes, but now there are two competing propositions on the ballot to expand sports betting online. One proposition is sponsored by one set of tribes,
- [Top of Mind Thursday - September 29, 2022: The Storm of the Century . . . again!](https://www.leverage2market.com/september-29-2022-the-storm-of-the-century-again/) - This week, Florida was pummeled by a massive hurricane. Millions of people were left without power. The damage along the Gulf Coast is too extreme to even be characterized this soon. In some areas, whole towns are left stranded, because bridges and causeways are damaged or washed out. In Fort Myers, entire neighborhoods have been
- [Top of Mind Thursday - September 22, 2022: Falling Into Place](https://www.leverage2market.com/top-of-mind-thursday-september-22-2022-falling-into-place/) - Fall in the Northern Hemisphere officially starts this evening. If you've been to Starbucks or Costco in the last month, you'd have thought the season started a month ago. Not only do we have pumpkin lattes, but Halloween costumers and Xmas decorations abound as well. Trader Joes even has a pumpkin spice flavored non-dairy oat
- [Top of Mind Thursday - September 15, 2022: A Change in Momentum](https://www.leverage2market.com/top-of-mind-thursday-september-15-2022-a-change-in-momentum/) - A funny thing happened on the way to Russia's conquest of Ukraine: Things didn't go at all as planned. Vladimir Putin didn't expect Ukraine to give much pushback to his bloody, unprovoked invasion. When the Ukrainians dug in and began to fight back, it was apparent they could hold significant territory and this would not
- [Top of Mind Thursday - September 8, 2022: A Majestic Loss](https://www.leverage2market.com/top-of-mind-thursday-september-8-2022-a-majestic-loss/) - This morning, Queen Elizabeth II, Britain's longest serving monarch, passed away at age 96. This was not a surprise--the Queen had not been well the last year. Over the last few months, she had missed several important state occasions for the first time in her 70-year reign. The succession was immediate: Her eldest son Charles
- [Top of Mind Thursday - August 25, 2022: There's an App for that!](https://www.leverage2market.com/top-of-mind-thursday-august-25-2022-app-for-that/) - I've seen a lot of ads lately for new apps that help treat depression, improve your mental health, and prescribe you the medications you need to thrive (or treat sexual dysfunction). Sounds terrific. Except when it doesn't work, the consequences can be dire. Take Cerebral, an app that offers "offers online psychiatric and therapeutic help
- [Top of Mind Thursday - September 1, 2022: North of the Border](https://www.leverage2market.com/top-of-mind-thursday-september-1-2022-north-of-the-border/) - This week, I'm visiting friends on an island near Victoria in British Columbia, Canada. So many things in Canada are similar to the US. Canadians really are more friendly and more polite than Americans. In this part of Canada, everyone speaks English (with different spellings and phrasings), but measurements are in kilometers and centigrade, vs.
- [Top of Mind Thursday – August 18, 2022: Simply Wrong](https://www.leverage2market.com/top-of-mind-thursday-august-18-2022-simply-wrong/) - Last week, I got sick while traveling. All the signs pointed to COVID: fever, body aches, fatigue, etc. Seemed like this was a slam-dunk. I even had the Paxlovid all queued up and ready to go. Except it wasn't. Five COVID tests (including 2 PCRs!) were all negative, as were a series of other tests.
- [Top of Mind Thursday – August 11, 2022: The Best Laid Plans](https://www.leverage2market.com/top-of-mind-thursday-august-11-2022-the-best-laid-plans/) - On Tuesday, I flew across the country to attend the wedding of a close family friend. But yesterday, I started feeling unwell. By today, I had a full-fledged fever to go with body achiness. I've tested negative for COVID twice, but that doesn't mean this isn't COVID--we just don't know yet. Here's the thing: I've
- [Top of Mind Thursday – August 4, 2022: Hitting it Out of the Park](https://www.leverage2market.com/top-of-mind-thursday-august-4-2022-hitting-it-out-of-the-park/) - This week, the sports world lost a giant--someone who never played a professional sport, but had an outsized influence on the game of baseball. Hall of Fame broadcaster Vin Scully, who announced Dodgers games for 67 seasons, passed away at the age of 94. Scully had the longest tenure as a broadcaster with a single
- [Don’t miss the boat: Staying Relevant in a Changing Marketplace – with Growth Igniters® Radio](https://www.leverage2market.com/growth-igniters-radio/) - “What kept Sears from becoming Amazon or Kmart from becoming Walmart?” Listen to episode 212 of Growth Igniters® Radio. I spoke with hosts Pam Harper & Scott Harper about what distinguishes established companies that evolve and thrive over time from once dominant players that have faded into irrelevance. You’ll gain insights on: What I see
- [Top of Mind Thursday - July 28, 2022: It's Not Easy Being Green](https://www.leverage2market.com/top-of-mind-thursday-july-28-2022-its-not-easy-being-green/) - This week, Coca-Cola announced that next week they're replacing the green plastic packaging used for Sprite for the last 61 years with clear bottles. Evidently, clear plastic bottles are more likely to be recycled into new bottles with less waste, so this is an environmentally-driven change. At the same time, Coke is brightening up the
- [Top of Mind Thursday - June 23, 2022: Flood of Memories](https://www.leverage2market.com/top-of-mind-thursday-june-23-2022-flood-of-memories/) - https://vimeo.com/236545036/a29f87ed25 Five years ago, my daughter made this short documentary for film school about the impact of Hurricane Agnes. Fifty years ago today, at 5:15 am, my mother shook me awake with the words, "You need to get up--there's going to be a flood and we need to leave." Hurricane Agnes was descending on the
- [Top of Mind Thursday - June 16, 2022: The Burglary of the Century](https://www.leverage2market.com/top-of-mind-thursday-june-16-2022-the-burglary-of-the-century/) - Tomorrow will be 50 years since the infamous Watergate burglary in Washington, DC. How this happened, who exactly knew what and when, and who covered it up sound like the premise of a movie plot--except that it was all true. The Committee to Reelect the President (who actually called themselves CREEP!), arranged a
- [Top of Mind Thursday - June 30, 2022: An Equal and Opposite Reaction](https://www.leverage2market.com/top-of-mind-thursday-june-30-2022-an-equal-and-opposite-reaction/) - Isaac Newton's Third Law says for every action, there's an equal and opposite reaction. It follows then that a very large action would generate an equally large reaction. That's what's happened in the last week since the US Supreme Court overturned the Roe v. Wade decision, which protected a woman's right to choose what happens
- [Top of Mind Thursday - July 7, 2022: Phone Home](https://www.leverage2market.com/top-of-mind-thursday-july-7-2022-phone-home/) - Today is the 15th birthday of the iPhone. Whether you use an iPhone or an Android, Apple's introduction of this new technology changed the way we all interact with the world. Before iPhones, cell phones were, well, just phones. Now, making voice calls on a mobile device is something many of us don't do very
- [Top of Mind Thursday - July 14, 2022: Inflated Hysteria](https://www.leverage2market.com/top-of-mind-thursday-july-14-2022-inflated-hysteria/) - Inflation is out of control. Prices are rising faster than they have in the last 40 years. We are headed into a deep recession that threatens our way of life. Reading the news headlines, you'd think the world was about to end. Granted, there are people in the US struggling to make ends meet with
- [Top of Mind Thursday - July 21, 2022: A Rose By Any Other Name](https://www.leverage2market.com/top-of-mind-thursday-july-21-2022-a-rose-by-any-other-name/) - If Pennsylvania had a state condiment, there's no doubt it would be Heinz Ketchup. Pennsylvanians are fanatic about their ketchup (which must be Heinz--anything else is simply catsup). Heinz has been headquartered near Pittsburgh, PA for more than 16o years, and nothing says Heinz like those two tall ketchup bottles on display at Heinz Field (home
- [Top of Mind Thursday - June 9, 2022: Leaning Out](https://www.leverage2market.com/9190-2/) - Sheryl Sandberg, longtime COO of Meta/Facebook, recently announced she is leaving the company after 14 years. When she joined Facebook from Google, Sheryl was widely praised for bringing adult leadership and stability to the then-fledgling company. There's no doubt that her experience and leadership helped the company get to where it is today, and for
- [Top of Mind Thursday - June 2, 2022: HoJos is NoMo](https://www.leverage2market.com/top-of-mind-thursday-june-2-2022-hojos-is-nomo/) - The last Howard Johnson's restaurant in America, in Lake George, NY, closed recently. While Millennials and Gen Zers are saying, "Howard WHO?", those of us of a certain age remember a time when the orange roofs of Howard Johnson's were a familiar site along main streets and rest stops across the country. Long before McDonalds
- [Top of Mind Thursday - May 26, 2022: Insanity](https://www.leverage2market.com/top-of-mind-thursday-may-26-2022-insanity/) - Yet again, we are reeling from another mass shooting at an elementary school. This time it was 22 people dead in a small town in Texas. We are all shocked and heartbroken to see this happen, but it really should not be a surprise. There were 27 other shootings on school campuses already this year,
- [Top of Mind Thursday - May 19, 2022: Up, Up, and Away](https://www.leverage2market.com/9160-2/) - Gas prices. Food prices. Home prices. Interest rates. Inflation is dramatically driving up all of these--and more. This should not come as a surprise. More than $5 trillion was pumped into the US economy to soften the impact of COVID-19 related layoffs and losses. Lockdowns in China have caused major shortages of many components and
- [Top of Mind Thursday - May 12, 2022: In Short Supply](https://www.leverage2market.com/top-of-mind-thursday-may-12-2022-in-short-supply/) - At the beginning of the pandemic, it was nearly impossible to find staples like toilet paper and paper towels. Now, it's computer chips and baby formula. Over the last 2+ years, we've learned more about supply chains and how they could be disrupted than any of us ever could have imagined (along with adding terms
- [Top of Mind Thursday - May 5, 2022: Unprecedented](https://www.leverage2market.com/top-of-mind-thursday-may-5-2022-unprecedented/) - This week, a draft of the proposed Supreme Court ruling on Roe v. Wade was leaked to the public. The text, which has been confirmed by the court as authentic, shows a majority of the justices are planning to vote to overturn this landmark abortion rights legislation--first upheld as law in 1973. This has been
- [Top of Mind Thursday - April 28, 2022: Juxtaposition](https://www.leverage2market.com/top-of-mind-thursday-april-28-2022-juxtaposition/) - While much of the world is mulling billionaire Elon Musk's $44 billion purchase of Twitter, another news story caught my eye. Anti-semitic incidents in the US last year were up by more than 34%--with actual assaults up over 160% year-to-year. These are the highest numbers in the 40+ years the Anti-Defamation League has been tracking
- [Top of Mind Thursday - April 21, 2022: Filling the Silence With Music](https://www.leverage2market.com/top-of-mind-thursday-april-21-2022-filling-the-silence-with-music/) - We are all watching the situation in Ukraine with horror. What's happening over there now is unspeakable and fills me with great sadness, and I know many of you feel the same way. At the recent Grammy Awards, President Volodymr Zelensky asked the audience to fill the silence with music. That's exactly what a group
- [Top of Mind Thursday - April 14, 2022: A Different Take on Passover](https://www.leverage2market.com/top-of-mind-thursday-april-14-2022-a-different-take-on-passover/) - Tomorrow at sundown, the holiday of Passover begins. This is the time when the Jewish people celebrate our freedom from slavery in Egypt--when we escaped the Pharaohs who killed our first born male children and treated us poorly for over 400 years. For the last two years, we've had to downgrade the celebration--COVID would not
- [Top of Mind Thursday - April 7, 2022: Confirmed](https://www.leverage2market.com/top-of-mind-thursday-april-7-2022-confirmed/) - Today, the US Senate confirmed Judge Ketanji Brown Jackson to be the first Black female justice to serve on the United States Supreme Court. As a candidate, President Biden promised to nominate a Black woman to the Court, should he have the opportunity to fill an opening. This caused consternation among many on the right,
- [Top of Mind Thursday - March 24, 2022: Yes, She Can](https://www.leverage2market.com/top-of-mind-thursday-march-24-2022-yes-she-can/) - This week, my daughter and I are at the beach on Maui, Hawaii, enjoying our first vacation since COVID hit in early 2020. What makes this vacation extra special is that today, for the first time since Complex Regional Pain Syndrome (CRPS) damaged her left leg in 2013, Lani got up on a surfboard and
- [Top of Mind Thursday - March 17, 2022: Pi in the Sky](https://www.leverage2market.com/top-of-mind-thursday-march-17-2022-pi-in-the-sky/) - An ordinary Monday evening in March is not likely to be the time when there's a rush on pizza orders. That's why this week's Pi Day promotion at my favorite local pizza place was so ingenuous. This past Monday, Pi Day, they offered a Buy one/Get a second pizza for $3.14. Now I hadn't had
- [Top of Mind Thursday - March 10, 2022: A Vacation Not Taken](https://www.leverage2market.com/top-of-mind-thursday-march-10-2022-a-vacation-not-taken/) - This week I used Airbnb to reserve a week's stay in April at a lovely one bedroom flat...in Kyiv, Ukraine. Doesn't sound like the best place to be headed for vacation right now, does it? Well, I don't intend to ever actually go there. Instead, this is a way to get funds to people on
- [Top of Mind Thursday - March 3, 2022: A Show of Strength](https://www.leverage2market.com/top-of-mind-thursday-march-3-2022-a-show-of-strength/) - Last week, Russian President Vladimir Putin began a full-scale assault on Ukraine--tanks, air strikes, and over 120,000 troops against a much smaller, less-equipped country. There's no question Putin thought his well-planned invasion would cause Ukraine to quickly capitulate to his forces. But that's not what happened. Instead, Ukrainians--from the president down to ordinary citizens--chose to
- [Top of Mind Thursday - February 24, 2022: When Someone Tells You Who They Are...](https://www.leverage2market.com/top-of-mind-thursday-february-24-2022-when-someone-tells-you-who-they-are/) - Yesterday, Vladimir Putin's threats to invade Ukraine went from occupying our mind space, as I mentioned last week, to a physical invasion and attack. Ukrainians are scrambling for cover, stock and commodity markets are flailing, and Western allies (including NATO) are threatening more and more sanctions--which may hurt the Russian economy, but are not guaranteed
- [Top of Mind Thursday - February 17, 2022: Space Invaders](https://www.leverage2market.com/top-of-mind-thursday-february-17-2022-space-invaders/) - Over 150,000 Russians troops now sit on the border of Ukraine. Will Vladimir Putin invade Ukraine and take control of this sovereign nation? Is this just bluster and maneuvering? Is this a serious global threat or is the entire crisis overblown? None of us know what Putin's plan will be. Maybe he intends to do
- [Top of Mind Thursday - February 10, 2022: It's Just Not Fair](https://www.leverage2market.com/top-of-mind-thursday-february-10-2022-its-just-not-fair/) - There's a lot of talk about fairness these days: It's not fair that we still have to wear masks or get vaccinated. It's not fair that we have to work longer hours or do additional tasks because of labor shortages. It's not fair that our Amazon packages aren't showing up overnight the way they should.
- [Top of Mind Thursday - February 3, 2022: If You Give a Maus a Cookie...](https://www.leverage2market.com/top-of-mind-thursday-february-3-2022-if-you-give-a-maus-a-cookie/) - According to the children's book, if you give a mouse a cookie, he'll ask for a glass of milk, then a straw, then a napkin, etc. One thing leads to another. This past week, the book Maus, the only graphic novel to ever win a Pulitzer Prize, was banned in Tennessee schools because of language
- [Top of Mind Thursday - January 27, 2022: Totally Nuts](https://www.leverage2market.com/top-of-mind-thursday-january-27-2022-totally-nuts/) - This week, a Merrill Lynch advisor was fired after directing an expletive laden tirade at the workers at a smoothie shop who made his son's drink. He threw a drink at one person and made anti-immigrant comments at another. Sounds like a straight-forward case of inappropriate racist behavior, right? Not so fast. It turned out
- [Top of Mind Thursday - January 20, 2022: What if He Was Still Alive?](https://www.leverage2market.com/top-of-mind-thursday-january-20-2022-what-if-he-was-still-alive/) - Monday was MLK Day in the US--honoring slain civil rights leader Martin Luther King. It's been nearly 54 years since Dr. King was assassinated in Memphis. Since then, there has been movement forward and back on civil rights. Voting rights acts passed--followed by restrictive voting laws in many states. American electing a Black president--followed by
- [Top of Mind Thursday - January 13, 2022: Final Curtain Call](https://www.leverage2market.com/top-of-mind-thursday-january-13-2022-final-curtain-call/) - Bob Saget. Betty White. Sidney Poitier. John Madden. Desmond Tutu. Joan Didion. These are a few of the most notable performers, writers, and public figures who passed away in the last 30 days. All of these people lived long, productive lives (Bob Saget was the youngest, at 65). They received respect and acclaim for their
- [Top of Mind Thursday - December 2, 2021 - Shooting the Messenger](https://www.leverage2market.com/9015-2/) - This week we learned of another COVID-19 variant: Omicron. This new strain appears to be much more transmissible than previous versions, but may not cause as severe disease--it's too early to tell. It was first identified in South Africa, but has now been found in a dozen or more countries--including the US and Canada. So
- [Top of Mind Thursday - December 30, 2021 - Reinvention](https://www.leverage2market.com/9045-2/) - As we approach the start of another new year, one thing is for certain: We just can't predict what's coming next. Just when we thought it was safe to move to some sense of normalcy after the pandemic, we are hit by yet another highly contagious variant. Helluva way to force us to learn the
- [Top of Mind Thursday - January 6, 2022 - A Year Later](https://www.leverage2market.com/top-of-mind-thursday-january-6-2022-a-year-later/) - I've just spent a week in Southern California, seeing family and helping my daughter move into her new apartment. LA traffic seems back to its ugly self and there are people out shopping like the good days--albeit with most people wearing masks somewhat correctly. I don't think anyone here spent much time pondering the fact
- [Top of Mind Thursday - December 23, 2021 : The Weather Outside is Frightful](https://www.leverage2market.com/top-of-mind-thursday-december-23-2021-the-weather-outside-is-frightful/) - Airline pilots talk about encountering weather whenever they come across something that's potentially disruptive to their flight path. This could be storms, turbulent air--even a dramatic change in air temperature. They warn us to stay seated with our seat belts securely fastened till the weather has passed. Today, the weather we're facing is not just
- [Top of Mind Thursday - December 16, 2021: Changing the Game](https://www.leverage2market.com/top-of-mind-thursday-december-16-2021-changing-the-game/) - On Tuesday, just a few minutes into the game between the Warriors and the Knicks, Stephen Curry became the NBA's all time leader in three-point shooting. Curry did this in 40% fewer games than the previous leader, Ray Allen, which means as long as he's healthy, he's likely to add considerably to his total. Steph's
- [Top of Mind Thursday - December 9, 2021 - We Can Do Better Than This](https://www.leverage2market.com/top-of-mind-thursday-december-9-2021-we-can-do-better-than-this/) - Last weekend, the CEO of Better.com laid off 900 people, nearly 10% of his workforce. This is certainly not the first big layoff we've seen during the pandemic. However, it was highly unusual to do this kind of layoff in a 3-minute Zoom meeting that told people if you're on this call, you're the unlucky
- [Top of Mind Thursday - November 25, 2021 - With Gratitude](https://www.leverage2market.com/top-of-mind-thursday-november-25-2021-with-gratitude/)
- [Top of Mind Thursday - November 18, 2021 Whose Ad Was That Anyway?](https://www.leverage2market.com/top-of-mind-thursday-november-18-2021-whose-ad-was-that-anyway/) - No one wants to see another boring ad. We are inundated with thousands of messages a day--most of which aren't worth our conscious attention. So it makes sense that businesses and brands would try to create memorable spots that burn their images into our brains. The insurance industry, in particular, has taken this to heart.
- [Top of Mind Thursday - November 11, 2021 - 11/11 at 11](https://www.leverage2market.com/8999-2/) - On November 11, 1918 at 11:00 am, a ceasefire agreement was signed ending World War I. We call this Veterans' Day in the US, but the day is also, celebrated as Armistice Day in some countries. In Australia, it's called Remembrance Day. Ten years ago, I had the opportunity to be in Melbourne, Australia on
- [We Never Talk Any More: Why some of our most important conversations are the ones we don’t have.](https://www.leverage2market.com/we-never-talk-any-more-why-some-of-our-most-important-conversations-are-the-ones-we-dont-have/) - Robert Matuson President Matuson Consulting matusonconsulting.com For more than 25 years, Roberta Matuson, president of Matuson Consulting, has helped leaders in highly regarded companies, including General Motors, New Balance, and Microsoft, and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent. Roberta is the author of six books including
- [Top of Mind Thursday - November 4, 2021: Supply Chain Scapegoat](https://www.leverage2market.com/top-of-mind-thursday-november-4-2021-supply-chain-scapegoat/) - Prices rising? Empty store shelves? Not enough new cars? Holiday deliveries delayed? Blame the supply chain--everyone else is. We've been told shipments are delayed due to disruptions in the supply chain because of the pandemic. Factories aren't able to have enough production--which impacts the supply chain. There aren't enough people to unload container ships, drive
- [Top of Mind Thursday - October 28, 2021 - No Time to Die](https://www.leverage2market.com/top-of-mind-thursday-october-28-2021-no-time-to-die/) - Last week, a cinematographer on the set of a Western being shot near Santa Fe, NM was shot and killed by a gun fired by actor Alec Baldwin. While the investigation into how this occurred is still underway, what's been revealed so far indicates this movie set was an accident waiting to happen. Union crew
- [Top of Mind Thursday - October 21, 2021 - How About a Little Pumpkin With That?](https://www.leverage2market.com/top-of-mind-thursday-october-21-2021-how-about-a-little-pumpkin-with-that/) - It's October. The time of year when thoughts inevitably turn to shorter days, falling leaves, Halloween, Thanksgiving, and. . . Pumpkin Spice Everything? Pumpkin has always been associated with Fall, but we've moved way beyond Jack-O-Lanterns for Halloween and even Pumpkin Spice Latte, to pumpkin spiced muffins, cookies, ice cream, butter, protein powder--even Cheerios! Here's
- [Top of Mind Thursday - October 14, 2021 - Unclear on the Concept](https://www.leverage2market.com/top-of-mind-thursday-october-14-2021-unclear-on-the-concept/) - You'd think living in Silicon Valley it would be simple to get high speed internet connectivity. You'd be wrong. Three times in the last three weeks Comcast has cut service for my entire neighborhood for hours at a time. No notice. No way to reach a live human being to understand what the issue was
- [Top of Mind Thursday - October 7, 2021: Ready for the Rebound](https://www.leverage2market.com/top-of-mind-thursday-october-7-2021-ready-for-the-rebound/) - I spent the last three days in a virtual conference for SAC, the Society for the Advancement of Consulting. This was the second year this annual event was held virtually, because of the pandemic. The bad news: We still couldn't gather together in one place. The good news: We were able to gather virtually with
- [Top of Mind Thursday - September 30, 2021 - The Things We Didn't Know We Knew](https://www.leverage2market.com/top-of-mind-thursday-september-30-2021-the-things-we-didnt-know-we-knew/) - A lot of things are different since the start of the pandemic: how we work, how we gather with others, how we travel (or not). But one of the things most likely to remain with us after this is over is how we talk. Whoever heard of social distancing before the middle of last year?
- [Top of Mind Thursday - September 23, 2021: We've Got a Problem, America!](https://www.leverage2market.com/top-of-mind-thursday-september-23-2021-weve-got-a-problem-america/) - What's the biggest issue facing America today: COVID-19? Vaccine and masks mandates? Crumbling infrastructure? Droughts and wildfires? Hurricanes and floods? Migrants at the border? Funding the government? Nope. These all take a back seat to the new issue that is actually keeping you up at night: Junk sleep. Junk, what? In a new series of
- [Top of Mind Thursday - September 16, 2021 - Can't Recall](https://www.leverage2market.com/top-of-mind-thursday-september-16-2021-cant-recall/) - "I can't recall," is usually the answer given by a witness in court when asked a question to which they don't really want to respond. But on Tuesday, California voters resoundingly defeated a measure to recall Governor Gavin Newsom by nearly a 2 to 1 margin. Just a couple of months ago, this was too
- [Top of Mind Thursday - September 9, 2021 - Who by Fire, Who by Water](https://www.leverage2market.com/top-of-mind-thursday-september-9-2021-who-by-fire-who-by-water/) - This week, we celebrated the Jewish holiday of Rosh Hashanah--the New Year (5782, in case you're counting. There are many traditions associated with this holiday--including eating things made with apples and honey to bring about a sweet new year. One of the prayers, the Unetaneh Tokef, is particularly meaningful this year: On Rosh Hashanah it
- [Top of Mind Thursday - September 2, 2021 - Final Jeopardy](https://www.leverage2market.com/top-of-mind-thursday-september-2-2021-final-jeopardy/) - When much-loved host Alex Trebek died of pancreatic cancer last year, the producers of Jeopardy initiated an extensive search for a new host worthy of helming the revered game show. The contestants for the slot read like a who's who of entertainment celebrities: everyone from Sanjay Gupta and Anderson Cooper to LeVar Burton and Robin
- [Top of Mind Thursday : August 26 2021 - They're Calling it WHAT?](https://www.leverage2market.com/top-of-mind-thursday-august-26-2021-theyre-calling-it-what/) - This week, the FDA gave format approval to the COVID-10 vaccine from Pfizer. This is big news because it means that individuals and organizations who were holding off on vaccinations (or on requiring them for their employees) now have official notice this is an approved drug. No sooner had this been made public than Pfizer
- [Top of Mind Thursday : August 19, 2021- It's Deja Vu All over Again](https://www.leverage2market.com/8909-2/) - After nearly 20 years, the US is about to finally leave Afghanistan and the result is not pretty. The photographs are horrific--thousands of people clinging to the sides of military transports, trying to escape the country. American sympathizers executed. Women being forced back into hiding behind heavy cloaked garb. And that's only week 1. It
- [Top of Mind Thursday : August 12, 2021- Will the Postman Still Knock Twice?](https://www.leverage2market.com/top-of-mind-thursday-august-12-2021-will-the-postman-still-knock-twice/) - The US Postal Service used to pride itself on delivering the mail anywhere, anytime, under any condition. Those were the good old days. Over the last several years, postal service has continued to degrade. Yes, there is less paper mail being distributed, but there are plenty of packages--witness how UPS and Fedex are struggling to
- [Top of Mind Thursday : August 5, 2021- Know When to Fold 'Em](https://www.leverage2market.com/top-of-mind-thursday-august-5-2021-know-when-to-fold-em/) - New York State Governor Andrew Cuomo is under siege. Last December, a number of women came forward with claims of sexual harassment and creating a hostile work environment. The state attorney general launched an independent investigation and the legislature began impeachment proceedings. On Tuesday, the attorney general announced the report findings, which found the charges
- [Top of Mind Thursday : July 29, 2021 - Mental Gymnastics](https://www.leverage2market.com/top-of-mind-thursday-july-29-2021-mental-gymnastics/) - Yogi Berra famously said, "Ninety percent of the game is half mental." This saying comes to mind during the current Summer Olympics, where we've seen superstar athletes like Simone Biles and Naomi Osaka step back to protect their mental health. NBA star Kyrie Irving took a break during the past basketball season, citing a similar
- [Top of Mind Thursday : July 22, 2021 - A Rose by Any Other Name](https://www.leverage2market.com/top-of-mind-thursday-july-22-2021-a-rose-by-any-other-name/) - Critical race theory. Defund the police. These are just two of the phrases that are hotly debated in today's society. These words evoke strong emotions in listeners, and result in acrimonious arguments between those who agree and disagree with what they think the words mean. Here's the problem. When you dig a little deeper, we
- [Top of Mind Thursday : July 15, 2021 - The Final Frontier](https://www.leverage2market.com/top-of-mind-thursday-july-15-2021-the-final-frontier/) - Last weekend, billionaire Richard Branson took a short trip to outer space on his own commercial spaceship. Technically, Branson's Virgin Galactic ship only "touched" the edge of space before safely returning to Earth after a short 90 minute flight. Amazon founder Jeff Bezos is the next high roller to launch into space within days on
- [Top of Mind Thursday : July 8 - Can we get a little help here?](https://www.leverage2market.com/top-of-mind-thursday-july-8-can-we-get-a-little-help-here/) - A funny thing happened on the way to the supposed post-pandemic Armageddon... The economy rebounded. Not evenly across the board, but in leaps and bounds in many areas--including some that were not expected to bounce back so quickly, such as travel. In spite of the higher than normal unemployment rate, companies everywhere are saying they
- [Top of Mind Thursday :  July 1, 2021 - Total Collapse](https://www.leverage2market.com/top-of-mind-thursday-july-1-2021-total-collapse/) - Last Thursday night, a 12-story condominium building in Surfside, Florida collapsed into a massive pile of concrete and debris. While more than 100 people were rescued, 18 are now declared dead and nearly 150 are still missing and unlikely to be found alive. Hundreds of first responders, including specialized search and rescue teams from as
- [Top of Mind Thursday : June 24: Absolutely. Positively. Not](https://www.leverage2market.com/top-of-mind-thursday-june-24-absolutely-positively-not/) - Back in 1979, Fedex (then called Federal Express) released an ad campaign that told us to count on their service to get packages to us overnight: Absolutely. Positively. For decades, we counted on Fedex to get priority items where they wanted to be. And Fedex delivered--when we expected them to. Absolutely. Positive. Fast forward to
- [Top of Mind Thursday - June 17, 2021: Overheating](https://www.leverage2market.com/top-of-mind-thursday-june-17-2021-overheating/) - The western half of the United States is in the middle of an extreme heat wave. Temperature records are being broken across the country. The situation is exacerbated by the extensive drought conditions faced by most of this area. Lakes and dams are at record low levels; dried grass and plants are like tinder. In
- [Top of Mind Thursday : June 10, 2021 - Meeting Expectations](https://www.leverage2market.com/top-of-mind-thursday-june-10-2021-meeting-expectations/) - As we emerge from pandemic limitations, people are beginning to gravitate to seeing each other in person. Breakfasts, lunches, dinners, coffee--we now have the chance to see family, friends, and colleagues in the flesh for the first time in over a year. If we're vaccinated, we can gather in groups--almost like the old days. But
- [Top of Mind Thursday : June 3, 2021 - Beating the Odds](https://www.leverage2market.com/top-of-mind-thursday-june-3-2021-beating-the-odds/) - In a desperate attempt to get reluctant Americans vaccinated against COVID-19, many locales are creating cash and merchandise prizes to incentivize the holdouts. This runs the gamut from free food and beer to vacations, cars, and even guns. In California, the newly vaccinated will receive $50 incentive cards and all those in the state who
- [Top of Mind Thursday, May 27, 2021: Shuffling the Deck](https://www.leverage2market.com/top-of-mind-thursday-may-27-2021-shuffling-the-deck/) - Last week, AT&T announced it was spinning off its Warner Media division into a company that will merge with Discovery. At about the same time, Amazon spent more than $8 billion to acquire MGM. Disney acquired Lucasfilms and Marvel for $4 billion a piece over 10 years ago and has reaped tremendous benefits from those
- [Top of Mind Thursday, May 20, 2021: Clear as Mud](https://www.leverage2market.com/top-of-mind-thursday-may-20-2021-clear-as-mud/) - This week, the CDC issued new guidelines for mask wearing, given that more people are vaccinated against COVID-19 and infection/hospitalization rates are down significantly. This sounds like a good thing. Clarifying when masks are and are not needed should be helpful to all of us. Except in this case, many people are more confused than
- [Top of Mind Thursday, February 18, 2021: Baby, It's Cold Inside](https://www.leverage2market.com/top-of-mind-thursday-february-18-2021-baby-its-cold-inside/) - This week, the rest of the country watched in horror at the situation unfolding throughout Texas.Extreme weather conditions resulted not only in unusual amounts of snowfall, but exceedingly cold temperatures--close to zero degrees Fahrenheit---which nearly brought down the entire state electrical grid. Pipes froze and burst, families were forced to burn furniture to stay warm
- [Top of Mind Thursday, May 6, 2021: The Say Hey Kid is 90](https://www.leverage2market.com/top-of-mind-thursday-may-6-2021-the-say-hey-kid-is-90/) - Born in a small town in Alabama in 1931, Willie Howard Mays, Jr. started his baseball career in the Negro Leagues before breaking into the Major Leagues with the New York Giants in 1951. That was only four years after Jackie Robinson broke the color barrier, allowing African-American baseball players to play in the Majors.
- [Top of Mind Thursday, May 13, 2021: Approaching Normalcy](https://www.leverage2market.com/top-of-mind-thursday-may-13-2021-approaching-normalcy/) - The last several weeks have seen the tide turn in the battle against COVID-19. Hospitalization and deaths are down dramatically due to aggressive vaccination efforts. Rules about mask wearing and restrictions on public gatherings, businesses, and schools are relaxing. Friends and families are gathering in larger and larger groups. I write this sitting near a
- [Top of Mind Thursday, April 29, 2021: A Call to Arms--Both of Them](https://www.leverage2market.com/top-of-mind-thursday-april-29-2021-a-call-to-arms-both-of-them/) - The COVID pandemic is now wreaking havoc on countries like India, where the infection spread and ensuing illness and death are out of control. Here in the US, we appear to be moving in the other direction. Infection and hospitalization rates are dropping--due to mask wearing, social distancing, and most importantly, vaccination. Nearly 40% of
- [Top of Mind Thursday, April 22, 2021: Verdicts, Vaccines, and Vulnerability](https://www.leverage2market.com/top-of-mind-thursday-april-22-2021-verdicts-vaccines-and-vulnerability/) - Since 1970, April 22nd has been Earth Day--a day to focus on improving the environment for us and the generations that will come afterward. This year, while there is still much need to address topics like climate change and pollution, we have other toxic environmental issues with which to contend. There's a new hazard in
- [Top of Mind Thursday, April 15, 2021: Consequences](https://www.leverage2market.com/top-of-mind-thursday-april-15-2021-consequences/) - On Sunday, an unarmed 20-year-old Black man was shot and killed by a local police officer during a traffic stop outside Minneapolis. The officer and police chief both called this an error: The officer meant to reach for her taser, but pulled out the gun and fired a single bullet instead. They called this "an
- [Mindful Marketing in a Mindless World](https://www.leverage2market.com/mindful-marketing-in-a-mindless-world/) - Lisa Nirell Founder Energize Growth LLC lisanirell.com Lisa Nirell, the founder of EnergizeGrowth® LLC, helps CMOs and CEOs accelerate marketing innovation and growth. Top organizations such as Adobe, LinkedIn Learning, Google, AARP, and Hilton hire Lisa to formulate new strategies and launch breakthrough marketing ideas. She leads sever private MO peer communities, including the Marketing
- [Top of Mind Thursday, April 8, 2021: Building Blocks](https://www.leverage2market.com/top-of-mind-thursday-april-8-2021-building-blocks/) - Last week, President Joe Biden introduced a $2 trillion plan to invest in American infrastructure. The plan includes money for housing, electric vehicles, roads and bridges, schools, the electrical grid, public transit, railways, high-speed broadband, and more. It's a huge investment, and it's unlikely to pass Congress in its current state. Still, whatever is finally
- [Top of Mind Thursday, April 1, 2021: Where Fools Fear to Tread](https://www.leverage2market.com/top-of-mind-thursday-april-1-2021-where-fools-fear-to-tread/) - It's April Fool's Day today! In any other year, I could try to prank you by making a strange claim and see if you'd believe me. But this year has been so strange, it already feels like an April Fool's Day prank. If only we could pretend that over 500,000 Americans hadn't died from COVID--including
- [Top of Mind Thursday, March 25, 2021 : The Definition of Insanity](https://www.leverage2market.com/8757-2/) - Last night, eight people at three different massage spas were murdered in the Atlanta, GA. Six of the eight victims were Asian; the suspect in custody is White. Last week, it was the murder of mostly Asian Americans in the Atlanta, GA area. This week, a gunman mowed down 10 people in a supermarket in
- [Top of Mind Thursday, March 18, 2021: Having a Bad Day](https://www.leverage2market.com/top-of-mind-thursday-march-18-2021-having-a-bad-day/) - Last night, eight people at three different massage spas were murdered in the Atlanta, GA. Six of the eight victims were Asian; the suspect in custody is White. Supposedly, the killer told police he was trying to fight a sex addiction by targeting places that might "tempt" him. The fact that he specifically went to
- [Top of Mind Thursday, March 11, 2011 : What a Difference a Year Makes](https://www.leverage2market.com/top-of-mind-thursday-march-11-2011-what-a-difference-a-year-makes/) - This week, we mark the one year anniversary of the COVID-19 pandemic. Exactly a year ago, we were overcoming the shock of learning a deadly disease was about to ravage not just a few countries, but the entire globe. The world as we knew it began to change dramatically. Since then, over 520,000 Americans alone
- [Who Can You Trust? Building Credibility in an Age of Cynicism](https://www.leverage2market.com/who-can-you-trust-building-credibility-in-an-age-of-cynicism/) - Margot Bloomstein Appropriate, Inc. appropriateinc.com Margot Bloomstein is one of the leading voices in the content strategy industry. She is the author of Content Strategy at Work and the recently released Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. She is the principal of Appropriate, Inc., a brand and content strategy
- [Top of Mind Thursday, March 3, 2021: If I Ran The Zoo, This is What I Would Do](https://www.leverage2market.com/top-of-mind-thursday-march-3-2021-if-i-ran-the-zoo-this-is-what-i-would-do/) - This week, Dr. Seuss Enterprises announced they would no longer be publishing six books by the popular children's author because they contain images that are racially insensitive. The titles, including And to Think I Saw it on Mulberry Street, If I Ran The Zoo, and four others, were published in the early 1950s. Times have
- [Top of Mind Thursday, February 4, 2021: Moving Beyond Amazon](https://www.leverage2market.com/top-of-mind-thursday-february-4-2021-moving-beyond-amazon/) - This week, Jeff Bezos, founder of Amazon, announced he will be stepping down as CEO of the world's largest ecommerce firm. Bezos, who started Amazon as an online bookstore in 1994, is the second richest person in the world, worth $182 billion. Amazon has been one of the biggest winners of the pandemic, with $386
- [Top of Mind Thursday, February 25, 2021: Want Fry's With That?](https://www.leverage2market.com/top-of-mind-thursday-february-25-2021-want-frys-with-that/) - This week, Silicon Valley-based Fry's Electronics announced it was closing all its remaining stores and shutting down operations immediately. This wasn't a total surprise, because Fry's had been shuttering stores for the last couple of years. Inventory was limited in those stores that remained open. What was special about Fry's? Long before there was Best
- [Top of Mind Thursday, February 11, 2021: Cat Got Your Face?](https://www.leverage2market.com/top-of-mind-thursday-february-11-2021-cat-got-your-face/) - Yesterday, the hottest thing on the Internet was a video of a lawyer appearing in a Zoom-based court hearing...as a cat. Evidently, someone in his family had added a cat filter to his Zoom profile and the poor man couldn't figure out how to get rid of it in real time. Zoom filters are designed
- [Top of Mind Thursday January 28, 2021: The Devil is in the Details](https://www.leverage2market.com/top-of-mind-thursday-january-28-2021-the-devil-is-in-the-details/) - The good news is the vaccines to treat COVID-19 appear to be both safe and effective. The bad news is it can be nearly impossible to find a way to get one. The federal government has purchased hundreds of millions of doses of both approved vaccines, but it's not clear exactly
- [Top of Mind Thursday, Jan 21, 2021: Much to Heal, Much to Build, Much to Gain](https://www.leverage2market.com/top-of-mind-thursday-jan-21-2021-much-to-heal-much-to-build-much-to-gain/) - Yesterday, Joe Biden was inaugurated as the 46th president of the United States, with Kamala Harris as the 49th vice president. This was no ordinary inauguration. The pandemic and recent violence at the Capitol limited attendees and forced the cancellation or reimagining of many of the traditional aspects of an American inauguration. But in spite
- [Top of Mind Thursday, Jan 14, 2021: Deja Vu All Over Again](https://www.leverage2market.com/top-of-mind-thursday-jan-14-2021-deja-vu-all-over-again/) - Yesterday, the US House of Representatives voted to impeach President Donald Trump for inciting insurrection, in regard to the domestic attack on the US Capitol last week. If it sounds like we've been here before, that's because we have. Except this time, things are a bit different. The first impeachment charges in 2019 were based
- [Top of Mind Thursday Jan 7, 2021: When Someone Shows You Who They Are...](https://www.leverage2market.com/top-of-mind-thursday-jan-7-2021-when-someone-shows-you-who-they-are/) - The scenes from Washington, DC yesterday were incredible: Americans storming the US Capitol in an attempted coup to overturn the results of the November presidential election. It was shocking to see hordes of Americans acting as domestic terrorists--knocking down barriers, roaming through the Capitol freely, breaking windows, and carrying the Confederate
- [Top of Mind Thursday 2021: Good Riddance](https://www.leverage2market.com/top-of-mind-thursday-2021-good-riddance/) - From impeachment hearings in January to overflowing hospital wards in December, 2020 has been one helluva year. In between, we lost 340,000 Americans to the pandemic and had a presidential election that is still being contested. But rather than rehash that and everything else that happened this past year (Remember the
- [Top of Mind Thursday December 24, 2020: Holiday Reflections](https://www.leverage2market.com/top-of-mind-thursday-december-24-2020-holiday-reflections/) - The holiday spirit is different this year. We can't gather in groups. We can't travel to visit loved ones. We can't host get-togethers of any kind. That's not all that's different this year. We're in month 9 of COVID-19 based restrictions. We've all mastered Zoom and learned what can (and can't)
- [Top of Mind Thursday December 17, 2020: The Doctor is In](https://www.leverage2market.com/top-of-mind-thursday-december-17-2020-the-doctor-is-in/) - Last week, the Wall Street Journal published an op-ed piece demeaning First Lady-elect Jill Biden for using the title Doctor. Dr. Biden rightly earned a PhD in education from the University of Delaware--of that, there is no disagreement. The writer argues that because she doesn't have a medical degree, it is improper for Jill Biden
- [COVID-Proofing Your Culture: Why having a culture that doesn't suck is more important than ever.](https://www.leverage2market.com/covid-proofing-your-culture-why-having-a-culture-that-doesnt-suck-is-more-important-than-ever/) - Rebecca Friese Workplace Crusader FLYN Consulting www.thegoodculturebook.com Rebecca Friese helps organizations transform outdated practices into market-leading cultures. She's an experienced consultant in organizational transformation and change management, with experience that ranges from large scale Fortune 500 multi-million dollar projects to start-up clients. She is the author of the recently released book The Good Culture: The
- [Top of Mind Thursday December 3, 2020: The Home Stretch](https://www.leverage2market.com/top-of-mind-thursday-december-3-2020-the-home-stretch/) - Hard to believe we're in December. Last time most of us looked around, it was March. Then the whole world went off the rails. December brings us to the end of a long, strange, unpredictable year. Nothing is as it should be this time of year: Family gatherings are cancelled, postponed, or downsized. Travel plans
- [Top of Mind Thursday December 10, 2020: A Shot in the Arm](https://www.leverage2market.com/top-of-mind-thursday-december-10-2020-a-shot-in-the-arm/) - Good news! The first set of vaccines to prevent COVID-19 is here and ready for initial distribution. People in the UK have already received initial doses, and US authorization is expected momentarily. The world is ready to breathe a sign of relief. As the population is vaccinated, we can start to move back to some
- [Top of Mind Thursday November 26, 2020: A Different Kind of Holiday](https://www.leverage2market.com/top-of-mind-thursday-november-26-2020-a-different-kind-of-holiday/) - Today is Thanksgiving in the US--a holiday where we give thanks for the many blessings we have in our lives. Normally, this is a time of feasting with family, watching football games and parades, and preparing for big shopping events tomorrow, Black Friday. But this year, Thanksgiving--like everything else in our
- [Top of Mind Thursday November 19, 2020: Flying High](https://www.leverage2market.com/top-of-mind-thursday-november-19-2020-flying-high/) - It's been a horrible year for the travel industry--and airlines in particular. The number of passengers carried this year vs. last year may be off by as much as 65%. In this kind of environment, it's expected that airlines will retrench--cut flights, retire aircraft, furlough (or fire) employees. And that's what
- [Top of Mind Thursday November 12, 2020: Know When To Fold 'Em](https://www.leverage2market.com/top-of-mind-thursday-november-12-2020-know-when-to-fold-em/) - It was 5 days after last week's presidential election before we had a projected winner. Today, nine days later, the losing candidate has still not conceded. Other candidates have graciously conceded and moved on in much closer races (including Al Gore in 2000). But not this time. Not this president. Several Republican officials have publicly
- [Top of Mind Thursday November 5, 2020: Split](https://www.leverage2market.com/top-of-mind-thursday-november-5-2020-split/) - In bowling, a split is where you wind up with pins on opposite sides of the lane. It's possible to hit both pins to get a spare, but it's fairly difficult. What we saw in Tuesday's election was a political split. More people came out than ever before to vote and the results were pretty
- [Top of Mind Thursday October 29, 2020: A Guaranteed Winning Election Result](https://www.leverage2market.com/top-of-mind-thursday-october-29-2020-a-guaranteed-winning-election-result/) - Five days away from the official US Election Day, it's not clear whether we'll know the results of the presidential election Tuesday night. But there's one result we already know for sure. People are coming out to vote. Whether it's specifically due to the pandemic or in spite of it, concern about key issues, or
- [Top of Mind Thursday October 22, 2020: Thriving Through Ambiguity](https://www.leverage2market.com/top-of-mind-thursday-october-22-2020-thriving-through-ambiguity/) - For 16 years, the association I manage, the Society for the Advancement of Consulting, has held its annual meeting in New York City in the Fall. But not this year. We had reserved hotel meeting space for this week, but we realized months ago that an in-person event was not going to happen in 2020.
