Tag Archives: market research

Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company

Jen Berkley Jackson Owner The Insight Advantage www.theinsightadvantage.com Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations use customer insight to grow profits and market share. She works with companies to determine … Continue reading

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Just a Moment for Marketing: Start at the Beginning

LInda recommends: Invest in the core basics: strategy, market analysis and customer research.

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