What do our clients say about us?
Below are testimonials of clients who have worked with Leverage2Market® Associates' principal, Linda Popky.
Hear why Million Dollar Consultant Alan Weiss recommends Linda Popky
"It has been a real pleasure to work with Linda over the last two years. She is efficient, very knowledgeable, a creative thinker, and has provided our start-up with sound, straight-forward guidance we have been able to leverage as we grow. Her input has made us more efficient and helped us hone our message at all stages of development and to a large variety of audiences. Our effort to date would have been hobbled without her."
Susan Dunlap
CEO
Aerulean Plant Identification Systems, Inc.
"More and more engineers are facing the need to work across organizational and international boundaries. Linda was able to provide some much-needed guidance on the key ingredients that drive successful (and unsuccessful) collaboration and communication in a global cross-functional workplace. The lessons will go a long way in making our workforce more effective."
Amip Shah
Chair (2010-2011)
American Society of Mechanical Engineers - Santa Clara Valley Section
"Your energy and enthusiasm have helped us focus on the image we need and wish to portray to not only our customers, but most importantly, to our potential customers. Being a small company, we have not spent the time we would like on updating what is essentially our most important marketing tool--our website. The brainstorming sessions to improve our website have been very clarifying. It has been a pleasure working with you."
Sandy Price
VP of Sales & Marketing
Aries Solutions
"Linda was able to quickly come up to speed, understand the issues we were facing, and help us develop program parameters and a proposal to build marketing competencies and drive marketing excellence within our organization over the next few years."
Brooke Shields
Director, Marketing Operations
Autodesk, Inc.
"Thank you so much for a very informative session on Marketing. All of us are more ready today with the essentials to promote our organizations. This morning some of the members of my Board of Directors already called me with ideas they want to start working on."
Lata Patil
President
Cardea Center for Women
"Linda's broad experience and deep understanding of the marketing function has greatly augmented our team's ability to do a significant professional development project. Her pragmatism, coupled with a proactive hands-on implementation style, has resulted in timely output based on her marketing knowledge and lots of interactions with a cross-functional team, from individual contributors to executives."
Denise Peck
Vice President, Marketing Operations
Cisco Systems, Inc.
"Linda has been an invaluable source in helping create a promotional package, and advising how to sell myself as a professional concert pianist. By lending me her eloquent writing skills, her keen eye for professionalism, and her polished sense of architecture, we have created a package that I can send to please both U.S. and European audiences. Linda is a master at what she does, not to mention that she is a fine pianist herself."
Clint Cancio
Concert Pianist
www.clintcancio.com
"Linda and her company have been hugely valuable in putting CompeteNet on track with its marketing and sales efforts. Her experience and focused thinking have enhanced our presence in all our marketing materials to include our new upgraded web presence, demo systems, sales guides and collaterals, customer-facing materials, and most importantly, refining and tuning our executive bios. We were struggling with these materials as many small companies do. Linda has become part of our team and I look forward to working long into the future with her on new projects and programs."
Bentley Radcliff
Founder & CEO
CompeteNet, Inc.
"Linda's contributions to creating Confab's first website have been invaluable. She understands the myriad of issues related to such a massive undertaking - the budget, the target market, readability, and the fun. Linda's ability to take a rush of ideas thrown at her and deliver a first class product is amazing. She operates with little direction, carefully crafting a beautiful design. Her project management skills have proved to be invaluable in managing a remote and independent team through the business and creative process. I heartily recommend Linda and her work. She has made a significant difference to our organization this year. We are clearly a notch above our competitors as a result of her tactful and professional guidance."
Kimberley G. Silver
Chair
Confab 2004
"I had the honor of having Linda facilitate events for FountainBlue's When She Speaks series. She is a great facilitator, very knowledgeable about the subject matter, and grounds and weaves the conversation well, so that all benefit from the discussion. I highly recommend her for her stellar communication skills and marketing aptitude."
Linda Holroyd
CEO
FountainBlue
"It was a pleasure to work with Linda. She quickly sized up my business situation and drilled down to my specific needs. Linda helped me refine my value proposition to focus on the results I obtain for clients and then applied it to the prospects I'd been trying to move along. Things are really falling into place with new business development. I can safely say that working with Linda has taken my business to the next level in record time."
Shelly Gordon
G2 Communications Inc.
"Thank you for supporting the American Enterprise Project and Non Profit organizations in the community with your outstanding seminar, "Promoting Your Non Profit: How Marketing Can Help You Succeed in Today's Economy." Your clear delivery provided great guidance and direction. Many of the attendees left with a good action plan on how to increase awareness of their organization and improve development efforts. Thank you for sharing your knowledge and expertise for the betterment of the community."
Doron Noyman
Director of Sales and Development
KeyPoint Credit Union
"Linda Popky knows marketing. She is well qualified; her honors speak to that. But there is more. Linda listens, she seeks first to understand what you want, and then she determines how to deliver. In my case, she assembled a team of experts to fill in gaps in web site design and construction to revamp my old site. Along the way, she helped me strategize how best to achieve my objectives – to coach more lawyers, consult with more law firms and to sell more practical guides to law firm profitability. Linda is responsive despite my somewhat erratic travel schedule. We're not done...and I'm eager to continue working with her, to engage her talents further as my off-site CMO, and to reach higher levels of success in my business."
Ed Poll, J.D., M.B.A., CMC
Principal
LawBiz Management
"I've worked with Linda Popky over the last 15 years. Her marketing acumen is exceptional. She excels in the ability to architect, manage and deliver successful cross-functional marketing programs and product marketing initiatives that are focused on driving revenue ROI."
Carol Montgomery-Adams
Former Vice President, Worldwide Marketing
NetManage
"Linda Popky served as both the program advisor and a faculty member in the Integrated Marketing Program at SFSU College of Extended Learning, where she taught Brand Strategies. She also played a key role in the creation of our new Social Media Marketing Program, which we launched to great success in Spring 2011. A popular and highly-skilled educator who brings practical experience and real-world issues to her classes, Linda currently teaches Integrating Social Media into the Overall Marketing Strategy, the final course in our Social Media Marketing Program."
Lauren Vanett, Director
Integrated Marketing Program
Social Media Marketing Program
SFSU College of Extended Learning
"Linda excels at quickly helping clients understand marketing strategies to employ for product success. Her pragmatic approach and ability to provide real life analogies creates an open environmental for creative and resourceful solutions. Linda is adept at facilitating group discussions and answering questions in a direct, honest, and supportive manner."
Carol F. Smith
Lead, HP Silicon Valley Networking Group
Chief Operating Officer, Oak Grove Enterprises, Inc.
"I can come to Linda with a tangle of strategic issues and within minutes she offers up a simple framework to elucidate the situation, and the right path forward becomes obvious. Linda is more than a marketing sounding board for me – she is a strategic resource for my company."
Jennifer Zeszut
CEO
Scout Labs
"I wanted to thank you for your presentation at SPC last night. You did a superb job, presenting a great deal of valuable information in a relaxed and entertaining fashion. I particularly appreciated how well you interacted with the audience and shaped your talk to the needs of those present. I could not believe how quickly the time went by. Based on the feedback I've received, you were a big hit with all of the attendees."
Stephen Balzac
President
The Society of Professional Consultants
"The Software Product Marketing (SPM) eGroup has taken a novel approach in building a vibrant, useful career & job site for software marketing professionals. The organization uses social networking theories implemented with software tools and processes to build membership and convince hiring managers, recruiters, and human resources personnel to post their open opportunities to the SPM eGroup membership.
SPM eGroup is run solely by volunteers, with a core management team in which Linda served in the key role of VP of Marketing, and over 100 individual contributors. Linda accomplished some major marketing objectives including competitive analysis, reworking the SPM marketing presentation, developing marketing collateral, and initiating a newsletter to our "customers," the job posters."
Cynthia Typaldos
President and Founder
Software Product Marketing eGroup
"Not only did Linda understand how we could best revamp our marketing materials, but she quickly understood and clearly articulated the messaging goals for our new target market. She was also quick, efficient and easy to work with--despite being 3000 miles away. And she brought such enthusiasm to the project, it was contagious. That came through in the tone of the piece she created and made the whole process much more pleasant for all of us."
Polly van der Linde
Director
Sonatina Enterprises
“Linda is a marketing whiz who can set you on the right track before you even realize that you've acquired the finest ROI on your marketing investment imaginable. Go for it, she's terrific.”
Alan Weiss
The Million Dollar Consultant®
Summit Consulting Group
"We needed to ensure our channel partners were well informed about upcoming product launches and developments-in a secure fashion, before this information was made available to the general public. Linda's team took on the challenge of creating and delivering a highly effective online briefing mechanism that not only allowed us to reach a large group of geographically dispersed partners in an effective fashion, but also significantly strengthened our relationships with our key channel partners.
We didn't just meet our goals for the first product launch-we more than tripled the number of expected channel partners participating in the event."
Barry Jones
Director, Software Channel Programs
Sun Microsystems
"Linda provided our group with a timely and expertly delivered message about setting aside time and energy to discover how you want to be perceived by customers, employers, and colleagues, and then putting a force of spirit and logic behind to realize it. The room was abuzz and many people remained after the event sharing their thoughts and plans."
Paul Wcislo
Co-chair
SVForum Marketing SIG
"Linda has been a pleasure to work with as she guided us through the process of defining a marketing strategy and developing marketing materials. She was instrumental in helping our start-up project a professional, polished image."
Joseph Heanue, PhD.
President
Triple Ring Technologies, Inc.
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