The Linguistics of Leadership: How Finding the Right Language and Voice Are Critical to Marketing Success

Home ›› Blog ›› Podcasts ›› The Linguistics of Leadership: How Finding the Right Language and Voice Are Critical to Marketing Success

The Linguistics of Leadership: How Finding the Right Language and Voice Are Critical to Marketing Success

Posted on November 19, 2013 by Leverage2Market

Libby WagnerLibby Wagner
Libby Wagner & Associates
www.libbywagner.com

Libby Wagner, poet, author, speaker and former CEO of Influencing Options, is one of the only former poetry professors warmly invited into the boardroom. She is a trusted advisor for presidents, CEOs and executive directors, and her work has shaped the cultures of numerous Fortune 500 clients, including Boeing, Nike, Philips, ST Microelectronics, Diageo and Costco.

In this podcast, Libby talks about the poetry of persuasion, and the importance of using voice and language to connect brands and customers. She explains why if companies don’t find their brand voice, they’ll wind up going somewhere they didn’t intend to be.

ListenListen to this podcast.

This entry was posted in Podcasts. Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up

  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats