Top of Mind Thursday March 2, 2017: The Envelope, Please

Top of Mind Thursday

Sunday’s Academy Award ceremony had more of a plot twist than some of the actual films under consideration.

Leverage2Market Logo

Warren Beatty and Faye Dunaway gave out the award for best picture to the wrong film–because the envelope in their hands contained the name of the best actress, Emma Stone from La La Land.

Beatty and Dunaway knew something was wrong but they moved forward anyway, announcing La La Land as the best picture. It was only after the La La Land team got on stage and started making acceptance speeches that someone realized the error and brought up the true winners, Moonlight.

Both sides were gracious and the error resulted in a memorable Oscar moment. But how did this happen?

Obviously, someone gave the wrong envelope to Beatty and Dunaway. But why did they not acknowledge that? Why didn’t someone step in as soon as the error was realized? More importantly, how do you prevent this from happening again in the future?

Are your employees empowered to push back and say, I’ve got the wrong envelope here–I can’t take the action I’m hired to do because something’s not right? Do you have backup plans in place to kick-in when something goes wrong in a big way?

Or will your team freeze when the spotlight is on them–creating the kind of Hollywood moment that won’t win you any kind of awards?

To subscribe, please click here.

Contact me to find out how to get heard above the noise


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats