Top of Mind Thursday August 17, 2017: Do I Stay or Do I Go?

Top of Mind Thursday

Yesterday, President Trump announced he is disbanding his business advisory councils on manufacturing and strategy after a stream of CEO resignations.

Leverage2Market Logo

Several CEOs left the councils when the US pulled out of the Paris climate accords, but the mass exodus began in the aftermath of last weekend’s violence in Charlottesville, VA. These executives shared the concern of many throughout the country that the president’s remarks on the situation were not strong enough in condemning the racist and antisemitic acts of the white supremacists and neo-Nazis in Charlottesville. In fact, he seemed to support these groups.

For the business leaders involved, these councils created a conundrum. Should they stay and try to influence the administration’s policies, providing a viewpoint or insight that might help the White House see things in a different way? Or should they go because they did not want to be associated with the approval of racism and hatred implied by the President’s remarks?

It didn’t take long for Ken Frazier, CEO of Merck, and at least 8 additional executives to have the answer. They understood that their employees, customers, suppliers and shareholders all expected them to adhere to a higher standard. They didn’t want their organizations associated with this kind of bigotry and hatred.

Have you thought about the values you want associated with your brand? Are you ready to take the necessary steps to protect the integrity of your brand and your organization? Do you know when to stay and when to go?

To subscribe, please click here.

Contact me to find out how to get heard above the noise


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats