Promoting Your Nonprofit:
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How Marketing Can Help You Succeed in Today's Economy
It's never simple to promote and grow a non-profit organization. Recruiting volunteers, fundraising, building awareness, and delivering programs to key constituents are just a few of the challenges non-profits face on a daily basis. Today's tight economy makes things more complicated. With so many people facing financial crises, looking for jobs, and focused on their own personal issues, it's that much harder for nonprofits to get the attention and dollars they need to be successful.
Linda Popky's "10 Tips for Promoting Nonprofit Organizations"
If you would like to receive materials from Linda Popky's recent seminar on this topic, please complete this form.
Articles
From EDM (Effective Database Management):
- Associations Can Do things the Amazon Way
- Three Things Your Association Should Be Doing Online
- Using Technology to Cut Costs and Improve Customer Service
From High Context Consulting:
- Less is More on the Home Page (PDF)
- Avoid 'Me Too' Web Benchmarking (PDF)
- 10 Search Engine Optimization Tips (PDF)
From Predictive Consulting Group:
- No More Doom and Gloom! How to Market Smarter and Thrive (PDF)
- 50+ Ways to Make the Phone Ring (PDF; Printable B&W Version)
From Thaler Pekar & Partners:
Teleseminars
- Serving On NonProfit Boards is Good Business (60 min audio file; fast forward 5 mins to hear Linda's speech)
Other Resources
Online Marketing Cheat Sheet for Social Entrepreneurs and Nonprofits
Helpful links and resources from Social Edge, a program of the Skoll Foundation
The BridgeSpan Group
Many helpful articles and resources from a group focused on consulting to nonprofits and philanthropic organizations
WildApricot
Low-cost web software to help you manage the 'boring stuff' like membership and contact records, payments, donations, website updates, event registrations, mass emails and more.
Jeff Bulla's Blog:
"7 Great Resources on Using Facebook For Your Non Profit Organisation, Personal Brand and Company"
Low-cost Fundraising for Non-profits
*pdf files on this page require Adobe Reader to view. Free download.