- [Top of Mind Thursday October 15, 2020: Let Me Be Perfectly Clear](https://www.leverage2market.com/top-of-mind-thursday-october-15-2020-let-me-be-perfectly-clear/) - If you're one of those people who likes to wait until chaos stops and things settle down before taking action, I have bad news for you: It's not likely to happen soon. We are less than 3 weeks away from a presidential election which may or may not be decided immediately. We are close to
- [Top of Mind Thursday October 8, 2020: Pumpkin Spice](https://www.leverage2market.com/top-of-mind-thursday-october-8-2020-pumpkin-spice/) - It's that time of year: Pumpkin pie, pumpkin latte, pumpkin bread, pumpkin cookies. You name it--it's got pumpkin in it. Some of us like pumpkin. Some of us really love pumpkin. But after awhile, there's too much of it for just about everyone (and especially for those who weren't aficionados to start). Every package is
- [Top of Mind Thursday October 1, 2020: Up for Debate](https://www.leverage2market.com/top-of-mind-thursday-october-1-2020-up-for-debate/) - Tuesday's Presidential debate was a spectacle in itself. Regardless of political inclinations, most people who watched the event seem to agree this event set new lows for political communications. The moderator lost control of the process early on and never was able to get things back on track. The evening was more about shouting at
- [Top of Mind Thursday September 24, 2020: Remembering RBG](https://www.leverage2market.com/top-of-mind-thursday-september-24-2020-remembering-rbg/) - Ruth Bader Ginsburg was a diminutive woman in many ways. She was small in physical stature and spoke in a quiet voice. She stated her points calmly and treated everyone with respect. Even those who vehemently disagreed with her on legal matters considered her an esteemed colleague and a friend. But RBG had an outsized
- [Top of Mind Thursday September 17, 2020: Time to Start Over](https://www.leverage2market.com/top-of-mind-thursday-september-17-2020-time-to-start-over/) - I don't know anyone anywhere who's saying, 2020 is so great--let's do it all over again! A killer virus, economic depression, out of control wildfires, unprecedented hurricanes, nasty political maneuvers, massive unrest due to ongoing social justice issues--even killer locusts. Yikes. Most people say they can't wait for the year to be over. I've got
- [Top of Mind Thursday September 10, 2020: In a Foggy Haze](https://www.leverage2market.com/top-of-mind-thursday-september-10-2020-in-a-foggy-haze/) - The sun never rose yesterday in Northern California and much of the Pacific Northwest. A creepy orange haze blanketed the area from what should have been sunrise to nightfall. It was so dark that lights were needed all day long. Early morning, noon, and dusk all looked the same. Today the orange has changed to
- [Top of Mind Thursday September 3, 2020: Change is in the Air](https://www.leverage2market.com/top-of-mind-thursday-september-3-2020-change-is-in-the-air/) - This week, 3 major airlines did something revolutionary: they did away with a fee that was a big revenue producer for them. On Sunday, United announced they are eliminating change fees--those pesky charges slapped on customers who decide they want to change their itinerary after they've ticketed their travel. Shortly after that, American and Delta
- [Top of Mind Thursday August 27, 2020: Time Out](https://www.leverage2market.com/top-of-mind-thursday-august-27-2020-time-out/) - Yesterday, all the games in the NBA and WNBA were postponed, as were many MLB games. Players, coaches, and even broadcasters walked off their jobs in protest of yet another unarmed Black man being shot in the back, followed by two people killed and another injured by a white teenager, who says he is part
- [Top of Mind Thursday August 20, 2020: Virtual Reality](https://www.leverage2market.com/top-of-mind-thursday-august-20-2020-virtual-reality/) - The Democratic National Convention is being held this week, not in Milwaukee, Wisconsin, but virtually. Instead of long days of speeches, pageantry, and balloon drops, this year's event is a series of short video presentations moderated by a celebrity host, followed by livestreamed keynotes. It hasn't been perfect, but in some ways, it's a big
- [Top of Mind Thursday August 13, 2020: A Newsworthy Choice](https://www.leverage2market.com/top-of-mind-thursday-august-13-2020-a-newsworthy-choice/) - This week, after months of speculation, presumptive Democratic presidential candidate Joe Biden announced that California Senator Kamala Harris will be his running mate. With this selection, the campaign will finally be moving into the home stretch before the November election. Virtual nominating conventions will be held in the next couple of weeks, but they are
- [Top of Mind Thursday August 6, 2020: A Crater Waiting to Happen](https://www.leverage2market.com/top-of-mind-thursday-august-6-2020-a-crater-waiting-to-happen/) - Yesterday, an enormous explosion shook Beirut, Lebanon--killing hundreds, injuring thousands, and leaving a large part of the city in ruins. The blast was so strong it mimicked a 3.5 earthquake and was felt hundreds of miles away. It appears that this explosion was an accident--the result of a large amount of highly explosive materials being
- [Top of Mind Thursday July 30, 2020: Play Ball](https://www.leverage2market.com/top-of-mind-thursday-july-30-2020-play-ball/) - The boys of summer are back! Well, at least for now. Major League Baseball started a truncated 60-game season this past week. There are new rules--like the designated hitter applies in both leagues and extra inning games start with a runner on second base. More importantly, there are COVID restrictions. No
- [Top of Mind Thursday July 23, 2020: School Daze](https://www.leverage2market.com/top-of-mind-thursday-july-23-2020-school-daze/) - The end of summer usually signals it's time to think about sending kids back to school. Normally, most kids protest a bit at giving up the freedom they've had over summer break--they'd like to stay home and avoid the classroom a little longer. But this year, home has been the classroom
- [Top of Mind Thursday July 16, 2020: An Open and Shut Case](https://www.leverage2market.com/top-of-mind-thursday-july-16-2020-an-open-and-shut-case/) - In an attempt to move back towards some degree of normalcy, many parts of the United States have moved to open more businesses. In recent days, everything from parks and beaches to hair salons and DisneyWorld has been allowed to open--albeit with restrictions on hygiene and number of people served. As
- [Playing on the Same Team: Why Marketing is Key to a Healthy Sales Ecosystem](https://www.leverage2market.com/playing-on-the-same-team-why-marketing-is-key-to-a-healthy-sales-ecosystem/) - Karen Jackson President Jackson Solutions LLC www.jacksonsolutions.com Karen Jackson is the founder of Jackson Solutions LLC, a sales growth advisory firm whose mission is to help small and lower middle-market B2B business owners drive top line revenue profitably. Drawing on her breadth of experience as a CEO, entrepreneur, and sales executive, Karen helps CEO's reinvigorate
- [Top of Mind Thursday July 9, 2020: Channeling Differentiation](https://www.leverage2market.com/top-of-mind-thursday-july-9-2020-channeling-differentiation/) - This appears to be the time to launch new entertainment networks. In the last six months, we've seen the launch of Apple+, Disney+, HBO Max, and Peacock. This is in addition to Netflix, Amazon, Hulu, and other existing streaming channels. What an amazing array of content! The problem is how do
- [Top of Mind Thursday July 2, 2020: Independent Thinking](https://www.leverage2market.com/top-of-mind-thursday-july-2-2020-independent-thinking/) - We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty, and the pursuit of happiness.... Saturday is Independence Day--the 244th anniversary of the day the Colonies declared their independence from England.
- [Top of Mind Thursday June 18, 2020: Not Going Back](https://www.leverage2market.com/top-of-mind-thursday-june-18-2020-not-going-back/) - As many locales are moving towards re-opening their economies, we hear many people talking about "Getting back to normal." Human beings are creatures of habit. We need structure and process to organize our lives. So it's no surprise that we are looking forward to the time when we'll be able to
- [Top of Mind Thursday June 18, 2020: Home Sweet Home](https://www.leverage2market.com/top-of-mind-thursday-june-18-2020-home-sweet-home/) - The list of industries suffering due to the COVID-19 pandemic includes travel and hospitality, retail, restaurants, and many more. But there are industries that are doing quite well during this situation. It makes sense that grocery stores, drugstores, and big box stores like Target or WalMart are thriving--we still need to
- [Top of Mind Thursday June 11, 2020: Opening the Door](https://www.leverage2market.com/top-of-mind-thursday-june-11-2020-opening-the-door/) - In the last several weeks, many US states and other countries around the world have started re-opening parts of their economies. In some cases, like New Zealand and South Korea, the coronavirus has been virtually vanquished. In others, like Spain and Italy, the curve has flattened enough that officials believe it's
- [Being Resourceful When Resources Are Limited](https://www.leverage2market.com/being-resourceful-when-resources-are-limited/) - Navid Jafari Global Head of Marketing PeerNova www.peernova.com Navid Jafari has helped build brands and execute successful marketing strategies for many companies in Silicon Valley for more than 16 years. He is the head of marketing at PeerNova, a global leader in enterprise software in the financial industry. Prior to that, he held marketing positions
- [Top of Mind Thursday June 4, 2020: A Lesson Still Not Learned](https://www.leverage2market.com/top-of-mind-thursday-june-4-2020-a-lesson-still-not-learned/) - Last week, I asked how long we could go through the same process of deja vu before things change. Since then, not only have things not changed for the better, they've gotten significantly worse. Ten days ago, George Floyd, an unarmed Black man, was murdered by a Minneapolis police office while
- [Top of Mind Thursday May 21, 2020: Hurry Up and Wait](https://www.leverage2market.com/top-of-mind-thursday-may-21-2020-hurry-up-and-wait/) - The economy is beginning to open up--across the US, and in many other parts of the world. While we don't yet know exactly how this process will unfold, one thing is certain: The ways we interact with others will change dramatically. This will most likely result in lengthier waits in many
- [Top of Mind Thursday May 28, 2020: Deja Vu All Over Again](https://www.leverage2market.com/top-of-mind-thursday-may-28-2020-deja-vu-all-over-again/) - The scenes are familiar--only the names have changed. Two weeks ago, we saw video footage of the shooting of Ahmed Aubrey by two former police officers. Yesterday, it was George Floyd, who was choked to death by a police officer holding a knee against his throat. Two days ago, a white
- [Top of Mind Thursday May 14, 2020: Unmasking Creativity](https://www.leverage2market.com/top-of-mind-thursday-may-14-2020-unmasking-creativity/) - As the COVID-19 situation continues to evolve, an increased emphasis has been put on masks as a way to stop transmission of the virus. Initially, the focus was on masks and other personal protective equipment (PPE) for medical providers and first responders--to keep them healthy and safe as they cared for
- [Fall in Love With Your Customer's Problem, Not Your Solution](https://www.leverage2market.com/fall-in-love-with-your-customers-problem-not-your-solution/) - David Priemer Author Sell the Way You Buy www.cerebralselling.com David Priemer is a thought leader in sales and sales leadership, who has been published in the Harvard Business Review, MIT Sloan Management Review as well as Forbes, Entrepreneur, and Inc. magazines. From his early days tinkering with test tubes and differential equations as an award-winning
- [Top of Mind Thursday May 7, 2020: Dancing with the Fans](https://www.leverage2market.com/8328-2/) - One of the consequences of this extended pandemic is the lack of new entertainment programming--including live sports. There have been virtually no new sporting events for the last two months, and this is likely to last through at least the summer. In the absence of live basketball, baseball, soccer and football
- [Top of Mind Thursday April 30, 2020: Write Now](https://www.leverage2market.com/top-of-mind-thursday-april-30-2020-write-now/) - On a regular basis, I hear from professionals who tell me they want to create a piece of writing--everything from a blog post to a full book--but don't have the time to do it. A funny thing is happening during this COVID-19 crisis. People have a lot more time now that
- [Let Me Make That Perfectly Clear: How Clarity Ties to Organizational Success](https://www.leverage2market.com/let-me-make-that-perfectly-clear-how-clarity-ties-to-organizational-success/) - Ann Latham Founder www.uncommonclarity.com Ann Latham is the founder of Boston area consulting firm Uncommon Clarity®, Inc. Her clients represent more than 40 industries and range from for-profit organizations, such as Boeing, Medtronic, and Hitachi, to nonprofit organizations as diverse as Public Television and Smith College. Considered an expert in strategic clarity, and the productivity,
- [Top of Mind Thursday April 23, 2020: Spring Cleaning](https://www.leverage2market.com/top-of-mind-thursday-april-23-2020-spring-cleaning/) - Maybe it's the promise of warmer weather, flowers blooming, or longer days with more sunshine. For whatever reason, spring is the time of year when we traditionally do a thorough cleaning and decluttering. This year, with so many people working from home, there's a lot more cleaning going on. Drawers and
- [How Best to Lead Now? Experiment to Find Out.](https://www.leverage2market.com/how-best-to-lead-now-experiment-to-find-out/) - Melanie Parish Author The Experimental Leader www.melanieparish.com/experiment.html Melanie Parish is a public speaker, consultant, workshop leader, author, and Master Certified Coach. An expert in problem solving, constraints management, operations strategic hiring, and brand development, Melanie has consulted and coached organizations ranging from the Fortune 50 to IT startups. She is the author of the new
- [Top of Mind Thursday April 16, 2020: Time for Plan B](https://www.leverage2market.com/top-of-mind-thursday-april-16-2020-time-for-plan-b/) - As the COVID-19 lockdown continues, the big question is how soon we will be able to reopen the economy and return to some semblance of what we used to call normal. The answer seems to differ depending on the locale and the severity of the outbreak in particular areas. But there's a common thread through
- [Top of Mind Thursday April 9, 2020: Different Than All Other Nights](https://www.leverage2market.com/top-of-mind-thursday-april-9-2020-different-than-all-other-nights/) - Last night was the first night of Passover, the holiday when Jews celebrate leaving Egypt, moving from slavery to freedom, and to the Promised Land of Israel. The Passover Seder, retelling the Exodus story (including the Ten Plagues), is traditionally one of the highlights of the year in many Jewish households. More Jews participate in
- [Making Customers Yours Forever—On A Monthly Basis](https://www.leverage2market.com/making-customers-yours-forever-on-a-monthly-basis/) - Robbie Kellman Baxter Founder Peninsula Strategies LLC www.robbiekellmanbaxter.com Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a firm that helps companies excel in the Membership Economy. She is the go-to subject matter expert on membership models and subscription pricing. Her clients have included Microsoft, the Wall Street Journal, Electronics Arts, and over 100
- [Top of Mind Thursday April 2, 2020: Knock, Knock--Who's There?](https://www.leverage2market.com/top-of-mind-thursday-april-2-2020-knock-knock-whos-there/) - One thing we're all learning through this pandemic is how many things it's possible to do from home--including having what we need brought directly to us. Most of us have used Amazon for home deliveries, and some may have ordered groceries or bought merchandise online. Now, DoorDash and GrubHub will deliver
- [Top of Mind Thursday March 26, 2020: The Best of Times, The Worst of Times](https://www.leverage2market.com/top-of-mind-thursday-march-26-2020-the-best-of-times-the-worst-of-times/) - As we navigate through the COVID-19 pandemic, we're hearing some horrible stories of bad behavior. There are people ignoring calls to self-isolate and practice social distancing. There are COVID-19 "cure" scams propagating on Facebook. Amazon has had to remove more than a million dubious listings. Email and phone scams are growing
- [Stepping Into Your Story](https://www.leverage2market.com/stepping-into-your-story/) - Janel Dyan Founder JD www.janeldyan.com Janel Dyan is a sought after executive brand strategist, speaker and author of Story. Style. Brand.(tm) Why Corporate Results Are a Matter of Personal Style. She is an expert on how to build a story to achieve brand alignment for both company and leadership success—supporting the rise of women in
- [Top of Mind Thursday March 19, 2020: Resourceful & Resilient](https://www.leverage2market.com/top-of-mind-thursday-march-19-2020-resourceful-resilient/) - A month ago today, I landed in Havana, Cuba on a humanitarian mission. We spent six days traveling around the island, learning about 500 years of history, understanding the hardships and turmoil Cubans have faced since the 1961 revolution, and meeting with religious groups to distribute much-needed medical supplies. Cuba is an extremely poor country
- [Top of Mind Thursday March 12, 2020: When the Rubber Meets the Road](https://www.leverage2market.com/top-of-mind-thursday-march-12-2020-when-the-rubber-meets-the-road/) - The coronavirus health crisis has expanded dramatically over the last several days. Gatherings of more than 250 people are prohibited in many US cities. Travel between the US and Europe has been banned. The NCAA March Madness will be played before empty arenas, and the remainder of the NBA season has been suspended. Italy is
- [Top of Mind Thursday March 5, 2020: Wait a Minute--Things Will Change](https://www.leverage2market.com/top-of-mind-thursday-march-5-2020-wait-a-minute-things-will-change/) - The interminably long US election process is finally picking up speed through the primary season. Last week, there were still 7 Democractic presidential contenders. As of this morning, it's down to a two-man race (and yes, they are both white men). As of last week, the official position was that the COVID-19 situation was well
- [Top of Mind Thursday February 27,2020: Blue By You](https://www.leverage2market.com/top-of-mind-thursday-february-272020-blue-by-you/) - The escalating coronavirus situation is impacting everything from the stock market to supply chains. But probably the most immediate impact being felt is in the travel industry. Hundreds of flights to Asia were canceled quickly. Now the virus has appeared in Europe, the Middle East and North America. There's even talk
- [Top of Mind Thursday February 20,2020: Resourceful and Resilient](https://www.leverage2market.com/top-of-mind-thursday-february-202020-resourceful-and-resilient/) - This week's edition is late because I am writing this from Havana, Cuba, where I've had limited Internet access. Yes, Americans can still visit Cuba in organized tours for educational and humanitarian purposes. It's been 60 years since the Communist revolution. During that time, hundreds of thousands of Cubans left the island--for the US, Europe,
- [Top of Mind Thursday January 30, 2020: Shattered](https://www.leverage2market.com/top-of-mind-thursday-january-30-2020-shattered/) - The sports world was reeling on Sunday with the news that LA Lakers superstar Kobe Bryant was one of nine people killed in a helicopter crash just outside Los Angeles. Sitting in a restaurant in Palm Springs, it seemed like all the air had been sucked out of not just the
- [Top of Mind Thursday February 13, 2020: Going Viral](https://www.leverage2market.com/top-of-mind-thursday-february-13-2020-going-viral/) - Over 60,000 people have now been diagnosed with the corona virus that is spreading around the globe, with nearly 1400 deaths. New cases are reported by the thousands each day. We don't know yet how bad this epidemic will get. Quarantine has not yet stopped the spread, but quick identification and treatment may allow many,
- [Top of Mind Thursday February 6, 2020: Losing Count](https://www.leverage2market.com/top-of-mind-thursday-february-6-2020-losing-count/) - This week the Democratic party held its caucuses in Iowa and the winner was...... Three days later, we still don't really know. The new app that was supposed to streamline the process crashed and threw the whole process into turmoil. This seems to have caught the Iowans totally by surprise. But having lived in Silicon
- [Top of Mind Thursday January 23, 2020: Going Nuts Over a Loss](https://www.leverage2market.com/top-of-mind-thursday-january-23-2020-going-nuts-over-a-loss/) - Strong brand icons become trusted friends--almost feeling like family. That's why it was such a shock to many of us to hear that Mr. Peanut, the symbol of Planters Peanuts for over 100 years, is about to meet his demise on Super Bowl Sunday. It appear the esteemed nut spokesperson will
- [Protecting Your Bold Brand](https://www.leverage2market.com/protecting-your-bold-brand/) - Erik Pelton Founder EMP&A www.erikpelton.com Erik Pelton launched his trademark law practice in 1999, following his work as an examiner at the US Patent and Trademark Office. The firm represents clients in all aspects of trademark clearance, registration, maintenance, transactions, and disputes. Their experience in the federal trademark registration process includes obtaining more than 3,000
- [Top of Mind Thursday January 16, 2020: Baseball Strikes Out](https://www.leverage2market.com/top-of-mind-thursday-january-16-2020-baseball-strikes-out/) - This week, we learned that the Houston Astros had a system set up to steal signs from the opposing team during their 2017 triumphant run to the World Series. Major League Baseball suspended manger AJ Hinch and general manager Jeff Luhnow, after which the Astros immediately fired them. Then, Alex Cora,
- [Top of Mind Thursday January 9, 2020: The Amazon Effect](https://www.leverage2market.com/8164-2/) - We love to procrastinate. People have always put off decisions until the last minute. But now, we're seeing people waiting until literally the last minute before making a commitment. We see this with SAC, our association: we get more renewals the last 2 weeks of the year than any other time.
- [Top of Mind Thursday January 2, 2020: How Clear is Your 2020 Vision?](https://www.leverage2market.com/top-of-mind-thursday-january-2-2020-how-clear-is-your-2020-vision/) - It's 2020! If we were at the eye doctor, 2020 vision would be perfect. But how clear is our business vision? Do you know what you want to accomplish for your business this year? Here are a few thoughts to get you started: See where you are and where you're going.
- [Top of Mind Thursday December 26, 2019: Building a Better World](https://www.leverage2market.com/top-of-mind-thursday-december-26-2019-building-a-better-world/) - We're rapidly approaching the end of the year. Hard to believe, but it's also the end of the second decade of the 21st century. How did that happen? Seems like it was just yesterday when tech companies were wresting with the Y2K challenge. Now we're looking into the 2020's. Many things
- [Top of Mind Thursday December 19, 2019: When The Very Best Isn't Enough](https://www.leverage2market.com/top-of-mind-thursday-december-19-2019-when-the-very-best-isnt-enough/) - For 75 years, the Hallmark Company has used the marketing slogan, "When you care enough to send the very best." Last week, we found out that you can't send the very best if you're not representing the traditional view of marriage. The Hallmark Channel refused to air ads from a wedding
- [The Stories We Tell: How Transforming Numbers into Narratives Drives Action and Gets Results](https://www.leverage2market.com/the-stories-we-tell-how-transforming-numbers-into-narratives-dries-action-and-gets-results/) - Nancy Duarte Founder Duarte, Inc. duarte.com Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Cosmopolitan, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and
- [Top of Mind Thursday December 12, 2019: Spin Cycle](https://www.leverage2market.com/top-of-mind-thursday-december-12-2019-spin-cycle/) - The Internet has gone crazy over a holiday ad from exercise company Peloton. A husband gives his (already fit) wife a Peloton bike as a holiday gift, then follows her story as she uses it to become even more fit, saying "I didn't realize how much this would change me." The
- [Top of Mind Thursday December 5, 2019: Play it Again Sam](https://www.leverage2market.com/top-of-mind-thursday-december-5-2019-play-it-again-sam/) - This morning, I got an email message from Spotify telling me they'd compiled a list of all the music I'd listened to this past year--by artist, genre, even by season of the year. Of course, I had to check this out, because I was curious to see what I'd listened to
- [Top of Mind Thursday November 28, 2019: Once More, With Gratitude](https://www.leverage2market.com/top-of-mind-thursday-november-28-2019-once-more-with-gratitude/) - Thanksgiving Day. The day when we eat a big festive turkey meal, watch parades and football games, plan our holiday shopping strategy, engage in spirited family discussions, and, hopefully, express our gratitude for what we have. Gratitude is a great thing, but wouldn't it be nice if it extended beyond a
- [Top of Mind Thursday November 21 2019: Riding the Streaming Wave](https://www.leverage2market.com/8122-2/) - Oh, for the good old days, when watching entertainment content was so simple. All you needed was to use your remote control to choose from the 100 or so channels on your TV's cable box. Content today comes to multiple devices in a broad assortment of packages. Not only can we
- [Top of Mind Thursday November 14, 2019: The Supernatural Effect](https://www.leverage2market.com/top-of-mind-thursday-november-14-2019-the-supernatural-effect/) - On Tuesday evening, I attended a Carlos Santana concert in San Francisco, celebrating the 20th anniversary of the release of the Supernatural album. In a world where musical acts come and go quickly, there are a few acts that stand the test of time...The Rolling Stones, The Eagles, Elton John, Billy Joel, to name a
- [Top of Mind Thursday November 7, 2019: Advancing Success](https://www.leverage2market.com/top-of-mind-thursday-november-7-2019-advancing-success/) - Yesterday in New York City, the Society for the Advancement of Consulting (SAC) presented its inaugural awards for consultants who advanced the profession of consulting. A team of SAC members worked diligently to develop the process for selection, then reviewed candidates and determined who deserved the award. The 4 criteria used to rank applicants were:
- [Top of Mind Thursday October 31, 2019: Trick or Treat](https://www.leverage2market.com/top-of-mind-thursday-october-31-2019-trick-or-treat/) - Tonight is Halloween--the night when kids of all ages dress in costume and knock on doors saying, "Trick or treat." The expectation is that their goodie bags will be filled with lots of tasty treats--without any tricks involved. Our customers love when we treat them, too. Most organizations will focus on
- [We All Just Want to Belong: How to Build Strong, Successful Communities That Work](https://www.leverage2market.com/we-all-just-want-to-belong-how-to-build-strong-successful-communities-that-work/) - Jono Bacon Founder Jono Bacon Consulting jonobacon.com Jono Bacon, is a leading community and management strategy consultant, speaker, and author. He is the founder of Jono Bacon Consulting, which provides community and management strategy, execution, and coaching and the author of the best-selling The Art Of the Community. He has previously served as director of
- [Top of Mind Thursday October 24, 2019: Flying Blind](https://www.leverage2market.com/top-of-mind-thursday-october-24-2019-flying-blind/) - More than seven months after global aviation authorities grounded Boeing's 737 MAX jets because of safety concerns, the planes are still not back in the skies. And it doesn't appear this will change soon. Airlines have canceled thousands of flights and reworked schedules to substitute other aircraft when possible. Meanwhile, it
- [Top of Mind Thursday October 17, 2019: Democracy Can Get Messy](https://www.leverage2market.com/top-of-mind-thursday-october-17-2019-democracy-can-get-messy/) - I'm in Barcelona this week for a Society for the Advancement of Consulting (SAC) workshop tomorrow. Barcelona is a wonderful city, but this week it's in a bit of disarray. All week there have been protests against the convictions of Catalan politicians for their acts in support of the separatist movement.
- [Top of Mind Thursday October 10, 2019: Playing Power Ball](https://www.leverage2market.com/top-of-mind-thursday-october-10-2019-playing-power-ball/) - Starting yesterday, nearly a million people in Northern California are having their power shut off for days at a time as a way to prevent wildfires. The preventative shutdowns are utility PG&E's way to avoid a third year of catastrophic wildfires caused by down electrical lines. Over the last decade, PG&E
- [Top of Mind Thursday October 3, 2019: The Sun Never Sets](https://www.leverage2market.com/top-of-mind-thursday-october-3-2019-the-sun-never-sets/) - Last Saturday evening, nearly 1000 people gathered at a hotel near San Francisco Airport to celebrate the high tech company for whom they'd all worked. There were discussions with some of the industry's leading technologists, videos, music, dancing, and all of the elements you'd expect of a big high tech party. But this was no
- [Top of Mind Thursday September 26, 2019: End of an Era](https://www.leverage2market.com/top-of-mind-thursday-september-26-2019-end-of-an-era/) - This weekend marks the end of Bruce Bochy's tenure as manager of the San Francisco Giants. During his 12 seasons with the club, Bochy managed the team to three World Series wins: 2010, 2012, and 2014. He has the second-most wins of any Giants manager, and recently notched his 2000th managerial win.
- [Top of Mind Thursday September 19, 2019: Righteous Indignation](https://www.leverage2market.com/top-of-mind-thursday-september-19-2019-righteous-indignation/) - The late Maya Angelou once said, "When someone tells you who they are, believe them." That sounds simple, but it's a lesson most of us don't always remember. This means if someone shows you that they are kind and compassionate, believe that's who they are. If they show you they are
- [Walk A Mile in Their Shoes: How Improving Empathy Translates to Bottom Line Improvements](https://www.leverage2market.com/walk-a-mile-in-their-shoes-how-improving-empathy-translates-to-bottom-line-improvements/) - Maria Ross www.red-slice.com Maria Ross, the founder of brand consultancy Red Slice, believes cash flow, creativity, and compassion are not mutually exclusive. She advises entrepreneurs and fast-growth businesses on building irresistible brand stories and messaging to better connect with customers. Maria has authored multiple books, including Branding Basics for Small Business and The Empathy Edge:
- [Top of Mind Thursday September 12, 2019: Eighteen Years Later](https://www.leverage2market.com/top-of-mind-thursday-september-12-2019-eighteen-years-later/) - Yesterday was the 18th anniversary of the September 11, 2001 terrorist attacks, which killed nearly 3000 people. Most of us either know someone who was in the Twin Towers or on one of the airplanes...or we know someone who was personally touched by this tragedy. In many ways, life has resumed a
- [Top of Mind Thursday September 5, 2019: Thanks for the Memories](https://www.leverage2market.com/top-of-mind-thursday-september-5-2019-thanks-for-the-memories/) - Music streaming service Spotify has revealed that their biggest area of growth is not today's musical hits, but compilations and flashbacks of much older songs. One of their most popular recent additions was a 50-year retrospective on the group Led Zeppelin. Other in-demand playlists include artists like the Eagles, the Beatles, and
- [Top of Mind Thursday August 29, 2019: Time to Think When](https://www.leverage2market.com/8038-2/) - Next Monday is Labor Day, which used to be the traditional date for school years to begin, new TV programs to broadcast, and Fall business activities to get into gear. But over the last few years, many areas have changed their school calendars to start sometime in August--some even run year-long schedules.
- [Top of Mind Thursday August 22, 2019: What's at Stake](https://www.leverage2market.com/top-of-mind-thursday-august-22-2019-whats-at-stake/) - On Monday, nearly 200 members of the Business Roundtable, which includes CEOs of many of the country's largest companies, redefined the purpose of a corporation. Since 1997, the Business Roundtable had said corporations exist principally to serve their shareholders--the people who invest in the business, providing the capital needed for growth. Now,
- [Top of Mind Thursday August 15, 2019: Handling the Heat](https://www.leverage2market.com/top-of-mind-thursday-august-15-2019-handling-the-heat/) - Yesterday, the temperature in the Bay Area was over 100 degrees--about 20 degrees higher than normal--and today is predicted to be more of the same. Across the globe, the past year was the warmest in recorded history. Scientists are predicting climate change will result in even more extreme temperatures, with a new
- [Top of Mind Thursday August 8, 2019: Fighting the Epidemic](https://www.leverage2market.com/top-of-mind-thursday-august-8-2019-fighting-the-epidemic/) - In less than two weeks, we've had mass shootings in Gilroy, CA, El Paso, TX, and Dayton, OH. These are just the latest in an epidemic of violence. According to the Gun Violence Archive, in 2019 alone there have been more than 250 mass shooting in the US--more than one per day.
- [Top of Mind Thursday August 1, 2019: An Occasion to Celebrate](https://www.leverage2market.com/top-of-mind-thursday-august-1-2019-an-occasion-to-celebrate/) - Last week, one of my clients, Sonatina Piano Camp, marked their 50th anniversary with a big celebration that included free concerts, a parade with 4 brightly painted pianos, the premiere of a specially commissioned new piano work, and more. I'm working with other groups that are celebrating their 25th and 40th anniversaries in the
- [Top of Mind Thursday July 25, 2019: Can We Still Make the Leap?](https://www.leverage2market.com/8004-2/) - Last Saturday was the 50th anniversary of mankind's first landing on the moon. This incredible achievement required hundreds of thousands of people working over many years--the culmination of President John F. Kennedy's directive in 1962 to get to the moon within a decade. Astronaut Neil Armstrong's first words from the lunar
- [Top of Mind Thursday July 18, 2019: The Prime Directive](https://www.leverage2market.com/7998-2/) - Monday was the fifth annual Amazon Prime Day, when millions of items were on sale on the Amazon website for Prime members. The good news is this year, Amazon's servers didn't crash like did in 2018. The even better news for Amazon is that in 36 hours they sold over 175,000,000
- [Top of Mind Thursday July 11, 2019: Scoring Big](https://www.leverage2market.com/top-of-mind-thursday-july-11-2019-scoring-big/) - From the start, they were dominant. The US Women's National Team won the soccer World Cup Title on Sunday--their fourth title in the seven times the competition has been held. Their achievement on the field has been followed by a ticker tape parade in New York City and the ESPY award
- [Where No One’s Gone Before: The Power of the Grand Challenge](https://www.leverage2market.com/where-no-ones-gone-before-the-power-of-the-grand-challenge/) - Seth Kahan www.visionaryleadership.com Seth Kahan is widely recognized as being on the forefront of Visionary Leadership, and a trusted advisor to over 100 CEOs. He’s a sought after business strategy specialist, a respected thought leader and convener of Grand Challenges, and the author of the business bestsellers Getting Change Right, Getting Innovation Right, and the
- [Top of Mind Thursday July 4, 2019: A Declaration](https://www.leverage2market.com/top-of-mind-thursday-july-4-2019-a-declaration/) - Two hundred forty three years ago, America declared its independence from Great Britain. We've also had our share of shameful episodes: Slavery and segregation in the South, Jim Crow laws, and racism today. Internment of Japanese citizens and imprisonment of migrant children. Anti-Semitism, Islamaphobia, misogyny, and homophobia--including mistreatment of transgender people.
- [Claim Your Influence: It's Simpler Than You Think](https://www.leverage2market.com/claim-your-influence-its-simpler-than-you-think/) - Stacey Hanke Founder Stacey Hanke, Inc. staceyhankeinc.com Stacey Hanke is the founder and communication expert of Stacey Hanke Inc. and the author of Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday and Yes You Can! Everything You Need From A to Z to Influence Others to Take Action. Stacey and
- [Top of Mind Thursday June 27, 2019: When Every Day is Groundhog Day](https://www.leverage2market.com/top-of-mind-thursday-june-27-2019-when-every-day-is-groundhog-day/) - Last night, we went to see the Doobie Brothers and Santana at Shoreline Amphitheater, in Mountain View, CA. The concert was terrific; the experience afterwards, not so much. What should have been a 10-15 minute process to leave the parking lot took almost an hour. For no good reason. The uniformed employees who helped everyone
- [Top of Mind Thursday June 20, 2019: Whatever Goes on Line, Stays on Line](https://www.leverage2market.com/top-of-mind-thursday-june-20-2019-whatever-goes-on-line-stays-on-line/) - It seems like not a day goes by that we don't hear about someone whose online comments come back to haunt them.This week it's police officers from Philadelphia, St. Louis, and Dallas who are being investigated after racist posts came to light. Harvard rescinded the acceptance of one of the Parkland shooting survivors after discovering
- [Top of Mind Thursday June 13, 2019: It Ain't Over Yet](https://www.leverage2market.com/top-of-mind-thursday-june-13-2019-it-aint-over-yet/) - The two-time defending NBA champion Golden State Warriors have been struggling to keep their title for a third straight year. A slew of injuries to all of their major players hampered the team all season, but they fought through those to make it to the Finals. Kevin Durant, the leading scorer
- [Curious About the Future of Leadership? You Should Be](https://www.leverage2market.com/curious-about-the-future-of-leadership-you-should-be/) - Dr. Diane Hamilton Curiosity and Emotional Intelligence Expert drdianehamilton.com Dr. Diane Hamilton is a nationally syndicated radio host, speaker, moderator, consultant, and educator. She has a Ph.D. in Business, has taught more than 1000 business courses, and is an expert in curiosity, emotional intelligence, engagement, and other behavioral and cultural-based issues that impact workplace performance.
- [Top of Mind Thursday June 6, 2019: 75 Years Later](https://www.leverage2market.com/top-of-mind-thursday-june-6-2019-75-years-later/) - Today is the 75th anniversary of D-Day--the invasion of Normandy that was a pivotal point in the course of WWII. It's hard to believe it's been three quarters of a century since 156,000 Allied troops landed in France on this day alone. Few people thought this type of invasion could possibly succeed.
- [Top of Mind Thursday May 30, 2019:The Agony of Defeat](https://www.leverage2market.com/top-of-mind-thursday-may-30-2019the-agony-of-defeat/) - Sometimes being remembered for standing out above the noise is not such a good thing. Baseball great Bill Buckner died on Monday. Buckner had a long 22-season career in the Major Leagues, but he is known mainly for the error he made fielding a ball in the 1986 World series against the
- [We Get What We Didn't Know to Ask For: How AI Will Change Our World](https://www.leverage2market.com/we-get-what-we-didnt-know-to-ask-for-how-ai-will-change-our-world/) - Tom Koulopoulos Chairman Delphi Group www.thebottomlesscloud.com Tom Koulopoulos is chairman of the Boston-based global innovation think tank Delphi Group, named one of the fastest growing private companies in the US by Inc. magazine. He is the author of twelve books, including his most recent, The Bottomless Cloud, and formerly Executive Director of the Dell Innovation
- [Top of Mind Thursday May 23, 2019: A Life Well-Lived](https://www.leverage2market.com/top-of-mind-thursday-may-23-2019-a-life-well-lived/) - My mother, Janet Popky, passed away early last Friday morning after a short illness. Although she had short-term memory loss for a number of years, she really had quite a good, happy life until she got seriously ill two weeks earlier. The last few weeks have been a whirlwind--last minute flights,
- [About My Mother](https://www.leverage2market.com/about-my-mother/) - My mother, Janet Popky, passed away early Friday morning, May 17th. These are the thoughts I shared at her funeral on Mon. She was rooted in Pennsylvania. She never lived anywhere outside of northeastern PA. She and my dad traveled the world, but they always came back. She was a creature of habit. And that
- [Top of Mind Thursday January 24, 2018: Shut Down But Not Out](https://www.leverage2market.com/top-of-mind-thursday-january-24-2018-shut-down-but-not-out/) - The partial shutdown of the US government is now on day 34, with 800,000 employees still not getting their paychecks. TSA agents and air traffic controllers are calling in sick. The FBI, Secret Services and IRS are all cutting back on their normal services. The USDA and FDA have halted inspections of food and drugs.
- [Top of Mind Thursday March 14, 2019: The Best Education Money Can Buy](https://www.leverage2market.com/top-of-mind-thursday-march-14-2019-the-best-education-money-can-buy/) - As a parent, you help your high school student study for the SATs. Maybe you even sign them up for a test prep class, or to work with a tutor. You encourage them to get good grades, be involved in extracurricular activities, and excel in sports. Then they apply to college and you cross
- [Top of Mind Thursday May 16, 2019: The Paradox of Choice](https://www.leverage2market.com/top-of-mind-thursday-may-16-2019-the-paradox-of-choice/) - As of yesterday, there were 23 Democratic candidates officially running for President in 2020, and at least a half dozen more contemplating joining the race. Talk about a noisy process! There are now so many candidates that even two levels of presidential debates won't likely fit all of them. While it's great to see so
- [Top of Mind Thursday May 9, 2019: Not in the Cards](https://www.leverage2market.com/top-of-mind-thursday-may-9-2019-not-in-the-cards/) - Two weeks ago, a Washington state senator made the comment that nurses have enough free time that they probably play cards for most of the day. The outrage was immediate. The woman who made the statement received over 10,000 emails and 35,000 phone calls protesting her comments--not to mention thousands and thousands of decks of
- [Top of Mind Thursday May 2, 2019: In the Line of Fire](https://www.leverage2market.com/top-of-mind-thursday-may-2-2019-in-the-line-of-fire/) - Twice in the last week, innocent civilians put themselves in the path of bullets, sacrificing their lives to save others. On Saturday, Lori Kaye stepped in front of her rabbi during a shooting at a synagogue in Poway, CA, likely saving his life. On Tuesday in North Carolina, Riley Howell ran
- [Top of Mind Thursday April 25, 2019: Not Enough Time for That](https://www.leverage2market.com/top-of-mind-thursday-april-25-2019-not-enough-time-for-that/) - Science fiction introduced us to the notion of time travel--traveling forward to see what will happen, and backward to view the past (which we can't change, or the world will be irretrievably damaged, so they say). Every hour has the same number of minutes; every day the same number of hours;
- [Quality vs. Quantity: Why Focus is so Critical to Building a Successful Brand in Today’s Chaotic World](https://www.leverage2market.com/quality-vs-quantity-why-focus-is-so-critical-to-building-a-successful-brand-in-todays-chaotic-world/) - Lindsay Pedersen Owner Ironclad Brand Strategy www.ironcladbrandstrategy.com Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She is the author of Forging an Ironclad Brand, based on the Ironclad Method(tm) she developed while building brands with companies such as Starbucks, Clorox,
- [Top of Mind Thursday April 18, 2019: In Disrepair](https://www.leverage2market.com/top-of-mind-thursday-april-18-2019-in-disrepair/) - The world watched in stunned disbelief this week, as the Cathedral Notre Dame in Paris caught fire and burned for hours, with hundreds of firefighters bravely fighting back the blaze to save irreplaceable artwork and religious artifacts. When the flames died down, it appears that the main part of the cathedral
- [Top of Mind Thursday April 11, 2019: Why Are You Memorable?](https://www.leverage2market.com/top-of-mind-thursday-april-11-2019-why-are-you-memorable/) - People remember us for many reasons. Sometimes it's because we did something unusual or outstanding. Other times it's because of something we did poorly or not at all. I'm in Washington, DC this week with 120 other top consultants at Alan Weiss's Million Dollar Consulting Convention. This morning noted speaker Lou
- [Networking is What You Do - A Connector is What You Are](https://www.leverage2market.com/networking-is-what-you-do-a-connector-is-what-you-are/) - Michelle Tillis Lederman Founder and CEO Executive Essentials www.michelletillislederman.com Michelle Tillis Lederman, named one of Forbes Top 25 Networking Experts, is the author of several books, including the internationally known, The 11 Laws of Likability, and The Connector’s Advantage. Michelle is the founder and CEO of Executive Essentials, which provides customized communications and leadership training
- [Top of Mind Thursday April 4, 2019: Turbulent Skies for Boeing](https://www.leverage2market.com/top-of-mind-thursday-april-4-2019-turbulent-skies-for-boeing/) - It now appears that last month's Ethiopian Air crash of a Boeing 737 MAX8 may have been caused by the same issue that downed a Lion Air plane less than six months earlier. Flying is still by far the safest mode of transportation. Boeing is the world's largest manufacturer of commercial
- [Top of Mind Thursday March 28, 2019: Breaking Up is Hard to Do](https://www.leverage2market.com/top-of-mind-thursday-march-28-2019-breaking-up-is-hard-to-do/) - Nearly three years ago, the UK voted to leave the European Union, a process that has been nicknamed Brexit. If only it were that easy. Almost from the minute Brexit was approved, groups in the UK began pushing back. The politicians who drove the initiative quickly disappeared. Theresa May became Prime Minister and futilely tried
- [Top of Mind Thursday March 21, 2019: Nowhere to Hide](https://www.leverage2market.com/top-of-mind-thursday-march-21-2019-nowhere-to-hide/) - A week ago today, a gunman opened fire in two mosques in Christchurch, New Zealand, killing 50 people and injuring 50 others. The gunman, captured alive, published a lengthy manifesto outlining his hatred of Muslims, as well as his white supremacist philosophies. He then started livestreaming video of his massacre on
- [Too Much Data? How Marketers Can Be More Effective in Today’s Noisy B2B Marketplace](https://www.leverage2market.com/too-much-data-how-marketers-can-be-more-effective-in-todays-noisy-b2b-marketplace/) - Wayne Cerullo Chief Prospect Officer B2P Partners www.b2ppartners.com Wayne Cerullo founded B2P Partners to help business to business (B2B) companies more effectively and enjoyably serve the people who are their clients. B2P has been working with many fast-growing Software as a Service (SaaS) innovators for the last 15 years. Previously, Wayne shaped marketing messaging worldwide
- [Top of Mind Thursday March 7, 2019: What Part of This is Not Clear?](https://www.leverage2market.com/top-of-mind-thursday-march-7-2019-what-part-of-this-is-not-clear/) - Picture this. You make a reservation for a rental car on a Hawaiian island from a major car rental firm. When you arrive on time at the rental car area, you wait not one but two full hours to get through the line to get your car. And you've paid in advance, too. Budget knew
- [Empowering Ourselves: Using Thought Leadership to Drive Business Success](https://www.leverage2market.com/empowering-ourselves-using-thought-leadership-to-drive-business-success/) - Robin Farmanfarmaian Speaker and Entrepreneur www.robinff.com Robin Farmanfarmaian is a professional speaker, entrepreneur, and angel investor, driving high-level business development for cutting-edge medical and biotech companies. She is currently a VP at Actavalon, a company focused on curing cancer; and Strategic Relations Advisor to MindMaze, which uses VR for stroke and brain injury rehabilitation. Robin
- [Top of Mind Thursday February 28, 2018: Fixing What's Not Working](https://www.leverage2market.com/top-of-mind-thursday-february-28-2018-fixing-whats-not-working/) - I'm occasionally asked by a client to help them fix something that's not working--they aren't meeting their goals, can we figure out why? Business isn't where it should be--is there something Marketing can do to help? Sometimes I find their marketing programs need to be changed or tweaked. Other times, the
- [Listen!  The Inspired Leadership Show](https://www.leverage2market.com/listen-the-inspired-leadership-show/) - The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity. Listen now.
- [Top of Mind Thursday February 21, 2018: The Power of the Herd](https://www.leverage2market.com/top-of-mind-thursday-february-21-2018-the-power-of-the-herd/) - Measles is a highly contagious disease that sickened nearly 50,000 people a year, killing 500 in the mid-1950s. It was practically eradicated by the end of the 20th century. Until it wasn't. In 2012, there were only 55 cases reported throughout the country. The state of Washington alone has already reported more than 150 cases so far
- [Top of Mind Thursday February 14, 2018: Too Much of a Good Thing](https://www.leverage2market.com/top-of-mind-thursday-february-14-2018-too-much-of-a-good-thing/) - If going to the movie theatre once or twice a month is a good thing, going much more often would be even better, right? That was the premise behind the all-you-can-eat ability to see unlimited films in theatres introduced by MoviePass in 2011 for one low fee. How did they make
- [Top of Mind Thursday February 7, 2018: Bowled Over](https://www.leverage2market.com/top-of-mind-thursday-february-7-2018-bowled-over/) - The New England Patriots beat the Los Angeles Rams in the Super Bowl on Sunday in Atlanta to win their sixth NFL championship since 2002. Kudos to the Patriots and Tom Brady for pulling this off. They did it in what was the lowest scoring game in Super Bowl history, with
- [Cooking Up a Career: When You Say Yes, Adventure Follows](https://www.leverage2market.com/cooking-up-a-career-when-you-say-yes-adventure-follows/) - Carla Hall Author and Chef www.carlahall.com Carla Hall is a food contributor on Strahan & Sarah (formerly Good Morning America Day), and was formerly a co-host of ABC's Emmy award-winning popular lifestyle series The Chew. She has also been a competitor on Bravo's Top Chef and Top Chef: All Stars. Carla is the author of
- [Top of Mind Thursday January 31, 2018: Brrh! It's cold out there!](https://www.leverage2market.com/top-of-mind-thursday-january-31-2018-brrh-its-cold-out-there/) - Brrrrh. It's cold. Parts of the US are colder than Antarctica. Schools and businesses are closed throughout the frigid Midwest, and deliveries of US mail have been temporarily halted. With weather events getting more and more extreme, we find ourselves subjected to the forces of Mother Nature on a more frequent
- [Top of Mind Thursday January 17, 2018: The Best a Brand Can Get](https://www.leverage2market.com/top-of-mind-thursday-january-17-2018-the-best-a-brand-can-get/) - Gillette, the 117 year old producer of razors and shaving supplies, startled audiences this week with a new ad celebrating the 30th anniversary of their slogan "The Best a Man Can Get." The new web ad, called "The Best a Man Can Be," addresses such negative behavior as bullying, sexism, and "male toxicity," and encourages
- [Top of Mind Thursday January 10, 2018: Come Fly Away](https://www.leverage2market.com/top-of-mind-thursday-january-10-2018-come-fly-away/) - Herb Kelleher, the founder of Southwest Airlines, passed away last week at the age of 87. Though he had passed on the mantle of active leadership over 10 years ago, he remained involved with the company until his death. In 1967, Kelleher and a colleague sketched out the concept for a low-cost airline service Texas.
- [Start by Stopping: How to Develop Natural Leadership with Fewer Failures](https://www.leverage2market.com/start-by-stopping-how-to-develop-natural-leadership-with-fewer-failures/) - Marcia Daszko Marcia Daszko & Associates www.mdaszko.com The founder of Marcia Daszko & Associates, Marcia Daszko began working in the management consulting field in the 1980s. She co-founded the Bay Area Deming User Group (BADUG), and a non-profit called In2In Thinking. Today, she speaks and teaches executive teams and MBA students a new way to
- [Top of Mind Thursday January 3, 2018: Letting Go](https://www.leverage2market.com/top-of-mind-thursday-january-3-2018-letting-go/) - We've all seen it happen: People stake out a strong position and get so tied up in what they've publicly said that they can't consider better alternatives. It's human nature. We do this in our personal lives and in professional settings as well. When we dig in our heels and refuse to change, very often
- [Top of Mind Thursday November 29, 2018: And They're Off!](https://www.leverage2market.com/top-of-mind-thursday-november-29-2018-and-theyre-off/) - It seems like each year the race to the holiday shopping season gets a little faster, and starts a little earlier. This year, a number of stores opened early on Thanksgiving to give shoppers an early chance to get those holiday buys. Black Friday sales started way before Black Friday. Online, CyberMonday mixed in with
- [Top of Mind Thursday December 6, 2018: End of an Era](https://www.leverage2market.com/top-of-mind-thursday-december-6-2018-end-of-an-era/) - Yesterday, the country stopped to honor George H W Bush, the 41st president of the United States, who died last weekend at age 94. George H W Bush represents the end of an era. Not only was he one of the last presidents to serve in WWII, he also served his country as a congressman,
- [Top of Mind Thursday December 13, 2018: A Good Time to Jump In](https://www.leverage2market.com/top-of-mind-thursday-december-13-2018-a-good-time-to-jump-in/) - We're reaching the time of the year when things start to wind down. The holiday season is here, complete with shopping, eating, and celebration. Conventional wisdom says it's not a good time to focus on your business. Or is it? Here's the thing: If you dial down your business now, you'll feel the effects in early
- [Top of Mind Thursday December 20, 2018: Sometimes You Just Need to Ask](https://www.leverage2market.com/top-of-mind-thursday-december-20-2018-sometimes-you-just-need-to-ask/) - I walked into my neighborhood supermarket last week to find the aisle of gluten-free products had disappeared. Well, the physical aisle was still there, but the products weren't. I asked an employee where they'd gone and he deferred to the manager, who told me we've "integrated them into the rest of the store." What that means
- [Top of Mind Thursday December 27, 2018: Don't Look Back Now!](https://www.leverage2market.com/top-of-mind-thursday-december-27-2018-dont-look-back-now/) - This is the time of year when we traditionally tend to stop and look back at what transpired over the last 12 months. What did we do this past year? What worked well? What should we have done better? This can be helpful if you're looking for incremental change. But often, this kind of focus
- [Be Audacious: How Socially-Conscious Businesses Can Drive Change](https://www.leverage2market.com/be-audacious-how-socially-conscious-businesses-can-drive-change/) - Somya Munjal Social Entrepreneur and Author www.somyamunjal.com Somya Munjal is an Indian-American whose journey to social entrepreneurship began with her mother in India who, as a child, ended up living in extreme poverty during the partition. When Somya's family migrated to the US, they were met with new experiences of racism and systemic economic challenges
- [Top of Mind Thursday August 30, 2018: The Maverick and the Dreamer](https://www.leverage2market.com/top-of-mind-thursday-august-30-2018-the-maverick-and-the-dreamer/) - Last week, we lost one of the most influential statesmen of our generation, John McCain--a man of integrity and determination who was admired by people on both sides of the political aisle. A Vietnam War POW, who served in the house and the senate, and a two-time presidential contender, McCain was the maverick. He was
- [Top of Mind Thursday July 26, 2018: Shampoo, Rinse, Repeat](https://www.leverage2market.com/top-of-mind-thursday-july-26-2018-shampoo-rinse-repeat/) - There was a time when all shampoo ads, as well as the directions on the bottle, would tell us to shampoo, rinse, repeat. And probably most people followed directions and did so. But as it turns out, that's really unnecessary. The ingredients in a good bottle of shampoo are made so that they can adequately
- [Top of Mind Thursday November 15, 2018: Deja Vu All Over Again](https://www.leverage2market.com/top-of-mind-thursday-november-15-2018-deja-vu-all-over-again/) - This week, California is burning, yet again. This time the most deadly fire in the state's history destroyed the town of Paradise in the northern part of the state, killing more than 50 people. And in Southern CA, the Woolsey fire has displaced thousands and destroyed hundreds of homes. If this sounds familiar, it's because
- [Keep Swinging: Secrets to Launching Successful Entrepreneurial Ventures](https://www.leverage2market.com/keep-swinging-secrets-to-launching-successful-entrepreneurial-ventures/) - Rick Steele Founder and CMO SelectBlinds, LLC www.selectblinds.com Rick Steele is the founder and CMO of SelectBlinds, LLC, an online e-tailer of independently branded window fashions. He manages almost 100 people and serves millions of customers. The author of the book 30 Days to Launch, Rick is committed to helping as many people as possible
- [Top of Mind Thursday November 22, 2018: A Different Kind of Gratitude](https://www.leverage2market.com/top-of-mind-thursday-november-22-2018-a-different-kind-of-gratitude/) - Each year in the US, on the fourth Thursday in November, we celebrate Thanksgiving--a day to watch parades and football games, eat turkey, and plot Black Friday shopping strategies. And it's also a day to give thanks. The gratitude piece often seems to be lost in the commercialization of the holiday. We hear the
- [Just a Moment for Marketing: Can You Have Not Enough Friction?](https://www.leverage2market.com/just-a-moment-for-marketing-can-you-have-not-enough-friction-2/) - Linda observes: Creative disagreement leads to new ideas and improvements.
- [Top of Mind Thursday November 8, 2018: What Comes Next](https://www.leverage2market.com/top-of-mind-thursday-november-8-2018-what-comes-next/) - If you're like me, you are probably tired of all the ads, rallies, press conferences, etc. surrounding Tuesday's mid-term elections. The good news is there was a huge increase in voter participation-estimates are nearly 40% more people voted this week than in the previous mid-term election. The bad news is the election season seems to
- [Top of Mind Thursday November 1, 2018: Stretch No More](https://www.leverage2market.com/top-of-mind-thursday-november-1-2018-stretch-no-more/) - Yesterday afternoon, Willie McCovey, legendary Hall of Fame first baseman for the San Francisco Giants for many years, passed away at the age of 80. The 6 foot 4 inch McCovey (nicknamed "Stretch") teamed up with outfielder Willie Mays to give opposing teams "the Willies" by terrorizing them at the plate and in the field.
- [Top of Mind Thursday October 25, 2018: Someone May Take You Seriously](https://www.leverage2market.com/top-of-mind-thursday-october-25-2018-someone-may-take-you-seriously/) - In the last 24 hours, we've seen at least 9 explosive devices sent to prominent Democratic politicians, businessmen, and celebrities, including two ex-presidents. So far, all of the devices were intercepted by law enforcement before they were able to detonate. But it's not clear if all of them have been found, and we don't yet
- [Just a Moment for Marketing: Surviving a Brand Attack](https://www.leverage2market.com/just-a-moment-for-marketing-surviving-a-brand-attack/) - Linda advises: Be open, be transparent and don't be on the defensive.
- [Top of Mind Thursday October 18, 2018: Final Sale--No Returns Accepted](https://www.leverage2market.com/top-of-mind-thursday-october-18-2018-final-sale-no-returns-accepted/) - On Monday, Sears Holdings, the iconic brand that started as a mail-order firm in 1893 and at one time had annual revenue of over $100 billion, declared bankruptcy. This was no surprise. The retail chain, which was combined with Kmart in 2005, has been on a downward spiral for the last 20 years. Their stores were
- [Top of Mind Thursday October 11, 2018: Waiting For the Storm](https://www.leverage2market.com/top-of-mind-thursday-october-11-2018-waiting-for-the-storm/) - The rash of severe weather events continued this week with Hurricane Michael, the strongest storm to hit the Florida panhandle. This comes on the heels of Hurricane Florence, which battered the Carolinas just a few weeks ago. I've lived through a hurricane. When there's one headed towards you, the only thing you can do is
- [Why the Question IS the Answer](https://www.leverage2market.com/why-the-question-is-the-answer/) - Joseph Bradley Global VP, Digital & IoT Advanced Services Cisco Systems www.questioneering.net Joseph M. Bradley is global vice president of the Digital & IoT Professional Services Organization at Cisco, and senior research fellow for the Global Center for Digital Business Transformation at IMD. In these roles, he leads a team of multidisciplinary experts and technologist
- [Just a Moment for Marketing: The World at Your Finger Tips](https://www.leverage2market.com/just-a-moment-for-marketing-the-world-at-your-finger-tips/) - Linda advises: Aim high and achieve more.
- [Top of Mind Thursday October 4, 2018: Above and Beyond](https://www.leverage2market.com/top-of-mind-thursday-october-4-2018-above-and-beyond/) - I'm in New York City this week running the annual meeting for the Society for the Advancement of Consulting (SAC). We have a full room of consultants from 7 countries who came to New York this week to learn how they can take their business above and beyond where they are currently. These people are
- [Top of Mind Thursday September 27, 2018: A Quarter of a Century Later](https://www.leverage2market.com/7408-2/) - This week's subject is a little different. Sunday was the 25th anniversary of the day my two-year-old daughter Ilana was diagnosed with Type 1 insulin-dependent (T1D) diabetes. We've come a long way since 1993. We have new monoclonal fast-acting and time-release insulin. We have glucose meters that take a mere fraction of the blood required
- [Nothing to Fear Here: How Conquering Fear Leads to Dramatic Sales Growth](https://www.leverage2market.com/nothing-to-fear-here-how-conquering-fear-leads-to-dramatic-sales-growth/) - Alex Goldfayn CEO The Revenue Growth Consultancy www.goldfayn.com Alex Goldfayn the CEO of The Revenue Growth Consultancy, creates average annual revenue growth of 10-20% for clients. About once a week, Alex delivers keynote speeches, sales kickoffs, breakout sessions and workshops for various associations and companies around the country. The topic is sales growth, but he
- [Just a Moment for Marketing: Stand Up and Be Counted](https://www.leverage2market.com/just-a-moment-for-marketing-stand-up-and-be-counted/) - Linda says: Customers notice if you stand up for what is right.
- [Top of Mind Thursday September 20, 2018: Civil Action](https://www.leverage2market.com/top-of-mind-thursday-september-20-2018-civil-action/) - This past week, I've watched people attack each other on Facebook, Nextdoor, and a YahooGroups mail list. This was not related to politics or world events, but, for the most part, for silly things. One person didn't like the way someone worded a compliment. Another was upset because he didn't like the point of view
- [Top of Mind Thursday September 13 2018: Come Together Right Now, Over Me](https://www.leverage2market.com/top-of-mind-thursday-september-13-2018-come-together-right-now-over-me/) - On Tuesday, we marked the 17th anniversary of the 9/11 terrorist attack, which killed nearly 3000 Americans. Next week, we mark the one year anniversary of Hurricane Maria, which killed nearly as many people in Puerto Rico. Each of these events was a tragedy in its own right. They included massive death, destruction, and disruption
- [Just a Moment for Marketing: Play It Again Sam](https://www.leverage2market.com/just-a-moment-for-marketing-play-it-again-sam/) - Linda says: Your audience needs repetition to hear your message.
- [Top of Mind Thursday September 6, 2018: They Just Did It](https://www.leverage2market.com/top-of-mind-thursday-september-6-2018-they-just-did-it/) - This week, Nike celebrated the 30th anniversary of their "Just Do It" advertising campaign by launching an ad featuring former NFL quarterback Colin Kaepernick, who started the practice of kneeling during the playing of the national anthem at NFL games. Kaepernick and his fellow players have said they are doing this to draw attention to
- [Bridging the Gap: Tools, Behaviors, and Beliefs that Help Align Strategy And Execution](https://www.leverage2market.com/bridging-the-gap-tools-behaviors-and-beliefs-that-help-align-strategy-and-execution/) - Bill Sanders Principal and Managing Director Roebling Strauss www.roeblingstrauss.com Bill Sanders is a business transformation and process innovation expert who drives organizations to execute on innovative strategy and unlock latent potential using their existing strengths. Using his proven holistic approach, Bill rapidly bridges the gap between strategy and execution by identifying the misalignments between strategy,
- [Top of Mind Thursday August 23, 2018: Losing a Good Neighbor](https://www.leverage2market.com/top-of-mind-thursday-august-23-2018-losing-a-good-neighbor/) - This week those of us in Northern California lost one of our favorite retailers, home improvent and garden supplier Orchard Supply Hardware (OSH). OSH was founded 87 years ago as a co-op for farmers and was a mainstay in many of our communities. The stores were stocked with great products and friendly people who were
- [Just a Moment for Marketing: Mocha on Marketing: Sniffing All the Newcomers](https://www.leverage2market.com/just-a-moment-for-marketing-mocha-on-marketing-sniffing-all-the-newcomers/) - Mocha and Linda advise: Learn more about your customers, your competition, your markets.
- [Top of Mind Thursday August 16, 2018: A Sad Spotlight](https://www.leverage2market.com/top-of-mind-thursday-august-16-2018-a-sad-spotlight/) - This week a Pennsylvania grand jury released a report that said more than 300 predator priests had been abusing over 1000 victims over a period of more than 50 years. This comes 3 years after the release of the Oscar-winning movie Spotlight, which focused on similar allegations against a priest in the Boston area in 2001.
- [Top of Mind Thursday August 9, 2018: Back in the Saddle Again](https://www.leverage2market.com/7301-2/) - Yesterday, I walked into a Trader Joe's store in Los Angeles to buy a few groceries. By itself, there's nothing unusual in that. Except that less than 3 weeks ago, this particular store had been the site of a hostage situation where an interaction between the police and the gunman resulted in the death of
- [Top of Mind Thursday August 2, 2018: Too Hot to Handle](https://www.leverage2market.com/top-of-mind-thursday-august-2-2018-too-hot-to-handle/) - Wildfires have become an expected hazard during the summer in California, due to extended droughts and temperatures that are at historical highs. The brave men and women who fight these fires for a living are well-trained and equipped with the best tools to save lives and limit property damage. But this year's fires are confounding
- [Just a Moment for Marketing: Guilt by Association](https://www.leverage2market.com/just-a-moment-for-marketing-guilt-by-association/) - Linda asks: With whom is your brand connected?
- [Top of Mind Thursday July 19, 2018: Amazon Goes to the Dogs](https://www.leverage2market.com/top-of-mind-thursday-july-19-2018-amazon-goes-to-the-dogs/) - Some things should really never happen. Like a local sushi restaurant running out of rice. Or KFC running out of chicken during a promotion in the UK. But who would ever expect Amazon to run out of web capacity on Prime Day--the day it created to promote a Black Friday in July frenzy? Instead of
- [Just a Moment for Marketing: When Uncontrolled Friction is Destructive](https://www.leverage2market.com/just-a-moment-for-marketing-when-uncontrolled-friction-is-destructive/) - Linda advises: Create a situation where constructive friction can survive.
- [Top of Mind Thursday July 12, 2018: Not Caving Into Pressure](https://www.leverage2market.com/top-of-mind-thursday-july-12-2018-not-caving-into-pressure/) - On Tuesday, the world breathed a collective sigh of relief as the last members of a Thai soccer team and their coach were safely extracted from a cave where they'd been trapped for 18 days due to unexpected heavy rains. That the group was even found--let alone rescued and in good health--is nearly miraculous. An
- [Just a Moment for Marketing: Friction Point: When Friction Sparks Change](https://www.leverage2market.com/just-a-moment-for-marketing-friction-point-when-friction-sparks-change/) - Linda asks: What happens when friction does not sponsor constructive change?
- [Top of Mind Thursday July 5, 2018: We Hold These Truths To Be Self-Evident](https://www.leverage2market.com/top-of-mind-thursday-july-5-2018-we-hold-these-truths-to-be-self-evident/) - We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness. That to secure these rights, governments are instituted among men, deriving their just powers from the consent of the governed. That
- [A Flood of Memories...](https://www.leverage2market.com/a-flood-of-memories/) - Good luck to the folks along the Mississippi. Our thoughts are with you.
- [Top of Mind Thursday June 28, 2018: Driving Change](https://www.leverage2market.com/top-of-mind-thursday-june-28-2018-driving-change/) - It was nearly 10 months ago that Dara Khosrowshahi accepted the position of CEO at troubled ride share company Uber. The former CEO of Expedia, he was relatively unknown and the issues at his new job seemed quite large: ongoing problems with drivers, allegations of sexual assault by passengers, a culture of harassment and discrimination--even
- [Just a Moment for Marketing: Friction Point: From Success to Stagnation](https://www.leverage2market.com/just-a-moment-for-marketing-friction-point-from-success-to-stagnation/) - Don't lose your company's edge. Encourage constructive friction.
- [Top of Mind Thursday March 8, 2018: Trading Places](https://www.leverage2market.com/top-of-mind-thursday-march-8-2018-trading-places/) - Last week, President Trump announced major tariffs on steel and aluminum imported to the US. This follows tariffs on imported solar panels introduced last month. While this may help those industries specifically, it will hurt other US businesses that use steel and aluminum to make products, like automobiles. Furthermore, European countries are now threatening to tax
- [Top of Mind Thursday June 21, 2018: Cries in the Night](https://www.leverage2market.com/top-of-mind-thursday-june-21-2018-cries-in-the-night/) - The sounds of children crying out for their parents were heart wrenching. So much so, that people on all sides of the political spectrum have called for a halt to the new US policy of separating children from their families as they attempt to enter the country as refugees. To turn our back on people
- [Top of Mind Thursday February 15, 2018: Not Content with Bad Content](https://www.leverage2market.com/top-of-mind-thursday-february-15-2018-not-content-with-bad-content/) - They're mad as hell and not going to take it anymore. This week, Unilever, owner of more than 1000 global brands, threatened to pull its ads from online platforms like Facebook, Google, and Twitter if they don't clean up their content. We've heard about how the Russians created fake news and ads to influence the
- [Just a Moment for Marketing: Mocha on Marketing: It Doesn't Smell Right](https://www.leverage2market.com/just-a-moment-for-marketing-mocha-on-marketing-it-doesnt-smell-right/) - LInda observes: If it doesn't smell right, it just isn't right.
- [Top of Mind Thursday June 14, 2018: Swept Away](https://www.leverage2market.com/top-of-mind-thursday-june-14-2018-swept-away/) - Last Friday night, the Golden State Warriors beat the Cleveland Cavaliers 108-85 to win the NBA Finals in a four-game sweep. These two teams have met in the Finals for four straight years, with the Warriors taking 3 of the 4 series. The path to a championship was not easy for the Warriors this year. They
- [Top of Mind Thursday March 23, 2017: This Change Doesn't Fly](https://www.leverage2market.com/top-of-mind-thursday-march-23-2017-this-change-doesnt-fly/) - This week both the US and UK issued new restrictions on the use of portable electronics, including laptops and tablets, as carryons on a number of flights from Arab countries. Supposedly, this is because of security risks related to explosives that can be hidden in the devices. But this makes little sense, because the devices
- [Just a Moment for Marketing: Bringing Home the Gold](https://www.leverage2market.com/just-a-moment-for-marketing-bringing-home-the-gold/) - Linda comments: There's always room to improve your game.
- [Top of Mind Thursday June 7, 2018: In Search of Inner Beauty](https://www.leverage2market.com/top-of-mind-thursday-june-7-2018-in-search-of-inner-beauty/) - The Miss America pageant was conceived in 1921 as a way to get more tourists to visit Atlantic City after Labor Day. For nearly a century, it has been an opportunity to showcase attractive women in bathing suit and evening gown showcases, with a bit of talent and speaking ability thrown in almost as an
- [Just a Moment for Marketing: A Midlife Corporate Crisis](https://www.leverage2market.com/just-a-moment-for-marketing-a-midlife-corporate-crisis/) - Linda observes: Companies go through midlife crises, too.
- [Top of Mind Thursday May 24, 2018: The Royal Treatment](https://www.leverage2market.com/top-of-mind-thursday-may-24-2018-the-royal-treatment/) - Last weekend, the attention of much of the world was focused on Windsor, England, where Britain's Prince Harry wed American actress Meghan Markle in a much-anticipated televised extravaganza. The Harry-Meghan romance has captured the hearts and minds of people on both sides of the Atlantic. An heir to the British throne marrying a divorced
- [Top of Mind Thursday May 31, 2018: Eyes Wide Open](https://www.leverage2market.com/top-of-mind-thursday-may-31-2018-eyes-wide-open/) - Roseanne Barr's revived sitcom was cancelled this week after she let loose a series of racist and anti-semitic tweets. This was not the first time Barr's tweeting had gotten her into trouble, and she had supposedly been warned by the network prior to this week's incident. But it's what happened yesterday, after Barr addressed the
- [Just a Moment for Marketing: A Method to the Madness](https://www.leverage2market.com/just-a-moment-for-marketing-a-method-to-the-madness/) - Linda advises: Create methods to manage marketing.
- [Just a Moment for Marketing: Growing a New Industry](https://www.leverage2market.com/just-a-moment-for-marketing-growing-a-new-industry/) - Linda asks: What new business opportunities are sprouting up in your industry? Need a new garage door opener? View the wide range of garage door openers available, professional installation is also available. Check out garage door opener repair saint louis mo. For security for your home or business contact academi. On other marketing news, checkout this
- [Batting a Thousand: How Avoiding the Seven Deadliest Communication Sins Helps Small Business Win Big](https://www.leverage2market.com/batting-a-thousand-how-avoiding-the-seven-deadliest-communication-sins-helps-small-business-win-big/) - Skip Weisman Speaker, Trainer, Coach, Consultant www.yourchampionshipcompany.com Since 2002, former professional baseball executive Skip Weisman has been working with small businesses with six to 60 employees to create championship cultures and work environments. Skip works with small businesses owners in virtually every industry from hometown banks and credit unions to independent insurance agencies, small manufacturers,
- [Top of Mind Thursday March 20, 2014: A Billion Dollars Worth of March Madness](https://www.leverage2market.com/top-of-mind-thursday-march-20-2014-a-billion-dollars-worth-of-march-madness/) - Quicken Loans is offering $1 billion to anyone who gets the entire 63 game bracket correct. The chances of this? One in 9.2 quintillion.
- [Step Up to Stand Out: Write That Book in a Flash](https://www.leverage2market.com/step-up-to-stand-out-write-that-book-in-a-flash/) - Dan Janal Founder, PR Leads www.WriteYourBookInaFlash.com Dan Janal helps businesses build their brands with books. He has written more than a dozen books, six of which have been translated into other languages. An award-winning daily newspaper reporter and business newspaper editor, Dan is a publicity and marketing expert who has helped more than ten thousand
- [Is Your Leader's Brand A Barrier or Catalyst to Organizational Performance?](https://www.leverage2market.com/6552-2/) - Hugh Blane President www.clarisconsulting.net Hugh Blane is the President of Claris Consulting and the go-to-expert for converting human potential into accelerated business results. His work centers on helping executives and entrepreneurs challenge assumptions, jettison complacency, and catapult growth. He's the author of 7 Principles of Transformational Leadership: Create a Mindset of Passion, Innovation, and Growth.
- [Just a Moment for Marketing: A Hero Whose Time Has Come](https://www.leverage2market.com/just-a-moment-for-marketing-a-hero-whose-time-has-come/) - Linda says: Take your inspiration from heroes who bring out the best in us.
- [Just a Moment for Marketing: Mocha on Marketing: Watch That Tail Wag](https://www.leverage2market.com/just-a-moment-for-marketing-mocha-on-marketing-watch-that-tail-wag/) - Mocha and Linda ask: How in tune are you with your customers? Speaking of marketing, please also checkout https://www.actionac.net/heating-and-cooling-services-san-diego-california/ for HVAC system repair and maintenance.
- [Top of Mind Thursday May 17, 2018: Uncivil Actions](https://www.leverage2market.com/top-of-mind-thursday-may-17-2018-uncivil-actions/) - There's been much attention directed at a White House aide who made a nasty comment about ailing Senator John McCain recently ("we don't have to consider his input--he's dying anyway!"). The White House communications staff appears to be focused on the fact that this comment leaked--trying to find the leaker and stop future leaks--rather than
- [It’s All About the Relationships: What We Can Learn from Successful Networkers](https://www.leverage2market.com/its-all-about-the-relationships-what-we-can-learn-from-successful-networkers/) - Ivan Misner Founder, BNI www.ivanmisner.com Dr. Ivan Misner is the founder and chief visionary office of BNI, the world's largest business networking organization. Founded in 1985, the organization now has over 8,200 chapters throughout every populated continent of the world. In 2017 alone, BNI generated 9.8 million referrals, resulting in roughly $13.1 billion dollars' worth
- [Just a Moment for Marketing: Mocha on Marketing: Going After the Squeak](https://www.leverage2market.com/just-a-moment-for-marketing-mocha-on-marketing-going-after-the-squeak/) - Mocha and Linda say: Sometimes it's the journey that should captivate us, not the destination.
- [Choose Wisely: Why You Need to Be THE Choice for Your Customers](https://www.leverage2market.com/choose-wisely-why-you-need-to-be-the-choice-for-your-customers/) - Gene Hammett Writer, Speaker, Strategic Consultant www.genehammett.com Gene Hammett works with companies from small businesses to large corporations to discover new strategies for growth, such as using services like Apollo. He presents his ideas on becoming THE choice, not a choice, and unleashing the entrepreneurial spirit by activating internal brand ambassadors for companies. His podcast,
- [Top of Mind Thursday May 10, 2018: Sorry for All the Apologies](https://www.leverage2market.com/top-of-mind-thursday-may-10-2018-sorry-for-all-the-apologies/) - While watching the NBA Playoffs this week, I saw two ads in a row that were dedicatsed to apologies. The first, from Facebook, told us we should go back to the early days when people went to the site to find and interact with friends. Then they apologized for losing their way over the last
- [Conversations, not Content: Why Humanizing Social Media Marketing is Necessary for Success](https://www.leverage2market.com/conversations-not-content-why-humanizing-social-media-marketing-is-necessary-for-success/) - Aliza Sherman Author www.alizasherman.com Aliza Sherman is a web pioneer who helped pave the way for women on the Internet in the early 90s with the organization she founded, Webgrrls International, and the company she started, Cybergrrl, Inc., that helped brands connect with women online. She founded one of the earliest social media agencies, Conversify,
- [Top of Mind Thursday November 17, 2016: Postcard from Kyoto](https://www.leverage2market.com/top-of-mind-thursday-november-17-2016-postcard-from-kyoto/) - I spent the last week in Japan for a set of business meetings and presentations, in both Kyoto and Tokyo. Kyoto is especially nice this time of year, with spectacular fall foliage. It incorporates the best of modern technology from Salesforce.com, while honoring traditions that are centuries old. We took a tour of two temples--one
- [Not Quite the Right Mix: Kitchen Aid doesn’t serve up the recipe we’re looking for](https://www.leverage2market.com/not-quite-the-right-mix-kitchen-aid-doesnt-serve-up-the-recipe-were-looking-for/) - When my old blender died a few weeks ago, I went out and picked up a new model from Kitchen Aid.
- [Just a Moment for Marketing: The Kids are All Right](https://www.leverage2market.com/just-a-moment-for-marketing-the-kids-are-all-right/) - The millenials are taking on big issues today.
- [Purpose Leads to Profit: Learning about types of Investments](https://www.leverage2market.com/purpose-leads-to-profit-types-of-investment/) - Purpose Leads to Profit: The Advantage of Leading with Noble Purpose
- [Top of Mind Thursday December 28, 2017: Regeneration](https://www.leverage2market.com/top-of-mind-thursday-december-28-2017-regeneration/) - If you're a fan of the long-running BBC sci-fi series Dr. Who, you know that Christmas is the time when the infamous doctor often regenerates--morphing from one physical manifestation to another. The last week of the year is often a time for relaxation, a review of the last 12 months, and a change to recharge the batteries
- [Top of Mind Thursday March 22, 2018: Keep Moving](https://www.leverage2market.com/top-of-mind-thursday-march-22-2018-keep-moving/) - I'm spending the week in Tecate, Mexico at Rancho la Puerta, a top destination fitness spa now in its 78th year. The resort's founder, Deborah Szekely, will very shortly turn 96 years old. She still does Pilates every day, walks her dog, works out on her treadmill, and speaks at international conferences. When asked how
- [The Real Problem w/ Senator Craig](https://www.leverage2market.com/the-real-problem-w-senator-craig/) - What bothers me most about this is that the man seems to not have a backbone: he can't make a decision and stick with it.
- [Top of Mind Thursday October 19, 2017: If You See Something, Say Something](https://www.leverage2market.com/top-of-mind-thursday-october-19-2017-if-you-see-something-say-something/) - Perhaps the most alarming thing about the tidal wave of allegations against famed Hollywood producer Harvey Weinstein is how most people in the know were not shocked. Weinstein was fired from his eponymous production company after a string of women came forward and accused him of sexual assault or rape. This was followed by scores
- [Just a Moment for Marketing: The Sound of Silence](https://www.leverage2market.com/just-a-moment-for-marketing-the-sound-of-silence/) - Linda observes: Staying silent is sometimes the best way to get heard above the noise. Discover a revolutionary sleeping experience with Memory Foam Mattress, specifically designed this firmer mattress for back and stomach sleepers. Sleeping is one of the most important things in your life, sleeping well can improve your life and health, one of the
- [Just a Moment for Marketing: Shooting For 3's](https://www.leverage2market.com/just-a-moment-for-marketing-shooting-for-3s/) - Linda asks: Where are the 3-point shots in your business?
- [Aligning the Stars  – Holistic Approaches to Sales and Marketing](https://www.leverage2market.com/aligning-the-stars-holistic-approaches-to-sales-and-marketing/) - In this podcast, Drew shares his thoughts about how smart companies can deliver vision, value, and differentiation.
- [Top of Mind Thursday April 26, 2018: Please Love Me Less Often](https://www.leverage2market.com/top-of-mind-thursday-april-26-2018-please-love-me-less-often/) - As marketers, we think we know what our customers want from us--and it obviously must be more attention. Why else would businesses send us email updates on a daily basis? Or mail us sales material for products or promotions we've never purchased before and are highly unlikely to buy in the future? Some companies
- [Creating a New Business Surge](https://www.leverage2market.com/creating-a-new-business-surge-2/) - In this podcast, Seth will explain how he is helping free agents succeed in a difficult market, through techniques like the new business surge.
- [Top of Mind Thursday August 5, 2015:Lions and Tigers and Bears, Oh My](https://www.leverage2market.com/top-of-mind-thursday-august-5-2015lions-and-tigers-and-bears-oh-my/) - Last week an American hunter illegally killed a beloved lion in Zimbabwe. The backlash was rapid and severe. In an instant, an accident can be a life-changing event. Whether through catastrophic injuries or the loss of a loved one, a motor vehicle accident can lead to emotional and financial turmoil. It is wise to seek
- [Top of Mind Thursday January 4, 2018: Green and Growing](https://www.leverage2market.com/top-of-mind-thursday-january-4-2018-green-and-growing/) - On Tuesday, California joined the growing number of states including Oregon and jurisdictions that allow recreational sales of marijuana. Estimates are that first year sales of legal cannabis-related products will exceed $3.8 billion, growing to over $5 billion in 2019. Add in 34% in taxes at the local and state levels. That's a lot of
- [Top of Mind Thursday September 22, 2016: Storm Clouds in Paradise](https://www.leverage2market.com/top-of-mind-thursday-september-22-2016-storm-clouds-in-paradise/) - I'm on vacation in Maui this week. In some ways things haven't changed much since my last trip almost 2 years ago. But in other ways, things look very different. I'm struck with the number of empty storefronts and boarded up kiosks. One of our favorite women's clothing stores has downsized from four stores to
- [Speak Up, Show Up, and Step Up: Using Thought Leadership to Build a Marketable Brand or Business](https://www.leverage2market.com/speak-up-show-up-and-step-up-using-thought-leadership-to-build-a-marketable-brand-or-business/) - In this podcast, Denise talks about the importance of thought leadership—not just for community leaders and CEOs but for individuals within companies as well.
- [Top of Mind Thursday August 11, 2016: The Ultimate Sale @ Macy's](https://www.leverage2market.com/top-of-mind-thursday-august-11-2016-the-ultimate-sale-macys/) - This morning, Macy's announced it will be closing more than 100 stores--about 15% of its total brick and mortar locations. Retailers are in a difficult position. The ongoing rise in ecommerce continues to draw shoppers away from physical shopping locations. In the last year, we've seen the demise of Sports Authority, as well as the
- [Top of Mind Thursday December 21, 2017: The Power of the Last Mile](https://www.leverage2market.com/top-of-mind-thursday-december-21-2017-the-power-of-the-last-mile/) - If it seems like the holiday season has turned into one continuous stream of package deliveries, that's because it has. It's not that people aren't shopping this season--they're just not shopping at the mall. A record 1.2 billion packages will be delivered by Fedex and UPS during the two month holiday season. Amazon alone may account
- [Just a Moment for Marketing: Never Be Content with Content](https://www.leverage2market.com/just-a-moment-for-marketing-never-be-content-with-content/) - Linda recommends: Create superb and ongoing content.
- [Top of Mind Thursday September 14, 2017: Emergency Response](https://www.leverage2market.com/top-of-mind-thursday-september-14-2017-emergency-response/) - In the last two weeks, we marked the 16th anniversary of the 9/11 terrorist attacks and the 12th anniversary of Hurricane Katrina, which caused devastating flooding and damage in the New Orleans area. We also saw two extremely powerful hurricanes wreak damage in Houston and Florida. The good news is that while Harvey and Irma
- [Feeding the Entrepreneur in You...No Matter What Your Day Job](https://www.leverage2market.com/feeding-the-entrepreneur-in-you-no-matter-what-your-day-job/) - Dorie Clark Consultant and Author www.dorieclark.com Dorie Clark is an adjunct professor at Duke University's Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an
- [Top of Mind Thursday June 22, 2017: Alexa, Let's Buy Organic](https://www.leverage2market.com/top-of-mind-thursday-june-22-2017-alexa-lets-buy-organic/) - Last Friday, Amazon announced they were expanding shopping choices big-time by purchasing organic retail grocer Whole Foods for close to $14 billion. With Whole Foods 400+ stores, the deal will give Amazon a physical brick-and-mortar footprint it's been lacking. It takes the heat off of Whole Foods, whose stock has taken a beating due to
- [Top of Mind Thursday April 19, 2018: Nerves of Steel](https://www.leverage2market.com/top-of-mind-thursday-april-19-2018-nerves-of-steel/) - On Tuesday, a Southwest Airlines jet lost an engine on a flight from New York to Dallas. The resulting explosion shattered a window, depressurizing the plane, and hurling shrapnel towards a passenger who later died from her injuries. But the bigger story is how the plane's pilot, a former Navy fighter pilot, landed the damaged
- [Mobile: The Next Big Move in Marketing](https://www.leverage2market.com/mobile-the-next-big-move-in-marketing/) - Mario Tapia, Director of Mobile Products at Getjar, reviews the options mobile marketing offers to marketers and tells us about upcoming trends that will forever change how marketers reach consumers.
- [Just a Moment for Marketing: You Can't Beat Experience](https://www.leverage2market.com/just-a-moment-for-marketing-you-cant-beat-experience/) - Linda asks: What are you doing to make an outstanding customer experience?
- [The Pause That Refreshes: How Slowing Down Can Lead to Greater Business Success](https://www.leverage2market.com/the-pause-that-refreshes-how-slowing-down-can-lead-to-greater-business-success/) - Liz Bywater Founder and President Bywater Consulting Group www.lizbywater.com Dr. Liz Bywater helps C-Suite leaders increase influence, catapult innovation, accelerate growth, build exceptional teams, and thrive amid the pressure of a 24x7 world. Her clients include top-tier executives at Johnson & Johnson, Nike, Thomson Reuters, Bristol-Myers Squibb, and more. She provides expert commentary for the Wall
- [Top of Mind Thursday April 23, 2015: There's Always Someone Watching](https://www.leverage2market.com/top-of-mind-thursday-april-23-2015-theres-always-someone-watching/) - I'm not advocating that consumers wear body cams when shopping. But I am suggesting that we remind employees that anything they say or do can be captured and reported upon online.
- [Doing Good Shouldn't Be So Hard](https://www.leverage2market.com/doing-good-shouldnt-be-so-hard/) - File this under the heading "No Good Deed Goes Unpunished".....
- [Top of Mind Thursday February 12, 2015: Newscasters as News](https://www.leverage2market.com/top-of-mind-thursday-february-12-2015-newscasters-as-news/) - It's not enough to have a good message. Make sure the messenger chosen has the trust and credibility to match.
- [Just a Moment for Marketing: When Your Car and Your Fridge Talk Back to You](https://www.leverage2market.com/just-a-moment-for-marketing-when-your-car-and-your-fridge-talk-back-to-you/) - Linda advises: Use your customers' data responsibly. Understanding the Importance of Regular Maintenance. It is often frustrating to encounter any form of car trouble, particularly if you are in a hurry or are far from an auto shop. These types of incidents can be avoided if you are able to regularly have your car checked. Regular car maintenance and repair can help prevent the possibility of you being stuck in
- [Top of Mind Thursday April 12, 2018: Enduring, Not Endearing](https://www.leverage2market.com/top-of-mind-thursday-april-12-2018-enduring-not-endearing/) - Facebook CEO Mark Zuckerberg spent two days this week testifying before Congress, in the wake of the discovery that as many as 87 million Facebook users may have had their personal data compromised. The hearings themselves shed little light on the situation, but don't expect the issue to go away. Facebook users are upset that
- [Just a Moment for Marketing: Start At the Very Beginning](https://www.leverage2market.com/just-a-moment-for-marketing-start-at-the-very-beginning/) - Think through the whole process. Don't jump in and start executing. Do your homework and start at the very beginning to get where you really want to go.
- [Let's Blame EVERYONE Else, Shall We?](https://www.leverage2market.com/lets-blame-everyone-else-shall-we/) - The death of St. Louis Cardinals Pitcher Josh Hancock in an alcohol-related traffic accident last month really was a tragedy. But the lawsuits filed by his family afterwards have taken this beyond the ridiculous to the absurd.
- [Mind Your Purpose: How Leaders Can Help Their Teams Find Engagement and Passion on a Daily Basis](https://www.leverage2market.com/mind-your-purpose-how-leaders-can-help-their-teams-find-engagement-and-passion-on-a-daily-basis/) - Leah Weiss Speaker & Author www.leahweissphd.com Leah Weiss is the author of How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind. She is a Stanford Business professor, a corporate consultant for organizations liked LinkedIn, Google and the Omidyar Group, and a public speaker. Leah is an expert in corporate mindfulness,
- [Top of Mind Thursday February 1, 2018: Let The Sun Shine!](https://www.leverage2market.com/top-of-mind-thursday-february-1-2018-let-the-sun-shine/) - I've just had solar panels installed on my roof. Very shortly, I should be making virtually all of my own electricity--instead of buying it from a utility. If you want solar panels installed on your home call now sundollarenergy! The process is simple: The panels absorb heat and light while the sun shines, an inverter
- [Top of Mind Thursday November 2, 2017: This Service Just Doesn't Fly](https://www.leverage2market.com/top-of-mind-thursday-november-2-2017-this-service-just-doesnt-fly/) - I spent an extra 5 hours in O'Hare airport in Chicago last week on my return to San Francisco. Well, actually, since I experienced 10 30-minute delays, it felt like an extra 50 hours in the airport. This started with a finicky backup system on the original aircraft. We boarded the plane and were told
- [Top of Mind Thursday November 23, 2017: Today is Not THE Day to Be Thankful](https://www.leverage2market.com/top-of-mind-thursday-november-23-2017-today-is-not-the-day-to-be-thankful/) - I've always found it ironic that Americans follow a day of giving thanks with a rush to beat their neighbors to the best possible deals at the mall--even when this means hurting others to get to those limited quantity items first. It's as if we've checked off the requirement to be thankful. Next on the
- [Let’s Do Launch: How to Ensure Your Next Launch Soars](https://www.leverage2market.com/lets-do-launch-how-to-ensure-your-next-launch-soars/) - Jennifer LeBlanc Writer, Speaker, Strategic Consultant www.thinkresultsmarketing.com Jennifer LeBlanc is the CEO and Founder of ThinkResults Marketing, a full-service marketing agency that has delivered over $1.5B in new revenue to clients, thank got its start thanks to the help of life coaching Westchester NY. A scientist, professional speaker, author, coach, and mentor, she is well
- [Top of Mind Thursday April 5, 2018: Interesting Times](https://www.leverage2market.com/top-of-mind-thursday-april-5-2018-interesting-times/) - There's an old Chinese curse, "May you live in interesting times." The world we live in is extremely interesting. The stock market is extremely volatile. Tariffs may result in trade wars, that may impact many businesses, as well as relations between countries. The epidemic of mass shootings has led to contentious discussions about gun control.
- [Top of Mind Thursday September 8, 2016: Back to School](https://www.leverage2market.com/top-of-mind-thursday-september-8-2016-back-to-school/) - Labor Day has been the traditional end of summer in the United States. Check out the stores. Halloween costumes and candy are already on display, and Thanksgiving and Xmas displays will be coming soon. True, many schools now start in August, and warm weather often persists into October. But Labor Day is usually the demarcation
- [Seduction by Sound Bite: How Pink Slime  Begat the Fiscal Cliff](https://www.leverage2market.com/seduction-by-sound-bite-how-pink-slime-begat-the-fiscal-cliff/) - The lesson for us as businesses is to be prepared to put the power of the sound bite to work FOR you.
- [Just a Moment for Marketing: Why Engagement Matters](https://www.leverage2market.com/just-a-moment-for-marketing-why-engagement-matters/) - Linda observes. Engaged customers make the best evangelists.
- [Learning the Lingo: The Secret Language of Silicon Valley Exposed](https://www.leverage2market.com/learning-the-lingo-the-secret-language-of-silicon-valley-exposed/) - Rochelle Kopp Managing Principal Japan Intercultural Consulting www.Siliconvalleyspeak.com Rochelle Kopp is a management consultant who works with global companies doing business in Silicon Valley, and Silicon Valley companies doing business globally. Her specialties include communication skills, leadership, cross-cultural management, and human resource management. She frequently works with entrepreneurs and other business people from overseas, helping
- [Stuck in Lodi Again...](https://www.leverage2market.com/stuck-in-lodi-again/) - Remember the old John Fogerty song where he was "stuck in Lodi again?" Well, we spent the weekend in Lodi for a club soccer tournament.
- [Just a Moment for Marketing: Mocha on Marketing: Another Day Another Treat](https://www.leverage2market.com/just-a-moment-for-marketing-mocha-on-marketing-another-day-another-treat/) - Linda advises: Focus on what is right in front of us.
- [Trading Down Has Companies Looking Up](https://www.leverage2market.com/trading-down-has-companies-looking-up/) - As marketers we need to help our clients focus on reaching the new consumers--those that have traded down to where we are today--rather than those who used to aspire to move up and associate with our brands.
- [When Your Reputation's On the Line: How Small Businesses Can Use Brand Strategy Effectively](https://www.leverage2market.com/when-your-reputations-on-the-line-how-small-businesses-can-use-brand-strategy-effectively/) - Maria Ross Brand Strategist www.red-slice.com Maria Ross is a brand strategist, author, and speaker who believes cash flow, business model canvas template, and creativity are not mutually exclusive. As creator of Red Slice, she advises startups, entrepreneurs and small to midsize companies on how to craft irresistible brands Maria is the author of Branding Basics for Small
- [Top of Mind Thursday March 15, 2018: Animal Instincts](https://www.leverage2market.com/top-of-mind-thursday-march-15-2018-animal-instincts/) - It's a terribly sad story. A family traveling with their pet dog is told by a United flight attendant to put the animal in an overhead compartment for the duration of the trip. When they land, they find the dog has died due to lack of oxygen in such a confined space. There are so
- [Just a Moment for Marketing: Going Against the Grain](https://www.leverage2market.com/just-a-moment-for-marketing-going-against-the-grain/) - Linda recommends: Capture the imagination of your customers.
- [Top of Mind Thursday October 9, 2014: A Healthy Lesson](https://www.leverage2market.com/top-of-mind-thursday-october-9-2014-a-healthy-lesson/) - After the first Ebola death on U.S. soil, there are plans being developed to do health checks of passengers arriving in this country from Africa.
- [How Customer Engagement Drives Digital Transformation](https://www.leverage2market.com/how-customer-engagement-drives-digital-transformation/) - Michael Connor VP Industry Innovation Silicon Valley Innovation Center www.svicenter.com Mike Connor is passionate about harnessing technology to create value for customers. He’s the author of Creating Insanely Great Customers, as well as a course on digital innovation and transformation called Competing for the Digital Future. Working at the leading edge of technical innovation for over
- [Just a Moment for Marketing: Filtering Out the Noise](https://www.leverage2market.com/just-a-moment-for-marketing-filtering-out-the-noise/) - Linda asks: Are your customers having a hard time hearing you?
- [The End of a Bad Experiment: Chase moves away from WaMu's New-Fangled Banking Concept](https://www.leverage2market.com/the-end-of-a-bad-experiment-chase-moves-away-from-wamus-new-fangled-banking-concept/) - A recent story in the Wall Street Journal notes that as part of its takeover of Washington Mutual (WaMu), Chase is moving away from the Occasio concept bank branches that WaMu introduced a few years ago.
- [Top of Mind Thursday March 1, 2018: A New Kind of Hero](https://www.leverage2market.com/top-of-mind-thursday-march-1-2018-a-new-kind-of-hero/) - The new action movie Black Panther is setting all kinds of box office records, capturing over $400 million in revenue in its first two weekends. If you haven't seen the movie yet, it's based on a Marvel comic book character with one big difference: he's Black. Not only that, but Wakanda, the African country he represents, is
- [Just a Moment for Marketing: Mocha on Marketing: Downward Facing Dog](https://www.leverage2market.com/just-a-moment-for-marketing-mocha-on-marketing-downward-facing-dog/) - Mocha and Linda advise: Learn to shake off complacency.
- [Top of Mind Thursday February 22, 2018: From the Mouths of Babes](https://www.leverage2market.com/top-of-mind-thursday-february-22-2018-from-the-mouths-of-babes/) - Last Friday, we witnessed another horrific event: a 19 year old expelled from high school returned the following day with multiple semi-automatic weapons to kill 17 people and injure 14 more. Unfortunately, incidents of mass shootings in schools and other public places are now commonplace in this country. What happened next, however, is not. Students
- [Leading the Unleadable: Transforming Friction to Innovation](https://www.leverage2market.com/leading-the-unleadable-transforming-friction-to-innovation/) - Alan Willett President www.oxseeker.net Alan Willett, President of Oxseeker, is a master at transforming friction points in technology-dependent organizations into innovation and the author of the award-winning book Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People. Originally a software engineer, he quickly took on management positions as a result of
- [Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats](https://www.leverage2market.com/just-a-moment-for-marketing-mocha-on-marketing-choosing-your-treats/) - Mocha and Linda say: Ask your customers what they prefer.
- [Just a Moment for Marketing: Mocha on Marketing: Sniffing Out What Matters](https://www.leverage2market.com/just-a-moment-for-marketing-mocha-on-marketing-sniffing-out-what-matters/) - Mocha and Linda advise: We need to do a better job sensing our own environment.
- [Top of Mind Thursday February 8., 2018: Fly Like An Eagle](https://www.leverage2market.com/top-of-mind-thursday-february-8-2018-fly-like-an-eagle/) - It wasn't supposed to go down this way. Tom Brady and the Patriots were supposed to go to Minneapolis and come back with his sixth Super Bowl win. And for a good part of the game, it looked like that might still happen. But the Philadelphia Eagles stayed the course to beat the Patriots 41-33--in
- [Just a Moment for Marketing: Mocha on Marketing: It's a Tough Life Being a Dog](https://www.leverage2market.com/just-a-moment-for-marketing-mocha-on-marketing-its-a-tough-life-being-a-dog/) - Mocha and Linda advise: Consider how to make things as simple as possible for your customers.
- [Just a Moment for Marketing: Mocha on Marketing: It's All About Me](https://www.leverage2market.com/moment-for-marketing-mocha-on-marketing-its-all-about-me/) - Mocha and Linda say: Customer loyalty is the reward for giving them attention.
- [Top of Mind Thursday January 25, 2018: Turning the Tide](https://www.leverage2market.com/top-of-mind-thursday-january-25-2018-turning-the-tide/) - Never underestimate the ability of people to miss humor and treat satire as real. Several years ago, The Onion published a satirical piece about how best to eat Tide detergent pods, which are brightly colored and look a bit like candy. Last year, a college humor publication picked up the theme. As a result, someone
- [Just a Moment for Marketing: When the Marketplace Overheats](https://www.leverage2market.com/just-a-moment-for-marketing-when-the-marketplace-overheats/) - Linda advises: Focus on where both sides can work together.
- [Top of Mind Thursday January 18, 2018: This is Not a Drill](https://www.leverage2market.com/top-of-mind-thursday-january-18-2018-this-is-not-a-drill/) - Saturday morning, less than 12 hours after arriving in Hawaii for vacation, I was rudely awakened by a loud alert on my cell phone: Ballistic missile threat inbound to Hawaii. Seek immediate shelter. This is not a drill. Wow. Talk about a shocking way to start a vacation! We were already inside a condo in
- [Just a Moment for Marketing: Polarization: The Result of Unresolved Friction](https://www.leverage2market.com/just-a-moment-for-marketing-polarization-the-result-of-unresolved-friction/) - Linda advises: Don't let friction divide us.
- [Top of Mind Thursday January 11, 2018: Time's Up for Change](https://www.leverage2market.com/top-of-mind-thursday-january-11-2018-times-up-for-change/) - Over the last several months, the issue of sexual harassment and assault has become front page news on an ongoing basis. Some of the biggest names in Hollywood have been brought down by allegations of abuse and inappropriate behavior. The hashtag campaign #MeToo resulted in millions of women throughout all walks of life saying, yes, this
- [Just a Moment for Marketing: Beware the Sibling Rivalries](https://www.leverage2market.com/just-a-moment-for-marketing-beware-the-sibling-rivalries/) - Linda observes: Sales and marketing are sibling rivals.
- [Just a Moment for Marketing: The Cost of Hidden Friction](https://www.leverage2market.com/just-a-moment-for-marketing-the-cost-of-hidden-friction/) - Linda advises: Bring friction to the forefront to manage it better.
- [It's All About Relationships: How Savvy Networkers Work a Room for Success](https://www.leverage2market.com/its-all-about-relationships-how-savvy-networkers-work-a-room-for-success/) - Susan RoAne Author and Speaker www.susanroane.com Named by Forbes.com as one of the networking gurus of 2015, Susan RoAne is an in-demand international keynote speaker who for three decades has shared her message of connection and communication with audiences worldwide—on stage, in print, and with the media. She is the author of the classic bestseller
- [Just a Moment for Marketing: Managing the Cross-Cultural Elephant in the Room](https://www.leverage2market.com/just-a-moment-for-marketing-managing-the-cross-cultural-elephant-in-the-room/) - Linda recommends: Embrace the elephant in the room.
- [Top of Mind Thursday December 14, 2017: The Power of Showing Up](https://www.leverage2market.com/top-of-mind-thursday-december-14-2017-the-power-of-showing-up/) - On Tuesday evening, the voters of Alabama shocked the country by rejecting Republican Roy Moore and electing a Democratic--Doug Jones--to the U.S senate for the first time in 25 years. Moore was a polarizing candidate from the start, with a history of racist and homophobic stands--not to mention an ongoing attraction to young teenage girls
- [Just a Moment for Marketing: Engineers Are From Vulcan; Marketers Are Not](https://www.leverage2market.com/just-a-moment-for-marketing-engineers-are-from-vulcan-marketers-are-not/) - Linda advises: Find common ground to work together effectively.
- [Just a Moment for Marketing: Destructive vs. Constructive Friction](https://www.leverage2market.com/just-a-moment-for-marketing-destructive-vs-constructive-friction/) - Linda advises: Find that inflection point where constructive friction turns into innovation.
- [Top of Mind Thursday November 30, 2017: Training vs. Tolerance](https://www.leverage2market.com/top-of-mind-thursday-november-30-2017-training-vs-tolerance/) - This week Charlie Rose, Matt Lauer and Garrison Keillor were added to the list of celebrities brought down by allegations of of sexual harassment. Congress is now considering mandatory sexual harassment training, as are many businesses. Training is unlikely to help. This is not a case of teaching skills to employees--unless the skills are self-defense.
- [Doing Better at Doing Good: Where Marketing and Philanthropy Intersect](https://www.leverage2market.com/doing-better-at-doing-good-where-marketing-and-philanthropy-intersect/) - Kris Putnam-Walkerly President Putnam Consulting Group www.putnam-consulting.com Kris Putnam-Walkerly is a global philanthropy advisor and President of the Putnam Consulting Group. She is the author of the award-winning book Confident Giving: Sage Advice for Funders, a Forbes.com contributor on the topic of philanthropic giving, and was named one of America’s Top 25 Philanthropy Speakers in
- [Just a Moment for Marketing: What's So Funny?](https://www.leverage2market.com/just-a-moment-for-marketing-whats-so-funny/) - Linda observes: There's always a kernel of truth in a joke.
- [Top of Mind Thursday November 16, 2017: Of Epidemic Proportions](https://www.leverage2market.com/top-of-mind-thursday-november-16-2017-of-epidemic-proportions/) - It's hard to believe that it's only been about 5 weeks since Hollywood producer Harvey Weinstein was ousted from his own company because of multiple allegations of sexual assault. Since then we've seen a tidal wave of allegations from both women and men about not just other Hollywood producers, directors, and actors, but businessmen in
- [Just a Moment for Marketing: The Greeting is The Message](https://www.leverage2market.com/just-a-moment-for-marketing-the-greeting-is-the-message/) - Customer-facing employees are important to your business.
- [Top of Mind Thursday November 9, 2017: Still Out Standing in Their Field](https://www.leverage2market.com/top-of-mind-thursday-november-9-2017-still-out-standing-in-their-field/) - Two years ago outdoor equipment retailer REI did something reckless and revolutionary: They cancelled their Black Friday post-Thanksgiving sale. Well, actually, they postponed it till the following day. The rationale: The holiday sales season was getting more and more outrageous--with some retailers even opening on Thanksgiving Day. REI wanted their employees to be able to
- [Just a Moment for Marketing: Thanking the Competition](https://www.leverage2market.com/just-a-moment-for-marketing-thanking-the-competition/) - Linda advises: Watch and learn from your competitors.
- [Hearing Good Things About Bose](https://www.leverage2market.com/hearing-good-things-about-bose/) - We hear a lot of negative customer interactions, so it's always a pleasant change to hear someone talking about a great customer service interaction.
- [Voting Process Made Easy...for real!](https://www.leverage2market.com/voting-process-made-easy-for-real/) - I was amazed at how simple and automated the process was at County Center in Redwood City.
- [Marketing Strategy is the Foundation for Business Success](https://www.leverage2market.com/marketing-strategy-is-the-foundation-for-business-success/) - Our article "Marketing Strategy is the Foundation for Business Success" was published yesterday on the MarketingProfs.com website.
- [Hold for an Important Message](https://www.leverage2market.com/hold-for-an-important-message/) - If there's one thing I find totally annoying, it's picking up the phone to get first silence, then a recording that says "Hold for an important message from..."
- [Water, water everywhere--but only once a month](https://www.leverage2market.com/water-water-everywhere-but-only-once-a-month/) - Many of you know that I am passionate about how important customer-facing interactions are to an organization's success.
- [Welcome!](https://www.leverage2market.com/welcome/) - Welcome to my new blog! My goal is to create a place for provocative discussion and thought-provoking posts on marketing strategy in general, and how organizations can do a better job of differentiating themselves to their customers in particular.
- [The Sun Also Rises (on former Sun employees)](https://www.leverage2market.com/the-sun-also-rises-on-former-sun-employees/) - I had the opportunity last night to attend a gathering of the Sun Microsystems Alumni Association at the Computer History Museum in Mountain View, CA.
- [Stranger than Fiction: AT&T Misses the Connection](https://www.leverage2market.com/stranger-than-fiction-att-misses-the-connection/) - This falls under the category of "you just can't make this stuff up."
- [The Branding of Our Candidates](https://www.leverage2market.com/the-branding-of-our-candidates/) - As I watched the highlights of the Democratic National Convention, I can't help but focus on the brand called Barack Obama.
- [Special Recognition](https://www.leverage2market.com/special-recognition/) - My parents received special recognition with a Volunteer of the Award named in their honor, and my dad being named the first recipient of the award posthumously.
- [Driven to Distraction](https://www.leverage2market.com/driven-to-distraction/) - In preparation for California's new hands-free cell phone law on July 1st, I finally broke down and bought a bluetooth wireless device.
- [The Most Expensive Five-Cent MasterCard Bill in History](https://www.leverage2market.com/the-most-expensive-five-cent-mastercard-bill-in-history/) - Case Study in how not to do customer service...
- [What's Wrong With Net Promoter Scores](https://www.leverage2market.com/whats-wrong-with-net-promoter-scores/) - Be wary of those who promise to solve also your problems with one simple solution. Caveat emptor.
- [We're Quoted in Business Week](https://www.leverage2market.com/were-quoted-in-business-week/) - Our post on the Invincibelle blog about Business Week's recent story comparing how men and women are weathering the current business economy was in turn picked up and published in Business Week's June 2nd Feedback column (online and in print).
- [The Worst of Times, The Best of Times](https://www.leverage2market.com/the-worst-of-times-the-best-of-times/) - My article, The Worst of Times, The Best of Times about why a recession can be a great time to be a business consultant is now posted on ConsultantsCrossing website. Check it out...
- [The Case of the Bay Area's Missing Matzoh](https://www.leverage2market.com/the-case-of-the-bay-areas-missing-matzoh/) - Why was celebrating Passover in northern CA different this year from all other years? Well, for one thing, because there was an acute shortage of several kosher for Passover staples, including a critical one--matzoh.
- [Airlines Miss the Boat in Hawaii: How United and American blew a great opportunity to build customer loyalty](https://www.leverage2market.com/airlines-miss-the-boat-in-hawaii-how-united-and-american-blew-a-great-opportunity-to-build-customer-loyalty/) - The collapse of ATA and Aloha Airlines left many unhappy stranded travelers in Hawaii last week.
- [A Long, Long Time to Wait](https://www.leverage2market.com/a-long-long-time-to-wait/) - From the sign in front of a financial investment firm in Salem, OR: 6 MONTH CD = 3.4 % 20 YEAR CD = 6%
- [We've Joined the Invincibelle Column](https://www.leverage2market.com/weve-joined-the-invincibelle-column/) - Hi everyone. I've just joined the Invincibelle column, where I will be posting comments on marketing-related topics. Check it out.
- [FountainBlue Book of the Month](https://www.leverage2market.com/fountainblue-book-of-the-month/) - Our handbook, Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success has just been highlighted as the FountainBlue Book of the Month.
- [We're The Cool Book of the Day](https://www.leverage2market.com/were-the-cool-book-of-the-day/) - My Book, Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success is the Cool Book of the Day today on coolbooks.com.
- [Planting the Seeds of Success](https://www.leverage2market.com/planting-the-seeds-of-success/) - Our article "Planting the Seeds of Success: Why Marketing in a Down Time Helps Business Turn Up" is featured as the guest contributor article for the most recent issue of the CB Software Systems News newsletter, published by tech guru Chad Barr.
- [When the Package Says About the Product Inside](https://www.leverage2market.com/when-the-package-says-about-the-product-inside/) - Remember that old saw: You can't judge a book by its cover? Well, sometime you can tell a lot about a product and its manufacturer by its packaging. Caveat emptor.
- [Astia Efforts Pay Off](https://www.leverage2market.com/astia-efforts-pay-off/) - As a coach, mentor and member of the Technology Review Board of Astia, the accelerator for women-led startups, I am really pleased to be able to share this recent news release highlighting the success of companies participating in Astia's most recent entrepreneurial venture conference last fall.
- [How the Book Began](https://www.leverage2market.com/how-the-book-began/) - Now that my Handbook, Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success has been published and is available, I thought I'd reflect on the process I went through to conceive and deliver this project.
- [Those Pesky Little Fuel Surcharges](https://www.leverage2market.com/those-pesky-little-fuel-surcharges/) - Very high on my list of Pet Peeves of how to irritate a customer: Add a surcharge to your bill for oil, gas, delivery, etc. because the price of fuel has gone up.
- [They Still Just Don't Get It: Arrowhead Water](https://www.leverage2market.com/they-still-just-dont-get-it-arrowhead-water/) - Perhaps someone should tell Arrowhead (and their corporate parent Nestle) that they ought to be working harder to convince me to buy their products--not making it more difficult.
- [Too Darn Quiet on This Here Blog](https://www.leverage2market.com/too-darn-quiet-on-this-here-blog/) - Wow! It's been a long time since there've been any postings on this blog. Too darn quiet. Have I been MIA? Well, not entirely... Here's what I've been up to lately...
- [Beyond the Harry Hysteria](https://www.leverage2market.com/beyond-the-harry-hysteria/) - Now that the midnight release of the final Harry Potter book has come and gone, it's interesting to look at what just happened from a marketing perspective.
- [What to do w/ all those old light bulbs?](https://www.leverage2market.com/what-to-do-w-all-those-old-light-bulbs/) - I opened a storage cabinet in my garage recently and realized I had a dilemma.
- [The End of Online Greeting Cards?](https://www.leverage2market.com/the-end-of-online-greeting-cards/) - Maybe you thought those animated, singing/dancing e-greeting cards were cute. Maybe you thought they were silly or a total waste of time. Whether you liked them or not, it looks like they may become the victim of the latest phishing/spam scheme.
- [From Yucky to Yummy: A great marketing tool](https://www.leverage2market.com/from-yucky-to-yummy-a-great-marketing-tool/) - Stopping in to Walgreens to pick up a prescription today, I noticed something new on the counter...the Yucky Medicine wheel.
- [Marketing Leadership: Five Steps to Move Forward](https://www.leverage2market.com/marketing-leadership-five-steps-to-move-forward/) - Two weeks ago, I asked where is the marketing leadership? I firmly believe that global marketing leadership can be driven by us here in Silicon Valley.
- [Where is the Marketing Leadership?](https://www.leverage2market.com/where-is-the-marketing-leadership/) - We sit here in Silicon Valley in the hotbed of innovation and technology. But where is the marketing leadership?
- [Enough Already!](https://www.leverage2market.com/enough-already/) - The events at Virginia Tech this week really are a tragedy. Thirty two innocent people died for no good reason and the loss to their families and friends can't be underestimated.
- [Remembering Jackie Robinson--for more than one reason](https://www.leverage2market.com/remembering-jackie-robinson-for-more-than-one-reason/) - Today is the 60th anniversary of the historic game when Jackie Robinson broke the color barrier in baseball, changing the world of sports forever.
- [Food Makers in the Dog House](https://www.leverage2market.com/food-makers-in-the-dog-house/) - Today's focus is on the pet food industry—in the spotlight due to the recent finding of tainted dog and cat food, resulting in renal failure and a yet unknown number of pet deaths.
- [That really WAS easy!](https://www.leverage2market.com/that-really-was-easy/) - I placed a small order online with Staples yesterday. Expected delivery in 3-5 business days. It showed up on my doorstep today, less than 24 hours from when I placed it.
- [You Can't Make This Stuff Up!](https://www.leverage2market.com/you-cant-make-this-stuff-up/) - Ever wonder how clueless some businesses can be about customer service, basic business strategy and lacking in just plain common sense?
- [Not everywhere you want to be...](https://www.leverage2market.com/not-everywhere-you-want-to-be/) - Wes Trochil of Effective Database Management in Hamilton, VA tells us why he won’t be leaving home without American Express
- [Saving Trees or the Ultimate Hypocrisy:?](https://www.leverage2market.com/saving-trees-or-the-ultimate-hypocrisy/) - From Chad Barr of CB Software, here's a great example of TJDGI Syndrome (They Just Don't Get It)
- [Promoting Your Non-Profit: Free Seminar on Wed 2/25](https://www.leverage2market.com/promoting-your-non-profit-free-seminar-on-wed-225/) - On Wednesday evening, February 25th, I will share proven marketing and branding techniques that can be applied to all types of nonprofit organizations at a free seminar in Santa Clara.
- [New Podcast: How the Art of Corporate Resilience Impacts Marketing](https://www.leverage2market.com/new-podcast-how-the-art-of-corporate-resilience-impacts-marketing/) - Our newest interview in the Marketing Thought Leadership podcast series is now live.
- [How the Art of Corporate Resilience Impacts Marketing](https://www.leverage2market.com/how-the-art-of-corporate-resilience-impacts-marketing/) - In this podcast, Pam talks about why corporate resilience is so important in today's economy, and how marketing can play such a pivotal role in driving resilience.
- [The Intersection of Sustainability and Web 2.0](https://www.leverage2market.com/the-intersection-of-sustainability-and-web-2-0/) - In this podcast, Ruth Ann tells us how sustainability is transforming marketing practices, particularly revolving around Web 2.0.
- [What We Want and What We Need](https://www.leverage2market.com/what-we-want-and-what-we-need/) - For a long time, we've had what we wanted. Now it's time to get what we really need.
- [Understanding the Gen Y Mindset for Increased Productivity and Retention](https://www.leverage2market.com/understanding-the-gen-y-mindset-for-increased-productivity-and-retention/) - In this podcast, Lisa gives us her insights into the Millennials, and tells us why we should care about this new generation entering the workforce.
- [How to Create Engaging Customer Experience Through Social Media](https://www.leverage2market.com/how-to-create-engaging-customer-experience-through-social-media/) - Denise Shiffman Venture Essentials www.ageofengage.com/blog Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials (www.ageofengage.com/blog). She is also the award-winning author of "The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture." In her 23-year marketing and management career, she has launched over thirty products responsible
- [Avis: No Longer Trying Harder](https://www.leverage2market.com/avis-no-longer-trying-harder/) - It's a shame that Avis doesn't do maps anymore. It looks like Trying Harder is out of vogue these
- [Yes You Can...Use Lessons From the Obama Campaign Marketing in Business](https://www.leverage2market.com/yes-you-can-use-lessons-from-the-obama-campaign-marketing-in-business/) - In a time of recession and economic turbulence, it is even more important for companies and organizations to understand the emotional factors that motivate customers to buy their products or services.
- [Cut Anything BUT Marketing Budgets: How to Market Smarter AND Harder to Thrive In Difficult Times](https://www.leverage2market.com/cut-anything-but-marketing-budgets-how-to-market-smarter-and-harder-to-thrive-in-difficult-times/) - In this podcast, Curtis tells us why smart companies continue to invest in marketing in tough economic times.
- [Brand Obama: How Barack Obama Really Won the Presidency](https://www.leverage2market.com/brand-obama-how-barack-obama-really-won-the-presidency/) - There's been much discussion over the last two weeks of what exactly Barack Obama's campaign team did right to help him win the presidency of the United States.
- [The New Integrated Marketing Campaign: The Power of Marketing Blueprints](https://www.leverage2market.com/the-new-integrated-marketing-campaign-the-power-of-marketing-blueprints/) - In this podcast, Mike shares his thoughts about how marketing blueprints increase the effectiveness of marketing campaigns.
- [Introducing the Marketing Thought Leadership Podcast Series](https://www.leverage2market.com/introducing-the-marketing-thought-leadership-podcast-series/) - Host Linda Popky talks about the new Marketing Thought Leadership podcasts in this introductory episode.
- [Where to go for all things consulting](https://www.leverage2market.com/where-to-go-for-all-things-consulting/) - Women in Consulting (WIC) just celebrated its tenth anniversary with a big event last week at the Microsoft Event Center in Mountain View, CA.
- [A New Beginning](https://www.leverage2market.com/a-new-beginning/) - Tonight marks the start of the Jewish new year, 5769. To everyone, including all my friends, relatives and colleagues who are celebrating the holiday, I wish you a sweet and joyful new year, filled with health and happiness, peace and prosperity.
- [Commemorating 15 Years: Living With Diabetes](https://www.leverage2market.com/commemorating-15-years-living-with-diabetes/) - Today our family commemorates an important anniversary. It was 15 years ago today that our daughter, Ilana Finer, was diagnosed with type 1 diabetes, five days before her second birthday.
- [Passion, Purpose, Perseverance: Celebrating 10 Years of Powerful Women in Consulting](https://www.leverage2market.com/passion-purpose-perseverance-celebrating-10-years-of-powerful-women-in-consulting/) - Ten years ago, a few women started meeting in the backroom at Vic’s in San Carlos to support each other in their consulting businesses.
- [Why Marketing Operations Matters](https://www.leverage2market.com/why-marketing-operations-matters/) - In this podcast, Gary defines marketing operations and how this can add value to the Marketing function within organizations.
- [Things are Getting Better Day by Day](https://www.leverage2market.com/things-are-getting-better-day-by-day/) - Contrary to what you hear in the media, Silicon Valley is not dead, and in fact, there are companies who expect to do well and to thrive as the economy continues to improve.
- [For Ex-HPers: Practical Ways to Market Yourself in a Down Economy](https://www.leverage2market.com/for-ex-hpers-practical-ways-to-market-yourself-in-a-down-economy/) - If you're one of the 20,000 or so folks who count themselves among HP alumni, this one's for you.
- [Free Webinar: Effectively Marketing Your Career in Turbulent Times](https://www.leverage2market.com/free-webinar-effectively-marketing-your-career-in-turbulent-times/) - Today's challenging job market means that now, more than ever, it's important for professionals to effectively promote themselves and manage their own career development.
- [Next Monday--Powerful Proposals: The Key to Closing More Business](https://www.leverage2market.com/next-monday-powerful-proposals-the-key-to-closing-more-business/) - If you've ever wondered how to use a proposal to turn a prospect from a client, this presentation is for you.
- [Consultants: Participate in WIC's 8th Annual Compensation Survey](https://www.leverage2market.com/consultants-participate-in-wics-8th-annual-compensation-survey/) - Curious to know how consultants are faring in this challenging economy? It's that time of year again when Women in Consulting (WIC) conducts its annual compensation survey.
- [Shattering the Myths About What Works and What Doesn't](https://www.leverage2market.com/shattering-the-myths-about-what-works-and-what-doesnt/) - Listen to our recent interview with Pamela S. Harper for her blog Accelerating Progress, about what type of marketing works and what doesn't during a recession.
- [New Free Webinar Series: Promoting Your Non-Profit on April 28th](https://www.leverage2market.com/new-free-webinar-series-promoting-your-non-profit-on-april-28th/) - We're taking it to the web with a new BrightTalk webinar channel. Our first free webinar
- [New Podcast: The Case for Measuring Marketing ROI](https://www.leverage2market.com/new-podcast-the-case-for-measuring-marketing-roi/) - Jim Lenskold, the man who literally wrote the book on measuring return on investment for marketing, discusses why it's so critical now for organizations to measure the return they get on their marketing investments
- [Sun rise, Sun set...the world (and IBM) moves on](https://www.leverage2market.com/sun-rise-sun-set-the-world-and-ibm-moves-on/) - As a former long-time employee of Sun Microsystems and, unfortunately, still a stockholder, I've been watching the mating dance between Sun and IBM with more than a passing interest
- [The Case for Measuring Marketing ROI](https://www.leverage2market.com/the-case-for-measuring-marketing-roi/) - In this podcast, Jim talks about why it's so critical now for organizations to measure their return on marketing investment.
- [New Podcasts: Marketing in the New Reality and the Key to Building Brand Advocates](https://www.leverage2market.com/new-podcasts-marketing-in-the-new-reality-and-the-key-to-building-brand-advocates/) - Brand guru Brandon Murphy of 22 Squared discusses brand advocacy and Million Dollar Consultant Alan Weiss talks about Marketing
- [The Key to Building  Brand Advocates](https://www.leverage2market.com/the-key-to-building-brand-advocates/) - In this podcast, Brandon tells us why brand advocacy is so important and how marketers can help build stronger brand advocates for their own brands.
- [Linda Popky joins the Million Dollar Consultant® Hall of Fame](https://www.leverage2market.com/linda-popky-joins-the-million-dollar-consultant-hall-of-fame/) - Right on the heels of this week's San Jose/Silicon Valley Business Journal's Top Women of Influence in Silicon Valley award, I learned on Friday that I have been inducted into Alan Weiss's Million Dollar Consultant Hall of Fame.
- [Silicon Valley Top Women of Influence Awards Ceremony](https://www.leverage2market.com/silicon-valley-top-women-of-influence-awards-ceremony/)
- [Today's Stem Cell Decision: A Victory for those who Value Saving Lives](https://www.leverage2market.com/todays-stem-cell-decision-a-victory-for-those-who-value-saving-lives/) - The Talmud says, "He who saves one life is as if he has saved an entire world." As of today, we're back on track to save millions of worlds.
- [Marketing in the New Reality: How Consultants Can Be Successful in Today's Environment](https://www.leverage2market.com/marketing-in-the-new-reality-how-consultants-can-be-successful-in-todays-environment/) - In this podcast, Alan tells us why this turbulent economy is a great time to be a consultant and why marketing is so important to building a successful consulting business.
- [We're Honored: Silicon Valley Top 100 Women of Influence Award](https://www.leverage2market.com/were-honored-silicon-valley-top-100-women-of-influence-award/) - The Silicon Valley/San Jose Business Journal has named Linda Popky one of Silicon Valley's "Top 100 Women of Influence" for 2009.
- [Yahoo's New Management Structure: Why Critics Are Missing the Point](https://www.leverage2market.com/yahoos-new-management-structure-why-critics-are-missing-the-point/) - Ever since Carol Bartz was announced as the new CEO of Yahoo, I've been watching the reactions with amusement.
- [Have We Forgotten About Our Customers?](https://www.leverage2market.com/have-we-forgotten-about-our-customers/) - It's frustrating to see companies bend over backwards to offer deals to entice new customers, yet tell the old loyal standbys they can't get that deal because it's for new customers only.
- [Branding Gotchas: When Going Too Broad Produces Less Impact](https://www.leverage2market.com/branding-gotchas-when-going-too-broad-produces-less-impact/) - You'll do more with less and go further, too.
- [On the Eve of a New Year](https://www.leverage2market.com/on-the-eve-of-a-new-year/) - Here is to a happy, healthy, peaceful and prosperous new year for everyone everywhere. L'shanah tovah.
- [Using Publishing to Build Your Personal Brand and Drive Profit](https://www.leverage2market.com/using-publishing-to-build-your-personal-brand-and-drive-profit/) - Laura Lowell, editor of the 42 Rules Series, tells us how writing, publishing, and marketing books can help independent professionals build their personal brands and drive profits.
- [A Case of Mistaken (Information about My) Identity](https://www.leverage2market.com/a-case-of-mistaken-information-about-my-identity/) - We've all heard a lot about identity theft. But have you considered the problem of corrupted information being attached to your online identity?
- [Using Publishing to Build Your Personal Brand and Drive Profit](https://www.leverage2market.com/using-publishing-to-build-your-personal-brand-and-drive-profit-2/) - Laura Lowell 42 Rules Book Series www.42rules.com Laura Lowell is the executive editor of the 42 Rules(tm) book series, founded in 2007 as a result of her publishing experience with her first book, 42 Rules of Marketing. A consultant, author, speaker, and coach, Laura now helps other independent professionals share their wisdom and establish themselves
- [Why Marketers Need to Know About Inclusion and Diversity](https://www.leverage2market.com/why-marketers-need-to-know-about-inclusion-and-diversity/) - In the latest episode of Marketing Thought Leadership, diversity expert Simma Lieberman explains how knowing about and implementing inclusions and diversity programs can help marketers build their own businesses and those of their customers.
- [Why Marketers Need to Know About Diversity and Inclusion](https://www.leverage2market.com/why-marketers-need-to-know-about-diversity-and-inclusion/) - In this podcast, Simma tells us how marketing professionals can use diversity and inclusion to build their businesses and those of their customers.
- [Promoting Your Non-Profit Workbook Now Available](https://www.leverage2market.com/promoting-your-non-profit-workbook-now-available/) - Our new workbook, Promoting Your Non-Profit: Using Marketing to Help Your Organization Success in a Turbulent Time, is now available.
- [How to Measure the Effectiveness of Social Media -- REALLY!](https://www.leverage2market.com/how-to-measure-the-effectiveness-of-social-media-really/) - In the latest episode of MarketingThoughtLeadership, PR measurement pro Katie Payne tells Linda Popky how the business of evaluating marketing is changing dramatically
- [How to REALLY Measure the Effectiveness of Social Media](https://www.leverage2market.com/how-to-really-measure-the-effectiveness-of-social-media/) - In this podcast, Katie tells us why the business of evaluating marketing is changing dramatically, and how marketers really can measure and evaluate social media.
- [Insanity: Knowing Customers Are Unhappy and Waiting for Them to Defect](https://www.leverage2market.com/insanity-knowing-customers-are-unhappy-and-waiting-for-them-to-defect/) - I recently terminated the relationship with the man who's serviced our pool for a number of years.
- [The College Dorm Registry: Bed and Bath Goes Beyond](https://www.leverage2market.com/the-college-dorm-registry-bed-and-bath-goes-beyond/) - A lot of retailers have focused on the college market with back to school/college dorm special sales--Target, Staples, OfficeMax, Macy's, and more. But one store has really gotten this thing down to a science.
- [Now the Fur REALLY flies](https://www.leverage2market.com/now-the-fur-really-flies/) - Stranger than fiction: It's now possible for both your luggage and your pets to have a much better flying experience than you do.
- [How are Consultants Weathering the Recession?](https://www.leverage2market.com/how-are-consultants-weathering-the-recession/) - To learn more about how consultants are weathering the recession, their outlook for the coming year, and best practices of top grossing consultants, join us for a webinar on Wed. July 22nd at 11am PDT.
- [The Sound of Silence: Knowing When to Stop Talking](https://www.leverage2market.com/the-sound-of-silence-knowing-when-to-stop-talking/) - It's now been a full week since Michael Jackson's demise and more than that since Mark Sanford's exploits were first revealed.
- [What You Don't Know About Your Online Reputation CAN Hurt You](https://www.leverage2market.com/what-you-dont-know-about-your-online-reputation-can-hurt-you/) - Learn about the importance of online reputation management, including how to monitor your current reputation, what you need to do to repair damage, and how to stay ahead of the curve in the future.
- [Online Reputation Management: What You Don't Know CAN Hurt You!](https://www.leverage2market.com/online-reputation-management-what-you-dont-know-can-hurt-you/) - In this podcast, Celeste talks about why it's so important to pay attention to your online reputation and what to do if you find yours is damaged.
- [Cloudy Skies Ahead for Frequent Travelers: The Demise of Clear](https://www.leverage2market.com/cloudy-skies-ahead-for-frequent-travelers-the-demise-of-clear/) - About a week ago with absolutely no warning, the company backing the Clear Lanes went out of business, literally overnight.
- [Our Obsessions with Train Wrecks...Figurative as Much as Literal](https://www.leverage2market.com/our-obsessions-with-train-wrecks-figurative-as-much-as-literal/) - It's been a busy week for news, between the exposure of a leading Republican's romantic escapades and the deaths of two pop icons.
- [Take Control of Your Career...with our new workbook and other programs](https://www.leverage2market.com/take-control-of-your-career-with-our-new-workbook-and-other-programs/) - Our new workbook on Marketing Your Career is hot off the press.
- [New Podcast: Lead Generation--we've got to be able to do better than this](https://www.leverage2market.com/new-podcast-lead-generation-weve-got-to-be-able-to-do-better-than-this/) - Lead generation and sales force automation expert Dave Taber talks about what's wrong with many of today's lead generation systems
- [Lead Generation: We ’ve GOT to Be Able to Do Better Than This!](https://www.leverage2market.com/lead-generation-we-ve-got-to-be-able-to-do-better-than-this/) - In this podcast, Dave gives us a new perspective on why most lead generation systems don't work.
- [Need to Kick Start Your Job Search? Here's a great opportunity...](https://www.leverage2market.com/need-to-kick-start-your-job-search-heres-a-great-opportunity/) - Know someone who's looking for a job in this tough economy? Frustrated by how to stand out from the crowds when it comes to a job search? Want to find out how to turbo charge your career?
- [New Podcast: Why Marketing Operations Matters](https://www.leverage2market.com/new-podcast-why-marketing-operations-matters/) - Listen to our latest podcast with Gary Katz of Marketing Operations Partners, defining marketing operations and discussing why this matters to the marketing function.
- [Using SaaS to Enable The Next Generation in Non-Profit Fundraising](https://www.leverage2market.com/using-saas-to-enable-the-next-generation-in-non-profit-fundraising/) - In this podcast, Carol talks about how givezooks! is using software as a service (SaaS) to help non-profit organizations conduct more effective fundraising
- [A Special Message to Sun Microsystems Employees](https://www.leverage2market.com/a-special-message-to-sun-microsystems-employees/) - I strongly believe the time I spent at Sun prepared me for the success I've had since.
- [From Tylenol to Toyota..Lessons in How to Handle Trouble](https://www.leverage2market.com/from-tylenol-to-toyota-lessons-in-how-to-handle-trouble/) - Pulling Toyota Camrays and Corollas from the market is as serious a move for Toyota as removing Tylenol was for J&J nearly 30 years ago.
- [Marketing Strategy Roundtable: The New How: Enabling the Front Lines of Change](https://www.leverage2market.com/marketing-strategy-roundtable-the-new-how-enabling-the-front-lines-of-change/) - Nilofer Merchant will tell us about the tools and approaches--the New How--tha can actually take this from an idea to a way to create better results together.
- [Today's Lesson from The Tonight Show: It's About the Viewers, Stupid](https://www.leverage2market.com/todays-lesson-from-the-tonight-show-its-about-the-viewers-stupid/) - The best drama on TV right now is the unfolding saga of NBC's prime time/late night hosts. Instead of moving veteran Jay Leno aside, NBC chose to carve out 1/3 of their week night prime time real estate to give him a new program. A risky move that has appeared to back fire, as NBC
- [Linda Popky Brings Alan Weiss Mentor Program To Silicon Valley Consultants and Small Businesses](https://www.leverage2market.com/linda-popky-brings-alan-weiss-mentor-program-to-silicon-valley-consultants-and-small-businesses/) - I am very pleased to announce that I have been certified to deliver mentoring services to consultants and entrepreneurs as part of noted consultant Alan Weiss’s Private RosterTM Mentor Program.
- [Our New Year's Wish...](https://www.leverage2market.com/our-new-years-wish/) - May the new year bring success, prosperity, and fulfillment to you and yours.
- [Reflections on Two Wonderful Years of WIC](https://www.leverage2market.com/reflections-on-two-wonderful-years-of-wic/) - As my term as president of Women in Consulting comes to an end this week, I find myself reflecting on all the incredible experiences I’ve had throughout the last two years.
- [New Silicon Valley Marketing Strategy Roundtables Start in January](https://www.leverage2market.com/new-silicon-valley-marketing-strategy-roundtables-start-in-january/) - Brett will discuss how on-demand marketing technology offers marketers the ability to affordably do it all
- [Yes, Virginia,  there *is* still sizzle in Silicon Valley](https://www.leverage2market.com/yes-virginia-there-is-still-sizzle-in-silicon-valley/) - Earlier this month, I had the opportunity to host a panel of four Silicon Valley mayors, sponsored by the Young Professionals of Silicon Valley (SVYP) and Keypoint Credit Union.
- [In Good Company: Master Mentor Training in Newport, RI](https://www.leverage2market.com/in-good-company-master-mentor-training-in-newport-ri/) - This week I had the pleasure to join 8 other top notch consultants for certification training in Alan Weiss's Mentory Mastery program in Newport, RI.
- [Creating a New Business Surge](https://www.leverage2market.com/creating-a-new-business-surge/) - Seth Kahan, noted consultant and author of Fast Company's Leading Change blog, explains how he is helping free agents succeed in a difficult market, through techniques like the new business surge in this latest episode of MarketingThoughtLeadership.
- [What Well-Dressed Muni Buses Are Wearing This Holiday in San Francisco...](https://www.leverage2market.com/what-well-dressed-muni-buses-are-wearing-this-holiday-in-san-francisco/) - Integrated Marketing Program at SF State
- [Has Silicon Valley Lost Its Sizzle?](https://www.leverage2market.com/has-silicon-valley-lost-its-sizzle/) - Wondering if Silicon Valley will still be an attractive option for young professionals in the future? Can we expect this area to be as vibrant and dynamic in the future as it has been in the past? What will the quality of life be like in the next decade for our families. On Wed. Dec
- [Customer Experience Optimization: New Rules for Innovation](https://www.leverage2market.com/customer-experience-optimization-new-rules-for-innovation/) - Lynn Hunsaker of Clear Action explains the new rules of innovation, including a focus on customer experience outcomes, circumstance-based personas, and all-employee involvement.
- [Customer Experience Optimization: New Rules for Innovation](https://www.leverage2market.com/customer-experience-optimization-new-rules-for-innovation-2/) - In this podcast, Lynn will explain the new rules of innovation, including a focus on customer experience outcomes, circumstance-based personas, and all-employee involvement.
- [Building Effective Go-to-Market Campaigns with Leading Edge Technology](https://www.leverage2market.com/building-effective-go-to-market-campaigns-with-leading-edge-technology-2/) - Karen Galatis, Senior Director for Integrated Marketing at Sun Microsystems tells us about the steps Sun takes to build and deliver effective go-to-market campaigns
- [Building Effective Go-to-Market Campaigns with Leading Edge Technology](https://www.leverage2market.com/building-effective-go-to-market-campaigns-with-leading-edge-technology/) - In this podcast, Karen talks about the steps to build and deliver effective go-to-market campaigns, including how Sun has integrated leading edge technology in its integrated marketing campaigns.
- [Great Classical Music for a Song](https://www.leverage2market.com/great-classical-music-for-a-song/) - This Sunday is the annual piano marathon at the Crestmont Conservatory of Music in San Mateo.
- [Taking Partnering to the Next Level](https://www.leverage2market.com/taking-partnering-to-the-next-level/) - Norma Watenpaugh, principal of Phoenix Consulting and an acknowledged expert in partnering best practices, tells us why professional certification for partner managers is the next frontier for partnering.
- [Professional Certification for Partner Managers: Taking Partnering to the Next Level](https://www.leverage2market.com/professional-certification-for-partner-managers-taking-partnering-to-the-next-level/) - In this podcast, Norma tell us why it’s important to elevate the management of collaborative business relationships to an ISO standard.
- [Missing the Vote is Missing the Boat](https://www.leverage2market.com/missing-the-vote-is-missing-the-boat/) - Voting is as privilege in this country, not a requirement.
- [Badgering Your Customers is Not Good for Business](https://www.leverage2market.com/badgering-your-customers-is-not-good-for-business/) - Is that the way you want your customers to think about you? Think about this from the customer's perspective. No badgering allowed.
- [Customer Relevance: Why Use Case-Driven Value Matters to Marketing](https://www.leverage2market.com/customer-relevance-why-use-case-driven-value-matters-to-marketing-2/) - Lilia Shirman of The Shirman Group talks about use case-driven value and why it's so important for Marketing
- [Customer Relevance: Why Use Case-Driven Value™  Matters to Marketing](https://www.leverage2market.com/customer-relevance-why-use-case-driven-value-matters-to-marketing/) - In this podcast, Lilia tells us why Marketing organizations should be focusing on customer relevance, and in particular, context, to win business and close customers.
- [No "Give-Backs": Some things you just can't return to sender](https://www.leverage2market.com/no-give-backs-some-things-you-just-cant-return-to-sender/) - Just when I think I've heard and seen everything...
- [Getting Publicity in a Web 2.0 Social Media World](https://www.leverage2market.com/getting-publicity-in-a-web-2-0-social-media-world-2/) - Dan Janal, founder and president of PR Leads Plus, tells us how to effectively get publicity through both traditional media and social media.
- [Getting Publicity in a Web 2.0 Social Media World](https://www.leverage2market.com/getting-publicity-in-a-web-2-0-social-media-world/) - In this podcast, Dan tells us how to effectively get publicity through both traditional media and social media and shares tips for cutting through the clutter to get to the people who matter.
- [How Social Technology Changes the Way You Lead: Roundtable with Charlene Li](https://www.leverage2market.com/how-social-technology-changes-the-way-you-lead-roundtable-with-charlene-li/) - Join us for the next NorCal B MA Marketing Strategy Roundtable when Charlene Li, Founding Partner of the Altimeter Group, author of the-soon-to-be-released Open Leadershipand co-author of Groundswell, will discuss how social technologies change marketing and leadership
- [The REAL Message Behind the Passage of Health Care Reform](https://www.leverage2market.com/the-real-message-behind-the-passage-of-health-care-reform/) - Without having seen all the details, the one thing I can be sure of is that the bill is not perfect. That would be impossible.
- [Leveraging Facebook to Brand Your Business](https://www.leverage2market.com/leveraging-facebook-to-brand-your-business/) - Roger Katz, the founder and leader of Friend2Friend, discussing how brands can use Facebook to interact and engage with their customers in new and powerful ways.
- [Leveraging Facebook to Brand Your Business](https://www.leverage2market.com/leveraging-facebook-to-brand-your-business-2/) - In this podcast, Roger tells us how brands can use Facebook to interact and engage with their customers in new and powerful ways, and explains why he thinks we're seeing the biggest shift in media since the advent of the Internet.
- [Women: Learn How to Get Inside the C-Suite at the Executive Women's Leadership Forum](https://www.leverage2market.com/women-learn-how-to-get-inside-the-c-suite-at-the-executive-womens-leadership-forum/) - Here's a great opportunity for women who are executive directors, VPs, SVPs, EVPs, GMs or entrepreneurs in high growth businesses: The Silicon Valley Executive Women's Leadership Forum (EWLF) will take place on April 19 from 1-7pm during the 4th Annual Invent Your Future Conference for Women at the Santa Clara Convention Center. This year's theme,
- [Intention vs. Actuality: Why Meaning Well isn't Good Enough](https://www.leverage2market.com/intention-vs-actuality-why-meaning-well-isnt-good-enough/) - I've recently noticed a rash of situations where something untoward or inappropriate happens and the reaction of the individual responsible is to say, " But my intentions were good. I didn't mean for that to happen."
- [The Company You Keep...](https://www.leverage2market.com/the-company-you-keep/) - I've always thought you can learn a lot about people by the company they keep--who they "hang around" with, who they're associated with, how those people think and act.
- [The Case for Creating Market-Driven Culture](https://www.leverage2market.com/the-case-for-creating-market-driven-culture-2/) - Chris Brown, Partner and CEO of MarketCulture Strategies, explains the connection between market-driven businesses and productivity and introduces the Market Responsiveness Index (MRI).
- [The Case for Creating Market-Driven Culture](https://www.leverage2market.com/the-case-for-creating-market-driven-culture/) - In this podcast, Chris explains the connection between market-driven businesses and productivity and introduces the Market Responsiveness Index (MRI).
- [Mapping Content to the Buyer's Cycle: Best Practices for Content Marketing](https://www.leverage2market.com/mapping-content-to-the-buyers-cycle-best-practices-for-content-marketing/) - Join us for this month's NorCal BMA Marketing Strategy Roundtable, featuring John Assalian, CEO of Viewstream, on Tuesday morning March 23 at 8am.
- [Gloom, Gloom, Go Away--Media Naysayers: DON'T Come Back Another Day](https://www.leverage2market.com/gloom-gloom-go-away-media-naysayers-dont-come-back-another-day/) - Let's change our perspective and look at the glass half full as our economy rebounds and we move forward to ongoing American success.
- [Why Creating Green Value Makes Good Marketing Sense](https://www.leverage2market.com/why-creating-green-value-makes-good-marketing-sense/) - Colette Chandler tells us why creating authentic green value should be an integral part of every organization’s marketing strategy.
- [Why Creating Green Value Makes Good Marketing Sense](https://www.leverage2market.com/why-creating-green-value-makes-good-marketing-sense-2/) - In this podcast, Colette tells us why creating authentic green value should be an integral part of every organization's marketing strategy.
- [Give it All You've Got: What Business Can Learn from Shaun White](https://www.leverage2market.com/give-it-all-youve-got-what-business-can-learn-from-shaun-white/) - Whether or not you're a fan of snowboarding, Shaun White's recent Olympic performance was spectacular.
- [Productizing Your Personal Services Business](https://www.leverage2market.com/productizing-your-personal-services-business/) - In this podcast, Ed talks about why product creation is critical to the success of personal services businesses and he shares his tips for creating effective products.
- [Why Products Matter for Service Firms](https://www.leverage2market.com/why-products-matter-for-service-firms/) - Ed Poll, principal of LawBiz, tells us why product creation is critical to the success of professional services firms
- [What Steve Jobs Could Teach Mel Gibson](https://www.leverage2market.com/what-steve-jobs-could-teach-mel-gibson/) - It's very simple...YOU are the brand. What you say, what you do, how you say it, the environment you set--all impacts what people think about you and your products. Steve Jobs gets this. Mel Gibson unfortunately doesn't. Take a look at these two recent videos. The first is a compilation of key words and phrases
- [Using SaaS to Enable The Next Generation in Non-Profit Fundraising](https://www.leverage2market.com/using-saas-to-enable-the-next-generation-in-non-profit-fundraising-2/) - Carol Schrader CEO of givezooks tells us how givezooks! is using software as a service (SaaS) to help non-profit organizations conduct more effective fundraising, as well as what it means to be a social entrepreneur.
- [The New How: How Organizations Can Create Better Results Together](https://www.leverage2market.com/the-new-how-how-organizations-can-create-better-results-together/) - Nilofer Merchant tells us about the tools and approaches – a New How – that can help organizations co-create better results together.
- [The New How: How Organizations Can Create Better Results Together](https://www.leverage2market.com/the-new-how-how-organizations-can-create-better-results-together-2/) - In this podcast, Nilofer tells us about the tools and approaches – a New How – that can help organizations co-create better results together.
- [Optimizing Marketing Collateral in a Web 2.0 World:  Insights from Eccolo Media's B2B Technology Collateral Survey](https://www.leverage2market.com/optimizing-marketing-collateral-in-a-web-2-0-world-insights-from-eccolo-medias-b2b-technology-collateral-survey/) - Ever wonder how your marketing collateral is perceived by the technology purchasers you want to target? Would you like to make your collateral stand out in a Web 2.0 world?
- [Why the Spirit Doesn't Move Me...and Other Lessons from Air Travel](https://www.leverage2market.com/why-the-spirit-doesnt-move-me-and-other-lessons-from-air-travel/) - It seems every time you turn around, an airline is trying to find another way to charge passengers to use their services.
- [Where B2B Marketing is Going in Silicon Valley](https://www.leverage2market.com/where-b2b-marketing-is-going-in-silicon-valley-2/) - In this podcast, Linda Popky interviews Josef Chervenka, president of the Northern California Chapter of the Business Marketing Association, about the new direction for the organization and how BMA provides value to business-to-business focused marketers.
- [Using Social Media to Take Product Launches to a Whole New Level](https://www.leverage2market.com/using-social-media-to-take-product-launches-to-a-whole-new-level-2/) - In this podcast, Linda Popky interviews social media enthusiast and marketing innovator LaSandra Brill about how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in Cisco's history.
- [How Does Your Consulting Practice Compare to Others?](https://www.leverage2market.com/how-does-your-consulting-practice-compare-to-others/) - Women in Consulting (WIC) is conducting its 9th annual consultant compensation survey now.
- [A New Way to Look at Innovation](https://www.leverage2market.com/a-new-way-to-look-at-innovation/) - I recently attended a fascinating session on Innovation Leadership: Visions for the Future, hosted by the Forum for Women Executives and Entrepreneurs, FWE&E and Ericsson's Experience Lab in San Jose.
- [Time for a New Approach to Helping Customers](https://www.leverage2market.com/time-for-a-new-approach-to-helping-customers/) - Adrian's book is well-researched--she's talked to scores of companies across the spectrum-- and includes many fun, real-life examples.
- [Leveraging Social Media in Global Launch Plans](https://www.leverage2market.com/leveraging-social-media-in-global-launch-plans/) - Join us for the next Norcal BMA Marketing Strategy Roundtable, focused on how B2B marketers can leverage social media tools in global launch plans.
- [Time as the New Competitive Differentiator](https://www.leverage2market.com/time-as-the-new-competitive-differentiator/) - In this podcast, Linda Popky interviews author Adrian Ott about how understanding the role time plays in the lives of today's customers can give businesses a strategic advantage and help companies achieve market leadership.
- [Chief Customer Officers: Bringing Customer Focus to the C-Suite](https://www.leverage2market.com/chief-customer-officers-bringing-customer-focus-to-the-c-suite-2/) - Curtis Bingham discusses how the CCO role is evolving and why this function is becoming more and more critical for many leading organizations.
- [Lessons from the Road: If it Weren't For Those Pesky Customers!](https://www.leverage2market.com/lessons-from-the-road-if-it-werent-for-those-pesky-customers/) - Stop and look from your customers' perspective. Then do something to make them feel wanted--while you still can.
- [Chief Customer Officers: Bringing Customer Focus to the C-Suite](https://www.leverage2market.com/chief-customer-officers-bringing-customer-focus-to-the-c-suite/) - In this podcast, Curtis discusses how the CCO role is evolving and why this function is becoming more and more critical for many leading organizations.
- [CNN @ 30: How the World of News Has Changed in Three Decades](https://www.leverage2market.com/cnn-30-how-the-world-of-news-has-changed-in-three-decades/) - CNN, the entity that transformed both how we obtain breaking news and the role it plays in our lives, turns 30 years old today.
- [Cashing in on an Early Trend: Wish I'd Thought of That](https://www.leverage2market.com/cashing-in-on-an-early-trend-wish-id-thought-of-that/) - The Wall Street Journal reported this week that John Shepherd-Barron died in Scotland last week at the age of 84.
- [New Rules for Winning Today’s Time-Starved, Always-Connected 24-Hour Customer](https://www.leverage2market.com/new-rules-for-winning-todays-time-starved-always-connected-24-hour-customer/) - Adrian Ott will share research about how to use the new rules of time and attention to gain market leadership in today’s connected economy
- [Time for Marketing Professionals To Take More Responsibility for Measuring Marketing Profits?](https://www.leverage2market.com/time-for-marketing-professionals-to-take-more-responsibility-for-measuring-marketing-profits/) - In this podcast, Roger explains how marketing metrics can help marketing managers and professionals better manage their products and markets, and he introduces his new interactive metrics handbook.
- [Time for Marketing Professionals To Take More Responsibility for Measuring Marketing Profits](https://www.leverage2market.com/time-for-marketing-professionals-to-take-more-responsibility-for-measuring-marketing-profits-2/) - In this podcast, Roger explains how marketing metrics can help marketing managers and professionals better manage their products and markets, and he introduces his new interactive metrics handbook.
- [Why is It So Hard to Be a "Preferred Customer?"](https://www.leverage2market.com/why-is-it-so-hard-to-be-a-preferred-customer/) - The lesson here is to treat customers the way *they* want to be treated, not the way we think they should be treated.
- [Spam from InformationWeek: What Part of "No" Don't You Get?](https://www.leverage2market.com/spam-from-informationweek-what-part-of-no-dont-you-get/) - Not listening to what your customers are telling you is the best way to turn a "No, not now" into "No, not ever, in your wildest dreams."
- [Optimizing Marketing Collateral in a Web 2.0 World:  Insights from Eccolo Media's B2B Technology Collateral Survey](https://www.leverage2market.com/optimizing-marketing-collateral-in-a-web-2-0-world-insights-from-eccolo-medias-b2b-technology-collateral-survey-2/) - Ever wonder how your marketing collateral is perceived by the technology purchasers you want to target? Would you like to make your collateral stand out in a Web 2.0 world?
- [The United and Continental Merger: The Real Reason Bigger and Badder isn't Necessarily Better](https://www.leverage2market.com/the-united-and-continental-merger-the-real-reason-bigger-and-badder-isnt-necessarily-better/) - I've been watching the announcement of the United-Continental merger with interest and a bit of confusion.
- [The Real Cost of Freemium Offerings and Other Truths About Subscription-Based Business Models](https://www.leverage2market.com/the-real-cost-of-freemium-offerings-and-other-truths-about-subscription-based-business-models-2/) - Robbie Kellman Baxter discusses what makes a subscription-based business model successful, as well as why free offerings aren't right for everyone.
- [The Real Cost of Freemium Offerings and Other Truths About Subscription-Based Business Models](https://www.leverage2market.com/the-real-cost-of-freemium-offerings-and-other-truths-about-subscription-based-business-models/) - In this podcast, Robbie talks about the key attributes necessary to make a subscription revenue model successful and why free offerings may be too expensive for some businesses to consider.
- [The Power of a Community of Ideas: This Week's TEDx Bay Area Women Event](https://www.leverage2market.com/the-power-of-a-community-of-ideas-this-weeks-tedx-bay-area-women-event/) - I had the opportunity to attend the TEDx Bay Area Women's Event in Palo Alto at SAP in Palo Alto on Wednesday.
- [What a Difference an Attitude Makes](https://www.leverage2market.com/what-a-difference-an-attitude-makes/) - We've known for years that employee attitudes make or break a brand. How many times do organizations need to learn this lesson the hard way?
- [A New Look to Graphic Design for Business](https://www.leverage2market.com/a-new-look-to-graphic-design-for-business/) - Was it really possible to use the web to engage design professionals I'd never met on a design project and come out with an acceptable result?
- [Hearing the Global Voice of the Customer](https://www.leverage2market.com/hearing-the-global-voice-of-the-customer/) - Lucie Newcomb discusses why it's so important to capture the global voice of the customer, as well as changes in the global business environment that marketers should be watching.
- [The Global Voice of the Customer](https://www.leverage2market.com/the-global-voice-of-the-customer/) - In this podcast, Lucie talks about how the global business environment has changed over the last few years and why it's even more important than ever to capture the voice of the global customer.
- [Can California Be Bought? The Auction Closes in 2 Weeks](https://www.leverage2market.com/can-california-be-bought-the-auction-closes-in-2-weeks/) - Two weeks from today, voters in California will elect a new governor.
- [Raising the Whole World: The Chilean Miner Rescue](https://www.leverage2market.com/raising-the-whole-world-the-chilean-miner-rescue/) - The good guys won one today and we are all the better for it.
- [The State of Branding in Silicon Valley: Beyond the Dark Ages](https://www.leverage2market.com/the-state-of-branding-in-silicon-valley-beyond-the-dark-ages/) - In this podcast, Kevin tells Linda Popky how branding and brand management have changed in technology companies over the last ten years
- [The State of Branding in Silicon Valley Today](https://www.leverage2market.com/the-state-of-branding-in-silicon-valley-today/) - Kevin Heney of the Silicon Valley Brand Forum discusses how branding in technology companies has evolved
- [The Importance of Marketing for Entrepreneurs](https://www.leverage2market.com/the-importance-of-marketing-for-entrepreneurs/) - Janis Machala of Paladin Partners tells Linda Popky about how critical marketing is to today’s entrepreneurs
- [Marketing's Importance for Today's Entrepreneur](https://www.leverage2market.com/marketings-importance-for-todays-entrepreneur/) - In this podcast, Janis tells Linda Popky about how critical marketing is to today's entrepreneurs, as they build their businesses and work to attract investors.
- [The Big Learning from the BP Oil Spill May Be About Learning](https://www.leverage2market.com/the-big-learning-from-the-bp-oil-spill-may-be-about-learning/) - Education is extremely critical to our society: Our position in the world is at risk moving forward if we don't do something to create a better way to educate our population.
- [Leveraging Social Media in Global Launches](https://www.leverage2market.com/leveraging-social-media-in-global-launches/) - Karina Jensen tells us about her recent research into the adoption of social media in product launch efforts around the world.
- [Leveraging Social Media in Global Launches](https://www.leverage2market.com/leveraging-social-media-in-global-launches-2/) - In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator
- [Lessons from the Aligned: CEO Impact on Sales & Marketing Strategy](https://www.leverage2market.com/lessons-from-the-aligned-ceo-impact-on-sales-marketing-strategy/) - Christine Crandell shares what she’s learned on sales/marketing strategic alignment from her research with CEOs and board-level executives.
- [Where B2B Marketing is Going in Silicon Valley](https://www.leverage2market.com/where-b2b-marketing-is-going-in-silicon-valley/) - Josef Chervenka discusses the new direction for the organization and explains how BMA provides value to business-to-business focused marketers
- [Using Social Media to Take Product Launches to a Whole New Level](https://www.leverage2market.com/using-social-media-to-take-product-launches-to-a-whole-new-level/) - LaSandra Brill of Cisco Systems tells us how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in Cisco’s history.
- [Leveraging LinkedIn: Marketing Strategy for Business Professionals](https://www.leverage2market.com/leveraging-linkedin-marketing-strategy-for-business-professionals/) - In this podcast, Eric discusses how business professionals can use LinkedIn as a key part of their strategic marketing program.
- [HP Shoots the Messenger: Does reassigning Chief Communications Officer communicate the wrong message?](https://www.leverage2market.com/hp-shoots-the-messenger-does-reassigning-chief-communications-officer-communicate-the-wrong-message/) - HP's recent announcement that it wants to exit the PC business has generated a lot of flack
- [Keeping It Legal: Protecting Your Brand Assets](https://www.leverage2market.com/keeping-it-legal-protecting-your-brand-assets/) - In this podcast, Erik discusses how to build a legally stronger brand, as well as provides tips to effectively protect your brand assets.
- [Content Makes the World Go Round: The Challenges of Globalizing Marketing Content](https://www.leverage2market.com/content-makes-the-world-go-round-the-challenges-of-globalizing-marketing-content/) - In this podcast, Val discusses trends in the marketplace related to globalization of content and tells us how marketers are meeting the growing challenge of global marketing.
- [Why the Debt Drama Doesn’t Captivate Us (and why you need to keep checking your watch)](https://www.leverage2market.com/why-the-debt-drama-doesnt-captivate-us-and-why-you-need-to-keep-checking-your-watch/) - If something doesn’t give soon, the United States will be out of cash.
- [Integrate 2011 Interview: Measuring Marketing](https://www.leverage2market.com/integrate-2011-interview-measuring-marketing/) - Linda Popky interviews Drew Stevens at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about key issues in measuring marketing.
- [Influencing the Enterprise: Driving Strategic Impact Through Marketing](https://www.leverage2market.com/influencing-the-enterprise-driving-strategic-impact-through-marketing/) - Lynn Hunsaker will provide an overview of essential techniques that can propel your team to embrace a pivotal role across your firm
- [Integrate 2011 Interview: Virtual Evolution  – From E-Commerce to V-Commerce](https://www.leverage2market.com/integrate-2011-interview-virtual-evolution-from-e-commerce-to-v-commerce/) - Linda Popky interviews Susan Jones at the recent Integrate 2011 Conference, for IMC professionals at West Virginia University about trends in virtual c
- [Funny Thing: Using Humor Effectively in B2B Organizations](https://www.leverage2market.com/funny-thing-using-humor-effectively-in-b2b-organizations/) - Kathy Klotz-Guest of Keeping it Human talks about how humor can help drive organizational success in B2B organizations.
- [Life Lessons for All of Us: 8 Things I've Learned from My Dog](https://www.leverage2market.com/life-lessons-for-all-of-us-8-things-ive-learned-from-my-dog/) - Rest in peace, Nook. You are missed.
- [Integrate 2011 Interview: What’s Hot in Mobile Marketing](https://www.leverage2market.com/integrate-2011-interview-whats-hot-in-mobile-marketing/) - Linda Popky interviews Barbara L. Ciaramitaro at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about trends in mobile marketing.
- [Funny Thing: Using Humor Effectively in B2B Organizations](https://www.leverage2market.com/funny-thing-using-humor-effectively-in-b2b-organizations-2/) - In this podcast, Kathy explains the difference between fun and funny, and talks about how humor can help drive organizational success.
- [Integrate 2011 Interview: Adding Social Media to Your Crisis Communication PR Plan](https://www.leverage2market.com/integrate-2011-interview-adding-social-media-to-your-crisis-communication-pr-plan/) - Linda Popky interviews Karen Freberg at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about how social media fits with crisis PR plan.
- [The Anthony Weiner Mistake Many of Us Make...and How We Can Learn From It](https://www.leverage2market.com/the-anthony-weiner-mistake-many-of-us-make-and-how-we-can-learn-from-it/) - Here's the lessons all of us can learn from Weiner's mistake
- [Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights](https://www.leverage2market.com/winning-even-when-you-lose-using-winloss-research-to-gain-critical-marketing-insights/) - Sometimes you win, sometimes you lose. But how often do you know the real reason *why* you are or are not chosen by customers?
- [Viral is Not a Strategy: Successfully Transforming Tech Content for Today’s Audiences](https://www.leverage2market.com/viral-is-not-a-strategy-successfully-transforming-tech-content-for-todays-audiences/) - How does a tech company capitalize on current trends in communication and social media AND maintain brand equity?
- [A New B2B Approach to Brand: Learnings from Lithium](https://www.leverage2market.com/a-new-b2b-approach-to-brand-learnings-from-lithium/) - Katy Keim, CMO of Lithium Technologies, spoke to the NorCal BMA's Marketing Strategy Roundtable yesterday. Here are a few of the key thoughts
- [How Rumors Start: What's that you say about an Obama scare?](https://www.leverage2market.com/how-rumors-start-whats-that-you-say-about-an-obama-scare/) - Be careful that what you broadcast to the world reflects what's really going on, vs. what you *thought* you heard.
- [How Social Changes Everything: The New B2B Approach to Brand](https://www.leverage2market.com/how-social-changes-everything-the-new-b2b-approach-to-brand/) - Katy Keim, Chief Marketing Officer of social customer solution provider Lithium Technologies, will explore why now more than ever B2B companies need to connect with their “consumers” in a powerful and meaningful way.
- [Leveraging Online Strategies to Break Into New Markets](https://www.leverage2market.com/leveraging-online-strategies-to-break-into-new-markets/) - Sherry Prescott-Willis, marketing consultant and author of Market This!, will offer tips and strategies to help strengthen the focus on the marketing messages necessary to attract new market segments
- [Transforming Marketing into a Revenue Driver](https://www.leverage2market.com/transforming-marketing-into-a-revenue-driver/) - In this podcast, Jon talks about why it's so important for marketers to consider themselves part of the revenue generation team
- [What’s The Story With Video? Integrating Video Into Successful Marketing Strategies](https://www.leverage2market.com/whats-the-story-with-video-integrating-video-into-successful-marketing-strategies/) - Kathy Klotz-Guest, Founder of Powerfully Funny, will discuss best practices from a number of top firms and examine how video is changing the corporate narrative
- [They Don't Make 'Em Like That Any More...In Memory of a Dear Friend](https://www.leverage2market.com/they-dont-make-em-like-that-any-more-in-memory-of-a-dear-friend/) - I found out this past weekend that a close friend of our family's had just passed away. Rest in piece, dear friend.
- [Generational Marketing: Vive la Difference](https://www.leverage2market.com/generational-marketing-vive-la-difference/) - In this podcast, Jennifer talks about how the defining characteristics of each generation and why that matter to marketers.
- [Market Leverage Factors: Tips for Brand Review and Refresh](https://www.leverage2market.com/market-leverage-factors-tips-for-brand-review-and-refresh/) - How well does your current brand reflect the image and personality you want to convey for your company?
- [Digital Marketing Heats Up in Latin America](https://www.leverage2market.com/digital-marketing-heats-up-in-latin-america/) - David Uribe of Interaktiva talks about the key digital marketing trends he’s seeing in Latin America, including four reasons why digital marketing campaigns are so effective throughout the region.
- [When the Customer is Never Right Part 2: We Know What You Want, Deal With It!](https://www.leverage2market.com/when-the-customer-is-never-right-part-2-we-know-what-you-want-deal-with-it/) - More musings from Miami...
- [When the Customer Is Never Right...Part 1: The Case of the Sushi Nazi](https://www.leverage2market.com/when-the-customer-is-never-right-part-1-the-case-of-the-sushi-nazi/) - Maybe it’s something in the water, but I had two memorable instances in Miami Beach restaurants last week.
- [Digital Marketing Heats Up in Latin America](https://www.leverage2market.com/digital-marketing-heats-up-in-latin-america-2/) - In this podcast, David talks about the key digital marketing trends he’s seeing in Latin America, including four reasons why digital marketing campaigns are so effective throughout the region.
- [It ’s Up to You: Taking Control of Your Own Career Success](https://www.leverage2market.com/it-s-up-to-you-taking-control-of-your-own-career-success/) - In this podcast, Kathryn talks about what she's learned from her research on career paths to the top of marketing.
- [Just a Moment for Marketing: Those Pesky Airline Customers](https://www.leverage2market.com/just-a-moment-for-marketing-those-pesky-airline-customers/) - Linda asks: Get rid of your customers?? What message are you giving your customers; you need them.
- [Be Poised to Takeoff in '12](https://www.leverage2market.com/be-poised-to-takeoff-in-12/) - To thank our friends and clients for their support throughout the past year, we'd like to share our insights on what we've learned from the past year, and trends that we think may impact your business in 2012.
- [Absolutely, Positively a Problem: Fedex, you've got some work to do](https://www.leverage2market.com/absolutely-positively-a-problem-fedex-youve-got-some-work-to-do/) - By now, you may have already seen the video of the over efficient Fedex driver who pulls up to an address, takes a computer monitor, and throws it over the fence to the recipient's driveway--all captured by a perfectly placed security camera.
- [Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry](https://www.leverage2market.com/band-on-the-run-how-social-media-has-reinvented-marketing-for-the-music-industry/) - In this podcast, Kelli talks about how the direct-to-fan revolution in the music industry has changed the way artists and musicians market their music, and how artists have monetized their social media presence.
- [Just a Moment for Marketing: The Schizophrenic Marketer](https://www.leverage2market.com/just-a-moment-for-marketing-the-schizophrenic-marketer/) - Create one single integrated marketing strategy, for all of your marketing needs.
- [Over and Out (Back) Part 2: More Travel Tidings from Kiwi Land](https://www.leverage2market.com/over-and-out-back-part-2-more-travel-tidings-from-kiwi-land/) - A few thoughts from my travels throughout Australia and New Zealand during the last couple of weeks...
- [Just a Moment for Marketing: Climbing the Wrong Mountain](https://www.leverage2market.com/just-a-moment-for-marketing-climbing-the-wrong-mountain/) - You need a good solid marketing strategy before you execute marketing programs.
- [A Tale of Two Elections: Learnings from New Zealand](https://www.leverage2market.com/a-tale-of-two-elections-learnings-from-new-zealand/) - While Republican presidential primaries are underway in the US, New Zealand just completed their national election yesterday.
- [All Black: Swans, Sheep, Rugby Players](https://www.leverage2market.com/all-black-swans-sheep-rugby-players/) - New Zealand is still celebrating its World Cup rugby championship last month.
- [Things to Be Thankful For...](https://www.leverage2market.com/things-to-be-thankful-for/) - Although it's Friday afternoon in New Zealand as I write this, it's still Thanksgiving Day in the US. A few thoughts on what I'm thankful for this year
- [Missing What's Right In Front of You: Lessons from Kiwiland](https://www.leverage2market.com/missing-whats-right-in-front-of-you-lessons-from-kiwiland/) - The more things change, the more they stay the same. How many times do we miss what's right in front of our face because we don't think it's supposed to be there?
- [Over and Out (Back): Travel Musings from Down Under](https://www.leverage2market.com/over-and-out-back-travel-musings-from-down-under/) - A few thoughts as I travel through Australia and New Zealand
- [The Planets Are in Alignment on 11/11/11](https://www.leverage2market.com/the-planets-are-in-alignment-on-111111/) - Each November 11th at 11am, this memorial inside the Shrine of the Remembrance in Melbourne, Australia is hit by a ray of light in memory of the Australians who died in combat in WWI and beyond.
- [Just a Moment for Marketing: The Miranda Warning](https://www.leverage2market.com/just-a-moment-for-marketing-the-miranda-warning/) - What you post online is public for the world to see.
- [Just a Moment for Marketing: Tell a Good Story](https://www.leverage2market.com/just-a-moment-for-marketing-tell-a-good-story/) - Take just a minute to watch my latest video about why it's so important to always tell a good story.
- [Just a Moment for Marketing: STRATEGIES vs TACTICS: The What vs The How](https://www.leverage2market.com/just-a-moment-for-marketing-strategies-vs-tactics-the-what-vs-the-how/) - Take just a minute to watch my video about identifying the What before you work on the How.
- [Eighteen Years Later: We Walk for Life](https://www.leverage2market.com/eighteen-years-later-we-walk-for-life/) - In honor of Ilana and all the other brave kids, parents and caregivers who never, ever get a break from living with diabetes, I will be participating in the upcoming JDRF Walk on October 9 in Santa Clara, CA.
- [Just a Moment for Marketing: A Marathon, Not a Sprint](https://www.leverage2market.com/just-a-moment-for-marketing-a-marathon-not-a-sprint/) - Linda discusses how success in business is like a marathon - you have to go the distance!
- [Just a Moment for Marketing: The View from the Other Side](https://www.leverage2market.com/just-a-moment-for-marketing-the-view-from-the-other-side/) - Try looking at things from a different perspective: from the customer's side, from your partner's side, from your employee's side. You may be surprised how the view really differs.
- [The LinSanity of Tebowing: Why It Matters to Business](https://www.leverage2market.com/the-linsanity-of-tebowing-why-it-matters-to-business/) - Who we pick as cultural icons reflects what's important to our society at the time and, more importantly, what's not.
- [Just a Moment for Marketing: Practice Makes Permanent](https://www.leverage2market.com/just-a-moment-for-marketing-practice-makes-permanent/) - Linda Popky advises: Actions become engrained as habits making them that much harder to change. The time to fix "wrong" actions is now, before they become part of the landscape.
- [Just a Moment for Marketing: I Got Rhythm](https://www.leverage2market.com/just-a-moment-for-marketing-i-got-rhythm/) - Linda Advises: Be consistent. Once you establish a pattern that your customers recognize, you need to stick with it.
- [Just a Moment for Marketing: Failing Quickly](https://www.leverage2market.com/just-a-moment-for-marketing-failing-quickly/) - Linda advises: Learn to fail quickly to leave more time for success.
- [Unabashed Fun: Experiences from MarketingCamp Silicon Valley's  Unconference](https://www.leverage2market.com/unabashed-fun-experiences-from-marketingcamp-silicon-valleys-unconference/) - Yesterday I had the opportunity to attend my first Unconference, sponsored by MarketingCamp.
- [Just a Moment for Marketing: The Wayne Gretsky Principle](https://www.leverage2market.com/just-a-moment-for-marketing-the-wayne-gretsky-principle/) - Linda advises: Get out and take your shot with marketing.
- [Just a Moment for Marketing: Nobody Goes There Anymore; It's Too Crowded](https://www.leverage2market.com/just-a-moment-for-marketing-nobody-goes-there-anymore-its-too-crowded/) - Linda advises: Stand out in your market by being in the right place. Don't get lost in the crowd.
- [Just a Moment for Marketing: Throwing Good Money After Bad](https://www.leverage2market.com/just-a-moment-for-marketing-throwing-good-money-after-bad/) - Linda advises: It doesn't pay to keep spending money on something that is no longer working. Stop and reevaluate your marketing programs.
- [Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?](https://www.leverage2market.com/cutting-off-your-hand-to-spite-your-face-what-on-earth-is-the-nfl-up-to/) - Time and time again it's been proven that you can't have happy customers with unhappy employees. Employee satisfaction can make or break a brand.
- [Just a Moment for Marketing: What You Measure is What You Get](https://www.leverage2market.com/just-a-moment-for-marketing-what-you-measure-is-what-you-get/) - Linda Popky advises: Web marketing makes it really easy to measure site metrics, clicks, number of twitter followers, Facebook likes, etc. But are those really the rights things to be measuring?
- [Just a Moment for Marketing: Penny Wise, Pound Foolish](https://www.leverage2market.com/just-a-moment-for-marketing-penny-wise-pound-foolish/) - Take the time to invest in a good, solid marketing program. Otherwise you make get just what you pay for.
- [Just a Moment for Marketing: You Are What You Write](https://www.leverage2market.com/just-a-moment-for-marketing-you-are-what-you-write/) - Make sure your written communication is clean, direct and to the point. You are what you write.
- [Just a Moment for Marketing: Rome Wasn't Built in a Day](https://www.leverage2market.com/just-a-moment-for-marketing-rome-wasnt-built-in-a-day/) - Linda advises: Take the time to build the foundation right, to create ongoing marketing campaigns that impress themselves in your customers' and prospects' minds.
- [Just a Moment for Marketing: You Ought to Be in Pictures](https://www.leverage2market.com/just-a-moment-for-marketing-you-ought-to-be-in-pictures/) - Linda recommends: Add multimedia to your marketing mix. It makes more sense to show us than to describe something.
- [Just a Moment for Marketing: It's What Customers Don't Tell You That Matters](https://www.leverage2market.com/just-a-moment-for-marketing-its-what-customers-dont-tell-you-that-matters/) - Linda advises: Stop and listen to what your customers are not saying. Customers may tell you what they want, but they don't often tell you what they need.
- [Just a Moment for Marketing: It's Not About You. It's About Them.](https://www.leverage2market.com/just-a-moment-for-marketing-its-not-about-you-its-about-them/) - Linda explains the difference between a feature and a benefit.
- [Just a Moment for Marketing: The Best Kept Secret](https://www.leverage2market.com/just-a-moment-for-marketing-the-best-kept-secret/) - Linda Popky advises: No matter how good you are, you won't meet your full business potential if you don't tell people what you are offering and how you can help them.
- [Just a Moment for Marketing: Go Slow to Go Fast](https://www.leverage2market.com/just-a-moment-for-marketing-go-slow-to-go-fast/) - Linda Popky observes: It's only by starting slow that we really get to go fast in the future.
- [Take the High Road: How Non-Profit Organizations Can Benefit from Effective Fundraising Auctions](https://www.leverage2market.com/take-the-high-road-how-non-profit-organizations-can-benefit-from-effective-fundraising-auctions/) - In this podcast, Kathy talks about the most important strategies to market a successful fundraising event, as well as the most common mistake non-profit organizations often make when it comes to fundraising.
- [Just a Moment for Marketing: Face the Facts on Facebook](https://www.leverage2market.com/just-a-moment-for-marketing-face-the-facts-on-facebook/) - Linda asks: With almost 1 Billion subscribers, is Facebook the panacea for your marketing needs?
- [Top of Mind Thoughts: I'm Sorry Lance is Still News](https://www.leverage2market.com/top-of-mind-thoughts-im-sorry-lance-is-still-news/) - Am I the only one who is tired of the fact that Lance Armstrong is still dominating our news and entertainment space?
- [To Sell or Not To Sell: Maybe It's Not Actually a Question](https://www.leverage2market.com/to-sell-or-not-to-sell-maybe-its-not-actually-a-question/) - Pink, whose new book is called To Sell is Human, says non sales-people say an average of 40% of their time is spent convincing or persuading others.
- [Be Ready to Thrive in '13: Free Teleseminar - January 16](https://www.leverage2market.com/be-ready-to-thrive-in-13-free-teleseminar-january-16/) - To thank our friends and clients for their support throughout the past year, we'd like to share our insights on what we've learned from the past year, and trends that we think may impact your business in 2013.
- [Just a Moment for Marketing: Don't Discount the Gift Horse](https://www.leverage2market.com/just-a-moment-for-marketing-dont-discount-the-gift-horse/) - Linda recommends: Take advantage of the opportunities that are presented to you
- [Just a Moment for Marketing: Be Part of the Orchestra](https://www.leverage2market.com/just-a-moment-for-marketing-be-part-of-the-orchestra/) - Linda advises: Make sure your marketing efforts lead to great business performance
- [Top of Mind Thoughts: Be Wary of Knights in Shining Armor](https://www.leverage2market.com/top-of-mind-thoughts-be-wary-of-knights-in-shining-armor/) - A few thoughts at the end of a holiday week
- [Just a Moment for Marketing: Context Counts](https://www.leverage2market.com/just-a-moment-for-marketing-context-counts/) - Linda advises: We rely on context to help us understand situations. Make sure your marketing materials make it simple to identify you and know what you stand for. Make it easy for me to put you into context.
- [Top of Mind Thoughts...A Week After The Sandy Hook Tragedy](https://www.leverage2market.com/top-of-mind-thoughts-a-week-after-the-sandy-hook-tragedy/) - The end of the world predicted by the Mayans today hasn't happened (at least not yet, although it's a bit windy here), so thought I would share a few thoughts
- [Just a Moment for Marketing: Wait a Second...It Will Change](https://www.leverage2market.com/just-a-moment-for-marketing-wait-a-second-it-will-change/) - Linda advises: Change happens. What's important is that we are prepared to react accordingly. Your marketing needs to adapt to what is happening now.
- [Just a Moment for Marketing: Diet and Exercise](https://www.leverage2market.com/just-a-moment-for-marketing-diet-and-exercise/) - Linda advises: There is no quick fix.
- [Just a Moment for Marketing: The Politician's Mistake](https://www.leverage2market.com/just-a-moment-for-marketing-the-politicians-mistake/) - Linda explains: It's all about how what you offer adds value to your customers. Tell your customers how sticking with you will make them better tomorrow.
- [Just a Moment for Marketing: Build Your Core](https://www.leverage2market.com/just-a-moment-for-marketing-build-your-core/) - Linda advises: Build your brand from the inside out.
- [Just a Moment for Marketing: That's Where the Money Is](https://www.leverage2market.com/just-a-moment-for-marketing-thats-where-the-money-is/) - Linda advises: Make sure your sales and marketing efforts are focused on the people who can buy your product or service. [su_youtube url="https://www.youtube.com/embed/Gn43fa4T7v4" width="340" height="240"]Linda advises: Stand out in your market by being in the right place. Don't get lost in the crowd.[/su_youtube]
- [Consultants Striving for Improvement: Marketing Lessons](https://www.leverage2market.com/consultants-striving-for-improvement-marketing-lessons/) - This past week I had the opportunity to present to two different groups of consultants who have each made an important business decision: To invest in themselves.
- [Just a Moment for Marketing: Just Because You Can Doesn't Mean You Should](https://www.leverage2market.com/just-a-moment-for-marketing-just-because-you-can-doesnt-mean-you-should/) - Linda advises: Reach the right audience with the right message in the way they want to be reached. Be selective.
- [Apples and Oranges: JCP learns the hard way](https://www.leverage2market.com/apples-and-oranges-jcp-learns-the-hard-way/) - Following the travails of JCP (the retail presence formerly known as JC Penney), it's no surprise that CEO Ron Johnson is out of a job.
- [Just a Moment for Marketing: Be Prepared](https://www.leverage2market.com/just-a-moment-for-marketing-be-prepared/) - Linda advises Don't let situations surprise you.
- [Just a Moment for Marketing: Fixing the Cracks](https://www.leverage2market.com/just-a-moment-for-marketing-fixing-the-cracks/) - Linda advises: Don't skimp on maintaining the marketing you need to keep your brand fresh and alive. Don't get stuck in the cracks.
- [Listen to Overviews of 2 Upcoming Workshops!](https://www.leverage2market.com/listen-to-overviews-of-2-upcoming-workshops/) - In one short day, you can learn how to use and apply value based fees, gain a new ongoing stream of clients through the development of a powerful referral program, or develop the powerful language that can help you close client deals quickly and effectively.
- [Just a Moment for Marketing: Tell Me What You Don't Know](https://www.leverage2market.com/just-a-moment-for-marketing-tell-me-what-you-dont-know/) - Linda observes: It's all about communicating.
- [Making the Connection: Successfully Standing Out in a Videocentric World](https://www.leverage2market.com/making-the-connection-successfully-standing-out-in-a-videocentric-world/) - Learn more about Jeff Eagle, Principle and Creative Director, Eaglevision Productions by listening to Linda Popky's Marketing Thought Leadership podcast.
- [Making the Connection: Successfully Standing Out in a Videocentric World](https://www.leverage2market.com/making-the-connection-successfully-standing-out-in-a-videocentric-world-2/) - In this podcast, Jeff discusses the new role of video in marketing organizations, talks about how marketers can be successful in today’s video-rich environment, and tells us about the sophisticated, professional, but inexpensive video templates now available.
- [No, I Can't Help You No Matter What You Need](https://www.leverage2market.com/no-i-cant-help-you-no-matter-what-you-need/) - A big Marketing Hall of Shame award goes to the customer service rep at ComputerShare who told me this morning that she couldn't help me--as soon as I got on the phone.
- [Just a Moment for Marketing: Is It OK to Be Anti-Social?](https://www.leverage2market.com/just-a-moment-for-marketing-is-it-ok-to-be-anti-social/) - Linda advises: Pick and choose those tactics that feel right for you. Don't try to be all things to all people. Be yourself.
- [Yahoo Has it Wrong: Showing Up Is More than Physically Being There](https://www.leverage2market.com/yahoo-has-it-wrong-showing-up-is-more-than-physically-being-there/) - Value your employees. Give them something they can rally around and feel part of that's important. Make them feel like showing up with their best game matters--regardless of their physical location.
- [Unexpected and Unconventional: The Undeniable Advantages of the Unconference](https://www.leverage2market.com/unexpected-and-unconventional-the-undeniable-advantages-of-the-unconference/) - Latest podcast: Linda Popky interviews Jen Berkley Jackson, Owner, The Insight Advantage, on the unconference and the advantages of this new type of gathering.
- [Unexpected and Unconventional: The Undeniable Advantages of the Unconference](https://www.leverage2market.com/unexpected-and-unconventional-the-undeniable-advantages-of-the-unconference-2/) - In this podcast, Jen introduces the concept of the unconference and talks about the advantages of this new type of gathering.
- [Just a Moment for Marketing: What on Earth Were They Thinking](https://www.leverage2market.com/just-a-moment-for-marketing-what-on-earth-were-they-thinking/) - Linda advises: Take control of the situation and do the right thing.
- [Far-Reaching Yet Well-Grounded: A Conversation with Justice Sonia Sotamayor](https://www.leverage2market.com/far-reaching-yet-well-grounded-a-conversation-with-justice-sonia-sotamayor/) - Never give up—and that means that sometimes you have to hold out till you’re the last person standing.
- [A Gardener's Guide to Growing Your Consulting Business](https://www.leverage2market.com/a-gardeners-guide-to-growing-your-consulting-business/) - Developing a rhythm around the business of your consulting practice can help you grow and thrive.
- [Take the High Road: How Non-Profit Organizations Can Benefit from Effective Fundraising Auctions](https://www.leverage2market.com/take-the-high-road-how-non-profit-organizations-can-benefit-from-effective-fundraising-auctions-2/) - In this podcast, Kathy talks about the most important strategies to market a successful fundraising event, as well as the most common mistake non-profit organizations often make when it comes to fundraising.
- [Top of Mind Thursday June 20, 2013: The NSA Leak—What Happens When Workers Check Out](https://www.leverage2market.com/top-of-mind-thursday-june-20-2013-the-nsa-leak-what-happens-when-workers-check-out/) - You may not be happy with the messages you hear but at least you’ll hear them. Much better than finding yourself at the center of a major media frenzy.
- [To Sell is Noble: The Link Between Purpose and Performance](https://www.leverage2market.com/to-sell-is-noble-the-link-between-purpose-and-performance/) - In this podcast, Lisa discusses how sales organizations who instill noble purpose in their teams break away from the pack, as well as the role of marketing in establishing and guiding purpose in the sales force.
- [Just a Moment for Marketing: Dress the Part Online and Off](https://www.leverage2market.com/just-a-moment-for-marketing-dress-the-part-online-and-off/) - Linda advises: Make sure your marketing dresses you for success.
- [Top of Mind Thursday June 13, 2013: Don't Make This So Difficult](https://www.leverage2market.com/top-of-mind-thursday-june-13-2013-dont-make-this-so-difficult/) - Satisfied customers are unlikely to look for an excuse to leave. But make it difficult for them to work with you, and you're practically giving them an invitation out the door.
- [Just a Moment for Marketing: The Shoemaker's Children Have No Shoes](https://www.leverage2market.com/just-a-moment-for-marketing-the-shoemakers-children-have-no-shoes/) - Linda observes: It's hard to do your own stuff.
- [Top of Mind Thursday June 6, 2013: The Right Medicine Doesn't Always Taste Good](https://www.leverage2market.com/top-of-mind-thursday-june-6-2013-the-right-medicine-doesnt-always-taste-good/) - A trusted adviser should tell you what you really need to do, not what you want to hear. In the long run, that's what's best for the health of your business.
- [Build Business From Your Book: Marketing Tips for Authors](https://www.leverage2market.com/build-business-from-your-book-marketing-tips-for-authors/) - In this podcast, Charmaine discusses several unconventional and creative ways authors and consultants can use marketing to build momentum and reach for their work.
- [Just a Moment for Marketing: Listen to What You're Told](https://www.leverage2market.com/just-a-moment-for-marketing-listen-to-what-youre-told/) - Linda advises: Take the time to listen.
- [Top of Mind Thursday May 30, 2013: Time to Face the Music](https://www.leverage2market.com/top-of-mind-thursday-may-30-2013-time-to-face-the-music/) - There comes a time when you have to say, enough is enough and move forward--take the chance and go out there and do it. No performance is perfect, but a good one is breathtaking and memorable.
- [Just a Moment for Marketing: Drowning Out the Melody](https://www.leverage2market.com/just-a-moment-for-marketing-drowning-out-the-melody/) - Linda advises: Make sure your marketing harmonizes nicely with what you are selling.
- [Listen Carefully: How Social Media Monitoring is Dramatically Changing the Way We Listen and Interact With Customers](https://www.leverage2market.com/listen-carefully-how-social-media-monitoring-is-dramatically-changing-the-way-we-listen-and-interact-with-customers/) - In this podcast, Malcolm discusses the current state of the social media listening market, as well as what companies should look out for when implementing social media programs for their business.
- [Top of Mind Thursday May 23, 2013: Are You Facing Derailment?](https://www.leverage2market.com/top-of-mind-thursday-may-23-2013-are-you-facing-derailment/) - Many businesses operate from a train mentality: Destinations are pre-appointed, schedules are pre-set, arrival times are pre-calculated. Be ready to move off the track and take alternative action long before derailment is near.
- [Just a Moment for Marketing: Open the Lid](https://www.leverage2market.com/just-a-moment-for-marketing-open-the-lid/) - Linda asks: Are you muffling the sound of your organization? Are you using the right channels to get your message out?
- [Top of Mind Thursday May 16, 2013: Can You Be TOO Thin and Beautiful?](https://www.leverage2market.com/top-of-mind-thursday-may-16-2013-can-you-be-too-thin-and-beautiful/) - Welcome to our new weekly memo, Top of Mind Thursday. Each week we'll send you a quick thought related to business and marketing. Short, sweet, and to the point.
- [Enabling Community Through Collaborative Tools – SV IABC Event 5/23](https://www.leverage2market.com/enabling-community-through-collaborative-tools-sv-iabc-event-523/) - I am very pleased to be facilitating a luncheon discussion for the SV IABC about how we as communicators can leverage tools, technology, and the current collaborative mindset to influence communities of employees, customers, partners and others.
- [Just a Moment for Marketing: Mistakes are a Good Thing](https://www.leverage2market.com/just-a-moment-for-marketing-mistakes-are-a-good-thing/) - Linda advises: Try different alternatives to see how effective each is. Try new things in a controlled fashion. Stop and analyze what is working and apply what you've learned.
- [Are You Closing All the Business You Should? Workshop Reminder: 6/11 - Mt View, CA](https://www.leverage2market.com/are-you-closing-all-the-business-you-should-workshop-reminder-611-mt-view-ca/) - Closing business is critically important for consultants and professional service providers. Yet sometimes we get in our own way when it comes time to seal the deal.The language, behaviors, and beliefs we use with prospects can make us or break us.
- [Get to the Point: How What We Say, How We Say It, and Where It ’s Said Impact Whether or Not a Message is Heard](https://www.leverage2market.com/get-to-the-point-how-what-we-say-how-we-say-it-and-where-it-s-said-impact-whether-or-not-a-message-is-heard/) - In this podcast, Kare discusses specific ways we can communicate more effectively with others, including the three key elements that make a listener more likely to remember a message.
- [Just a Moment for Marketing: If It Sounds Too Good to Be True](https://www.leverage2market.com/just-a-moment-for-marketing-if-it-sounds-too-good-to-be-true/) - Linda observes: You get what you pay for.
- [Top of Mind Thursday August 15, 2013: Do You Still YAHOO!?](https://www.leverage2market.com/top-of-mind-thursday-august-15-2013-do-you-still-yahoo/) - Many recent well-intentioned rebranding and logo relaunches have misfired badly--because the companies involved underestimated the connection consumers have to their favorite brands.
- [Just a Moment for Marketing: Not All that Glitters is Gold](https://www.leverage2market.com/just-a-moment-for-marketing-not-all-that-glitters-is-gold-2/) - Linda notes: The real value is in results.
- [Top of Mind Thursday August 8, 2013: The Dirty Dozen](https://www.leverage2market.com/top-of-mind-thursday-august-8-2013-the-dirty-dozen/) - Problems happen. Issues arise. The question is whether as an organization you're ready to take the actions to face them head on and make things right, or you'll strike out instead.
- [Just a Moment for Marketing:  Your Top Salespeople Don't Sell A Thing](https://www.leverage2market.com/just-a-moment-for-marketing-your-top-salespeople-dont-sell-a-thing/) - Linda observes: Your top sales people are the customer-facing people in your organization.
- [Top of Mind Thursday August 1, 2013: A Rose By Any Other Name](https://www.leverage2market.com/top-of-mind-thursday-august-1-2013-a-rose-by-any-other-name/) - Does your organization have a powerful brand? Or are your offerings languishing in obscurity, rather than hitting the best seller list?
- [Just a Moment for Marketing:  Victimhood is Overrated](https://www.leverage2market.com/just-a-moment-for-marketing-victimhood-is-overrated/) - Linda advises: Don't be the perpetual victim. Be the winner instead!
- [The Consulting Triple Play Workshop 10/15/13: How to Acquire Clients, Value-Based Fees, How to Write a Proposal That’s Accepted Every Time](https://www.leverage2market.com/the-consulting-triple-play-workshop-101513-how-to-acquire-clients-value-based-fees-how-to-write-a-proposal-thats-accepted-every-time/) - This special workshop cuts to the essence of successful consulting, giving participants the foundation you'll need to drive business growth. Whether you want to jump start your practice or increase your momentum, this day will provide you with the tools you need to realize rapid ROI on your efforts.
- [Top of Mind Thursday July 25, 2013: Bring the Piano to the Ocean](https://www.leverage2market.com/top-of-mind-thursday-july-25-2013-bring-the-piano-to-the-ocean/) - Last Sunday evening I had the opportunity to play a grand piano sitting on a bluff just a few feet from the ocean - with fog, saltwater, birds and marine wildlife all in attendance (as well as a hundred people or so sprawled on blankets on the ground).
- [Warning! 80% of Your Revenue May Be Walking Out the Door](https://www.leverage2market.com/warning-80-of-your-revenue-may-be-walking-out-the-door/) - In this podcast, Jeff discusses why strong customer relationships are a key competitive advantage.
- [Just a Moment for Marketing: Take the Shot](https://www.leverage2market.com/just-a-moment-for-marketing-take-the-shot/) - Linda advises: Don't let opportunity pass you by: take the shot.
- [Top of Mind Thursday July 18, 2013: The Dog Days of Summer](https://www.leverage2market.com/top-of-mind-thursday-july-18-2013-the-dog-days-of-summer/) - Don't presume that business goes away in the summer. Check to see how you can help keep your customers engaged and enthusiastic. If your schedule does slow down, consider this a gift. Use the time to prepare outstanding offerings for the coming months.
- [Top of Mind Thursday July 11, 2013: Learning from Failure](https://www.leverage2market.com/top-of-mind-thursday-july-11-2013-learning-from-failure/) - Are you taking the time to aggressively learn from mistakes and failures? Do you focus on assessing what went wrong and how you can avoid this in the future? Do you reward or punish people who point out weaknesses?
- [Creating Provocative Content: The Key to Thought Leadership](https://www.leverage2market.com/creating-provocative-content-the-key-to-thought-leadership/) - In this podcast, Chad discusses why developing provocative content is critical to strengthening thought leadership.
- [Teleseminar: What Leaders Need to Know About The Impact Of These Recent Supreme Court Decisions On The Workplace](https://www.leverage2market.com/teleseminar-what-leaders-need-to-know-about-the-impact-of-these-recent-supreme-court-decisions-on-the-workplace/) - To find out how the recent Supreme Court rulings on same sex marriage and Proposition 8 may impact you in and out of the workplace, on Tuesday, July 16th, I will be interviewing noted diversity and inclusion specialist Simma Lieberman on this topic.
- [Top of Mind Thursday July 4, 2013: A Declaration of Independence](https://www.leverage2market.com/top-of-mind-thursday-july-4-2013-a-declaration-of-independence/) - It's a great time to appreciate the privileges we have living in a free democracy. But this is also a good time to think about other "declarations of independence" we may want to make.
- [Just a Moment for Marketing: If You Don't Go You Don't Have to Go Home](https://www.leverage2market.com/just-a-moment-for-marketing-if-you-dont-go-you-dont-have-to-go-home/) - Linda advises: Don't go to those unnecessary places to start with.
- [From Battlefield to the Business World: What Marketers  Can Learn From the Military](https://www.leverage2market.com/from-battlefield-to-the-business-world-what-marketers-can-learn-from-the-military/) - In this podcast, Rich discusses how sales organizations who instill noble purpose in their teams break away from the pack, as well as the role of marketing in establishing and guiding purpose in the sales for
- [Top of Mind Thursday June 27, 2013: The Times They Are a Changin'](https://www.leverage2market.com/top-of-mind-thursday-june-27-2013-the-times-they-are-a-changin/) - Will you be open to welcoming this growing market segment to your business? Or will you ignore the changing times and let your competitors jump ahead of you?
- [Just a Moment for Marketing: The Sooner You Get Done You'll Be Done](https://www.leverage2market.com/just-a-moment-for-marketing-the-sooner-you-get-done-youll-be-done/) - Linda advises: Next time there is an obstacle in your path to productivity, tackle it first.
- [Just a Moment for Marketing: Beware of the $400 Calculator](https://www.leverage2market.com/just-a-moment-for-marketing-beware-of-the-400-calculator/) - Linda observes: It's nice to be first but not when it costs big dollars for little rewards.
- [Reminder: Consulting Triple Play Workshop - Early Bird Rates Expiring](https://www.leverage2market.com/reminder-consulting-triple-play-workshop-early-bird-rates-expiring/) - This special workshop cuts to the essence of successful consulting, giving participants the foundation you'll need to drive business growth. Whether you want to jump start your practice or increase your momentum, this day will provide you with the tools you need to realize rapid ROI on your efforts.
- [Top of Mind Thursday August 29, 2013: From Dream to Reality](https://www.leverage2market.com/top-of-mind-thursday-august-29-2013-from-dream-to-reality/) - Yesterday was the 50th anniversary of the famous March on Washington and Dr. Martin Luther King Jr's legendary "I Have a Dream" speech.
- [Top of Mind Thursday August 22, 2013: We All Scream for CREAM!](https://www.leverage2market.com/top-of-mind-thursday-august-22-2013-we-all-scream-for-cream/) - What are you doing to look at your offerings in different ways? How are you creating unique, engaging customer experiences on an every-day basis? Are your offerings positioned to shine above the competition?
- [Marketers: It’s Time to Lead by Letting Go](https://www.leverage2market.com/marketers-its-time-to-lead-by-letting-go/) - In this podcast, Terri talks about Lead by Letting Go, her new project which offers a clear model for slowly letting go, thereby improving business outcomes.
- [Just a Moment for Marketing: Does Your Business Need a Physical](https://www.leverage2market.com/just-a-moment-for-marketing-does-your-business-need-a-physical/) - Linda advises: Take the time to examine your business's health.
- [Top of Mind Thursday October 3, 2013: Where are The Adults in Washington?](https://www.leverage2market.com/top-of-mind-thursday-october-3-2013-where-are-the-adults-in-washington/) - We teach our kids to play well with others. We live in a society where people are more or less civil to each other in daily interactions. Why can't our lawmakers operate under the same basic sense of decency?
- [Just a Moment for Marketing: There's Never a Better Time Than Now](https://www.leverage2market.com/just-a-moment-for-marketing-theres-never-a-better-time-than-now/) - Linda recommends: Don't procrastinate; there is never a better time than now.
- [Top of Mind Thursday Sept 26, 2013: Two Decades Later, the Quest Continues](https://www.leverage2market.com/top-of-mind-thursday-sept-26-2013-two-decades-later-the-quest-continues/) - Today, we still don't have a cure for type 1 diabetes, which impacts more than 2 million people, but the medical advances have been consistent and persistent and Ilana remains healthy and strong.
- [Just a Moment for Marketing: Don't Make Me Hate You](https://www.leverage2market.com/just-a-moment-for-marketing-dont-make-me-hate-you/) - Linda observes: Don't commit brand suicide.
- [Top of Mind Thursday Sept 19, 2013: Upping the Ante](https://www.leverage2market.com/top-of-mind-thursday-sept-19-2013-upping-the-ante/) - Are you satisfied with the status quo? What are you doing to up the ante and take the performance of your people, and your business, to the next level?
- [Just a Moment for Marketing: Showing Up is More than Just Showing Up](https://www.leverage2market.com/just-a-moment-for-marketing-showing-up-is-more-than-just-showing-up/) - Linda observes: What counts are results.
- [Top of Mind Thursday Sept 12, 2013: The Day After](https://www.leverage2market.com/top-of-mind-thursday-sept-12-2013-the-day-after/) - Not all is perfect. There's room for improvement in many areas. Yet after each disaster we pull ourselves together, assess the damage, and focus on how to do better in the future.
- [Exploiting Big Opportunities with Big Data](https://www.leverage2market.com/exploiting-big-opportunities-with-big-data/) - In this podcast, Wes talks about the opportunities and challenges for organizations of all types as they try to leverage Big Data
- [Just a Moment for Marketing: A Complaint is a Gift](https://www.leverage2market.com/just-a-moment-for-marketing-a-complaint-is-a-gift/) - Linda observes: The customer who complains is still engaged with you; take the time to listen to the complaint.
- [Top of Mind Thurs Sep 5, 2013: A New Start](https://www.leverage2market.com/top-of-mind-thurs-sep-5-2013-a-new-start/) - In the Jewish tradition, I wish you l'shanah tovah, a good year.
- [Just a Moment for Marketing: Be Careful About Crying Wolf](https://www.leverage2market.com/just-a-moment-for-marketing-be-careful-about-crying-wolf/) - Linda advises: Stop and think first.
- [Top of Mind Thursday October 31, 2013: Feeding Off the Airlines](https://www.leverage2market.com/top-of-mind-thursday-october-31-2013-feeding-off-the-airlines/) - A change in airline policy resulted in a new opportunity for enterprising food suppliers. What kind of new opportunities are appearing that might easily feed your business?
- [Just a Moment for Marketing: Beware of the Alligators](https://www.leverage2market.com/just-a-moment-for-marketing-beware-of-the-alligators/) - Linda recommends: Avoid potential dangerous situations with careful planning.
- [Top of Mind Thursday October 24, 2013: Getting it Right the First Time](https://www.leverage2market.com/top-of-mind-thursday-october-24-2013-getting-it-right-the-first-time/) - The government's new health care exchange website has been an abject lesson in how *not* to launch a major new initiative.
- [Just a Moment for Marketing: Be Jelly, Not Peanut Butter](https://www.leverage2market.com/just-a-moment-for-marketing-be-jelly-not-peanut-butter/) - Linda advises: Don't spread yourself too thin
- [Top of Mind Thursday October 17, 2013: The Best of Times, The Worst of Times?](https://www.leverage2market.com/top-of-mind-thursday-october-17-2013-the-best-of-times-the-worst-of-times/) - The media know to always milk a potential crisis for everything it's worth. The rest of us need to have the same dedicated focus on taking advantage of the opportunities available to us to grow our business
- [Just a Moment for Marketing: Ask the Right Questions](https://www.leverage2market.com/just-a-moment-for-marketing-ask-the-right-questions/) - Linda advises: Ask the questions that will get to the heart of what you need to know.
- [Top of Mind Thursday October 10, 2013: A Breakthrough Appointment](https://www.leverage2market.com/top-of-mind-thursday-october-10-2013-a-breakthrough-appointment/) - This week President Obama appointed Janet Yellen to be the next head of the Federal Reserve Bank--the first woman to be nominated in the Bank's 100 year history.
- [It's All About the Leaders: How Leaders' Actions Impact Employee Brand Engagement](https://www.leverage2market.com/its-all-about-the-leaders-how-leaders-actions-impact-employee-brand-engagement/) - In this podcast, Roberta talks about the link between employees and company brands, and why it's so important to empower managers to keep employees onboard and engaged.
- [Just a Moment for Marketing: Even the Experts Need an Expert](https://www.leverage2market.com/just-a-moment-for-marketing-even-the-experts-need-an-expert/) - Linda recommends: Enlist a coach or mentor to take your performance to the next level.
- [Top of Mind Thursday November 21, 2013: Revisiting Camelot: Half a Century Later](https://www.leverage2market.com/top-of-mind-thursday-november-21-2013-revisiting-camelot-half-a-century-later/) - This Saturday marks the 50th anniversary of the assassination of President John F Kennedy in Dallas, TX.
- [The Linguistics of Leadership: How Finding the Right Language and Voice Are Critical to Marketing Success](https://www.leverage2market.com/the-linguistics-of-leadership-how-finding-the-right-language-and-voice-are-critical-to-marketing-success/) - In this podcast, Libby talks about the poetry of persuasion, and the importance of using voice and language to connect brands and customers
- [Just a Moment for Marketing: Drafting the Right Team](https://www.leverage2market.com/just-a-moment-for-marketing-drafting-the-right-team/) - Linda advises: Get a team that works together effectively.
- [Top of Mind Thursday November 14, 2013: Post Office Delivers For Amazon](https://www.leverage2market.com/top-of-mind-thursday-november-14-2013-post-office-delivers-for-amazon/) - What kind of innovative, creative solutions can you implement to make your customers more satisfied, and more successful? How can you deliver value that is above and beyond what others offer?
- [Just a Moment for Marketing: Don't Just Stand There, Do Something](https://www.leverage2market.com/just-a-moment-for-marketing-dont-just-stand-there-do-something/) - Just a Moment for Marketing: Don't Just Stand There, Do Something
- [Top of Mind Thursday November 7, 2013: Blockbuster Cuts to Black](https://www.leverage2market.com/top-of-mind-thursday-november-7-2013-blockbuster-cuts-to-black/) - What kind of outdated assumptions are you working with in your business? What artifacts of a prior era are you still holding on to? Take a hard look--before the final credits begin to roll.
- [Just a Moment for Marketing: Dirty Laundry Always Smells Bad](https://www.leverage2market.com/just-a-moment-for-marketing-dirty-laundry-always-smells-bad/) - Linda recommends: Treat your employees well. The rewards will be evident.
- [Top of Mind Thursday January 9, 2014: Weathering the Storm](https://www.leverage2market.com/top-of-mind-thursday-january-9-2014-weathering-the-storm/) - The storm that hits your business may not be driven by cold and ice. It likely won't come with a forecasted arrival date, and the repercussions may last longer than a spring thaw. But the type of damage is likely predictable.
- [Just a Moment for Marketing: Killing the Sacred Cows](https://www.leverage2market.com/just-a-moment-for-marketing-killing-the-sacred-cows/) - Linda advises: Change things up. Do things differently.
- [Top of Mind Thursday January 2, 2014: New Year No Resolutions](https://www.leverage2market.com/top-of-mind-thursday-january-2-2014-new-year-no-resolutions/) - Focus on building on your strengths, not resolving to fix your weaknesses.
- [Top of Mind Thursday December 26, 2013: Enjoying the Space Between](https://www.leverage2market.com/top-of-mind-thursday-december-26-2013-enjoying-the-space-between/) - Before you jump into another new year, take time to enjoy this space--to appreciate what is all around you and what we are usually too busy to pay attention to during the year.
- [Just a Moment for Marketing: Just a Minor Mistake](https://www.leverage2market.com/just-a-moment-for-marketing-just-a-minor-mistake/) - Linda observes: You can often learn more from your minor mistakes than from your successes.
- [Top of Mind Thursday December 19, 2013: Santa Delivers for WestJet](https://www.leverage2market.com/top-of-mind-thursday-december-19-2013-santa-delivers-for-westjet/) - Canada's WestJet Airline went the extra mile recently--teaming with BestBuy and a local shopping mall to deliver holiday presents to two planeloads of passengers.
- [Just a Moment for Marketing: It's the Experience, Period](https://www.leverage2market.com/just-a-moment-for-marketing-its-the-experience-period/) - Linda observes: Customers want to have a great experience.
- [Top of Mind Thursday December 12, 2013: Loss of a Statesman](https://www.leverage2market.com/top-of-mind-thursday-december-12-2013-loss-of-a-statesman/) - Nelson Mandela, who died last week at the age of 95, is one of those rare few who transcended from political leader into true statesman.
- [Just a Moment for Marketing: It's Not About the Notes](https://www.leverage2market.com/just-a-moment-for-marketing-its-not-about-the-notes/) - Linda says: It's about the overall feel and mood.
- [Top of Mind Thursday December 4, 2013: Come on Baby, Light My Fire](https://www.leverage2market.com/top-of-mind-thursday-december-4-2013-come-on-baby-light-my-fire/) - Don't make me work harder to do business with you. And be sure not to blaze a path for your customers to the competition.
- [Connecting with Thought Leaders...](https://www.leverage2market.com/connecting-with-thought-leaders/) - Linda Popky with best-selling author Dan Pink at Alan Weiss's Thought Leadership conference in West Palm Beach, Florida in October
- [Just a Moment for Marketing: Leave the Excess Baggage Behind](https://www.leverage2market.com/just-a-moment-for-marketing-leave-the-excess-baggage-behind/) - Linda advises: Take stock of what you are carrying with you. Drop the excess baggage.
- [Top of Mind Thursday November 28, 2013: Dishing Up A Double Dose of Thanks](https://www.leverage2market.com/top-of-mind-thursday-november-28-2013-dishing-up-a-double-dose-of-thanks/) - Today we have a unique opportunity to not only give thanks in the traditional sense, but to rededicate ourselves to what's good and right in our lives, as well as to work to help repair what's NOT right in the world.
- [Top of Mind Thursday February 27, 2014: We Don't Serve Your Kind Here](https://www.leverage2market.com/top-of-mind-thursday-february-27-2014-we-dont-serve-your-kind-here/) - Your customers are your lifeblood--what keeps you in business and pays the bills. Their race, religion, gender, national origin, or sexuality is totally irrelevant. Treat them like a precious commodity that needs to be nurtured. If you don't, your competitors will.
- [Just a Moment for Marketing: What Goes Around, Comes Around](https://www.leverage2market.com/just-a-moment-for-marketing-what-goes-around-comes-around/) - Linda observes: In today's connected environment, everything is public.
- [Fashioning Your Personal Brand](https://www.leverage2market.com/fashioning-your-personal-brand/) - In this podcast, Joseph talks about how the right personal style and fashion can make or break a personal brand
- [Top of Mind Thursday February 20, 2014: Don't Blame the Suits](https://www.leverage2market.com/top-of-mind-thursday-february-20-2014-dont-blame-the-suits/) - Sometimes you lose because someone performed better than you did. It has nothing to do with the suit.
- [Just a Moment for Marketing: Time for a Tuneup](https://www.leverage2market.com/just-a-moment-for-marketing-time-for-a-tuneup/) - Linda advises: Give your business a quick marketing tuneup.
- [Top of Mind Thursday February 13, 2014: Bringing Home the Gold](https://www.leverage2market.com/top-of-mind-thursday-february-13-2014-bringing-home-the-gold/) - Are you giving your top performers the extra coaching boost they need to bring home the gold and turn your organization into champions?
- [Just a Moment for Marketing: The Power of Saying No](https://www.leverage2market.com/just-a-moment-for-marketing-the-power-of-saying-no/) - Linda advises: Don't be afraid to say no when it matters.
- [Top of Mind Thursday February 6, 2014: Bowled Over](https://www.leverage2market.com/top-of-mind-thursday-february-6-2014-bowled-over/) - In the business world, as in sports, don't let your team be intimidated by the supposed credentials of the competition. Prepare as best you can, play with confidence, then be prepared to reap the rewards.
- [Just a Moment for Marketing: The More Things Change, The More They Stay the Same](https://www.leverage2market.com/just-a-moment-for-marketing-the-more-things-change-the-more-they-stay-the-same/) - Linda advises: Get the basics right and you will be on track.
- [Use The Force Workshop: Leveraging Marketing Gravity To Build Your Consulting Practice](https://www.leverage2market.com/use-the-force-workshop-leveraging-marketing-gravity-to-build-your-consulting-practice/) - This one-day workshop is designed to help you create and master the marketing activities that will help you take your business to the next level by bringing clients and prospects to you, rather than you having to chase business on an ongoing basis.
- [Top of Mind Thursday January 30, 2014: Enduring Not Endearing](https://www.leverage2market.com/top-of-mind-thursday-january-30-2014-enduring-not-endearing/) - Rather than be outraged, we need to be more proactively aware that what we say and do online represents us--to not just friends and family but to customers, prospects, employers and others.
- [Customer Experience: Are You Ready for the New Journey?](https://www.leverage2market.com/customer-experience-are-you-ready-for-the-new-journey/) - In this podcast, Christine talks about how managing today's customer experience is so different in the past and why understanding the journey of key customer participants to decide to purchase a product or service is so critical to an organization's success.
- [Just a Moment for Marketing: Seeing the Forest for the Trees](https://www.leverage2market.com/just-a-moment-for-marketing-seeing-the-forest-for-the-trees/) - Linda advises: Take time to step back and look at the big picture.
- [Top of Mind Thursday January 23, 2014: In the Heat of the Moment](https://www.leverage2market.com/top-of-mind-thursday-january-23-2014-in-the-heat-of-the-moment/) - How will your team react under extreme stress? What first and lasting impression will they give in the heat of the moment?
- [Just a Moment for Marketing: The Harder You Sell, the Less They Buy](https://www.leverage2market.com/just-a-moment-for-marketing-the-harder-you-sell-the-less-they-buy/) - Linda explains: Customers want to come to their own conclusions.
- [Top of Mind Thursday January 16, 2014: The Bridge to Nowhere](https://www.leverage2market.com/top-of-mind-thursday-january-16-2014-the-bridge-to-nowhere/) - It's critical to communicate key values up and down the organization so that employees know what you stand for, what's appropriate, and, just as importantly, what's not.
- [The 21st Century Power Couple: Why CMOs and CIOs Belong Together](https://www.leverage2market.com/the-21st-century-power-couple-why-cmos-and-cios-belong-together/) - In this podcast, Meg talks about why CMOs and CIOs need to collaborate more closely to make their businesses more successful in today’s converging social world.
- [Just a Moment for Marketing: Plant Your Garden](https://www.leverage2market.com/just-a-moment-for-marketing-plant-your-garden/) - Linda recommends: Plant your (marketing) seeds today.
- [Top of Mind Thursday April 17, 2014: A Marathon, Not a Sprint](https://www.leverage2market.com/top-of-mind-thursday-april-17-2014-a-marathon-not-a-sprint/) - This week the city of Boston commemorated the one year anniversary of the horrific Boston Marathon bombing.
- [Just a Moment for Marketing: We Know What Our Customers Need](https://www.leverage2market.com/just-a-moment-for-marketing-we-know-what-our-customers-need/) - Linda advises: Understand what your customers really need.
- [Top of Mind Thursday April 10, 2014: I Can't Recall](https://www.leverage2market.com/top-of-mind-thursday-april-10-2014-i-cant-recall/) - What do you do when you find a problem that could significantly impact customers? "I can't recall" is not the right answer.
- [Just a Moment for Marketing: Move Forward or Die](https://www.leverage2market.com/just-a-moment-for-marketing-move-forward-or-die/) - Linda recommends: Change with the times.
- [Top of Mind Thursday April 3, 2014: The Magic of Opening Day](https://www.leverage2market.com/top-of-mind-thursday-april-3-2014-the-magic-of-opening-day/) - A funny thing happens on Opening Day. All things are possible.
- [Just a Moment for Marketing: A Great Product Makes All the Difference or Does It?](https://www.leverage2market.com/just-a-moment-for-marketing-a-great-product-makes-all-the-difference-or-does-it/) - Linda observes: Customers invest in solutions.
- [Top of Mind Thursday March 27, 2014: Playing Chicken, Kiev](https://www.leverage2market.com/top-of-mind-thursday-march-27-2014-playing-chicken-kiev/) - Last week Vladimir Putin kicked off an international crisis by taking advantage of unrest in the Ukraine to annex the little-known province of Crimea.
- [Time for a New Twist on Leadership](https://www.leverage2market.com/time-for-a-new-twist-on-leadership/) - In this podcast, Pierre talks about how tomorrow's leaders will need to do more than just understand how to motivate people.
- [Just a Moment for Marketing: You Can't Have It All, At Once](https://www.leverage2market.com/just-a-moment-for-marketing-you-cant-have-it-all-at-once/) - Linda recommends: Focus on where you're going to see a good return.
- [Just a Moment for Marketing: Why Not Everyone Should Eat Their Own Dog Food](https://www.leverage2market.com/just-a-moment-for-marketing-why-not-everyone-should-eat-their-own-dog-food/) - Linda advises: Build products your customers want and need.
- [Mind Over Mouth: How Sales Yoga Can Take Sales Results to a New Level](https://www.leverage2market.com/mind-over-mouth-how-sales-yoga-can-take-sales-results-to-a-new-level/) - In this podcast, Scott talks about how sales yoga techniques can keep sales people grounded and present, increase mindfulness, and improve the sales process for buyers and sellers.
- [Top of Mind Thursday March 13, 2014: Strange Bedfellows](https://www.leverage2market.com/top-of-mind-thursday-march-13-2014-strange-bedfellows/) - It's heartwarming to see the way the international community has come together to search for the plane. Imagine what we could accomplish if we could maintain collaboration at this level on an ongoing basis.
- [Just a Moment for Marketing: Why Discipline Matters](https://www.leverage2market.com/just-a-moment-for-marketing-why-discipline-matters/) - Linda advises: Make discipline matter to grow your business.
- [Top of Mind Thursday March 6, 2014: Enduring, Not Endearing](https://www.leverage2market.com/top-of-mind-thursday-march-6-2014-enduring-not-endearing/) - The Internet is enduring, not endearing. Don't post anything--written, visual, audio or video--that you wouldn't want to be associated with for a very long time.
- [Just a Moment for Marketing: When the Low Hanging Fruit Has Been Picked Over](https://www.leverage2market.com/just-a-moment-for-marketing-when-the-low-hanging-fruit-has-been-picked-over/) - Linda advises: Sow the seeds for long-term growth now.
- [Top of Mind Thursday June 12, 2014: The Sorry State of Travel Today](https://www.leverage2market.com/top-of-mind-thursday-june-12-2014-the-sorry-state-of-travel-today/) - It's not enough to say you're sorry when customers don't receive the service expected. Tell us how you are going to fix the problem today and then how we can feel confident you will deliver as expected in the future. I'm sorry to say this doesn't happen nearly as often as it should.
- [Just a Moment for Marketing: Build Infrastructure First](https://www.leverage2market.com/just-a-moment-for-marketing-build-infrastructure-first/) - Linda advises: Take more time up front to handle marketing success.
- [Top of Mind Thursday June 5, 2014: Perspective](https://www.leverage2market.com/top-of-mind-thursday-june-5-2014-perspective/) - It makes sense to have an adviser who can be trusted to give us honest, relevant feedback. Sometimes this is a coach or mentor. Other times it's a colleague or peer. But having someone to keep things in perspective is critical to creating a lasting masterpiece.
- [Just a Moment for Marketing: Recycle, Repurpose, Reinforce](https://www.leverage2market.com/just-a-moment-for-marketing-recycle-repurpose-reinforce/) - Linda observes: Consumers may need to see a message 7x before taking action.
- [Is Lack of Collaboration Killing Your Business?](https://www.leverage2market.com/is-lack-of-collaboration-killing-your-business/) - In this podcast, Lisa will talk about the leader's responsibility for creating collaboration especially in light of the increasing pressures for marketing-PR-sales to be aligned in their efforts.
- [Top of Mind Thursday May 29, 2014: Revisiting the Power of Sun](https://www.leverage2market.com/top-of-mind-thursday-may-29-2014-revisiting-the-power-of-sun/) - Last Saturday evening, nearly 800 people converged on the former Sun Microsystems campus in Mountain View, CA (now the home of Intuit) for an employee reunion.
- [Just a Moment for Marketing: Why Cutting Marketing is Like Cutting Your Own Throat](https://www.leverage2market.com/just-a-moment-for-marketing-why-cutting-marketing-is-like-cutting-your-own-throat/) - Linda advises: Don't get cut out of your customers' purchasing plans.
- [Top of Mind Thursday May 22, 2014: Unlocking Customer Value](https://www.leverage2market.com/top-of-mind-thursday-may-22-2014-unlocking-customer-value/) - What kind of creative services and support can you unlock for your customers? Or do you leave them locked out in the cold?

## Pages

- [Home](https://www.leverage2market.com/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Writing & Editing](https://www.leverage2market.com/services/writing-editing/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [What People Say](https://www.leverage2market.com/testimonials/what-people-say/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [In the News](https://www.leverage2market.com/in-the-news/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [News Releases from 2023](https://www.leverage2market.com/in-the-news/news-releases-from-2023/) - News Releases From: 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006
- [Contact Us](https://www.leverage2market.com/contact-us/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Non-Profit Resources](https://www.leverage2market.com/non-profit-resources/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Upcoming Events](https://www.leverage2market.com/upcoming-events/) - April 19, 2023 Virtual Workshop - How to Write, Publish, and Promote Your Book 3:00 PM - 4:15 PM (EDT) Recent Events Feb 4, 2015 Presentation - Watermark Webinar - "How Women Can Get Above the Noise in the Workplace." March 21, 2015 Presentation - AMA Collegiate Conference - Sheraton New Orleans, LA. 10-11am
- [News Releases from 2022](https://www.leverage2market.com/in-the-news/news-releases-from-2022/) - News Releases From: 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006
- [News Releases from 2020](https://www.leverage2market.com/in-the-news/news-releases-from-2020/) - News Releases From: 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006
- [News Releases From 2018](https://www.leverage2market.com/in-the-news/news-releases-from-2018/) - News Releases From: 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006
- [News Releases From 2007](https://www.leverage2market.com/in-the-news/news-releases-from-2007/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [News Releases From 2008](https://www.leverage2market.com/in-the-news/news-releases-from-2008/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [News Releases From 2009](https://www.leverage2market.com/in-the-news/news-releases-from-2009/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [News Releases From 2010](https://www.leverage2market.com/in-the-news/news-releases-from-2010/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [News Releases From 2011](https://www.leverage2market.com/in-the-news/news-releases-from-2011/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [News Releases From 2012](https://www.leverage2market.com/in-the-news/news-releases-from-2012/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [News Releases From 2013](https://www.leverage2market.com/in-the-news/news-releases-from-2013/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [News Releases From 2014](https://www.leverage2market.com/in-the-news/news-releases-from-2014/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [News Releases From 2015](https://www.leverage2market.com/in-the-news/news-releases-from-2015/) - News Releases From: 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006
- [News Releases From 2016](https://www.leverage2market.com/in-the-news/news-releases-from-2016/) - News Releases From: 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006
- [News Releases From 2017](https://www.leverage2market.com/in-the-news/news-releases-from-2017/) - News Releases From: 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006
- [News Releases from 2019](https://www.leverage2market.com/in-the-news/news-releases-from-2019/) - News Releases From: 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006
- [News Releases from 2021](https://www.leverage2market.com/in-the-news/news-releases-from-2021/) - News Releases From: 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006
- [Speaking](https://www.leverage2market.com/services/speaking/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [The Shrimp Tank Podcast](https://www.leverage2market.com/the-shrimp-tank-podcast/) - Linda Popky has joined Dan Weedin's Seattle Shrimp Tank podcast as a guest host. This is a weekly syndicated podcast on business and entrepreneurship. Seattle Shrimp Tank website. Facebook page.
- [Buy Now](https://www.leverage2market.com/above-the-noise/buy-now/) - Marketing Above the Noise is available in hardcover, e-book and audio book formats from the following sources: Also Available From: Book Passage The Executive Girlfriends' Group Book Club Store Kepler's Books Books Inc. 800ceoread Customization and Bulk Order Information For information on bulk purchases, please contact Jill Friedlander, jill@bibliomotion.com, at 617-934-2427. Click here for
- [Media Room](https://www.leverage2market.com/above-the-noise/media-room/) - For more information or to book a speaking engagement, contact us at marketing@marketingabovethenoise.com or (650) 281-4854. For press inquiries, please contact Kim Petty at Cave Henricks Communications, (512) 519-9875, kim@cavehenricks.com To purchase bulk copies of Marketing Above the Noise, contact Jill Friedlander, jill@bibliomotion.com, or 617-934-2427. Downloads Linda Popky's Bio Linda Popky's Speaker Sheet Marketing Above
- [About the Author](https://www.leverage2market.com/above-the-noise/about-the-author/) - Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She lives and works in Silicon Valley, where she’s been involved with many of the companies who developed and deployed
- [Put Your Writing to Work](https://www.leverage2market.com/services/writing-to-work/) - Once you've created a great manuscript, how do you turn it into an attractive, compelling book? That's where we come in. Linda has experience editing, proofreading, and ghostwriting non-fiction books in a broad range of areas. Depending on your needs, she can help develop book content, edit existing content, or provide simple line editing and
- [Private Roster Mentor Program](https://www.leverage2market.com/services/coaching/private-roster-mentor-program/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Programs](https://www.leverage2market.com/services/programs/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Services](https://www.leverage2market.com/services/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Publications From 2007 - 2008](https://www.leverage2market.com/publications/publications-from-2007-2008/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Publications From 2009 - 2011](https://www.leverage2market.com/publications/publications-from-2009-2011/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Publications](https://www.leverage2market.com/publications/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Judy Popky](https://www.leverage2market.com/about-us/judy-popky/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Linda J. Popky, The Marketing Master](https://www.leverage2market.com/about-us/linda-j-popky-the-marketing-master/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [About Us](https://www.leverage2market.com/about-us/) - Linda Popky Linda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is the author of the recently published book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). Click here to learn more about Linda. Judy
- [Site Map](https://www.leverage2market.com/site-map/) - About Us Linda Popky Judy Popky In the News Publications Workshops & Events Services What We Do Who We Help How We Help & How We Work Advisory Services Coaching & Mentoring DML Assessment Writing & Editing Advertising & Media Strategy Above the Noise About the Book About the Author Media Room Excerpts Buy Now
- [News Releases From 2006](https://www.leverage2market.com/in-the-news/news-releases-from-2006/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Above the Noise](https://www.leverage2market.com/above-the-noise/) - [su_row] [su_column size="1/2"] [su_youtube url="https://youtu.be/cmtAdhMOh0c" controls="yes" autohide="yes" showinfo="no" rel="no" modestbranding="yes" https="yes"] [/su_column] [su_column size="1/2"] WATCH THE MARKETING ABOVE THE NOISE VIDEO TRAILER How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
- [Videos](https://www.leverage2market.com/videos/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Gift for Inspired Leadership Show Attendees](https://www.leverage2market.com/inspiredgift/) - To download Linda Popky's Tips for Building Thought Leadership, please fill in this form: Special offer for Inspired Leadership Show attendees: Sign up for a 40 minute marketing assessment with Linda Popky, normally $500, for $299. Offer good for the next 30 days only. More information.
- [Store](https://www.leverage2market.com/store/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Thank You - Consulting Order](https://www.leverage2market.com/thank-you-consulting-order/) - Thank you for purchasing consulting from Leverage2Market.com. We will be in touch with you shortly. If you have any questions, please contact us at info@leverage2market.com. Thank you! Leverage2Market Associates, Inc. 274 Redwood Shores Parkway # 544 Redwood Shores, CA 94065 tel: (650) 281-4854 fax: (650) 453-3661 info@leverage2market.com
- [Privacy Tools](https://www.leverage2market.com/privacy-tools/)
- [Resources](https://www.leverage2market.com/resources/) - Blog Podcast Videos Top of Mind Thursday Marketing Leverage Times Marketing Tips Non-Profit Resources Teleseminars & Webinars Store
- [Disciplined Marketing](https://www.leverage2market.com/teleseminars-webinars/disciplined-marketing/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Top of Mind Thursday](https://www.leverage2market.com/top-of-mind-thursday/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Coaching](https://www.leverage2market.com/services/coaching/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Marketing Leverage Times](https://www.leverage2market.com/marketing-leverage-times/) - We offer useful information and thoughtful commentary on marketing and business issues to help improve your organization's Leverage2Market®. Sign up to receive our e-newsletter, the Marketing Leverage Times. We welcome your input and feedback. We keep all personal information confidential (privacy policy) and never sell, lease, lend or otherwise share our mailing lists. Marketing Leverage
- [Summer 2016](https://www.leverage2market.com/marketing-leverage-times/summer-2016/) - Marketing Leverage Times – Summer 2016 ON OUR SITE: About Us • What We Do • How We Help • Marketing Resources • Testimonials For Non-Profits • The Book Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business
- [Articles](https://www.leverage2market.com/articles/) - Why Coke is not The Real Thing for Pepsi An ATM Approach You Can Bank On A Change in Business Climate Whose Rules Are They Anyway? Hyatt Strikes Out… but United and Hertz Pinch Hit and Score From the Far South: Learnings from the Ends of the Earth It Shouldn’t Be This Hard to Give
- [The High Cost of Unresolved Dissonance](https://www.leverage2market.com/articles/the-high-cost-of-unresolved-dissonance/) - The High Cost of Unresolved Dissonance Author: Linda J. Popky Newtown, Aurora, San Bernadino, Orlando, Dallas. Trayvon Martin, Michael Brown, Sandra Bland, Alton Sterling, Philando Castile. It seems every time you turn around we hear of yet another incident of violence. Some of this is terrorism, but not all of it. Some is from individuals
- [Have We Totally Lost Our Minds?](https://www.leverage2market.com/articles/have-we-totally-lost-our-minds/) - Have We Totally Lost Our Minds? Author: Linda J. Popky The one thing you can say with certainty about this year’s presidential election madness is that it is definitely not boring. Sensational, shocking, entertaining—yes. Boring—no. For better or worse, we seem to have turned the page on how elections operate. Regardless of your political leanings,
- [Mentor Mastery℠](https://www.leverage2market.com/services/coaching/private-roster-mentor-program/mentor-mastery/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Winter 2016](https://www.leverage2market.com/marketing-leverage-times/winter-2016/) - Marketing Leverage Times – Winter 2016 ON OUR SITE: About Us • What We Do • How We Help • Marketing Resources • Testimonials For Non-Profits • The Book Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business
- [30 Minutes to Marketing: Quick Tips to Get Heard Above the Noise](https://www.leverage2market.com/marketing-quick-tips/) - Thank you for voting for Marketing Above the Noise in the Marketing Book of the Year competition. We are offering you a free 30-minute teleseminar on February 16th at 1pm PST. Just provide us with your name and email address so that we can send you a reminder invitation. Thank you!
- [Fall 2015](https://www.leverage2market.com/marketing-leverage-times/fall-2015/) - Marketing Leverage Times – Fall 2015 ON OUR SITE: About Us • What We Do • How We Help • Marketing Resources • Testimonials For Non-Profits • The Book Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues.
- [Why Did You Even Bother to Ask?](https://www.leverage2market.com/articles/why-did-you-even-bother-to-ask/) - Why Did You Even Bother to Ask? Author: Linda J. Popky You’d think the cardinal sin of customer engagement would be forgetting to ask your customers for their input. However, there’s something many businesses do that’s even worse than that. They ask but they don’t listen. I find this problem exists in several layers: The
- [Summer 2015](https://www.leverage2market.com/marketing-leverage-times/summer-2015/) - Marketing Leverage Times – Summer 2015 ON OUR SITE: About Us • What We Do • How We Help • Marketing Resources • Testimonials For Non-Profits • The Book Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business
- [What I'm Hearing Above the Noise](https://www.leverage2market.com/articles/heard-above-the-noise/) - What I'm Hearing Above the Noise Author: Linda J. Popky It's been nearly three months since the launch of my new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters. During the last 90 days, I've been interviewed by press for print, online, podcasts and radio pieces that have appeared in a
- [What People Are Saying](https://www.leverage2market.com/above-the-noise/what-people-are-saying/)
- [Special WIC Offer](https://www.leverage2market.com/above-the-noise/special-wic-offer/) - Special Marketing Above the Noise Offer for Women in Consulting As a special thank you, Linda Popky is making a special offer to members of the WIC community. Order Linda Popky’s new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters, prior to or at the WIC Fireside Chat with Linda at Books,
- [Thank You for Your Order](https://www.leverage2market.com/thanks-html/) - Thank you for your order. For more information, please contact us at: Leverage2Market Associates, Inc. 274 Redwood Shores Parkway # 544 Redwood Shores, CA 94065 tel: (650) 281-4854 fax: (650) 453-3661 info@leverage2market.com Woodside Business Press A division of Leverage2Market Associates, Inc. 274 Redwood Shores Parkway # 544 Redwood Shores, CA 94065 tel: (650) 281-4854
- [It’s Time to Be Heard](https://www.leverage2market.com/articles/its-time-to-be-heard/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Spring 2015](https://www.leverage2market.com/marketing-leverage-times/spring-2015/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Who We Help](https://www.leverage2market.com/services/who-we-help/) - At Leverage2Market® Associates, we focus on getting powerful marketing results for all of your marketing initiatives. Our extensive experience means we are knowledgeable about the full spectrum of marketing options available, including many new techniques and technologies, such as social media and web marketing. However, because we believe outstanding results come from well executed, effective
- [Workshops](https://www.leverage2market.com/workshops/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Roger J. Best](https://www.leverage2market.com/teleseminars-webinars/roger-j-best/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Contact Us](https://www.leverage2market.com/above-the-noise/contact-us/) - For more information or to book a speaking engagement, contact us at marketing@marketingabovethenoise.com or (650) 281-4854. For press inquiries, please contact Kim Petty at Cave Henricks Communications, (512) 519-9875, kim@cavehenricks.com To purchase bulk copies of Marketing Above the Noise, contact Audra Longert, audra@bibliomotion.com, or 617-232-0430
- [Excerpts](https://www.leverage2market.com/above-the-noise/excerpts/) - Download and Read A Book Excerpt (PDF)
- [Marketing Tips](https://www.leverage2market.com/marketing-tips/)
- [Advisory Services](https://www.leverage2market.com/services/advisory-services/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Consultants and Professional Service Firms](https://www.leverage2market.com/services/who-we-help/consultants-and-professional-service-firms/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [How We Work](https://www.leverage2market.com/services/how-we-work/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [DML Assessment](https://www.leverage2market.com/services/dml-assessment/) - The Dynamic Market Leverage™ Model The Dynamic Market Leverage Model looks at the key marketing principles at the core of a successful marketing organization, including eight key market leverage factors and five momentum factors that can impact the success of strategic marketing initiatives: Market Leverage Factors Strategy: Marketers need to start with a business strategy
- [Teleseminars & Webinars](https://www.leverage2market.com/teleseminars-webinars/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [About the Book](https://www.leverage2market.com/above-the-noise/about-the-book/) - It’s time for marketers to rise above the noise. Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers,
- [Life After Sun](https://www.leverage2market.com/services/life-after-sun/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Sun Teleseminar MP3 File](https://www.leverage2market.com/services/life-after-sun/sun-teleseminar-mp3-file/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [In Most Places, This Story Wouldn't Fly](https://www.leverage2market.com/articles/in-most-places-this-story-wouldnt-fly/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Smoking Out the CVS Brand](https://www.leverage2market.com/articles/smoking-out-the-cvs-brand/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Marketing Goes to the Dogs – and it's a Darn Good Thing!](https://www.leverage2market.com/articles/marketing-goes-to-the-dogs-and-its-a-darn-good-thing/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [What Part of Customer Service is Not Clear?](https://www.leverage2market.com/articles/what-part-of-customer-service-is-not-clear/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [What the GEICO Gecko Could Teach Our Politicians](https://www.leverage2market.com/articles/what-the-geico-gecko-could-teach-our-politicians/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [The LinSanity of Tebowing: Why It Matters to Business](https://www.leverage2market.com/articles/the-linsanity-of-tebowing-why-it-matters-to-business/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Why the Storm of Protests Matters to Marketers](https://www.leverage2market.com/articles/why-the-storm-of-protests-matters-to-marketers/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [What Makes an All-Star?](https://www.leverage2market.com/articles/what-makes-an-all-star/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [When Having a Great Brand Hurts You](https://www.leverage2market.com/articles/when-having-a-great-brand-hurts-you/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [When Customer Help is Not Very Helpful](https://www.leverage2market.com/articles/when-customer-help-is-not-very-helpful/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [When Nature Throws Us a Curve Ball](https://www.leverage2market.com/articles/when-nature-throws-us-a-curve-ball/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [New Year, New Outlook: Why Chicken Little Should Be Cooped Up](https://www.leverage2market.com/articles/new-year-new-outlook-why-chicken-little-should-be-cooped-up/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Spring Beyond Your Boundaries](https://www.leverage2market.com/articles/spring-beyond-your-boundaries/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Changing the Recipe](https://www.leverage2market.com/articles/changing-the-recipe/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Lessons from the College Campus](https://www.leverage2market.com/articles/lessons-from-the-college-campus/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Looking Through the Other End of the Lens](https://www.leverage2market.com/articles/looking-through-the-other-end-of-the-lens/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Is there a Message in All This Mess?](https://www.leverage2market.com/articles/is-there-a-message-in-all-this-mess/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Lessons Learned](https://www.leverage2market.com/articles/lessons-learned/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Missing What's in Front of You: Could they make that flag any bigger?](https://www.leverage2market.com/articles/missing-whats-in-front-of-you-could-they-make-that-flag-any-bigger/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [It Shouldn't Be This Hard to Give Feedback](https://www.leverage2market.com/articles/it-shouldnt-be-this-hard-to-give-feedback/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [From the Far South: Learnings from the Ends of the Earth](https://www.leverage2market.com/articles/from-the-far-south-learnings-from-the-ends-of-the-earth/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Hyatt Strikes Out... but United and Hertz Pinch Hit and Score](https://www.leverage2market.com/articles/hyatt-strikes-out-but-united-and-hertz-pinch-hit-and-score/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [A Change in Business Climate](https://www.leverage2market.com/articles/a-change-in-business-climate/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Whose Rules Are They Anyway?](https://www.leverage2market.com/articles/whose-rules-are-they-anyway/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [An ATM Approach You Can Bank On](https://www.leverage2market.com/articles/an-atm-approach-you-can-bank-on/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Why Coke is not The Real Thing for Pepsi](https://www.leverage2market.com/articles/why-coke-is-not-the-real-thing-for-pepsi/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Summer 2014](https://www.leverage2market.com/marketing-leverage-times/summer-2014/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [The Rise of the Unqualified Expert](https://www.leverage2market.com/articles/the-rise-of-the-unqualified-expert/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Winter 2014](https://www.leverage2market.com/marketing-leverage-times/winter-2014/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [The Real Danger of Black Friday/Cyber Monday Madness](https://www.leverage2market.com/articles/the-real-danger-of-black-fridaycyber-monday-madness/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Fall 2013](https://www.leverage2market.com/marketing-leverage-times/fall-2013/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Summer 2013](https://www.leverage2market.com/marketing-leverage-times/summer-2013/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Spring 2013](https://www.leverage2market.com/marketing-leverage-times/spring-2013/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Winter 2013](https://www.leverage2market.com/marketing-leverage-times/winter-2013/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Fall 2012](https://www.leverage2market.com/marketing-leverage-times/fall-2012/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Winter 2012](https://www.leverage2market.com/marketing-leverage-times/winter-2012/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Fall 2011](https://www.leverage2market.com/marketing-leverage-times/fall-2011/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Summer 2011](https://www.leverage2market.com/marketing-leverage-times/summer-2011/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Spring 2011](https://www.leverage2market.com/marketing-leverage-times/spring-2011/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Fall 2010](https://www.leverage2market.com/marketing-leverage-times/fall-2010/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Summer 2010](https://www.leverage2market.com/marketing-leverage-times/summer-2010/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Spring 2010](https://www.leverage2market.com/marketing-leverage-times/spring-2010/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Winter 2010](https://www.leverage2market.com/marketing-leverage-times/winter-2010/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Fall 2009](https://www.leverage2market.com/marketing-leverage-times/fall-2009/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Summer 2009](https://www.leverage2market.com/marketing-leverage-times/summer-2009/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Marketing Your Career Program](https://www.leverage2market.com/services/marketing-your-career-program/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Spring 2009](https://www.leverage2market.com/marketing-leverage-times/spring-2009/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Winter 2009](https://www.leverage2market.com/marketing-leverage-times/winter-2009/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Fall 2008](https://www.leverage2market.com/marketing-leverage-times/fall-2008/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Summer 2008](https://www.leverage2market.com/marketing-leverage-times/summer-2008/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Spring 2008](https://www.leverage2market.com/marketing-leverage-times/spring-2008/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Winter 2008](https://www.leverage2market.com/marketing-leverage-times/winter-2008/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Fall 2007](https://www.leverage2market.com/marketing-leverage-times/fall-2007/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Summer 2007](https://www.leverage2market.com/marketing-leverage-times/summer-2007/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Spring 2007](https://www.leverage2market.com/marketing-leverage-times/spring-2007/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Winter 2007](https://www.leverage2market.com/marketing-leverage-times/winter-2007/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Fall 2006](https://www.leverage2market.com/marketing-leverage-times/fall-2006/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Summer 2006](https://www.leverage2market.com/marketing-leverage-times/summer-2006/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Spring 2006](https://www.leverage2market.com/marketing-leverage-times/spring-2006/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Fall 2005](https://www.leverage2market.com/marketing-leverage-times/fall-2005/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Summer 2005](https://www.leverage2market.com/marketing-leverage-times/summer-2005/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Spring 2005](https://www.leverage2market.com/marketing-leverage-times/spring-2005/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Winter 2005](https://www.leverage2market.com/marketing-leverage-times/winter-2005/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Summer 2004](https://www.leverage2market.com/marketing-leverage-times/summer-2004/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Spring 2004](https://www.leverage2market.com/marketing-leverage-times/spring-2004/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Non-Profit Organization Series](https://www.leverage2market.com/teleseminars-webinars/non-profit-organization-series/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Business Series](https://www.leverage2market.com/teleseminars-webinars/business-series/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [2014 Teleseminars](https://www.leverage2market.com/teleseminars-webinars/2014-teleseminars/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [2013 Teleseminars](https://www.leverage2market.com/teleseminars-webinars/2013-teleseminars/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [2010 Teleseminars](https://www.leverage2market.com/teleseminars-webinars/2010-teleseminars/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Ignite Your Business Series](https://www.leverage2market.com/teleseminars-webinars/ignite-your-business-series/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Fuel Your Growth](https://www.leverage2market.com/teleseminars-webinars/fuel-your-growth/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Linda Popky's Top Ten Tips](https://www.leverage2market.com/marketing-tips/linda-popkys-top-ten-tips/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Myth: We Know What Our Customers Need](https://www.leverage2market.com/marketing-tips/marketing-myths/myth-we-know-what-our-customers-need/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Myth: Cut Marketing in a Recession](https://www.leverage2market.com/marketing-tips/marketing-myths/myth-cut-marketing-in-a-recession/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Myth: Competitors Hurt Us, They Don't Help Us](https://www.leverage2market.com/marketing-tips/marketing-myths/myth-competitors-hurt-us-they-dont-help-us/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Myth: Marketing Is Easier With A Clean Slate](https://www.leverage2market.com/marketing-tips/marketing-myths/myth-marketing-is-easier-with-a-clean-slate/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Myth: It Worked Before. It'll Work Again This Time](https://www.leverage2market.com/marketing-tips/marketing-myths/myth-it-worked-before-itll-work-again-this-time/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Myth: Good Products Sell Themselves](https://www.leverage2market.com/marketing-tips/marketing-myths/myth-good-products-sell-themselves/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Myth: A Great Product Makes All the Difference](https://www.leverage2market.com/marketing-tips/marketing-myths/myth-a-great-product-makes-all-the-difference/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Myth: If We Build It, They Will Come](https://www.leverage2market.com/marketing-tips/marketing-myths/myth-if-we-build-it-they-will-come/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Marketing Myths](https://www.leverage2market.com/marketing-tips/marketing-myths/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Point: Recycle. Repurpose. Reinforce.](https://www.leverage2market.com/marketing-tips/marketing-leverage-points/point-recycle-repurpose-reinforce/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Marketing Leverage Points](https://www.leverage2market.com/marketing-tips/marketing-leverage-points/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Advertising & Media Strategy](https://www.leverage2market.com/services/advertising-media-strategy/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [JumpStart Facilitated Mastermind Program](https://www.leverage2market.com/services/jumpstart-facilitated-mastermind-program/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Building Marketing Competency](https://www.leverage2market.com/services/building-marketing-competency/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [What We Do](https://www.leverage2market.com/services/what-we-do/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Start-Ups](https://www.leverage2market.com/services/who-we-help/start-ups/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Small & Medium Businesses](https://www.leverage2market.com/services/who-we-help/small-medium-businesses/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Enterprises](https://www.leverage2market.com/services/who-we-help/enterprises/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Non-Profit Organizations](https://www.leverage2market.com/services/who-we-help/non-profit-organizations/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Testimonials](https://www.leverage2market.com/testimonials/) - Leverage2Market® helps a broad variety of organizations with a wide spectrum of marketing and business challenges. Each of our clients is unique, and we customize our solutions to meet their specific needs. Click here for a few examples of the types of programs we've implemented in the past for our clients. Also, click here to
- [Client Snapshots](https://www.leverage2market.com/testimonials/client-snapshots/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Promoting Your Non-Profit](https://www.leverage2market.com/non-profit-resources/promoting-your-non-profit/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [The Art of the Referral](https://www.leverage2market.com/workshops/the-art-of-the-referral/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Sealing the Deal](https://www.leverage2market.com/workshops/sealing-the-deal/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [The Consulting Triple Play](https://www.leverage2market.com/workshops/the-consulting-triple-play/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Use The Force](https://www.leverage2market.com/workshops/use-the-force/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Publications From 2004 - 2006](https://www.leverage2market.com/publications/publications-from-2004-2006/) - everage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Hard Work, Performance Don't Get Women Promoted](https://www.leverage2market.com/in-the-news/news-releases-from-2006/hard-work-performance-dont-get-women-promoted/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [How to Romance and Retain Your Best Customers](https://www.leverage2market.com/in-the-news/news-releases-from-2006/how-to-romance-and-retain-your-best-customers/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Customer-Facing Interactions Can Make or Break A Business](https://www.leverage2market.com/in-the-news/news-releases-from-2006/customer-facing-interactions-can-make-or-break-a-business/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Consulting Group Identifies Success In Highly Competitive Environments](https://www.leverage2market.com/in-the-news/news-releases-from-2006/consulting-group-identifies-success-in-highly-competitive-environments/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Leverage2Market Associates, Inc. Joins Women's Technology Cluster Mentoring Program](https://www.leverage2market.com/in-the-news/news-releases-from-2006/leverage2market-associates-inc-joins-womens-technology-cluster-mentoring-program/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Communications Errors Undermining Business More than Competition or Economy](https://www.leverage2market.com/in-the-news/news-releases-from-2006/communications-errors-undermining-business-more-than-competition-or-economy/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Marketing for Small Business Focus of Upcoming NAWBO Silicon Valley Presentation](https://www.leverage2market.com/in-the-news/news-releases-from-2007/marketing-for-small-business-focus-of-upcoming-nawbo-silicon-valley-presentation/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Pioneering Marketing Operations Benchmarking Study Released](https://www.leverage2market.com/in-the-news/news-releases-from-2007/pioneering-marketing-operations-benchmarking-study-released/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Mentors Provide for Productivity in Corporate Settings With Greater Return than Most Training Alternatives](https://www.leverage2market.com/in-the-news/news-releases-from-2007/mentors-provide-for-productivity-in-corporate-settings-with-greater-return-than-most-training-alternatives/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [New Course Available on Measuring Return on Marketing](https://www.leverage2market.com/in-the-news/news-releases-from-2007/new-course-available-on-measuring-return-on-marketing/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [New Suite of Services Help Enterprises Measure and Demonstrate Return on Marketing Investment](https://www.leverage2market.com/in-the-news/news-releases-from-2007/new-suite-of-services-help-enterprises-measure-and-demonstrate-return-on-marketing-investment/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Bay Area professional organization increases momentum and attracts high profile directors](https://www.leverage2market.com/in-the-news/news-releases-from-2007/bay-area-professional-organization-increases-momentum-and-attracts-high-profile-directors/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Updated Branding Strategies Course Now Available](https://www.leverage2market.com/in-the-news/news-releases-from-2007/updated-branding-strategies-course-now-available/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Training and Development are Not Love and Marriage](https://www.leverage2market.com/in-the-news/news-releases-from-2007/training-and-development-are-not-love-and-marriage/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Quick Pay](https://www.leverage2market.com/quick-pay/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Top 100 Woman of Influence](https://www.leverage2market.com/about-us/linda-j-popky-the-marketing-master/top-100-woman-of-influence/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Building Thought Leadership](https://www.leverage2market.com/resources/building-thought-leadership/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Woodside Business Press Books](https://www.leverage2market.com/store/woodside-business-press-books/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Your Online Reputation](https://www.leverage2market.com/services/your-online-reputation/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Podcasts](https://www.leverage2market.com/podcasts/)
- [Launching a Marketing Campaign Checklist](https://www.leverage2market.com/services/launching-a-marketing-campaign-checklist/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Market Leverage Factors: Brand Review and Refresh](https://www.leverage2market.com/services/market-leverage-factors-brand-review-and-refresh/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Market Sizing: Does This Market Fit?](https://www.leverage2market.com/services/market-sizing-does-this-market-fit/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Myth: The More Features, the Better](https://www.leverage2market.com/marketing-tips/marketing-myths/myth-the-more-features-the-better/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Point: Build Infrastructure First](https://www.leverage2market.com/marketing-tips/marketing-leverage-points/point-build-infrastructure-first/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Point: Keeping a Distance from Your Products](https://www.leverage2market.com/marketing-tips/marketing-leverage-points/point-keeping-a-distance-from-your-products/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.
- [Privacy Policy](https://www.leverage2market.com/privacy-policy/) - Leverage2Market Associates, a marketing strategy firm, helps success-oriented businesses improve their bottom line by effectively leveraging investments in marketing programs, processes, and people. Linda J. Popky, president, is a Silicon Valley Top Woman of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame.

## Testimonials

- [Theresa Marcroft](https://www.leverage2market.com/testimonial/theresa-marcroft/) - “I’m so glad I chose Linda Popky to edit my book. She was not only a joy to work with, she was thoughtful and insightful with her input and suggestions. She adhered to the budget and timeline we discussed upfront. Wonderful job!” Theresa Marcroft Pro-choice, Pro-Adoption: It's Time for a Loving, Positive response to Unplanned
- [Kathy Y Wilson](https://www.leverage2market.com/testimonial/kathy-y-wilson/) - “If your organization is looking for an effective marketing professional, Steinway Society – The Bay Area enthusiastically recommends Linda Popky of Leverage2Market Associates. Her creative marketing helped Steinway Society grow and further diversify its audiences for concerts by internationally acclaimed classical pianists. We are most grateful to her.” Kathy Y Wilson President/Board of Directors, Steinway
- [Steve Finkelstein](https://www.leverage2market.com/testimonial/steve-finkelstein/) - “I appreciated Linda’s flexibility and ability to provide valuable ideas and insights extemporaneously. She provided open and candid feedback.” Steve Finkelstein Sr. Partner, Experience on Demand
- [Polly van der Linde](https://www.leverage2market.com/testimonial/polly-van-der-linde/) - “As a musician and business owner, I love how Linda uses many musical metaphors to illustrate her marketing points. Linda made it easy to understand how to diminish background noise and through her effective marketing strategies, augment my business.” Polly van der Linde Director/Owner, Sonatina Enterprises
- [Dorie Clark](https://www.leverage2market.com/testimonial/dorie-clark/) - “Marketing Above the Noise is required reading for anyone who wants to be more effective at using marketing to reinvent and grow their business. Linda Popky shows us how to take the most essential elements of traditional marketing and apply them in the fast-changing world of social business." Dorie Clark Author of Reinventing You: Define
- [Janis Machala](https://www.leverage2market.com/testimonial/janis-machala/) - “As a board member, interim CEO, and C-level executive coach, I love the themes contained in Linda Popky's approachable and engaging book Marketing Above the Noise. In so many cases, when I begin working at the strategic level with companies, they do not know exactly who their customers are, how to engage their prospective customers,
- [Seth Kahan](https://www.leverage2market.com/testimonial/seth-kahan/) - “In my work as a CEO advisor I often assess to see whether my client's organization has the capabilities necessary to achieve their objectives. In more cases than not, I find marketing lacking. That’s not good, because along with performance, effective marketing is the prerequisite for success. Linda Popky lays out what it takes to
- [Robbie Baxter](https://www.leverage2market.com/testimonial/robbie-baxter/) - “This book will change the way you think about your business. In today’s membership economy, it’s more important than ever that marketers know how to think strategically and stand above the crowd.” Robbie Kellman Baxter Author, The Membership Economy
- [Denise Brosseau](https://www.leverage2market.com/testimonial/denise-brosseau/) - “Want to stand out in today’s crowded marketplace? Looking for easy-to-implement marketing strategies that are proven to be effective? In Marketing Above the Noise, Linda Popky shares the insider secrets to building buzz that make her Silicon Valley’s go-to marketing guru. Get your copy today!” Denise Brosseau CEO, Thought Leadership Lab, author, Ready to Be
- [Alan Weiss](https://www.leverage2market.com/testimonial/alan-weiss/) - “Marketing Above the Noise is a tour de force that will help anybody interested in creating marketing dominance to do so in a customer-oriented, highly profitable manner.” Alan Weiss Author of Million Dollar Consulting
- [Lisa McLeod](https://www.leverage2market.com/testimonial/lisa-mcleod/) - "Stop the marketing madness! If you’re a CEO or a CMO who is tired of wasting money on me-too marketing that doesn’t work, you must read this book. Linda Popky shows you how to differentiate yourself and a creating a compelling customer-centric strategy that will drive business and make you proud.” Lisa Earle McLeod Author
- [Daniel Pink](https://www.leverage2market.com/testimonial/daniel-pink/) - "A lot of marketing talk focuses on technology: Twitter, Facebook, viral videos, clicks. Linda Popky understands that technology is an important piece of the puzzle, but not THE most important. Her back-to-basics approach builds on foundational values like trust, relationship-building, and resilience to create customer interest and loyalty. Marketing Above the Noise speaks to marketers
- [Adrian Ott](https://www.leverage2market.com/testimonial/adrian-ott/) - “Thought provoking and to the point. Linda Popky’s Marketing Thought Leadership cuts above the noise in the marketing world today.” Adrian C. Ott Award-Winning Author and CEO The 24-Hour Customer and Exponential Influence®

## Categories

- [News and Updates](https://www.leverage2market.com/category/news-and-updates/)
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- [Customer Relationships](https://www.leverage2market.com/category/customer-relationships/)
- [B2B Marketing](https://www.leverage2market.com/category/b2b-marketing/)
- [Innovation](https://www.leverage2market.com/category/innovation/)
- [Hall of Fame](https://www.leverage2market.com/category/hall-of-fame/)
- [l2massociates](https://www.leverage2market.com/category/l2massociates/)
- [Television](https://www.leverage2market.com/category/television/)
- [Non-profit](https://www.leverage2market.com/category/non-profit/)
- [Hall of Fame/Shame](https://www.leverage2market.com/category/hall-of-fameshame/)
- [Science](https://www.leverage2market.com/category/science/)
- [Web/Tech](https://www.leverage2market.com/category/webtech/)
- [Connections](https://www.leverage2market.com/category/connections/)
- [Articles & Resources](https://www.leverage2market.com/category/articles-resources/)
- [Birth of a Book](https://www.leverage2market.com/category/birth-of-a-book/)
- [Games](https://www.leverage2market.com/category/games/)

## Tags

- [Top of Mind Thursday](https://www.leverage2market.com/tag/top-of-mind-thursday/)
- [Linda Popky](https://www.leverage2market.com/tag/linda-popky/)
- [Leverage2Market](https://www.leverage2market.com/tag/leverage2market/)
- [Leverage2Market Associates](https://www.leverage2market.com/tag/leverage2market-associates/)
- [marketing](https://www.leverage2market.com/tag/marketing/)
- [marketing strategy](https://www.leverage2market.com/tag/marketing-strategy/)
- [marketing success](https://www.leverage2market.com/tag/marketing-success/)
- [Justin Foster](https://www.leverage2market.com/tag/justin-foster/)
- [oatmeal v. bacon](https://www.leverage2market.com/tag/oatmeal-v-bacon/)
- [thought leaders](https://www.leverage2market.com/tag/thought-leaders/)
- [disrupt or decay](https://www.leverage2market.com/tag/disrupt-or-decay/)
- [branding](https://www.leverage2market.com/tag/branding/)
- [human bacon](https://www.leverage2market.com/tag/human-bacon/)
- [culture](https://www.leverage2market.com/tag/culture/)
- [differentiators](https://www.leverage2market.com/tag/differentiators/)
- [marketing thought leadership](https://www.leverage2market.com/tag/marketing-thought-leadership/)
- [Bay Area](https://www.leverage2market.com/tag/bay-area/)
- [coaching](https://www.leverage2market.com/tag/coaching/)
- [consulting](https://www.leverage2market.com/tag/consulting/)
- [customer retention](https://www.leverage2market.com/tag/customer-retention/)
- [customers](https://www.leverage2market.com/tag/customers/)
- [marketing advice](https://www.leverage2market.com/tag/marketing-advice/)
- [marketing consultant](https://www.leverage2market.com/tag/marketing-consultant/)
- [marketing tips](https://www.leverage2market.com/tag/marketing-tips/)
- [mentoring](https://www.leverage2market.com/tag/mentoring/)
- [million dollar consultant](https://www.leverage2market.com/tag/million-dollar-consultant/)
- [San Francisco](https://www.leverage2market.com/tag/san-francisco/)
- [speaker](https://www.leverage2market.com/tag/speaker/)
- [strategy](https://www.leverage2market.com/tag/strategy/)
- [feedback](https://www.leverage2market.com/tag/feedback/)
- [feedback utilization model](https://www.leverage2market.com/tag/feedback-utilization-model/)
- [Baltimore](https://www.leverage2market.com/tag/baltimore/)
- [Orioles](https://www.leverage2market.com/tag/orioles/)
- [Major League baseball](https://www.leverage2market.com/tag/major-league-baseball/)
- [purchase process](https://www.leverage2market.com/tag/purchase-process/)
- [buying](https://www.leverage2market.com/tag/buying/)
- [Dorie Clark](https://www.leverage2market.com/tag/dorie-clark/)
- [stand out](https://www.leverage2market.com/tag/stand-out/)
- [reinventing you](https://www.leverage2market.com/tag/reinventing-you/)
- [breakthrough idea](https://www.leverage2market.com/tag/breakthrough-idea/)
- [Kevin Allen](https://www.leverage2market.com/tag/kevin-allen/)
- [Re:kap](https://www.leverage2market.com/tag/rekap/)
- [Planet Jockey](https://www.leverage2market.com/tag/planet-jockey/)
- [MasterCard](https://www.leverage2market.com/tag/mastercard/)
- [Microsoft](https://www.leverage2market.com/tag/microsoft/)
- [Marriott](https://www.leverage2market.com/tag/marriott/)
- [Smith Barney](https://www.leverage2market.com/tag/smith-barney/)
- [Nestle](https://www.leverage2market.com/tag/nestle/)
- [L’Oreal](https://www.leverage2market.com/tag/loreal/)
- [Lufthansa](https://www.leverage2market.com/tag/lufthansa/)
- [Johnson & Johnson](https://www.leverage2market.com/tag/johnson-johnson/)
- [priceless campaign](https://www.leverage2market.com/tag/priceless-campaign/)
- [five eternal truths](https://www.leverage2market.com/tag/five-eternal-truths/)
- [brand strategy development](https://www.leverage2market.com/tag/brand-strategy-development/)
- [The Hidden Agenda](https://www.leverage2market.com/tag/the-hidden-agenda/)
- [The Case of the Missing Cutlery](https://www.leverage2market.com/tag/the-case-of-the-missing-cutlery/)
- [Rose Fass](https://www.leverage2market.com/tag/rose-fass/)
- [fassforward](https://www.leverage2market.com/tag/fassforward/)
- [business transformation](https://www.leverage2market.com/tag/business-transformation/)
- [chocolate conversation](https://www.leverage2market.com/tag/chocolate-conversation/)
- [leading change](https://www.leverage2market.com/tag/leading-change/)
- [bittersweet](https://www.leverage2market.com/tag/bittersweet/)
- [marketing channels](https://www.leverage2market.com/tag/marketing-channels/)
- [channel marketing](https://www.leverage2market.com/tag/channel-marketing/)
- [marketing noise](https://www.leverage2market.com/tag/marketing-noise/)
- [marketing above the noise](https://www.leverage2market.com/tag/marketing-above-the-noise/)
- [Martin Seligman](https://www.leverage2market.com/tag/martin-seligman/)
- [Maya Strelar-Migotti](https://www.leverage2market.com/tag/maya-strelar-migotti/)
- [LeadOn Conference for Women](https://www.leverage2market.com/tag/leadon-conference-for-women/)
- [Watermark](https://www.leverage2market.com/tag/watermark/)
- [Ericsson](https://www.leverage2market.com/tag/ericsson/)
- [mentor](https://www.leverage2market.com/tag/mentor/)
- [Sweden](https://www.leverage2market.com/tag/sweden/)
- [executive women](https://www.leverage2market.com/tag/executive-women/)
- [company culture](https://www.leverage2market.com/tag/company-culture/)
- [women in business](https://www.leverage2market.com/tag/women-in-business/)
- [women executives](https://www.leverage2market.com/tag/women-executives/)
- [Chuck Wall](https://www.leverage2market.com/tag/chuck-wall/)
- [customer CEO](https://www.leverage2market.com/tag/customer-ceo/)
- [marketpower](https://www.leverage2market.com/tag/marketpower/)
- [customer insight research](https://www.leverage2market.com/tag/customer-insight-research/)
- [entrepreneur](https://www.leverage2market.com/tag/entrepreneur/)
- [Saturday Night Live](https://www.leverage2market.com/tag/saturday-night-live/)
- [40th anniversary](https://www.leverage2market.com/tag/40th-anniversary/)
- [Mike Gospe](https://www.leverage2market.com/tag/mike-gospe/)
- [customer advisory board](https://www.leverage2market.com/tag/customer-advisory-board/)
- [CAB](https://www.leverage2market.com/tag/cab/)
- [facilitation](https://www.leverage2market.com/tag/facilitation/)
- [Marketing High Ground](https://www.leverage2market.com/tag/marketing-high-ground/)
- [KickStart Alliance](https://www.leverage2market.com/tag/kickstart-alliance/)
- [Paris](https://www.leverage2market.com/tag/paris/)
- [France](https://www.leverage2market.com/tag/france/)
- [terrorists](https://www.leverage2market.com/tag/terrorists/)
- [scapegoat](https://www.leverage2market.com/tag/scapegoat/)
- [New year](https://www.leverage2market.com/tag/new-year/)
- [2015](https://www.leverage2market.com/tag/2015/)
- [fail](https://www.leverage2market.com/tag/fail/)
- [failure](https://www.leverage2market.com/tag/failure/)
- [The Interview](https://www.leverage2market.com/tag/the-interview/)
- [North Korea](https://www.leverage2market.com/tag/north-korea/)
- [Sony](https://www.leverage2market.com/tag/sony/)
- [luck](https://www.leverage2market.com/tag/luck/)
- [coincidence](https://www.leverage2market.com/tag/coincidence/)
- [thanksgiving](https://www.leverage2market.com/tag/thanksgiving/)
- [black friday](https://www.leverage2market.com/tag/black-friday/)
- [sale](https://www.leverage2market.com/tag/sale/)
- [replay](https://www.leverage2market.com/tag/replay/)
- [Jerusalem](https://www.leverage2market.com/tag/jerusalem/)
- [synagogue](https://www.leverage2market.com/tag/synagogue/)
- [politics](https://www.leverage2market.com/tag/politics/)
- [congress](https://www.leverage2market.com/tag/congress/)
- [election](https://www.leverage2market.com/tag/election/)
- [incumbents](https://www.leverage2market.com/tag/incumbents/)
- [World Series](https://www.leverage2market.com/tag/world-series/)
- [San Francisco Giants](https://www.leverage2market.com/tag/san-francisco-giants/)
- [Kansas City Royals](https://www.leverage2market.com/tag/kansas-city-royals/)
- [piano](https://www.leverage2market.com/tag/piano/)
- [marathon](https://www.leverage2market.com/tag/marathon/)
- [crestmont conservatory of music](https://www.leverage2market.com/tag/crestmont-conservatory-of-music/)
- [classical](https://www.leverage2market.com/tag/classical/)
- [music](https://www.leverage2market.com/tag/music/)
- [bach](https://www.leverage2market.com/tag/bach/)
- [mozart](https://www.leverage2market.com/tag/mozart/)
- [chopin](https://www.leverage2market.com/tag/chopin/)
- [debussy](https://www.leverage2market.com/tag/debussy/)
- [faure](https://www.leverage2market.com/tag/faure/)
- [rachmaninoff](https://www.leverage2market.com/tag/rachmaninoff/)
- [Colleen Francis](https://www.leverage2market.com/tag/colleen-francis/)
- [nonstop sales boom](https://www.leverage2market.com/tag/nonstop-sales-boom/)
- [sales engagement](https://www.leverage2market.com/tag/sales-engagement/)
- [sales radar](https://www.leverage2market.com/tag/sales-radar/)
- [ebola](https://www.leverage2market.com/tag/ebola/)
- [surgeon general](https://www.leverage2market.com/tag/surgeon-general/)
- [sickness](https://www.leverage2market.com/tag/sickness/)
- [air travel](https://www.leverage2market.com/tag/air-travel/)
- [United Airlines](https://www.leverage2market.com/tag/united-airlines/)
- [Rosh Hashonah](https://www.leverage2market.com/tag/rosh-hashonah/)
- [Jewish New Year](https://www.leverage2market.com/tag/jewish-new-year/)
- [ISIS](https://www.leverage2market.com/tag/isis/)
- [Syria](https://www.leverage2market.com/tag/syria/)
- [Robert Sher](https://www.leverage2market.com/tag/robert-sher/)
- [mighty midsized companies](https://www.leverage2market.com/tag/mighty-midsized-companies/)
- [fumbled acquisitions](https://www.leverage2market.com/tag/fumbled-acquisitions/)
- [leadership](https://www.leverage2market.com/tag/leadership/)
- [discipline and creativity](https://www.leverage2market.com/tag/discipline-and-creativity/)
- [Ray Rice](https://www.leverage2market.com/tag/ray-rice/)
- [Baltimore Ravens](https://www.leverage2market.com/tag/baltimore-ravens/)
- [domestic violence](https://www.leverage2market.com/tag/domestic-violence/)
- [airline](https://www.leverage2market.com/tag/airline/)
- [safety](https://www.leverage2market.com/tag/safety/)
- [gold](https://www.leverage2market.com/tag/gold/)
- [glitter](https://www.leverage2market.com/tag/glitter/)
- [Robin Williams](https://www.leverage2market.com/tag/robin-williams/)
- [Mark Levy](https://www.leverage2market.com/tag/mark-levy/)
- [innovation](https://www.leverage2market.com/tag/innovation/)
- [positioning](https://www.leverage2market.com/tag/positioning/)
- [book coach](https://www.leverage2market.com/tag/book-coach/)
- [thought leadership](https://www.leverage2market.com/tag/thought-leadership/)
- [Africa](https://www.leverage2market.com/tag/africa/)
- [disease](https://www.leverage2market.com/tag/disease/)
- [Fitbit Flex fitness monitor](https://www.leverage2market.com/tag/fitbit-flex-fitness-monitor/)
- [out of sight](https://www.leverage2market.com/tag/out-of-sight/)
- [out of mind](https://www.leverage2market.com/tag/out-of-mind/)
- [Malaysian Airlines](https://www.leverage2market.com/tag/malaysian-airlines/)
- [Ukraine](https://www.leverage2market.com/tag/ukraine/)
- [missile](https://www.leverage2market.com/tag/missile/)
- [shot down](https://www.leverage2market.com/tag/shot-down/)
- [high road](https://www.leverage2market.com/tag/high-road/)
- [Middle East](https://www.leverage2market.com/tag/middle-east/)
- [soccer](https://www.leverage2market.com/tag/soccer/)
- [World Cup](https://www.leverage2market.com/tag/world-cup/)
- [Christine Hansen](https://www.leverage2market.com/tag/christine-hansen/)
- [Marketo](https://www.leverage2market.com/tag/marketo/)
- [partner](https://www.leverage2market.com/tag/partner/)
- [resellers](https://www.leverage2market.com/tag/resellers/)
- [cloud solutions](https://www.leverage2market.com/tag/cloud-solutions/)
- [LaunchPoint](https://www.leverage2market.com/tag/launchpoint/)
- [Marketing Nation](https://www.leverage2market.com/tag/marketing-nation/)
- [partner ecosystem](https://www.leverage2market.com/tag/partner-ecosystem/)
- [Jim Chow](https://www.leverage2market.com/tag/jim-chow/)
- [Google](https://www.leverage2market.com/tag/google/)
- [Google Apps](https://www.leverage2market.com/tag/google-apps/)
- [partner resellers](https://www.leverage2market.com/tag/partner-resellers/)
- [Google Enterprise](https://www.leverage2market.com/tag/google-enterprise/)
- [Marriott Hotels](https://www.leverage2market.com/tag/marriott-hotels/)
- [infrastructure](https://www.leverage2market.com/tag/infrastructure/)
- [coach](https://www.leverage2market.com/tag/coach/)
- [advisor](https://www.leverage2market.com/tag/advisor/)
- [recyle](https://www.leverage2market.com/tag/recyle/)
- [repurpose](https://www.leverage2market.com/tag/repurpose/)
- [reinforce](https://www.leverage2market.com/tag/reinforce/)
- [Lisa Bing](https://www.leverage2market.com/tag/lisa-bing/)
- [collaboration](https://www.leverage2market.com/tag/collaboration/)
- [emotional intelligence](https://www.leverage2market.com/tag/emotional-intelligence/)
- [BMW](https://www.leverage2market.com/tag/bmw/)
- [Roadside Assist](https://www.leverage2market.com/tag/roadside-assist/)
- [NBA](https://www.leverage2market.com/tag/nba/)
- [Donald Sterling](https://www.leverage2market.com/tag/donald-sterling/)
- [LA Clippers](https://www.leverage2market.com/tag/la-clippers/)
- [credit card](https://www.leverage2market.com/tag/credit-card/)
- [fraud](https://www.leverage2market.com/tag/fraud/)
- [competition](https://www.leverage2market.com/tag/competition/)
- [competitors](https://www.leverage2market.com/tag/competitors/)
- [Boston Marathon](https://www.leverage2market.com/tag/boston-marathon/)
- [needs](https://www.leverage2market.com/tag/needs/)
- [GM](https://www.leverage2market.com/tag/gm/)
- [General Motors](https://www.leverage2market.com/tag/general-motors/)
- [Toyota](https://www.leverage2market.com/tag/toyota/)
- [recall](https://www.leverage2market.com/tag/recall/)
- [baseball](https://www.leverage2market.com/tag/baseball/)
- [opening day](https://www.leverage2market.com/tag/opening-day/)
- [Pierre Khawand](https://www.leverage2market.com/tag/pierre-khawand/)
- [people on the go](https://www.leverage2market.com/tag/people-on-the-go/)
- [transformation](https://www.leverage2market.com/tag/transformation/)
- [ROI](https://www.leverage2market.com/tag/roi/)
- [return on investment](https://www.leverage2market.com/tag/return-on-investment/)
- [Quicken Loans](https://www.leverage2market.com/tag/quicken-loans/)
- [NCAA Basketball](https://www.leverage2market.com/tag/ncaa-basketball/)
- [Scott Wintrip](https://www.leverage2market.com/tag/scott-wintrip/)
- [sales yoga](https://www.leverage2market.com/tag/sales-yoga/)
- [employee retention](https://www.leverage2market.com/tag/employee-retention/)
- [market share](https://www.leverage2market.com/tag/market-share/)
- [profitability](https://www.leverage2market.com/tag/profitability/)
- [selling](https://www.leverage2market.com/tag/selling/)
- [Malaysian](https://www.leverage2market.com/tag/malaysian/)
- [airlines](https://www.leverage2market.com/tag/airlines/)
- [discipline](https://www.leverage2market.com/tag/discipline/)
- [Governor Jan Brewer](https://www.leverage2market.com/tag/governor-jan-brewer/)
- [Arizona](https://www.leverage2market.com/tag/arizona/)
- [Joseph Rosenfeld](https://www.leverage2market.com/tag/joseph-rosenfeld/)
- [style](https://www.leverage2market.com/tag/style/)
- [personal brand](https://www.leverage2market.com/tag/personal-brand/)
- [fashion](https://www.leverage2market.com/tag/fashion/)
- [language of clothing](https://www.leverage2market.com/tag/language-of-clothing/)
- [style strategist](https://www.leverage2market.com/tag/style-strategist/)
- [Use the Force](https://www.leverage2market.com/tag/use-the-force/)
- [marketing workshop](https://www.leverage2market.com/tag/marketing-workshop/)
- [consultants](https://www.leverage2market.com/tag/consultants/)
- [marketing gravity](https://www.leverage2market.com/tag/marketing-gravity/)
- [Alan Weiss](https://www.leverage2market.com/tag/alan-weiss/)
- [strategic marketing](https://www.leverage2market.com/tag/strategic-marketing/)
- [Christine Crandell](https://www.leverage2market.com/tag/christine-crandell/)
- [chief customer officer](https://www.leverage2market.com/tag/chief-customer-officer/)
- [customer-centric](https://www.leverage2market.com/tag/customer-centric/)
- [sales compass](https://www.leverage2market.com/tag/sales-compass/)
- [content management](https://www.leverage2market.com/tag/content-management/)
- [relationships](https://www.leverage2market.com/tag/relationships/)
- [journey map](https://www.leverage2market.com/tag/journey-map/)
