Top of Mind Thursday Memo Archive

Top of Mind Thursday October 12, 2017: Up in Smoke

Top of Mind Thursday

It started Sunday evening with a few sparks. High winds knocked down power poles, and the live wires sparked brush fires. Within a few hours, whole swatches of land were on fire.

Leverage2Market Logo

Four days later, the firestorms in California’s wine country continue to rage unchecked. More than 25 people are dead, over 3000 structures destroyed, nearly 200,000 acres burned, tens of thousands of people displaced, and whole towns evacuated.

Over 8000 firefighters are battling the worst fire in California history. The combination of ongoing high winds and low humidity, combined with very dry conditions, makes this an incredibly frustrating task for first responders.

In just an instant, a lifetime worth of possessions can be destroyed. Yet, the people who have escaped are thankful they escaped with their lives, and that their families are safe.

Thousands of others are on watch–waiting to see if they’ll need to leave their homes. They, too, know that the possessions they leave behind can be replaced if necessary, but lives cannot.

The outpouring of response from the community to this latest in a string of disasters has been amazing. Belongings may have gone up in smoke, but concern for our fellow man remains strong. And once the fires are out, we will all rebound together.

Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.

To subscribe, please click here.

Contact me to find out how to get heard above the noise


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , | Comments Off on Top of Mind Thursday October 12, 2017: Up in Smoke

Top of Mind Thursday October 5, 2017: A Glimmer of Hope

Top of Mind Thursday

The scenes from Las Vegas have been horrific. Thousands of people running blindly in fear of a barrage of ongoing gunfire. Nearly 600 people injured and another 60 dead.

Leverage2Market Logo

Yet, amidst this terrible landscape we hear of people helping others escape, piling strangers into vehicles to get them to medical help, shielding bystanders any which way they could, then thousands of people standing in line for hours afterwards to donate blood.

It seems that amidst the worst behavior mankind can offer we also see signs of how kind and caring people can be. Two weeks after Hurricane Maria decimated Puerto Rico, more than 300 volunteers–including nurses, doctors, firefighters, engineers, electricians, carpenters, and truck drivers–flew to San Juan yesterday to help their fellow Americans rebuild.

Here in the Bay Area, an ad hoc group has come together to purchase and ship Frio insulin coolers to Puerto Rico to help diabetics keep their insulin cool without refrigeration. The first shipment arrived in San Juan yesterday for distribution by a local endocrinologist, with at least two more shipments to follow.

We need to mourn the loss of life in these situations, and to take steps to make sure they don’t occur again. But we also need to appreciate not just the first responders who risk their lives to save others, but the “second responders” who step up to the plate to help out after the initial crisis subsides.

They are our glimmers of hope for the future.

To support the effort to send insulin coolers to Puerto Rico, donate $18 or more by going to the CarbDM website. Click “In Honor Of” and type the words PUERTO RICO.

 

 

To subscribe, please click here.

Contact me to find out how to get heard above the noise


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , , | Comments Off on Top of Mind Thursday October 5, 2017: A Glimmer of Hope

Top of Mind Thursday September 28, 2017: A Knee-Jerk Reaction

Top of Mind Thursday

There’s been a flurry of reactions to the decision by professional athletes to kneel during the playing of the national anthem.

Leverage2Market Logo

Quarterback Colin Kaepernick started this practice last year as a way to express his frustration with the treatment of African Americans and other minorities in the US. Though a few others had joined him, this was not a widespread movement until this past week, when President Trump elevated the issue in a series of tweets.

Mr. Trump and others have incorrectly said this has to do with disrespecting the flag or insulting the American military. His suggestion that NFL owners fire players who express their opinions created a backlash that resulted in entire teams, including owners,  joining together to kneel–or for some teams to not take the field till after the anthem is played.

Publicly calling out athletes for the wrong reasons has resulted in unprecedented solidarity and support for those who were not being heard before. But it has also raised the level of divisiveness our country.

This is what happens when we react to the behavior of others without understanding the situation at hand. I suspect that if Kaepernick and others felt there was another appropriate venue for their views to be heard, they wouldn’t need to kneel. Publicly calling out people who disagree with you does not eliminate disagreement or move the process forward–it only adds fuel to the fire.

Are you prepared to handle public disagreement with your business? Take the time now to think of a more effective way to engage with those who disagree with you. Nothing good comes from a knee-jerk reaction.

To subscribe, please click here.

Contact me to find out how to get heard above the noise


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , | Comments Off on Top of Mind Thursday September 28, 2017: A Knee-Jerk Reaction

Top of Mind Thursday September 21, 2017: A Time for Change

Top of Mind Thursday

Today is the first day of Rosh Hashonah, the Jewish New Year. It’s also a time of great turmoil and trouble in the world. 

Leverage2Market Logo

We’re seeing a third disastrous hurricane, plus two major earthquakes in Mexico–all in less than a month. We may be on the verge of war with North Korea. Our health care, civil rights, clean air, and water all seem to be under attack at once.

Yet the message of Rosh Hashonah is that we are capable of change–changing ourselves and changing the world. From the depths of despair, we have the ability to recover and create a new world full of goodness.

When faced with disaster or personal crisis, we often feel like our lives are going to pieces. It can feel like so much is out of our control and that we go from one crisis to another.

During this season, I invite you to break the chain. Start a new effort to put the pieces back together—of your own life if necessary, to help others who are hurting badly, and to put our country back together, too. You don’t have to be Jewish to use this opportunity to start again now. We offer a free Happy New Year’s pass to anyone who’d like a new start.

In that spirit, I wish you and your family a year filled with health, happiness, prosperity, and success, and, this year in particular, with peace.

To subscribe, please click here.

Contact me to find out how to get heard above the noise


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , | Comments Off on Top of Mind Thursday September 21, 2017: A Time for Change

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "Stand-Out Consultants: What I Learned from Linda Popky" on Business and Technology - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: "Future AI Technology Neither Panacea Nor Threat" – Read release.

    Podcast: Linda Popky interviews Alan Willett, President of Oxseeker, who talks about why it's important for organizations to find ways to harness the energy of those people who appear to be difficult and even unleadable. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats. Ask your customers what they prefer. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats