Leverage Points
How can you better leverage your organization’s marketing efforts? How can use your limited marketing resources most effectively to get the best return on investment?

Our new Marketing Leverage Points can help. These short, tips are focused on a specific marketing issues or problems. Each includes a checklist to help stimulate discussion and thought as you build your marketing programs and initiatives.

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Marketing Myths
It’s a funny thing about marketing – everyone seems to know how to do it. Trouble is not everyone can do it well. Sometimes what seems like it should be simple and straightforward may not be the best way to approach a marketing problem and grow your business. Watch this space as we expose top marketing myths and give you the ammunition you need to spot these and avoid them in your own situation.

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Top Ten Tips
Here’re some quick, concise tips for approaching marketing problems and opportunities, from branding to using social media, to creating powerful proposals.

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    Article: "Hitting the High Road in 2017" by Linda Popky on Women in Consulting Blog - Read article

    Article: "Social Media Brand Bullying: Five Actions to Consider" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: American Businesses Still Need to Maintain a Global Focus – Read release

    Podcast: Linda Popky interviews Constance Dierickx, CEO, CD Consulting Group, who talks about the biggest traps in mergers and acquisitions, as well as the role emotion plays in these decisions. - Listen.


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    Video: Just a Moment for Marketing: Stand Up to Stand Out – View the video

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats