The problem is I’d downloaded that report back in October! Not only did I no longer need assistance, I didn’t even remember who the company was or what the report was about.
Unfortunately, this organization is not alone. Too many companies create marketing materials, ask prospects to complete forms to access them, then never follow up! Or, as in the case here, they wait so long, the followup is useless.
Sometimes the best thing we can do to get new business is just show up–in a timely fashion.
And speaking of timely, my book was nominated for Marketing Book of the Year. It needs your vote this week to be a winner. Vote here between now and Saturday.
To subscribe, please click here.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
