The Linguistics of Leadership: How Finding the Right Language and Voice Are Critical to Marketing Success

Libby WagnerLibby Wagner
Libby Wagner & Associates
www.libbywagner.com

Libby Wagner, poet, author, speaker and former CEO of Influencing Options, is one of the only former poetry professors warmly invited into the boardroom. She is a trusted advisor for presidents, CEOs and executive directors, and her work has shaped the cultures of numerous Fortune 500 clients, including Boeing, Nike, Philips, ST Microelectronics, Diageo and Costco.

In this podcast, Libby talks about the poetry of persuasion, and the importance of using voice and language to connect brands and customers. She explains why if companies don’t find their brand voice, they’ll wind up going somewhere they didn’t intend to be.


ListenListen to this podcast.


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