- [customer experience](https://www.leverage2market.com/tag/customer-experience/)
- [technology](https://www.leverage2market.com/tag/technology/)
- [Richard Sherman](https://www.leverage2market.com/tag/richard-sherman/)
- [San Francisco 49ers](https://www.leverage2market.com/tag/san-francisco-49ers/)
- [Seattle Seahawks](https://www.leverage2market.com/tag/seattle-seahawks/)
- [Michael Crabtree](https://www.leverage2market.com/tag/michael-crabtree/)
- [Chris Christie](https://www.leverage2market.com/tag/chris-christie/)
- [New Jersey](https://www.leverage2market.com/tag/new-jersey/)
- [traffic jam](https://www.leverage2market.com/tag/traffic-jam/)
- [GW Bridge](https://www.leverage2market.com/tag/gw-bridge/)
- [Meg Bear](https://www.leverage2market.com/tag/meg-bear/)
- [Oracle](https://www.leverage2market.com/tag/oracle/)
- [social cloud](https://www.leverage2market.com/tag/social-cloud/)
- [enterprise applications](https://www.leverage2market.com/tag/enterprise-applications/)
- [customer relationship management](https://www.leverage2market.com/tag/customer-relationship-management/)
- [CIO](https://www.leverage2market.com/tag/cio/)
- [CMO](https://www.leverage2market.com/tag/cmo/)
- [winter storms](https://www.leverage2market.com/tag/winter-storms/)
- [weather](https://www.leverage2market.com/tag/weather/)
- [sacred cow](https://www.leverage2market.com/tag/sacred-cow/)
- [new year's resolutions](https://www.leverage2market.com/tag/new-years-resolutions/)
- [WestJet](https://www.leverage2market.com/tag/westjet/)
- [Santa Claus](https://www.leverage2market.com/tag/santa-claus/)
- [great experience](https://www.leverage2market.com/tag/great-experience/)
- [Nelson Mandela](https://www.leverage2market.com/tag/nelson-mandela/)
- [Dan Pink](https://www.leverage2market.com/tag/dan-pink/)
- [baggage](https://www.leverage2market.com/tag/baggage/)
- [excess baggage](https://www.leverage2market.com/tag/excess-baggage/)
- [Hanukkah](https://www.leverage2market.com/tag/hanukkah/)
- [Maccabees](https://www.leverage2market.com/tag/maccabees/)
- [rededication](https://www.leverage2market.com/tag/rededication/)
- [Kennedy](https://www.leverage2market.com/tag/kennedy/)
- [John F. Kennedy](https://www.leverage2market.com/tag/john-f-kennedy/)
- [team](https://www.leverage2market.com/tag/team/)
- [teamwork](https://www.leverage2market.com/tag/teamwork/)
- [amazon](https://www.leverage2market.com/tag/amazon/)
- [amazon.com](https://www.leverage2market.com/tag/amazon-com/)
- [US Postal Service](https://www.leverage2market.com/tag/us-postal-service/)
- [USPS](https://www.leverage2market.com/tag/usps/)
- [Blockbuster](https://www.leverage2market.com/tag/blockbuster/)
- [laundry](https://www.leverage2market.com/tag/laundry/)
- [employees](https://www.leverage2market.com/tag/employees/)
- [alligator](https://www.leverage2market.com/tag/alligator/)
- [Affordable Health Care Plan](https://www.leverage2market.com/tag/affordable-health-care-plan/)
- [peanut butter](https://www.leverage2market.com/tag/peanut-butter/)
- [jelly](https://www.leverage2market.com/tag/jelly/)
- [Roberta Matuson](https://www.leverage2market.com/tag/roberta-matuson/)
- [Talent Maximizer](https://www.leverage2market.com/tag/talent-maximizer/)
- [talent magnetism](https://www.leverage2market.com/tag/talent-magnetism/)
- [employee evangelism](https://www.leverage2market.com/tag/employee-evangelism/)
- [brand engagement](https://www.leverage2market.com/tag/brand-engagement/)
- [politicians](https://www.leverage2market.com/tag/politicians/)
- [classical music](https://www.leverage2market.com/tag/classical-music/)
- [night songs](https://www.leverage2market.com/tag/night-songs/)
- [music CD](https://www.leverage2market.com/tag/music-cd/)
- [brands](https://www.leverage2market.com/tag/brands/)
- [9/11](https://www.leverage2market.com/tag/911/)
- [Wes Trochlil](https://www.leverage2market.com/tag/wes-trochlil/)
- [Effective Database Management](https://www.leverage2market.com/tag/effective-database-management/)
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- [complaint](https://www.leverage2market.com/tag/complaint/)
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- [consulting workshop](https://www.leverage2market.com/tag/consulting-workshop/)
- [acquire clients](https://www.leverage2market.com/tag/acquire-clients/)
- [value-based fees](https://www.leverage2market.com/tag/value-based-fees/)
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- [marketing expert](https://www.leverage2market.com/tag/marketing-expert/)
- [ice cream](https://www.leverage2market.com/tag/ice-cream/)
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- [lead by letting go](https://www.leverage2market.com/tag/lead-by-letting-go/)
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- [ocean](https://www.leverage2market.com/tag/ocean/)
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- [Jeff Weinberger](https://www.leverage2market.com/tag/jeff-weinberger/)
- [DS3 Consulting](https://www.leverage2market.com/tag/ds3-consulting/)
- [recurring revenue](https://www.leverage2market.com/tag/recurring-revenue/)
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- [Chad Barr](https://www.leverage2market.com/tag/chad-barr/)
- [Million Dollar web presence](https://www.leverage2market.com/tag/million-dollar-web-presence/)
- [provocative content](https://www.leverage2market.com/tag/provocative-content/)
- [digital empire](https://www.leverage2market.com/tag/digital-empire/)
- [Simma Lieberman](https://www.leverage2market.com/tag/simma-lieberman/)
- [diversity](https://www.leverage2market.com/tag/diversity/)
- [inclusion](https://www.leverage2market.com/tag/inclusion/)
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- [Supreme Court ruling](https://www.leverage2market.com/tag/supreme-court-ruling/)
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- [Proposition 8](https://www.leverage2market.com/tag/proposition-8/)
- [Richard Martin](https://www.leverage2market.com/tag/richard-martin/)
- [brilliant manoeuvres](https://www.leverage2market.com/tag/brilliant-manoeuvres/)
- [brilliant maneuvers](https://www.leverage2market.com/tag/brilliant-maneuvers/)
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- [mission command](https://www.leverage2market.com/tag/mission-command/)
- [business leadership](https://www.leverage2market.com/tag/business-leadership/)
- [disciplined marketing](https://www.leverage2market.com/tag/disciplined-marketing/)
- [Robbie Kellman Baxter](https://www.leverage2market.com/tag/robbie-kellman-baxter/)
- [professional service providers](https://www.leverage2market.com/tag/professional-service-providers/)
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- [sales leadership](https://www.leverage2market.com/tag/sales-leadership/)
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- [purpose-driven sales force](https://www.leverage2market.com/tag/purpose-driven-sales-force/)
- [Charmaine Hammond](https://www.leverage2market.com/tag/charmaine-hammond/)
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- [Robert Caid](https://www.leverage2market.com/tag/robert-caid/)
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- [Million Dollar Consulting College](https://www.leverage2market.com/tag/million-dollar-consulting-college/)
- [Boston marathon bombing](https://www.leverage2market.com/tag/boston-marathon-bombing/)
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- [video](https://www.leverage2market.com/tag/video/)
- [video templates](https://www.leverage2market.com/tag/video-templates/)
- [art of referrals](https://www.leverage2market.com/tag/art-of-referrals/)
- [sales](https://www.leverage2market.com/tag/sales/)
- [customer service](https://www.leverage2market.com/tag/customer-service/)
- [jump to conclusions](https://www.leverage2market.com/tag/jump-to-conclusions/)
- [ComputerShare](https://www.leverage2market.com/tag/computershare/)
- [Yahoo](https://www.leverage2market.com/tag/yahoo/)
- [Marissa Mayer](https://www.leverage2market.com/tag/marissa-mayer/)
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- [Jen Berkley Jackson](https://www.leverage2market.com/tag/jen-berkley-jackson/)
- [unconference](https://www.leverage2market.com/tag/unconference/)
- [Product Marketing Camp](https://www.leverage2market.com/tag/product-marketing-camp/)
- [Sonia Sotomayor](https://www.leverage2market.com/tag/sonia-sotomayor/)
- [Supreme Court Justice](https://www.leverage2market.com/tag/supreme-court-justice/)
- [My Beloved World](https://www.leverage2market.com/tag/my-beloved-world/)
- [Bronx](https://www.leverage2market.com/tag/bronx/)
- [Type 1 diabetes](https://www.leverage2market.com/tag/type-1-diabetes/)
- [consulting business](https://www.leverage2market.com/tag/consulting-business/)
- [Contrarian Consulting](https://www.leverage2market.com/tag/contrarian-consulting/)
- [Kathy Kingston](https://www.leverage2market.com/tag/kathy-kingston/)
- [fundraising auctions](https://www.leverage2market.com/tag/fundraising-auctions/)
- [non-profit fundraising](https://www.leverage2market.com/tag/non-profit-fundraising/)
- [benefit auctions](https://www.leverage2market.com/tag/benefit-auctions/)
- [Beethoven](https://www.leverage2market.com/tag/beethoven/)
- [Stanford](https://www.leverage2market.com/tag/stanford/)
- [Bing Concert Hall](https://www.leverage2market.com/tag/bing-concert-hall/)
- [Jon Nakamatsu](https://www.leverage2market.com/tag/jon-nakamatsu/)
- [Van Cliburn](https://www.leverage2market.com/tag/van-cliburn/)
- [Emperor Concerto](https://www.leverage2market.com/tag/emperor-concerto/)
- [5th Symphony](https://www.leverage2market.com/tag/5th-symphony/)
- [facebook](https://www.leverage2market.com/tag/facebook/)
- [Lance Armstrong](https://www.leverage2market.com/tag/lance-armstrong/)
- [performance enhancing drugs](https://www.leverage2market.com/tag/performance-enhancing-drugs/)
- [Oprah](https://www.leverage2market.com/tag/oprah/)
- [Daniel Pink](https://www.leverage2market.com/tag/daniel-pink/)
- [Thrive in '13](https://www.leverage2market.com/tag/thrive-in-13/)
- [learnings from 2012](https://www.leverage2market.com/tag/learnings-from-2012/)
- [topics and trends](https://www.leverage2market.com/tag/topics-and-trends/)
- [business impact](https://www.leverage2market.com/tag/business-impact/)
- [fiscal cliff](https://www.leverage2market.com/tag/fiscal-cliff/)
- [Washington](https://www.leverage2market.com/tag/washington/)
- [pink slime](https://www.leverage2market.com/tag/pink-slime/)
- [President Obama](https://www.leverage2market.com/tag/president-obama/)
- [media](https://www.leverage2market.com/tag/media/)
- [messages](https://www.leverage2market.com/tag/messages/)
- [Mayan Calendar](https://www.leverage2market.com/tag/mayan-calendar/)
- [Sandy Hook](https://www.leverage2market.com/tag/sandy-hook/)
- [CT](https://www.leverage2market.com/tag/ct/)
- [Mayans](https://www.leverage2market.com/tag/mayans/)
- [NRA](https://www.leverage2market.com/tag/nra/)
- [gun control](https://www.leverage2market.com/tag/gun-control/)
- [strategy Categories: Best Practices](https://www.leverage2market.com/tag/strategy-categories-best-practices/)
- [Live with intention. Mary Anne Radmacher](https://www.leverage2market.com/tag/live-with-intention-mary-anne-radmacher/)
- [rules to live by](https://www.leverage2market.com/tag/rules-to-live-by/)
- [Sun Microsystems](https://www.leverage2market.com/tag/sun-microsystems/)
- [Mark Bonacorso](https://www.leverage2market.com/tag/mark-bonacorso/)
- [Second Avenue Deli](https://www.leverage2market.com/tag/second-avenue-deli/)
- [Million Dollar Consultant Alan Weiss](https://www.leverage2market.com/tag/million-dollar-consultant-alan-weiss/)
- [New York City](https://www.leverage2market.com/tag/new-york-city/)
- [Governor Chris Christie](https://www.leverage2market.com/tag/governor-chris-christie/)
- [President Barack Obama](https://www.leverage2market.com/tag/president-barack-obama/)
- [Superstorm Sandy](https://www.leverage2market.com/tag/superstorm-sandy/)
- [emergency response](https://www.leverage2market.com/tag/emergency-response/)
- [NY Marathon](https://www.leverage2market.com/tag/ny-marathon/)
- [Mayor Bloomberg](https://www.leverage2market.com/tag/mayor-bloomberg/)
- [Rudy Guiliani](https://www.leverage2market.com/tag/rudy-guiliani/)
- [bipartisanship](https://www.leverage2market.com/tag/bipartisanship/)
- [SVForum Marketing SIG](https://www.leverage2market.com/tag/svforum-marketing-sig/)
- [Paul Wcisclo](https://www.leverage2market.com/tag/paul-wcisclo/)
- [Tom Ross](https://www.leverage2market.com/tag/tom-ross/)
- [Jennifer Berkley Jackson](https://www.leverage2market.com/tag/jennifer-berkley-jackson/)
- [Silicon Valley](https://www.leverage2market.com/tag/silicon-valley/)
- [MarketingCamp](https://www.leverage2market.com/tag/marketingcamp/)
- [2012 World Series](https://www.leverage2market.com/tag/2012-world-series/)
- [Buster Posey](https://www.leverage2market.com/tag/buster-posey/)
- [Tim Lincecum](https://www.leverage2market.com/tag/tim-lincecum/)
- [Barry Zito](https://www.leverage2market.com/tag/barry-zito/)
- [Marco Scutaro](https://www.leverage2market.com/tag/marco-scutaro/)
- [Bruce Bochy Sergio Romo](https://www.leverage2market.com/tag/bruce-bochy-sergio-romo/)
- [Pablo Sandoval](https://www.leverage2market.com/tag/pablo-sandoval/)
- [Brian Wilson](https://www.leverage2market.com/tag/brian-wilson/)
- [Tony Bennett](https://www.leverage2market.com/tag/tony-bennett/)
- [Crestmont Conservatory](https://www.leverage2market.com/tag/crestmont-conservatory/)
- [Piazzolla](https://www.leverage2market.com/tag/piazzolla/)
- [Poulenc](https://www.leverage2market.com/tag/poulenc/)
- [Sherrie Osborne](https://www.leverage2market.com/tag/sherrie-osborne/)
- [Wayne Gretzky](https://www.leverage2market.com/tag/wayne-gretzky/)
- [legacy programs](https://www.leverage2market.com/tag/legacy-programs/)
- [legacy marketing](https://www.leverage2market.com/tag/legacy-marketing/)
- [NFL](https://www.leverage2market.com/tag/nfl/)
- [replacement refs](https://www.leverage2market.com/tag/replacement-refs/)
- [Green Bay Packers](https://www.leverage2market.com/tag/green-bay-packers/)
- [brand equity](https://www.leverage2market.com/tag/brand-equity/)
- [employee satisfaction](https://www.leverage2market.com/tag/employee-satisfaction/)
- [customer satisfaction](https://www.leverage2market.com/tag/customer-satisfaction/)
- [marketing processes](https://www.leverage2market.com/tag/marketing-processes/)
- [best practices](https://www.leverage2market.com/tag/best-practices/)
- [Tim Tebow](https://www.leverage2market.com/tag/tim-tebow/)
- [Jeremy Lin](https://www.leverage2market.com/tag/jeremy-lin/)
- [Tebowing](https://www.leverage2market.com/tag/tebowing/)
- [Linsanity](https://www.leverage2market.com/tag/linsanity/)
- [business lessons](https://www.leverage2market.com/tag/business-lessons/)
- [build community](https://www.leverage2market.com/tag/build-community/)
- [David Uribe](https://www.leverage2market.com/tag/david-uribe/)
- [Interaktiva](https://www.leverage2market.com/tag/interaktiva/)
- [digital marketing](https://www.leverage2market.com/tag/digital-marketing/)
- [Latin America](https://www.leverage2market.com/tag/latin-america/)
- [Miami beach](https://www.leverage2market.com/tag/miami-beach/)
- [sushi](https://www.leverage2market.com/tag/sushi/)
- [Joe Paterno](https://www.leverage2market.com/tag/joe-paterno/)
- [Penn State](https://www.leverage2market.com/tag/penn-state/)
- [football coach](https://www.leverage2market.com/tag/football-coach/)
- [sexual scandal](https://www.leverage2market.com/tag/sexual-scandal/)
- [Edmond Burke](https://www.leverage2market.com/tag/edmond-burke/)
- [Herman Cain](https://www.leverage2market.com/tag/herman-cain/)
- [Syracuse basketball coach](https://www.leverage2market.com/tag/syracuse-basketball-coach/)
- [Catholic Church](https://www.leverage2market.com/tag/catholic-church/)
- [key learnings](https://www.leverage2market.com/tag/key-learnings/)
- [marketers](https://www.leverage2market.com/tag/marketers/)
- [professional service firms](https://www.leverage2market.com/tag/professional-service-firms/)
- [ten trends](https://www.leverage2market.com/tag/ten-trends/)
- [Fedex](https://www.leverage2market.com/tag/fedex/)
- [thrown package](https://www.leverage2market.com/tag/thrown-package/)
- [viral video](https://www.leverage2market.com/tag/viral-video/)
- [just a moment for marketing](https://www.leverage2market.com/tag/just-a-moment-for-marketing/)
- [marketing plan](https://www.leverage2market.com/tag/marketing-plan/)
- [marketing program](https://www.leverage2market.com/tag/marketing-program/)
- [New Zealand](https://www.leverage2market.com/tag/new-zealand/)
- [Australia](https://www.leverage2market.com/tag/australia/)
- [Occupy](https://www.leverage2market.com/tag/occupy/)
- [Sydney](https://www.leverage2market.com/tag/sydney/)
- [Auckland](https://www.leverage2market.com/tag/auckland/)
- [Queenstown](https://www.leverage2market.com/tag/queenstown/)
- [internet bandwidth](https://www.leverage2market.com/tag/internet-bandwidth/)
- [elections](https://www.leverage2market.com/tag/elections/)
- [US](https://www.leverage2market.com/tag/us/)
- [Michelle Bachmann](https://www.leverage2market.com/tag/michelle-bachmann/)
- [Rick Perry](https://www.leverage2market.com/tag/rick-perry/)
- [All Blacks](https://www.leverage2market.com/tag/all-blacks/)
- [Black Swan](https://www.leverage2market.com/tag/black-swan/)
- [black sheep](https://www.leverage2market.com/tag/black-sheep/)
- [Dunedin](https://www.leverage2market.com/tag/dunedin/)
- [Edinburgh](https://www.leverage2market.com/tag/edinburgh/)
- [Abel Tasman](https://www.leverage2market.com/tag/abel-tasman/)
- [Capt. Cook](https://www.leverage2market.com/tag/capt-cook/)
- [Christopher Columbus](https://www.leverage2market.com/tag/christopher-columbus/)
- [marketing lesson](https://www.leverage2market.com/tag/marketing-lesson/)
- [Air New Zealand](https://www.leverage2market.com/tag/air-new-zealand/)
- [Virgin Australia](https://www.leverage2market.com/tag/virgin-australia/)
- [Tasmania](https://www.leverage2market.com/tag/tasmania/)
- [Shrine of Remembrance](https://www.leverage2market.com/tag/shrine-of-remembrance/)
- [Melbourne](https://www.leverage2market.com/tag/melbourne/)
- [11/11/11](https://www.leverage2market.com/tag/111111/)
- [Miranda Warning](https://www.leverage2market.com/tag/miranda-warning/)
- [online posts](https://www.leverage2market.com/tag/online-posts/)
- [storytelling](https://www.leverage2market.com/tag/storytelling/)
- [Steve Jobs](https://www.leverage2market.com/tag/steve-jobs/)
- [NeXT](https://www.leverage2market.com/tag/next/)
- [Pixar](https://www.leverage2market.com/tag/pixar/)
- [Toy Story](https://www.leverage2market.com/tag/toy-story/)
- [iPhone](https://www.leverage2market.com/tag/iphone/)
- [iPad](https://www.leverage2market.com/tag/ipad/)
- [MacBook](https://www.leverage2market.com/tag/macbook/)
- [iPod Touch](https://www.leverage2market.com/tag/ipod-touch/)
- [Schubert](https://www.leverage2market.com/tag/schubert/)
- [Gerswhin](https://www.leverage2market.com/tag/gerswhin/)
- [change](https://www.leverage2market.com/tag/change/)
- [genius](https://www.leverage2market.com/tag/genius/)
- [How vs. What](https://www.leverage2market.com/tag/how-vs-what/)
- [strategy vs. tactics](https://www.leverage2market.com/tag/strategy-vs-tactics/)
- [diabetes](https://www.leverage2market.com/tag/diabetes/)
- [insulin](https://www.leverage2market.com/tag/insulin/)
- [blood glucose](https://www.leverage2market.com/tag/blood-glucose/)
- [cure](https://www.leverage2market.com/tag/cure/)
- [JDRF](https://www.leverage2market.com/tag/jdrf/)
- [chai](https://www.leverage2market.com/tag/chai/)
- [eighteen years](https://www.leverage2market.com/tag/eighteen-years/)
- [Stanford Hospital](https://www.leverage2market.com/tag/stanford-hospital/)
- [walk for a cure](https://www.leverage2market.com/tag/walk-for-a-cure/)
- [Netflix](https://www.leverage2market.com/tag/netflix/)
- [Qwikster](https://www.leverage2market.com/tag/qwikster/)
- [Coke](https://www.leverage2market.com/tag/coke/)
- [Colgate](https://www.leverage2market.com/tag/colgate/)
- [LifeSavers](https://www.leverage2market.com/tag/lifesavers/)
- [Bic](https://www.leverage2market.com/tag/bic/)
- [Reed Hastings](https://www.leverage2market.com/tag/reed-hastings/)
- [brand strategy](https://www.leverage2market.com/tag/brand-strategy/)
- [misguided](https://www.leverage2market.com/tag/misguided/)
- [entertainment delivery](https://www.leverage2market.com/tag/entertainment-delivery/)
- [real estate](https://www.leverage2market.com/tag/real-estate/)
- [Zillow](https://www.leverage2market.com/tag/zillow/)
- [Zynga](https://www.leverage2market.com/tag/zynga/)
- [LinkedIn](https://www.leverage2market.com/tag/linkedin/)
- [Google economy](https://www.leverage2market.com/tag/google-economy/)
- [real estate website](https://www.leverage2market.com/tag/real-estate-website/)
- [HP](https://www.leverage2market.com/tag/hp/)
- [Leo Apotheker](https://www.leverage2market.com/tag/leo-apotheker/)
- [Bill Wohl](https://www.leverage2market.com/tag/bill-wohl/)
- [Chief Communications Officer](https://www.leverage2market.com/tag/chief-communications-officer/)
- [shooting messenger](https://www.leverage2market.com/tag/shooting-messenger/)
- [PC business](https://www.leverage2market.com/tag/pc-business/)
- [HP tablet](https://www.leverage2market.com/tag/hp-tablet/)
- [debt crisis](https://www.leverage2market.com/tag/debt-crisis/)
- [John Boehner](https://www.leverage2market.com/tag/john-boehner/)
- [Medicare](https://www.leverage2market.com/tag/medicare/)
- [Social security](https://www.leverage2market.com/tag/social-security/)
- [House](https://www.leverage2market.com/tag/house/)
- [Criminal Minds](https://www.leverage2market.com/tag/criminal-minds/)
- [Harry Potter](https://www.leverage2market.com/tag/harry-potter/)
- [Arnold Schwartzenegger](https://www.leverage2market.com/tag/arnold-schwartzenegger/)
- [Terminators](https://www.leverage2market.com/tag/terminators/)
- [Bruce Willis](https://www.leverage2market.com/tag/bruce-willis/)
- [Lynn Hunsaker](https://www.leverage2market.com/tag/lynn-hunsaker/)
- [Clear Action](https://www.leverage2market.com/tag/clear-action/)
- [Marketing Operations Partners](https://www.leverage2market.com/tag/marketing-operations-partners/)
- [Influence](https://www.leverage2market.com/tag/influence/)
- [Enterprise](https://www.leverage2market.com/tag/enterprise/)
- [NorCAL BMA](https://www.leverage2market.com/tag/norcal-bma/)
- [Business Marketing Association](https://www.leverage2market.com/tag/business-marketing-association/)
- [Kathy Klotz-Guest](https://www.leverage2market.com/tag/kathy-klotz-guest/)
- [Keeping it Human](https://www.leverage2market.com/tag/keeping-it-human/)
- [humor](https://www.leverage2market.com/tag/humor/)
- [B2B marketing](https://www.leverage2market.com/tag/b2b-marketing/)
- [organizational success](https://www.leverage2market.com/tag/organizational-success/)
- [life lessons](https://www.leverage2market.com/tag/life-lessons/)
- [dog owner](https://www.leverage2market.com/tag/dog-owner/)
- [Nanook](https://www.leverage2market.com/tag/nanook/)
- [Siberian Husky](https://www.leverage2market.com/tag/siberian-husky/)
- [Anthony Weiner](https://www.leverage2market.com/tag/anthony-weiner/)
- [Weiner resignation](https://www.leverage2market.com/tag/weiner-resignation/)
- [Web privacy](https://www.leverage2market.com/tag/web-privacy/)
- [public figure](https://www.leverage2market.com/tag/public-figure/)
- [Web mistakes](https://www.leverage2market.com/tag/web-mistakes/)
- [The Insight Advantage](https://www.leverage2market.com/tag/the-insight-advantage/)
- [marketing strategy roundtable](https://www.leverage2market.com/tag/marketing-strategy-roundtable/)
- [win/loss studies](https://www.leverage2market.com/tag/winloss-studies/)
- [marketing insights](https://www.leverage2market.com/tag/marketing-insights/)
- [Kitchen Aid](https://www.leverage2market.com/tag/kitchen-aid/)
- [customer loyalty](https://www.leverage2market.com/tag/customer-loyalty/)
- [Midwest floods](https://www.leverage2market.com/tag/midwest-floods/)
- [Mississippi](https://www.leverage2market.com/tag/mississippi/)
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- [Wyoming Valley](https://www.leverage2market.com/tag/wyoming-valley/)
- [Hurricane Agnes](https://www.leverage2market.com/tag/hurricane-agnes/)
- [tsunami](https://www.leverage2market.com/tag/tsunami/)
- [New Orleans](https://www.leverage2market.com/tag/new-orleans/)
- [Louisiana](https://www.leverage2market.com/tag/louisiana/)
- [Baton Rouge](https://www.leverage2market.com/tag/baton-rouge/)
- [National Guard](https://www.leverage2market.com/tag/national-guard/)
- [Army Corp of Engineers](https://www.leverage2market.com/tag/army-corp-of-engineers/)
- [Red Cross](https://www.leverage2market.com/tag/red-cross/)
- [viral marketing](https://www.leverage2market.com/tag/viral-marketing/)
- [Karla Lacey](https://www.leverage2market.com/tag/karla-lacey/)
- [technical audiences](https://www.leverage2market.com/tag/technical-audiences/)
- [NorCal Business Marketing Association](https://www.leverage2market.com/tag/norcal-business-marketing-association/)
- [Katy Keim](https://www.leverage2market.com/tag/katy-keim/)
- [Lithium Technologies](https://www.leverage2market.com/tag/lithium-technologies/)
- [social](https://www.leverage2market.com/tag/social/)
- [reputation](https://www.leverage2market.com/tag/reputation/)
- [B2B](https://www.leverage2market.com/tag/b2b/)
- [Sherry Prescott-Willis](https://www.leverage2market.com/tag/sherry-prescott-willis/)
- [online strategies](https://www.leverage2market.com/tag/online-strategies/)
- [new markets](https://www.leverage2market.com/tag/new-markets/)
- [Lou Hidvegi](https://www.leverage2market.com/tag/lou-hidvegi/)
- [dear friend](https://www.leverage2market.com/tag/dear-friend/)
- [market leverage factors](https://www.leverage2market.com/tag/market-leverage-factors/)
- [brand review](https://www.leverage2market.com/tag/brand-review/)
- [image](https://www.leverage2market.com/tag/image/)
- [personality](https://www.leverage2market.com/tag/personality/)
- [visual identity](https://www.leverage2market.com/tag/visual-identity/)
- [freemium](https://www.leverage2market.com/tag/freemium/)
- [subscription based business model](https://www.leverage2market.com/tag/subscription-based-business-model/)
- [TEDx Bay Area Women](https://www.leverage2market.com/tag/tedx-bay-area-women/)
- [Global TEDwomen](https://www.leverage2market.com/tag/global-tedwomen/)
- [Delta Airlines customer service](https://www.leverage2market.com/tag/delta-airlines-customer-service/)
- [employee attitudes](https://www.leverage2market.com/tag/employee-attitudes/)
- [logo design](https://www.leverage2market.com/tag/logo-design/)
- [99designs](https://www.leverage2market.com/tag/99designs/)
- [com](https://www.leverage2market.com/tag/com/)
- [Gap](https://www.leverage2market.com/tag/gap/)
- [championship](https://www.leverage2market.com/tag/championship/)
- [business](https://www.leverage2market.com/tag/business/)
- [lessons](https://www.leverage2market.com/tag/lessons/)
- [Aubrey Huff](https://www.leverage2market.com/tag/aubrey-huff/)
- [Madison Bumgarner](https://www.leverage2market.com/tag/madison-bumgarner/)
- [global](https://www.leverage2market.com/tag/global/)
- [voice of the customer](https://www.leverage2market.com/tag/voice-of-the-customer/)
- [Lucie Newcomb](https://www.leverage2market.com/tag/lucie-newcomb/)
- [California](https://www.leverage2market.com/tag/california/)
- [Meg Whitman](https://www.leverage2market.com/tag/meg-whitman/)
- [Jerry Brown](https://www.leverage2market.com/tag/jerry-brown/)
- [eBay](https://www.leverage2market.com/tag/ebay/)
- [governor](https://www.leverage2market.com/tag/governor/)
- [advertising](https://www.leverage2market.com/tag/advertising/)
- [winning the auction](https://www.leverage2market.com/tag/winning-the-auction/)
- [Chilean mine rescue](https://www.leverage2market.com/tag/chilean-mine-rescue/)
- [celebration](https://www.leverage2market.com/tag/celebration/)
- [BP Gulf oil spill](https://www.leverage2market.com/tag/bp-gulf-oil-spill/)
- [success](https://www.leverage2market.com/tag/success/)
- [Kevin Heney](https://www.leverage2market.com/tag/kevin-heney/)
- [Silicon Valley Brand Forum](https://www.leverage2market.com/tag/silicon-valley-brand-forum/)
- [technology companies](https://www.leverage2market.com/tag/technology-companies/)
- [mobile](https://www.leverage2market.com/tag/mobile/)
- [location targeted](https://www.leverage2market.com/tag/location-targeted/)
- [mobile marketing](https://www.leverage2market.com/tag/mobile-marketing/)
- [trends](https://www.leverage2market.com/tag/trends/)
- [Mario Tapia](https://www.leverage2market.com/tag/mario-tapia/)
- [Paladin Partners](https://www.leverage2market.com/tag/paladin-partners/)
- [Janis Machala](https://www.leverage2market.com/tag/janis-machala/)
- [entrepreneurs](https://www.leverage2market.com/tag/entrepreneurs/)
- [startups](https://www.leverage2market.com/tag/startups/)
- [education](https://www.leverage2market.com/tag/education/)
- [BP oil spill](https://www.leverage2market.com/tag/bp-oil-spill/)
- [Deepwater Horizon](https://www.leverage2market.com/tag/deepwater-horizon/)
- [Chilean miners](https://www.leverage2market.com/tag/chilean-miners/)
- [San Bruno gas explosion](https://www.leverage2market.com/tag/san-bruno-gas-explosion/)
- [new ways to learn](https://www.leverage2market.com/tag/new-ways-to-learn/)
- [Karina Jensen](https://www.leverage2market.com/tag/karina-jensen/)
- [Global Minds Network](https://www.leverage2market.com/tag/global-minds-network/)
- [social media in global product launches](https://www.leverage2market.com/tag/social-media-in-global-product-launches/)
- [sales/marketing alignment](https://www.leverage2market.com/tag/salesmarketing-alignment/)
- [CEOs](https://www.leverage2market.com/tag/ceos/)
- [Accept Corporation](https://www.leverage2market.com/tag/accept-corporation/)
- [Josef Chervenka](https://www.leverage2market.com/tag/josef-chervenka/)
- [business-to-business marketing](https://www.leverage2market.com/tag/business-to-business-marketing/)
- [LaSandra Brill](https://www.leverage2market.com/tag/lasandra-brill/)
- [Cisco Systems](https://www.leverage2market.com/tag/cisco-systems/)
- [social media marketing](https://www.leverage2market.com/tag/social-media-marketing/)
- [product launches](https://www.leverage2market.com/tag/product-launches/)
- [WIC](https://www.leverage2market.com/tag/wic/)
- [compensation survey](https://www.leverage2market.com/tag/compensation-survey/)
- [FWE&E](https://www.leverage2market.com/tag/fwee/)
- [Sally Grisedale](https://www.leverage2market.com/tag/sally-grisedale/)
- [Sarah Beckman](https://www.leverage2market.com/tag/sarah-beckman/)
- [UC Berkeley Haas School of Management](https://www.leverage2market.com/tag/uc-berkeley-haas-school-of-management/)
- [Innvoation Leadership](https://www.leverage2market.com/tag/innvoation-leadership/)
- [Adrian Ott](https://www.leverage2market.com/tag/adrian-ott/)
- [Geoffrey Moore](https://www.leverage2market.com/tag/geoffrey-moore/)
- [Consulting Magazine](https://www.leverage2market.com/tag/consulting-magazine/)
- [24 hour customer](https://www.leverage2market.com/tag/24-hour-customer/)
- [time-ographics](https://www.leverage2market.com/tag/time-ographics/)
- [Crossing the Chasm](https://www.leverage2market.com/tag/crossing-the-chasm/)
- [Regis McKenna](https://www.leverage2market.com/tag/regis-mckenna/)
- [global launch](https://www.leverage2market.com/tag/global-launch/)
- [internationalization](https://www.leverage2market.com/tag/internationalization/)
- [podcast](https://www.leverage2market.com/tag/podcast/)
- [CCO](https://www.leverage2market.com/tag/cco/)
- [Curtis Bingham](https://www.leverage2market.com/tag/curtis-bingham/)
- [Crowne Plaza](https://www.leverage2market.com/tag/crowne-plaza/)
- [Sheraton](https://www.leverage2market.com/tag/sheraton/)
- [pesky customers](https://www.leverage2market.com/tag/pesky-customers/)
- [Armando Gallaraga](https://www.leverage2market.com/tag/armando-gallaraga/)
- [Detroit Tigers](https://www.leverage2market.com/tag/detroit-tigers/)
- [Jim Joyce](https://www.leverage2market.com/tag/jim-joyce/)
- [perfect game](https://www.leverage2market.com/tag/perfect-game/)
- [Bud Selig](https://www.leverage2market.com/tag/bud-selig/)
- [MLB](https://www.leverage2market.com/tag/mlb/)
- [missed opportunity](https://www.leverage2market.com/tag/missed-opportunity/)
- [replays](https://www.leverage2market.com/tag/replays/)
- [CNN](https://www.leverage2market.com/tag/cnn/)
- [ABC](https://www.leverage2market.com/tag/abc/)
- [NBC](https://www.leverage2market.com/tag/nbc/)
- [CBS](https://www.leverage2market.com/tag/cbs/)
- [PBS](https://www.leverage2market.com/tag/pbs/)
- [BBC](https://www.leverage2market.com/tag/bbc/)
- [Wolf Blitzer](https://www.leverage2market.com/tag/wolf-blitzer/)
- [Larry King](https://www.leverage2market.com/tag/larry-king/)
- [James Earl Jones](https://www.leverage2market.com/tag/james-earl-jones/)
- [New York Times](https://www.leverage2market.com/tag/new-york-times/)
- [Cuban missile crisis](https://www.leverage2market.com/tag/cuban-missile-crisis/)
- [Vietnam](https://www.leverage2market.com/tag/vietnam/)
- [Watergate](https://www.leverage2market.com/tag/watergate/)
- [Walter Cronkite](https://www.leverage2market.com/tag/walter-cronkite/)
- [Huntley and Brinkley](https://www.leverage2market.com/tag/huntley-and-brinkley/)
- [Gulf war coverage](https://www.leverage2market.com/tag/gulf-war-coverage/)
- [Wall Street Journal](https://www.leverage2market.com/tag/wall-street-journal/)
- [John Shepherd-Barron](https://www.leverage2market.com/tag/john-shepherd-barron/)
- [ATM](https://www.leverage2market.com/tag/atm/)
- [Barclays Bank](https://www.leverage2market.com/tag/barclays-bank/)
- [BayBank](https://www.leverage2market.com/tag/baybank/)
- [Exponential Edge](https://www.leverage2market.com/tag/exponential-edge/)
- [Roger J. Best](https://www.leverage2market.com/tag/roger-j-best/)
- [University of Oregon](https://www.leverage2market.com/tag/university-of-oregon/)
- [Marketing Metrics Handbook](https://www.leverage2market.com/tag/marketing-metrics-handbook/)
- [measuring marketing profits](https://www.leverage2market.com/tag/measuring-marketing-profits/)
- [marketing profitability](https://www.leverage2market.com/tag/marketing-profitability/)
- [Staples](https://www.leverage2market.com/tag/staples/)
- [office supplies](https://www.leverage2market.com/tag/office-supplies/)
- [preferred customer program](https://www.leverage2market.com/tag/preferred-customer-program/)
- [customer input](https://www.leverage2market.com/tag/customer-input/)
- [customer feedback](https://www.leverage2market.com/tag/customer-feedback/)
- [United Business Media](https://www.leverage2market.com/tag/united-business-media/)
- [Information Week](https://www.leverage2market.com/tag/information-week/)
- [unsubscribe](https://www.leverage2market.com/tag/unsubscribe/)
- [CAN-SPAM](https://www.leverage2market.com/tag/can-spam/)
- [Dark Reading](https://www.leverage2market.com/tag/dark-reading/)
- [marketing collateral](https://www.leverage2market.com/tag/marketing-collateral/)
- [Web 2.0](https://www.leverage2market.com/tag/web-2-0/)
- [Eccolo Media](https://www.leverage2market.com/tag/eccolo-media/)
- [Scott's Seafood](https://www.leverage2market.com/tag/scotts-seafood/)
- [Lorie Loe](https://www.leverage2market.com/tag/lorie-loe/)
- [NorcalBMA](https://www.leverage2market.com/tag/norcalbma/)
- [Continental Airlines](https://www.leverage2market.com/tag/continental-airlines/)
- [merger](https://www.leverage2market.com/tag/merger/)
- [Delta](https://www.leverage2market.com/tag/delta/)
- [JetBlue](https://www.leverage2market.com/tag/jetblue/)
- [Southwest](https://www.leverage2market.com/tag/southwest/)
- [Singapore](https://www.leverage2market.com/tag/singapore/)
- [Virgin](https://www.leverage2market.com/tag/virgin/)
- [frequent fliers](https://www.leverage2market.com/tag/frequent-fliers/)
- [business travelers](https://www.leverage2market.com/tag/business-travelers/)
- [Nilofer Merchant](https://www.leverage2market.com/tag/nilofer-merchant/)
- [Rubicon Consulting](https://www.leverage2market.com/tag/rubicon-consulting/)
- [New How](https://www.leverage2market.com/tag/new-how/)
- [technology marketing collateral](https://www.leverage2market.com/tag/technology-marketing-collateral/)
- [sales process](https://www.leverage2market.com/tag/sales-process/)
- [Spirit Airlines](https://www.leverage2market.com/tag/spirit-airlines/)
- [charge for carryon bags](https://www.leverage2market.com/tag/charge-for-carryon-bags/)
- [Delta Airlines](https://www.leverage2market.com/tag/delta-airlines/)
- [Southwest Airlines](https://www.leverage2market.com/tag/southwest-airlines/)
- [Lilia Shirman](https://www.leverage2market.com/tag/lilia-shirman/)
- [Linda Popky use case driven value](https://www.leverage2market.com/tag/linda-popky-use-case-driven-value/)
- [customer relevance](https://www.leverage2market.com/tag/customer-relevance/)
- [adoption](https://www.leverage2market.com/tag/adoption/)
- [Russian child](https://www.leverage2market.com/tag/russian-child/)
- [Tennessee](https://www.leverage2market.com/tag/tennessee/)
- [sent back](https://www.leverage2market.com/tag/sent-back/)
- [Publicity](https://www.leverage2market.com/tag/publicity/)
- [Dan Janal](https://www.leverage2market.com/tag/dan-janal/)
- [PR Leads](https://www.leverage2market.com/tag/pr-leads/)
- [Open Leadership](https://www.leverage2market.com/tag/open-leadership/)
- [Groundswell Charlene Li](https://www.leverage2market.com/tag/groundswell-charlene-li/)
- [Altimeter Group](https://www.leverage2market.com/tag/altimeter-group/)
- [social technologies](https://www.leverage2market.com/tag/social-technologies/)
- [marketing and leadership](https://www.leverage2market.com/tag/marketing-and-leadership/)
- [health care reform](https://www.leverage2market.com/tag/health-care-reform/)
- [Richard Nixon](https://www.leverage2market.com/tag/richard-nixon/)
- [Republicans](https://www.leverage2market.com/tag/republicans/)
- [Democrats](https://www.leverage2market.com/tag/democrats/)
- [culture of observation](https://www.leverage2market.com/tag/culture-of-observation/)
- [twitterstream](https://www.leverage2market.com/tag/twitterstream/)
- [country divided](https://www.leverage2market.com/tag/country-divided/)
- [Roger Katz](https://www.leverage2market.com/tag/roger-katz/)
- [Friend2Friend](https://www.leverage2market.com/tag/friend2friend/)
- [Executive Women's Leadership Forum](https://www.leverage2market.com/tag/executive-womens-leadership-forum/)
- [EWLF](https://www.leverage2market.com/tag/ewlf/)
- [Invent Your Future Conference](https://www.leverage2market.com/tag/invent-your-future-conference/)
- [Jeanne Beacham](https://www.leverage2market.com/tag/jeanne-beacham/)
- [Elisa Jagerson](https://www.leverage2market.com/tag/elisa-jagerson/)
- [Aglaia Kong](https://www.leverage2market.com/tag/aglaia-kong/)
- [Nancy Holleran](https://www.leverage2market.com/tag/nancy-holleran/)
- [Karen Rogge](https://www.leverage2market.com/tag/karen-rogge/)
- [Belinda Rodman](https://www.leverage2market.com/tag/belinda-rodman/)
- [Darlene Yaplee](https://www.leverage2market.com/tag/darlene-yaplee/)
- [Louann Brizendine](https://www.leverage2market.com/tag/louann-brizendine/)
- [The Femal eBrain](https://www.leverage2market.com/tag/the-femal-ebrain/)
- [C-Suite](https://www.leverage2market.com/tag/c-suite/)
- [intention](https://www.leverage2market.com/tag/intention/)
- [actuality](https://www.leverage2market.com/tag/actuality/)
- [meaning well](https://www.leverage2market.com/tag/meaning-well/)
- [sudden acceleration](https://www.leverage2market.com/tag/sudden-acceleration/)
- [customer trust](https://www.leverage2market.com/tag/customer-trust/)
- [Master Mentor Community](https://www.leverage2market.com/tag/master-mentor-community/)
- [Seth Kahan](https://www.leverage2market.com/tag/seth-kahan/)
- [change management](https://www.leverage2market.com/tag/change-management/)
- [Freelance Fortune](https://www.leverage2market.com/tag/freelance-fortune/)
- [professionalism](https://www.leverage2market.com/tag/professionalism/)
- [brand integrity](https://www.leverage2market.com/tag/brand-integrity/)
- [christopher brown](https://www.leverage2market.com/tag/christopher-brown/)
- [l2massociates](https://www.leverage2market.com/tag/l2massociates/)
- [marketcullture](https://www.leverage2market.com/tag/marketcullture/)
- [marketculture strategies](https://www.leverage2market.com/tag/marketculture-strategies/)
- [podcasts](https://www.leverage2market.com/tag/podcasts/)
- [popky](https://www.leverage2market.com/tag/popky/)
- [Market Responsiveness Index](https://www.leverage2market.com/tag/market-responsiveness-index/)
- [MRI](https://www.leverage2market.com/tag/mri/)
- [content marketing](https://www.leverage2market.com/tag/content-marketing/)
- [customer action](https://www.leverage2market.com/tag/customer-action/)
- [John Assalian](https://www.leverage2market.com/tag/john-assalian/)
- [gloom](https://www.leverage2market.com/tag/gloom/)
- [America the Miserable](https://www.leverage2market.com/tag/america-the-miserable/)
- [ARP](https://www.leverage2market.com/tag/arp/)
- [stimulus](https://www.leverage2market.com/tag/stimulus/)
- [Iraq](https://www.leverage2market.com/tag/iraq/)
- [Afghanistan](https://www.leverage2market.com/tag/afghanistan/)
- [economy](https://www.leverage2market.com/tag/economy/)
- [rebound](https://www.leverage2market.com/tag/rebound/)
- [H1N1](https://www.leverage2market.com/tag/h1n1/)
- [cash for clunkers](https://www.leverage2market.com/tag/cash-for-clunkers/)
- [unemployment](https://www.leverage2market.com/tag/unemployment/)
- [creativity](https://www.leverage2market.com/tag/creativity/)
- [Colette Chandler](https://www.leverage2market.com/tag/colette-chandler/)
- [green marketing](https://www.leverage2market.com/tag/green-marketing/)
- [authentic green value](https://www.leverage2market.com/tag/authentic-green-value/)
- [Shaun White](https://www.leverage2market.com/tag/shaun-white/)
- [Olympics](https://www.leverage2market.com/tag/olympics/)
- [lessons for business](https://www.leverage2market.com/tag/lessons-for-business/)
- [Ed Poll](https://www.leverage2market.com/tag/ed-poll/)
- [law business management](https://www.leverage2market.com/tag/law-business-management/)
- [Law Biz](https://www.leverage2market.com/tag/law-biz/)
- [professional services firms](https://www.leverage2market.com/tag/professional-services-firms/)
- [passive income](https://www.leverage2market.com/tag/passive-income/)
- [Apple iPad](https://www.leverage2market.com/tag/apple-ipad/)
- [Mel Gibson interview](https://www.leverage2market.com/tag/mel-gibson-interview/)
- [Carol Schrader](https://www.leverage2market.com/tag/carol-schrader/)
- [SaaS](https://www.leverage2market.com/tag/saas/)
- [social entrepreneurship](https://www.leverage2market.com/tag/social-entrepreneurship/)
- [non-profit](https://www.leverage2market.com/tag/non-profit/)
- [fundraising](https://www.leverage2market.com/tag/fundraising/)
- [acquisition](https://www.leverage2market.com/tag/acquisition/)
- [career](https://www.leverage2market.com/tag/career/)
- [Sun-Oracle](https://www.leverage2market.com/tag/sun-oracle/)
- [Marketing Your Career](https://www.leverage2market.com/tag/marketing-your-career/)
- [Tylenol](https://www.leverage2market.com/tag/tylenol/)
- [tainted product](https://www.leverage2market.com/tag/tainted-product/)
- [crises management](https://www.leverage2market.com/tag/crises-management/)
- [Rubicon](https://www.leverage2market.com/tag/rubicon/)
- [Tonight Show](https://www.leverage2market.com/tag/tonight-show/)
- [Jay Leno](https://www.leverage2market.com/tag/jay-leno/)
- [Conan O'Brian](https://www.leverage2market.com/tag/conan-obrian/)
- [prime time](https://www.leverage2market.com/tag/prime-time/)
- [late night programming](https://www.leverage2market.com/tag/late-night-programming/)
- [L2M Associates](https://www.leverage2market.com/tag/l2m-associates/)
- [Million Dollar Consulting](https://www.leverage2market.com/tag/million-dollar-consulting/)
- [mentor program](https://www.leverage2market.com/tag/mentor-program/)
- [Northern California Business Marketing Association](https://www.leverage2market.com/tag/northern-california-business-marketing-association/)
- [Brett Olszewski](https://www.leverage2market.com/tag/brett-olszewski/)
- [roundtable](https://www.leverage2market.com/tag/roundtable/)
- [Young Professionals of Silicon Valley](https://www.leverage2market.com/tag/young-professionals-of-silicon-valley/)
- [Keypoint Credit Union](https://www.leverage2market.com/tag/keypoint-credit-union/)
- [Kris Wang](https://www.leverage2market.com/tag/kris-wang/)
- [Patricia Mahan](https://www.leverage2market.com/tag/patricia-mahan/)
- [Margaret Abe-Koga](https://www.leverage2market.com/tag/margaret-abe-koga/)
- [Robert Livengood](https://www.leverage2market.com/tag/robert-livengood/)
- [Cupertino](https://www.leverage2market.com/tag/cupertino/)
- [Santa Clara](https://www.leverage2market.com/tag/santa-clara/)
- [Milpitas](https://www.leverage2market.com/tag/milpitas/)
- [SVYP](https://www.leverage2market.com/tag/svyp/)
- [sizzle](https://www.leverage2market.com/tag/sizzle/)
- [Mentor Mastery](https://www.leverage2market.com/tag/mentor-mastery/)
- [Breakers Mansion](https://www.leverage2market.com/tag/breakers-mansion/)
- [Fast Company](https://www.leverage2market.com/tag/fast-company/)
- [free agents](https://www.leverage2market.com/tag/free-agents/)
- [SF State Extended Learning](https://www.leverage2market.com/tag/sf-state-extended-learning/)
- [Integrated Marketing Program](https://www.leverage2market.com/tag/integrated-marketing-program/)
- [marketing certificate](https://www.leverage2market.com/tag/marketing-certificate/)
- [Silicon Valley Young Professionals](https://www.leverage2market.com/tag/silicon-valley-young-professionals/)
- [customer experience optimization](https://www.leverage2market.com/tag/customer-experience-optimization/)
- [integrated marketing](https://www.leverage2market.com/tag/integrated-marketing/)
- [go to market campaigns](https://www.leverage2market.com/tag/go-to-market-campaigns/)
- [Karen Galatis](https://www.leverage2market.com/tag/karen-galatis/)
- [Voting record](https://www.leverage2market.com/tag/voting-record/)
- [permanent absentee](https://www.leverage2market.com/tag/permanent-absentee/)
- [Carly Fiorina](https://www.leverage2market.com/tag/carly-fiorina/)
- [Barbara Boxer](https://www.leverage2market.com/tag/barbara-boxer/)
- [Senator](https://www.leverage2market.com/tag/senator/)
- [membership renewal](https://www.leverage2market.com/tag/membership-renewal/)
- [bad practices](https://www.leverage2market.com/tag/bad-practices/)
- [customer defection](https://www.leverage2market.com/tag/customer-defection/)
- [value proposition](https://www.leverage2market.com/tag/value-proposition/)
- [more with less](https://www.leverage2market.com/tag/more-with-less/)
- [reinvention](https://www.leverage2market.com/tag/reinvention/)
- [Publishing](https://www.leverage2market.com/tag/publishing/)
- [Laura Lowell](https://www.leverage2market.com/tag/laura-lowell/)
- [42 Rules Series](https://www.leverage2market.com/tag/42-rules-series/)
- [identity theft](https://www.leverage2market.com/tag/identity-theft/)
- [online authentication](https://www.leverage2market.com/tag/online-authentication/)
- [corrupt information](https://www.leverage2market.com/tag/corrupt-information/)
- [Promoting Your Non-Profit](https://www.leverage2market.com/tag/promoting-your-non-profit/)
- [workbook](https://www.leverage2market.com/tag/workbook/)
- [membership organizations](https://www.leverage2market.com/tag/membership-organizations/)
- [Woodside Business Press](https://www.leverage2market.com/tag/woodside-business-press/)
- [Katie Payne](https://www.leverage2market.com/tag/katie-payne/)
- [social media measurement](https://www.leverage2market.com/tag/social-media-measurement/)
- [The Measurement Standard](https://www.leverage2market.com/tag/the-measurement-standard/)
- [customer interaction](https://www.leverage2market.com/tag/customer-interaction/)
- [Bed Bath and Beyond](https://www.leverage2market.com/tag/bed-bath-and-beyond/)
- [college registry](https://www.leverage2market.com/tag/college-registry/)
- [Pet Airways](https://www.leverage2market.com/tag/pet-airways/)
- [marketing niche](https://www.leverage2market.com/tag/marketing-niche/)
- [airline travel](https://www.leverage2market.com/tag/airline-travel/)
- [weathering the recession](https://www.leverage2market.com/tag/weathering-the-recession/)
- [Jennifer Berkley](https://www.leverage2market.com/tag/jennifer-berkley/)
- [Mark Sanford](https://www.leverage2market.com/tag/mark-sanford/)
- [Michael Jackson](https://www.leverage2market.com/tag/michael-jackson/)
- [silence](https://www.leverage2market.com/tag/silence/)
- [information overload](https://www.leverage2market.com/tag/information-overload/)
- [online reputation management](https://www.leverage2market.com/tag/online-reputation-management/)
- [Celeste Bishop](https://www.leverage2market.com/tag/celeste-bishop/)
- [TSA](https://www.leverage2market.com/tag/tsa/)
- [Clear](https://www.leverage2market.com/tag/clear/)
- [passenger screening](https://www.leverage2market.com/tag/passenger-screening/)
- [SPG](https://www.leverage2market.com/tag/spg/)
- [Farrah Fawcett](https://www.leverage2market.com/tag/farrah-fawcett/)
- [Iranian election](https://www.leverage2market.com/tag/iranian-election/)
- [trainwreck](https://www.leverage2market.com/tag/trainwreck/)
- [obsession](https://www.leverage2market.com/tag/obsession/)

## Testimonial Category

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