Tag Archives: value proposition

Top of Mind Thursday – August 17, 2023: Streaming Saturation

It seems like every streaming service is raising their prices and/or adding advertisements. There was a time not that long ago when American viewers turned to cable TV for entertainment programming. There was basic cable, then bundles of premium services … Continue reading

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Branding Gotchas: When Going Too Broad Produces Less Impact

As a marketing and brand consultant, I am often asked to review value propositions of organizations, small businesses and individuals. One common mistake I see frequently is the value proposition that is so broad and all encompassing that it says … Continue reading

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