Top of Mind Thursday October 5, 2017: A Glimmer of Hope

Top of Mind Thursday

The scenes from Las Vegas have been horrific. Thousands of people running blindly in fear of a barrage of ongoing gunfire. Nearly 600 people injured and another 60 dead.

Leverage2Market Logo

Yet, amidst this terrible landscape we hear of people helping others escape, piling strangers into vehicles to get them to medical help, shielding bystanders any which way they could, then thousands of people standing in line for hours afterwards to donate blood.

It seems that amidst the worst behavior mankind can offer we also see signs of how kind and caring people can be. Two weeks after Hurricane Maria decimated Puerto Rico, more than 300 volunteers–including nurses, doctors, firefighters, engineers, electricians, carpenters, and truck drivers–flew to San Juan yesterday to help their fellow Americans rebuild.

Here in the Bay Area, an ad hoc group has come together to purchase and ship Frio insulin coolers to Puerto Rico to help diabetics keep their insulin cool without refrigeration. The first shipment arrived in San Juan yesterday for distribution by a local endocrinologist, with at least two more shipments to follow.

We need to mourn the loss of life in these situations, and to take steps to make sure they don’t occur again. But we also need to appreciate not just the first responders who risk their lives to save others, but the “second responders” who step up to the plate to help out after the initial crisis subsides.

They are our glimmers of hope for the future.

To support the effort to send insulin coolers to Puerto Rico, donate $18 or more by going to the CarbDM website. Click “In Honor Of” and type the words PUERTO RICO.



To subscribe, please click here.

Contact me to find out how to get heard above the noise

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.

Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Upcoming Events

  • What’s New

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article

    Podcast: Interview of Linda Popky about marketing that matters by Steve Caldwell of Manager Mojo.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: Businesses Find Success Doesn't Take a Vacation – Read release

    Podcast: Linda Popky interviews author Aliza Sherman who talks about what marketers need to be aware of, and beware of, when using social networks, especially avoiding the technology trap. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Keep 'Em Coming Back for More. Encourage your repeat customers. – View the video

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats