Tag Archives: marketing strategy

Top of Mind Thursday August 10, 2017: The Truth About Consequences

On Tuesday, Google fired engineer James Damore, who wrote a manifesto distributed throughout the company on why women are biologically unfit to be in the tech industry. Damore’s 3300-word screed went viral throughout the web over the weekend, raising issues … Continue reading

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , | Leave a comment

Top of Mind Thursday August 3, 2017: Not Very Funny

Last week, President Trump urged police officers to use additional force if necessary when arresting suspects. Two days later, a White House spokesperson said she thought the comment was made as a joke. Police departments across the nation didn’t see … Continue reading

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , | Leave a comment

Top of Mind Thursday July 27, 2017: Marching Backwards

On July 26, 1948, President Harry Truman signed an order desegregating the American armed forces. Yesterday, 69 years later, President Trump issued a tweet removing all transgender personnel from our military.  More than 15,000 transgender soldiers already serve in the … Continue reading

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , | Leave a comment

Top of Mind Thursday July 20, 2017: Tales of Twitter Tantrums

Last weekend, media personality Ann Coulter took to Twitter to let the world know about an incident she experienced on Delta Airlines. We are now used to Twitter being used as a medium to inform, to rant, and to raise … Continue reading

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , | Leave a comment

  • Upcoming Events

  • What’s New

    Article: "5 Marketing Lessons from the Rough Ride at Uber" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: Harshly Opposing Political Views in the Workplace Offer New Challenge for American Organizations – Read release

    Podcast: Linda Popky interviews Jane Willis, a partner of Proper Rebel, who talks about the key strategy questions that need to be resolved to have a successful product launch.
    Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Portals Everywhere – View the video

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats