Top of Mind Thursday Memo Archive

Top of Mind Thursday July 19, 2018: Amazon Goes to the Dogs

Top of Mind Thursday

Some things should really never happen. Like a local sushi restaurant running out of rice. Or KFC running out of chicken during a promotion in the UK. 

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But who would ever expect Amazon to run out of web capacity on Prime Day–the day it created to promote a Black Friday in July frenzy? Instead of getting to the deals they wanted, for hours millions of shoppers saw a parade of dogs cross their browsers. Cute, but not what they expected.

 

Maybe Amazon should blame their web services provider who is, let’s see..Amazon Web Services. Uh-oh.

 

Today, nearly 1/3 of all cloud infrastructure runs on AWS. So how can the world’s largest provider of web services not be able to allocate enough bandwidth to its own biggest day of the year sale?

 

We often spend time worrying about failure. But we don’t always plan for how to handle unbridled success.

 

I’m sure Amazon is analyzing what went wrong and making changes for the future. KFC used humor to soothe customers who didn’t get their bucket of chicken. But not everyone who suffers a massive failure gets customers to come back again. There are plenty of sushi restaurants in the world–why go back to the one without rice?

 

Are you prepared to handle success? Or will your business go to the dogs?

 

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Top of Mind Thursday July 12, 2018: Not Caving Into Pressure

Top of Mind Thursday

On Tuesday, the world breathed a collective sigh of relief as the last members of a Thai soccer team and their coach were safely extracted from a cave where they’d been trapped for 18 days due to unexpected heavy rains.

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That the group was even found–let alone rescued and in good health–is nearly miraculous. An international team of cave exploration experts, trained divers, medical personnel and others came together to devise an evacuation strategy that was both difficult and dangerous–and did result in the death of one of rescuers.

 

Yet those on both sides of the drama persevered: The coach, who studied to be a Buddhist monk, kept the boys safe and calm during their long, harrowing ordeal. The rescue team created and tested intricate plans to remove one boy at a time, then painstakingly executed as necessary, with each individual rescue taking 9-11 hours from start to finish.

 

What an outstanding example of what human beings can accomplish when we work together to save lives. In the midst of an increasingly hostile and polarized world environment, more than 100 men and women from all around the world came together to defy the odds and bring the team home.

 

Look what we can do when we refuse to cave into pressure.

 

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Top of Mind Thursday July 5, 2018: We Hold These Truths To Be Self-Evident

Top of Mind Thursday

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness.

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That to secure these rights, governments are instituted among men, deriving their just powers from the consent of the governed. That whenever any form of government becomes destructive to these ends, it is the right of the people to alter or to abolish it, and to institute new government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their safety and happiness….

 

The message is as relevant today as it was 242 years ago.

 

May the spirit of the Declaration of Independence and our Founding Fathers guide us through today’s tumultuous world as it did in 1776.

 

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Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

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Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday June 28, 2018: Driving Change

Top of Mind Thursday

It was nearly 10 months ago that Dara Khosrowshahi accepted the position of CEO at troubled ride share company Uber.
 

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The former CEO of Expedia, he was relatively unknown and the issues at his new job seemed quite large: ongoing problems with drivers, allegations of sexual assault by passengers, a culture of harassment and discrimination–even being stripped of their right to operate within the city of London.

 

Khosrowshahi was about as different from founder Travis Kalanick as you could get. The question was, could he save Uber from themselves?

 

In less than a year Khosrowshahi has made great strides. From a marketing campaign where he talks about his values, to  new policies for tipping and safeguards for both drivers and passengers, to committing resources to changing the corporate culture–Khosrowshahi appears to be serious about change.

 

This week, the city of London restored Uber’s license on a probational basis. Their reasoning: It sounds like you’re willing to act differently, now prove you can do so. Many former Uber customers may be asking the same thing.

 

The jury’s still out as to how this will play out in the long-term. But Uber is making the right moves. To change corporate culture, you need to start with the leaders and then be crystal clear as to what is expected and what will not be tolerated throughout the organization.

 

Only then can you expect to drive lasting change.

 

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Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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